Brightcove Expands Industry-Leading Video Ecosystem to Deliver Better Business Results
March 21 2016 - 9:00AM
Business Wire
Enhanced CMS Integrations Streamline Video
Publishing and Accelerate Time-to-Live
MARTECH--Brightcove Inc. (NASDAQ: BCOV), the leading
provider of cloud services for video, today announced that it has
further expanded its industry-leading video ecosystem with enhanced
Video Cloud integrations to content management systems (CMS) relied
upon by media companies, marketers, and enterprises. Using
Brightcove’s updated integrations for Adobe Experience Manager
(AEM), Drupal, and WordPress, organizations are able to tie video
content into existing publishing workflows, streamline
collaboration between content owners, content contributors, and web
publishers, and accelerate time-to-live. These integrations also
incorporate Brightcove's latest CMS APIs for easy customization by
developers, and support the Brightcove Player Version 5 to deliver
a responsive, HTML5 experience.
Video Expands Across the Digital Landscape
Comprehensive, enterprise-wide video workflows are critical for
media companies, marketers, and enterprises as they increase their
delivery of video content. Media companies seek to improve their
editorial workflows to speed time-to-live and grow revenue.
Streamlined workflows are important to marketers who want to
accelerate marketing and sales efforts with video. In addition,
these CMS workflows support the growing number of enterprises that
deploy video to educate and engage employees across different
locations.
Scalable CMS Publishing with Video Cloud
Gartner projects, “By 2018, 75% of workers at large
organizations will interact with various kinds of video more than
three times daily.” [Source: Gartner Critical Capabilities for
Enterprise Video Content Management, February 26, 2016]
To facilitate these interactions, CMOs and CTOs are turning to
best-of-breed technology platforms that integrate easily. By
connecting to the leading CMS platforms, Brightcove allows
organizations to seamlessly incorporate video into their technology
stack to streamline their existing web workflows and accelerate the
publishing process. This effective combination of people, process,
and technology allows for fewer support resources, simplified
workflows, improved business efficiency, faster time to deployment,
and greater ROI.
Brightcove offers more than 10 integrations to content
management systems. The most recently updated integrations
include:
- Adobe Experience Manager 6.x and
CQ5.x
- Drupal version 7 and 8
- WordPress 4.x
With the recent update of these CMS integrations, Brightcove
continues to expand its industry-leading video ecosystem built
around Video Cloud. A critical component of the modern technology
stack, the Brightcove online video platform provides the foundation
for organizations to deliver differentiated video experiences that
result in better business results.
Supporting Quotes:
"Time Inc. is leveraging Brightcove's Drupal connector to extend
the video publishing workflow to web producers across many of Time
Inc.'s iconic brands. The ability to access video assets from
within Drupal has reduced the time it takes our producers to make
video content available to our audiences." — Sheila Colbert,
Executive Director, Video, Time Inc.
“Across industries, companies are consolidating technology
investment around a set of industry standard platforms that provide
core business functionality, connect seamlessly to their technology
stack, and when needed, offer specialization through a reliable
ecosystem of point solutions. Today, Brightcove offers the
essential platform for the modern IT stack to create video
experiences that add business value and drive revenue. Using these
latest CMS integrations, enterprises can scale workflow to engage
all parts of their organization to unleash the power of video.” —
Caren Cioffi, SVP and GM, Digital Marketing
Supporting resources:
- Brightcove CMS connectors
- Brightcove Video Cloud
- Brightcove for Media
- Brightcove for Marketing
- Brightcove for Enterprise
Brightcove on social media:
- Brightcove Blog
- Twitter
- LinkedIn
- Facebook
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of
powerful cloud solutions for delivering and monetizing video across
connected devices. The company offers a full suite of products and
services that reduce the cost and complexity associated with
publishing, distributing, measuring and monetizing video across
devices. Brightcove has more than 5,000 customers in over 70
countries that rely on the company’s cloud solutions to
successfully publish high-quality video experiences to audiences
everywhere. To learn more, visit www.brightcove.com.
This press release may include forward-looking statements
regarding anticipated objectives, growth and/or expected product
and service developments or enhancements. Such forward-looking
statements may be identified by the use of the following words
(among others): "believes," "expects," "may," "will," "plan,"
"should" or "anticipates," or comparable words and their negatives.
These forward-looking statements are not guarantees but are subject
to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these
statements. For a discussion of such risks and uncertainties, see
"Risk Factors" in the Company's filings with the Securities and
Exchange Commission, including its most recent annual report on
Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements
are current only as of the date they are made.
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version on businesswire.com: http://www.businesswire.com/news/home/20160321005597/en/
North America:Waggener Edstrom for BrightcoveVanessa Royle,
415-547-7059vroyle@waggeneredstrom.comorEurope:Waggener Edstrom for
BrightcoveRebecca Lake, + 020 7632 3856rlake@we-worldwide.com
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