NBC Olympics Selects Avid for Its Production of Olympic Games in Tokyo
June 07 2021 - 7:50AM
NBC Olympics, a division of the NBC Sports Group, has selected
Avid® (Nasdaq: AVID) to provide the content production and media
management platform, tools and solutions for its production of the
Games of the XXXII Olympiad, which take place in Tokyo, Japan, from
July 23-August 8. The announcement was made today by Darryl
Jefferson, VP of Post Operations and Digital Workflow, NBC Sports
& Olympics, and Jeff Rosica, CEO and President, Avid.
Over the past two decades, Avid has supported
NBC Olympics in its ongoing technical innovation to present the
American audience with state-of-the-art coverage of the Olympic
Games. Building on their most recent success with platform-based
media management workflows for the 2018 Olympic Winter Games in
PyeongChang, NBC Olympics continues to use Avid’s MediaCentral®
systems for the Tokyo Olympics. To support expanded Olympic
production from NBC Sports’ facility in Stamford, Conn., NBC
Olympics will deploy Avid’s MediaCentral solutions to drive
Tokyo-based remote and on-site workflows that will generate content
for linear, OTT and social media platforms serving enthusiastic
audiences in the U.S.
NBC Olympics is also using Avid NEXIS® shared
storage, Media Composer® Ultimate and the Media Composer Cloud VM
option to empower its team in multiple international locations,
including editors based in Stamford, the International Broadcast
Centre in Tokyo, and numerous Olympic venues, to connect and
collaborate in real-time for content production and delivery.
“One of the more fascinating behind-the-scenes
stories of the Olympic Games is the sheer amount of technology
innovation that’s driving volumes of content to make the events
more enjoyable and accessible across consumer platforms,” said
Rosica. “It’s Avid’s extreme privilege to continue working with NBC
Olympics as they raise the bar in sports production with teams
collaborating on a global scale in real time to create and deliver
phenomenal programming.”
“With the addition of five new Olympic sports to
capture and deliver to our audiences this summer, we have the
biggest Olympic Games on our hands, therefore the ability to scale
our technical infrastructure in line with the event’s complexity is
essential,” said Jefferson. “Year upon year, Avid’s platform and
tools help us to meet our growing ambition to perform well above
and beyond the rising demand for our programming everywhere
audiences can experience watching the Games.”
Innovating 1080P HDR and 1080i Content
Creation
For the first time, NBC
Olympics will enable its editing team
in Tokyo to simultaneously create both progressive (1080p HDR)
and interlaced (1080i) versions of the highly anticipated
Opening and Closing Ceremonies of the XXXII Olympiad. Using the
Dynamic Relink functionality in Avid’s Media Composer,
enhanced specifically for NBC Sports Group, editors can enable
cross-frame rate relinking between interlaced and progressive
media. This strengthens their production capabilities,
increases efficiency and enables NBC Sports to output multiple
versions of the same broadcast.
About NBC Olympics
A division of NBC Sports Group, NBC Olympics is
responsible for producing, programming and promoting NBCUniversal’s
coverage of the Olympic Games. NBC Olympics is renowned for its
unsurpassed Olympic heritage, award-winning production, and ability
to aggregate the largest audiences in U.S. television history.
NBCUniversal owns the U.S. media rights on all platforms to all
Olympic Games through 2032. NBC Olympics also produces thousands of
hours of Olympic sports programming throughout the year, which is
presented on NBC, NBCSN, Olympic Channel: Home of Team USA, Peacock
and NBC Sports digital platforms.
About AvidAvid delivers the most open and
efficient media platform, connecting content creation with
collaboration, asset protection, distribution, and consumption.
Avid’s preeminent customer community uses Avid’s comprehensive
tools and workflow solutions to create, distribute and monetize the
most watched, loved and listened to media in the world—from
prestigious and award-winning feature films to popular television
shows, news programs and televised sporting events, and celebrated
music recordings and live concerts. With the most flexible
deployment and pricing options, Avid’s industry-leading solutions
include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®,
iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, and
Maestro™. For more information about Avid solutions and services,
visit www.avid.com, connect with Avid
on Facebook, Instagram, Twitter, YouTube, LinkedIn,
or subscribe to Avid Blogs.
© 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro,
MediaCentral, Media Composer, Media Composer | First, Media
Composer | Ultimate, Pro Tools, Avid VENUE, and Sibelius are
trademarks or registered trademarks of Avid Technology, Inc. or its
subsidiaries in the United States and/or other countries. All other
trademarks are the property of their respective owners. Product
features, specifications, system requirements and availability are
subject to change without notice.
— NBC OLYMPICS —
PR Contacts
AvidDave Smithdavid.smith@avid.com978.502.9607
Red Lorry Yellow Lorry (Avid’s PR agency) Martin
Izzard—UKCasey Love—USAavid@rlyl.com
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