Apple to Launch Online Store in India on Sept. 23
September 17 2020 - 10:56PM
Dow Jones News
By Ben Otto
Apple Inc. will launch an online store in India on Sept. 23 as
the tech titan bids to expands its footprint in a major market.
Apple said the store will offer its full array of products and
customer services in the South Asia nation for the first time. That
includes offering financing options and special pricing for
students, as well as a trade-in program, the company said.
"We're proud to be expanding in India and want to do all we can
to support our customers and their communities," Apple executive
Deirdre O'Brien said in a statement.
The move could help Apple tap into growing demand for
smartphones, computers and other consumer technology in the
fast-growing nation. Apple has about a 1% share of India's
smartphone market and sold around 2 million phones in the country
last year, according to estimates by Counterpoint Research.
The debut of online sales in India will likely also be the
precursor to the opening of brick-and-mortar stores. Apple Chief
Executive Tim Cook said earlier this year that the company would
open a first physical store in India in 2021.
Indian consumers have been the main engine of growth for Asia's
third-largest economy, as well as the primary target of billions of
dollars in foreign investment in recent years. India has been one
of the the world's fastest-growing major economies, posting
economic growth rates above 8% several years ago.
Write to Ben Otto at ben.otto@wsj.com
(END) Dow Jones Newswires
September 17, 2020 22:41 ET (02:41 GMT)
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