Acxiom Launches Global Data Navigator Tool Offering Marketers Visibility into Global Audiences
May 09 2018 - 8:30AM
Business Wire
Extends Lead in Global Data with New Offerings
for Brazil, the Netherlands and Italy
Acxiom® (Nasdaq: ACXM), the data foundation for the world's
best marketers, today announced the availability of its Global Data
Navigator tool for U.S. and international marketers, as well as the
continued expansion of Acxiom global data coverage into Brazil, the
Netherlands and Italy. Acxiom has the most expansive and compliant
data offering in the world, which now encompasses more than 62
countries, 2.5 billion addressable consumers and more than 10,000
attributes—for a comprehensive representation of 68 percent of the
world’s online population.
The self-service Global Data Navigator tool allows marketers to
gain real-time access to Acxiom’s ethically sourced data offerings
worldwide. Today’s marketers need to move at the speed of their
always-on customers by using global data to fuel informed,
borderless marketing experiences. The ability to quickly access
information about what consumer data is available globally has been
extremely challenging and time-consuming for marketers. As Acxiom
continues to expand its global data services, the Global Data
Navigator tool provides brand marketers and agencies supporting
their clients with an in-house portal to easily locate available
data elements by country and understand which Acxiom identity and
activation services are available. With this unique offering, users
can view results by geography, category and services to make the
navigation of Acxiom’s global data catalog even more turnkey and
actionable.
“We continue to rapidly expand our global footprint to support
our partners with the most expansive and ethically sourced data
offering in the world. We are placing a significant emphasis on the
integration of this data into the world’s leading publishers and ad
tech platforms to transcend marketing borders,” said Chad Engelgau,
VP of products at Acxiom. “It’s critical that marketers have the
right tools in place to quickly assess trusted global consumer data
and expand their marketing reach. Our goal is to offer marketers a
single-source solution for global data, identity and activation—
eliminating the pressure of having to rely on multiple vendors and
to navigate varying privacy rules from country to country.”
The addition of Brazil, the Netherlands and Italy to the Acxiom
Global Solutions portfolio expands advertisers’ engagement and
reach. Acxiom’s latest suite of country services empowers
advertisers to access, assess and activate data in a manner that is
compliant with country-specific regulations.
Brazil
The ability to reach and engage Brazilian consumers with
people-based messaging is imperative for international brands that
want to capture market share in the country. The launch of
AbiliTec® for Brazil provides a complete identity solution with
clean and standardized customer contact data at the individual and
household level to provide the most precise view of Brazilian
consumers across time and channels. The introduction of InfoBase®
for Brazil contains approximately 156 million unique individuals –
96% of all adult consumers and more than any other data source.
Advertisers expanding efforts in Brazil now have the ability to
draw from a rich demographic pool and reach 88 million consumers
via email, 156 million by phone and 114 million via mobile.
Acxiom’s expansion in Brazil also supports audience activation to
measure online and offline audiences. The result is greater
intelligence to inform ad buying decisions, better custom
segmentation and more effective audience building.
The Netherlands
The marketing ecosystem in the Netherlands is unique based on
its mature data protection environment. The strict data protection
regulations result in solutions built at a household-level to be
compliant with the local regulations. Acxiom Netherlands Data
provides broad coverage of approximately 8 million Dutch households
across key demographics and also offers geo-statistical and
segmentation options to organize Dutch households into key
marketing groups. Acxiom’s global data ethics program is both
thought- and practice-leading, administering ethical data use
methodologies and data governance, adhering to the Netherlands’
rules for collection, use and sharing of data so advertisers can
market with confidence country-wide.
Italy
A robust economy with rising consumer spending provides
marketers with significant opportunities to target the country’s
more than 52 million consumers. AbiliTec and InfoBase for Italy
provide similar identity resolution and enriched customer and
prospect information as Acxiom’s expanded offerings in Brazil.
Advertisers can have confidence to expand their customized data
footprint across Italy and be in full compliance for the country’s
data governance rules.
The trend toward borderless marketing will continue to be a top
consideration for global brands. Acxiom gives marketers access to
rich, thoroughly vetted and curated data so they can execute
campaigns with complete confidence that they have adhered to the
latest ethical data methodologies for data protection and
cross-border requirements.
Marketers interested in requesting access to the Global Data
Navigator tool can visit this link for more information.
About Acxiom
Acxiom provides the data foundation for the world's best
marketers. We enable people-based marketing everywhere through a
simple, open approach to connecting systems and data that drives
seamless customer experiences and higher ROI. A leader in identity
and ethical data use for more than 48 years, Acxiom helps
thousands of clients and partners around the globe work together to
create a world where all marketing is relevant. Acxiom is a
registered trademark of Acxiom Corporation. For more information,
visit Acxiom.com.
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Havas Formula for AcxiomNisreen Sarryeh,
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