SUWANEE, Ga., Dec. 19, 2013 /PRNewswire/ -- ARRIS Group,
Inc. (NASDAQ: ARRS) today announced that its Merchandiser content
marketing solution is fully integrated with leading content
recommendation platforms: ThinkAnalytics, Digitalsmiths, and other
leading recommenders. These key integrations give service providers
and content programmers a one-stop solution for marketing their
entire catalog of content while utilizing their recommendation
platform of choice.
According to the Fourth Annual Media Engagement Barometer by
ARRIS, global consumers increasingly desire "their media, their
way": the average consumer using multiscreen services away from
home four days a week, and more than a quarter downloading TV
programs to their mobile devices every day. With those insights,
ARRIS set out to integrate its Merchandiser solution—successfully
launched in Europe, and slated for North
America in 2014—with the top recommendation platforms
employed by the world's leading service providers.
The result is a leading merchandising solution that lets service
providers enhance their On-Demand storefronts to offer personalized
recommendations alongside targeted pricing, ads, upgrades and
discounts, with support for multiple digital rights management
(DRM) systems and multiple screens. In addition, Merchandiser
drives impulse purchases and increases average revenue per user
(ARPU) through targeted offer incentives on a per-subscriber
basis.
"Consumers crave more content, but finding what you want, when
you want among the sheer amount of available options can be an
overwhelming," said Neerav Shah,
Vice President and General Manager, Multiscreen Infrastructure,
ARRIS. "Our Merchandiser multiscreen solution streamlines user
preferences, marketing and promotion processes, and aggregates all
linear, video-on-demand (VOD), over-the-top (OTT) and non-video
assets including game. Service providers benefit from a new way to
monetize multiscreen."
Deliver Your Media, Your Way: ARRIS Merchandiser
Solution
Merchandiser offers a highly scalable multimedia
content marketing system built to effectively market the
ever-expanding VOD content catalog, including video, music, games,
and applications - while intelligently organizing data by user
device and customer-defined preferences. This enables service
providers and content programmers to:
- Develop powerful pricing and promotional programs that fuel
purchase decisions and ongoing loyalty;
- Increase paid VOD starts to drive top line revenue;
- Create bundle incentives for VOD and non-VOD assets;
- Contextually target purchase offerings based on comprehensive
user profiles;
- Unify the user experience across multiple devices;
- Automatically support all back office functionalities
including fulfillment, billing, DRM, security and settlement of all
transactions.
About ThinkAnalytics Recommendations
Engine
ThinkAnalytics offers personalized recommendations
that are based on the industry's most comprehensive data and text
mining platform. The company's Recommendations Engine enables
broadcasters, pay-TV operators, content and OTT providers to
deliver highly personalized TV recommendations that combine
multiple sources of data (e.g. linear TV consumption, VOD, DVR,
Web, tablets, mobile, social media, etc.) across screens in 17
languages.
About Digitalsmiths Seamless
Discovery®
Digitalsmiths provides the industry's most
comprehensive video discovery platform, offering personalized
search, recommendations, social discovery, mood discovery, sports
discovery and a business console for all connected devices. Built
for service providers, content providers and consumer electronics
manufacturers, Digitalsmiths Seamless Discovery® enables
personalized discovery experiences that instantly connect consumers
to the most relevant movies, TV shows and live events available, at
any time, on any screen. Digitalsmiths' Unified Data Service™
removes data silos by aggregating multiple structured and
unstructured data sources and normalizes the attributes to create a
master collection of metadata. The Unified Data Service
enables providers to quickly deploy advanced video discovery
solutions by supplying a powerful data infrastructure unmatched in
the industry.
About ARRIS
ARRIS is a premier video and broadband
technology company that transforms how service providers worldwide
deliver entertainment and communications without boundaries. Its
powerful end-to-end platforms enable service and content providers
to improve the way people connect – with each other and with their
favorite content. The Company's vision and expertise continue to
drive the industry's innovations, as they have for more than 60
years. Headquartered north of Atlanta, in Suwanee,
Georgia, ARRIS has R&D, sales and support centers
throughout the world. For more information: www.arrisi.com
ARRIS and the ARRIS Logo are trademarks or registered
trademarks of ARRIS Enterprises, Inc. All other
trademarks are the property of their respective owners. ©
ARRIS Enterprises, Inc. 2013. All rights reserved.
SOURCE ARRIS