Brightcove Reveals Product Enhancements And Previews Road Map At PLAY 2016
May 16 2016 - 9:07AM
Business Wire
Extensive array of innovative new capabilities
will help customers drive more value from their video
initiatives
Brightcove (NASDAQ:BCOV), the leading provider of cloud services
for video, today announced a series of product enhancements and
technology innovations for its industry-leading video platform and
gave a sneak peek of its upcoming roadmap for the remainder of the
year at its annual conference, PLAY 2016.
“Brightcove’s video technology is already best of breed and
today at PLAY we extend our market leadership with some exciting
new product enhancements and a strong roadmap for the back half of
the year,” said David Mendels, CEO, Brightcove.
The following products and enhancements were announced today at
PLAY:
- OTT Flow Powered By Accedo. A
turnkey OTT solution for media companies and content owners
everywhere, OTT Flow enables customers to rapidly deploy
high-quality, direct-to-consumer, live and on-demand video services
across platforms with no up front development costs. Available
now.
- Zencoder UHD Support. Zencoder
now provides media companies with the ability to deliver 4K UHD
content to devices of all types by adding support for UHD features
such as the HEVC and VP9 video codecs, 10-bit color workflows and
the wide gamut BT.2020 color space. Available now.
- Enhanced Marketing Automation
Platform Capabilities. Brightcove Audience, already the best
way to inform video marketing campaigns driven by Oracle Eloqua or
Marketo, has added a Salesforce integration that alerts sales teams
about the viewership behavior of individual prospects and
customers. In addition, Brightcove Audience now enhances marketers’
ability to drive conversion and ROI from their video marketing
initiatives by delivering new custom forms with call-to-action
capabilities. Available now.
- Content Recommendations and
Discovery. Brightcove customers can now easily provide their
viewers with personalized programming to grow audiences and
increase engagement through a new partnership between Brightcove
and IRIS.TV.
- 360 Video Support. The
Brightcove Player now features support for 360 video. The feature
is available now in beta for desktop browsers including Chrome,
Firefox, Edge, and IE 11/Windows 8.1.
- Content Marketplace. Media
companies can now expand their content libraries and create
incremental revenue streams through a new content marketplace
integrated into Video Cloud. This functionality is delivered
through a partnership with Vemba, a next generation video
distribution and content discovery platform for premium publishers.
Available to our enterprise media customers later this
quarter.
Brightcove also used the stage at PLAY to outline and demo some
of its roadmap for the remainder of the year. The company
previewed:
- Social Media Distribution. A
single mission control dashboard will further extend Video Cloud’s
capabilities to social networks. Customers will be able to manage
the publication of videos and metadata to social media properties
including Facebook, Twitter and YouTube. The new module gives
social media managers control of scheduling, calls-to-action, and
viewership analytics across videos on social media platforms as
well as their own properties. It adds advanced features to enable
clipping and editing of videos to optimize the experience for each
social channel.
- Brightcove Gallery Enhancements.
Customers will be able to create richer video experiences by adding
YouTube video playlists into Brightcove Gallery, driving more
engagement and time on site.
- Quality Of Experience Reporting.
Playback quality metrics including start times, error and
re-buffering rates, rendition switches and bit rates across
devices, geographies, and players will allow organizations to
monitor, analyze, and optimize their viewers’ actual video
experiences.
- Next Generation Media Delivery
Platform. New delivery technology will provide customers with
simpler, faster, less expensive, and future-proofed ways to reach
an ever-changing array of devices, deliver premium rights managed
content, and enjoy greater choice of content delivery
networks.
- Next Generation Brightcove Live.
A rearchitecting of Brightcove’s live streaming technology will
simplify operations, add secure streams, and deliver new clipping
and distribution capabilities.
The announcements and roadmap preview will all be highlighted in
the keynote presentations, which will be live streamed on the PLAY
2016 website. After the event, the keynote will be made available
on demand.
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of
powerful cloud solutions for delivering and monetizing video across
connected devices. The company offers a full suite of products and
services that reduce the cost and complexity associated with
publishing, distributing, measuring and monetizing video across
devices. Brightcove has nearly 5,000 customers in over 70 countries
that rely on the company’s cloud solutions to successfully publish
high-quality video experiences to audiences everywhere. To learn
more, visit www.brightcove.com.
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PressWaggener Edstrom for BrightcoveNorth America:Morgan Witte,
512-527-7025mwitte@we-worldwide.comorEurope:Waggener Edstrom for
BrightcoveRebecca Lake, + 020 7632 3856rlake@we-worldwide.com
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