Baidu and Snap Inc. Renew Sales Partnership to Reach Outbound Chinese Advertisers
July 15 2019 - 1:00PM
Business Wire
Baidu, Inc. (Nasdaq: BIDU) and Snap Inc. (NYSE: SNAP) announced
today the renewal of their sales partnership, which first began in
May 2017. The agreement authorizes Baidu to act as Snap’s
representative to advertisers in Greater China, Japan and South
Korea. Through this partnership, advertisers in these countries can
leverage Snapchat’s robust global reach and highly engaged
community to grow their business through advertising.
In its most recent update, Snap noted that its service reaches
190 million daily active users on average globally, including 80
million in North America alone. On average, each daily active user
opens Snapchat over 20 times each day, and spends an average of
over 30 minutes on Snapchat per day. In the U.S., U.K., France,
Canada and Australia, Snapchat reaches more 13-24 year-olds than
either Facebook or Instagram.
Chinese advertisers have seen significant success on Snapchat.
AjMall, a Beijing based e-commerce company focused on Middle
Eastern customers, grew its revenue from zero and saw its app gain
significant traction in six months by leveraging Snapchat’s ad
platform. “Snapchat’s highly effective ad products and roughly 21
million addressable users in the Middle East allowed us to scale
our business extremely quickly,” said Joe Zhou, CEO of AjMall.
Shanghai based Lilith Games has seen exceptional results with
Snapchat advertising. “With its young, vibrant user base, Snap's
advertising platform has been instrumental in driving growth for
our game AFK Arena,” said Chris Zhang, Vice President of Lilith
Games. “Snap's ad targeting helps us acquire extremely relevant,
high-quality users.”
Baidu’s regional presence, local language support, extensive
knowledge of Snapchat, creative services, and account management
and optimization resources make it easy for Chinese companies to
advertise on Snapchat.
“We are extremely excited about our ongoing partnership with
Baidu,” said Chad Bendall, Head of Global Revenue Partnerships for
Snap Inc. “We look forward to continuing to work with Baidu to
reach export-oriented advertisers in these key markets.”
“Our partnership with Snap Inc. provides Chinese companies new
avenues to expand their businesses through Snapchat advertising,”
said Sheng Hu, Head of U.S. Strategy and Partnership at Baidu’s
Global Business Unit. “We look forward to connecting with marketing
executives in China and beyond on behalf of Snap to discuss the
benefits of these advertising solutions.”
Advertisers purchasing media through Baidu have access to all of
Snapchat’s advertising formats, including Snap Ads, Story Ads,
augmented reality Lenses, and Filters. Advertisers receive robust
real-time measurement, and for maximum transparency, Snap offers
advertisers over a dozen third-party measurement partner options,
and the new Snap Pixel for e-commerce targeting and
measurement.
About Snap Inc.
Snap Inc. is a camera company. Snap believes that reinventing
the camera represents their greatest opportunity to improve the way
people live and communicate. Snap contributes to human progress by
empowering people to express themselves, live in the moment, learn
about the world, and have fun together. For more information, visit
https://forbusiness.snapchat.com or contact press@snap.com.
- Snap Ads offer sight, sound, and motion in an
interstitial video format that’s made for mobile: full-screen, 100%
viewable, with sound on by default. They begin with a video, GIF,
or still image, and advertisers can allow viewers to swipe up to
take an action—install an app, watch a long form video or trailer,
or visit a pre-loaded website or game.
- Story Ads are Snap’s first feed-based video ads.
Advertisers create a tile within Snapchat’s content section, which
opens into a collection of three to ten video Snaps, allowing
advertisers to tell a rich story targeted at the right
audience.
- Augmented reality Lenses let Snapchatters apply
real-time effects and sounds to their selfies — so brands can take
part in the camera usage and chatting on Snapchat in the most fun,
personal way.
- Filters are artistic overlays that appear after a
Snapchatter takes a Snap and swipes left or right. Filters allow
brands to be a part of consumers’ content—driving awareness,
advocacy, and action.
About Baidu
Baidu, Inc. is the leading Chinese language Internet search
provider. Baidu aims to make the complicated world simpler through
technology. Baidu’s ADSs trade on the NASDAQ Global Select Market
under the symbol “BIDU.” Currently, ten ADSs represent one Class A
ordinary share.
About Baidu Global Business Unit
Baidu Global Business Unit (GBU) is focused on bridging the gap
between Eastern and Western markets with its consumer and
business-focused internet products and services. Baidu GBU’s
product portfolio features keyboard apps Simeji and Facemoji
Keyboard, content recommendation platform popIn, augmented reality
network OmniAR, as well as ad platform MediaGo, which serves
Chinese advertisers looking to reach consumers overseas. Baidu GBU
offers its products and services worldwide, including in the United
States, Greater China, Japan, Singapore and South Korea. For more
information, please contact us at: gbu_us@baidu.com
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190715005021/en/
Josh Fenn baidu@hoffman.com
Baidu (NASDAQ:BIDU)
Historical Stock Chart
From Aug 2024 to Sep 2024
Baidu (NASDAQ:BIDU)
Historical Stock Chart
From Sep 2023 to Sep 2024