SUWANEE, Ga. and
MISSISSAUGA,Ontario, Oct. 17, 2013
/PRNewswire/ -- ARRIS Group, Inc. (Nasdaq: ARRS) and SeaWell
Networks, Inc, today announced an integrated advertising solution
for multiscreen. The solution quickly takes service providers into
the world of IP television, enabling delivery of localized,
session-oriented ads and programming at the home network level for
unprecedented control and customization.
The solution integrates SeaWell's Spectrum™ IP session delivery
controller technology into the SkyVision™ ad insertion platform by
ARRIS. It addresses the growing revenue opportunity in multiscreen
services, prompted by demand from more than half of global
consumers, according to a recent ARRIS study.
"SeaWell is a clear market leader for targeted ad insertion on
multiscreen devices, with global deployments among tier-one
operators," said Neerav Shah, Vice
President and General Manager, Multiscreen Video Infrastructure,
Cloud Business Solutions, ARRIS. "This makes SeaWell a perfect
complement to our leading portfolio of end-to-end multiscreen and
advertising solutions. By integrating Spectrum into our SkyVision
platform, ARRIS is not only enabling operators' multiscreen shift
to IP, but also offering the most powerful advertising solutions
for this next-generation of TV."
Integrated solution delivers:
- Highly efficient and dynamic format repackaging
- Per-session content management and analytics
- Zone-based, localized and targeted ad insertion
- Blackout management and program substitution
- Support across all major adaptive bit rate (ABR) protocols
"The proliferation of connected devices has tremendous potential
to generate new revenue for operators, but only if they have the
right tools to address this multiscreen ecosystem," said
Brian Collie, CEO of SeaWell
Networks. "ARRIS has a legacy of leadership and global reach in
addressable ad management solutions, which combined with SeaWell's
per-IP-session technology, gives operators and their marketing
partners an unprecedented ability to target ads to viewers in both
live and on-demand content. Our best-in-class solution is the
answer to effectively monetizing the multiscreen environment."
About the ARRIS Portfolio
The ARRIS SkyVision ad
insertion management platform is a trusted solution for linear ad
insertion, and soon will be available to operators with SeaWell's
Spectrum software, allowing unmatched control, management, and
monetization of multiscreen services. With its end-to-end
multiscreen and ad insertion portfolio, ARRIS offers the most
widely deployed ad insertion technology used by top service
providers around the world. The ARRIS integrated content approach
coupled with its systems integration and services expertise brings
the future of advertising, entertainment and personalization much
closer to the reality of today.
About SeaWell Networks
SeaWell Networks Inc. is the
leader in monetizing multiscreen TV thanks to its industry first,
per-user session control solution. Spectrum™ dynamically creates
and manages each adaptive bitrate video session, enabling delivery
to any device or protocol and giving pay TV providers unprecedented
network-side control over targeted ad insertion, policy management,
blackout, QoE, and encryption. For more information visit
http://www.seawellnetworks.com/.
About ARRIS
ARRIS is a premier video and broadband
technology company that transforms how service providers worldwide
deliver entertainment and communications without boundaries.
Its powerful end-to-end platforms enable service and content
providers to improve the way people connect – with each other and
with their favorite content. The Company's vision and
expertise continue to drive the industry's innovations, as they
have for more than 60 years. Headquartered north of Atlanta,
in Suwanee, Georgia, ARRIS has
R&D, sales and support centers throughout the world. For more
information: www.arrisi.com
ARRIS and the ARRIS Logo are trademarks or registered
trademarks of ARRIS Enterprises, Inc. All other
trademarks are the property of their respective owners. ©
ARRIS Enterprises, Inc. 2013. All rights reserved.
SOURCE ARRIS Group, Inc.