Apple Schedules April 20 Event
April 13 2021 - 3:54PM
Dow Jones News
By Allison Prang
Apple Inc. scheduled an April 20 event dubbed "Spring Loaded,"
the tech giant's latest virtual gathering to unveil new
gadgets.
The device maker is expected to show off new iPads, among other
possible additions to its product lineup, analysts said.
Apple didn't provide specifics on what is in store for the event
and didn't immediately respond to requests for comment.
The Cupertino, Calif., company has held similar virtual events
during the pandemic to launch products. In October, it unveiled new
iPhone 12 models capable of connecting with a speedy 5G cellular
network.
Apple also had a virtual-only event in September to unveil a new
smartwatch offering and an updated iPad Air. Its first virtual
conference during the pandemic was for developers in June, at which
it said it would begin jettisoning Intel processors from its
Macs.
A new iPad would join the company's other tablet offerings.
Around a year ago, Apple announced an updated iPad Pro that
included a scanner, motion sensors and an ultrawide camera. Among
the company's current iPad offerings are an iPad mini, the iPad Pro
and the iPad Air.
Apple recently reported its most-profitable quarter ever and
logged more than $111 billion in sales, reflecting pent-up demand
for its new 5G iPhones. The quarter marked the first time that
Apple's sales exceeded $100 billion.
The April 20 event is scheduled to start at 1 p.m. ET.
Write to Allison Prang at allison.prang@wsj.com
(END) Dow Jones Newswires
April 13, 2021 15:39 ET (19:39 GMT)
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