Brightcove Enables Fans to Experience 30 Years of SXSW® Through Mobile, Desktop, and OTT
March 08 2016 - 9:00AM
Business Wire
Festival live streams and on-demand video
provide engaging, global access to latest culture, art, and
technology trends
Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud
services for video, today announced that it is providing live
stream and on-demand video services for the South by Southwest®
(SXSW®) Music, Film & Interactive festival taking place
on March 10-20, 2016. SXSW will use multiple Brightcove cloud video
solutions — Brightcove Video Cloud, Brightcove Live, and Brightcove
Gallery — to publish festival sessions and replay video content
that fans worldwide can access from mobile, desktop, or Roku
devices. In addition, Brightcove powers SXSW On™, the festival’s
original content network, for sxsw.com and Roku.
30 Years of Innovation and Growth at SXSWNow in its 30th
year, SXSW Conferences & Festivals reach tens of thousands of
fans and followers who want to experience the latest trends at the
intersection of culture, art, and technology. Having grown far
beyond its original 700 attendees and its music roots, SXSW is now
an established global brand that enables its audiences to follow
news and updates 365 days a year through online video.
Harnessing Online Video to Extend the Festival
ExperienceFor 2016, SXSW plans to use online video to extend
the festival experience to fans around the world and to supplement
the in-person SXSW experience. The festival will live stream over
60 sessions during SXSWeek®. SXSW’s on-demand content will
engage fans before, during, and after the festival. Fans who attend
in-person will also be able to replay sessions they attended, view
content they missed, and stay engaged with the festival year
round.
Leveraging a Wide Range of Brightcove SolutionsTo deliver
attendees and fans a SXSW online video experience, SXSW is using
Brightcove Video Cloud, Brightcove Live, and Brightcove Gallery.
Video Cloud enables SXSW to efficiently manage and deliver its
high-quality live and on-demand video for every version of its
properties, so that SXSW fans from around the world may view and
interact with festival content. The Brightcove Live module reduces
the need for expensive onsite encoding hardware and allows SXSW to
stream more of its events. Lastly, Brightcove Gallery powers the
beautiful and responsive video experiences that make SXSW’s content
available for viewing anytime, across any device.
Supporting Quotes:“Enhancing our video offering with
Brightcove was instrumental in strengthening our relationships with
existing online fans and catching the attention of new fans by
making more sessions available to view online. SXSW is built on
creating moving experiences, whether that’s watching a film,
listening to a song, or hearing an inspirational panel. Video is
the best way for the world to experience SXSW, short of actually
coming to Austin. We knew that we needed a high-quality video
platform to deliver premium video experiences reliably across a
multitude of devices. Brightcove has been a critical partner to
help us achieve those goals.” — Scott Wilcox, Director of
Technology at SXSW
“SXSW is revered as one of the most influential and inspiring
festivals for film, art, culture — and now new technology — in the
world. In its early days, word-of-mouth and traditional marketing
were the primary vehicles to reach fans. Today, video offers new
dimensions and opportunities to engage and inspire fans, and allow
them to share the festival experience.” — Anil Jain, SVP and GM,
Media at Brightcove
Supporting resources:
- Brightcove Gallery
- Brightcove Live
- Brightcove Video Cloud
- Brightcove for Media
Brightcove on social media:
- Brightcove Blog
- Twitter
- LinkedIn
- Facebook
About SXSWThe South by Southwest® (SXSW®) Conferences
& Festivals offer the unique industry convergence of music,
film, and emerging technologies.
Fostering creative and professional growth, SXSW is the premier
destination for discovery. The event is a launch pad for innovative
content with new media presentations, music showcases and film
screenings providing exposure for creators and compelling
entertainment for attendees. SXSW 2016 takes place March 11-20 in
Austin, TX. For more information, please visit www.sxsw.com.
SXSW 2016 is sponsored by Esurance, Mazda, Monster Energy,
Capital One, Bud Light, McDonald’s, The Austin Chronicle,
Sonicbids, Pandora, Marriott, Deloitte Digital, Ten-X, United
Airlines, and Samsung.
About BrightcoveBrightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering
and monetizing video across connected devices. The company offers a
full suite of products and services that reduce the cost and
complexity associated with publishing, distributing, measuring and
monetizing video across devices. Brightcove has more than 5,000
customers in over 70 countries that rely on the company’s cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
This press release may include forward-looking statements
regarding anticipated objectives, growth and/or expected product
and service developments or enhancements. Such forward-looking
statements may be identified by the use of the following words
(among others): "believes," "expects," "may," "will," "plan,"
"should" or "anticipates," or comparable words and their negatives.
These forward-looking statements are not guarantees but are subject
to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these
statements. For a discussion of such risks and uncertainties, see
"Risk Factors" in the Company's filings with the Securities and
Exchange Commission, including its most recent annual report on
Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements
are current only as of the date they are made.
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version on businesswire.com: http://www.businesswire.com/news/home/20160308006020/en/
North America:Waggener Edstrom for BrightcoveVanessa Royle,
415-547-7059vroyle@waggeneredstrom.comorEurope:Waggener Edstrom for
BrightcoveRebecca Lake, + 020 7632 3856rlake@we-worldwide.com
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