Coca-Cola® was named the official global
beverage sponsor for the entire competitive Overwatch®
ecosystem
Brand deals with Toyota, T-Mobile, HP, and
Intel were also detailed
The Overwatch League™ today announced sponsorship deals with top
brands including Coca-Cola®, Toyota, T-Mobile, HP, and Intel.
Coca-Cola has signed a multi-year deal with the Overwatch
League and has been named the league’s official global beverage
sponsor across all non-alcoholic beverage categories. In addition,
Blizzard Entertainment has named Coca-Cola the official global
beverage sponsor for the broader Overwatch esports ecosystem,
including Overwatch Contenders, Open Division, Tespa (in North
America), the Overwatch World Cup, and BlizzCon®. Coca-Cola will
also be the official North American beverage sponsor across all
non-alcoholic beverage categories for the Overwatch game.
“The union between Coca-Cola and Overwatch esports is the
perfect pairing between two businesses that share common values,”
said Brandon Snow, chief revenue officer of Activision Blizzard
Esports Leagues. “We’re excited to work closely with Coca-Cola to
reach and embrace an even more global and diverse group of
fans.”
Toyota was named the official North American automotive
partner of the Overwatch League and will return as the sponsor of
the popular player-interview series, Access Granted: Driven by
Toyota. Toyota vehicles will also be featured in a series of
custom-branded vignettes featuring Overwatch League broadcast
talent.
“We’re happy to continue our support of Overwatch League for the
2019 season as the official North American automotive partner,”
said Samantha Goot, general manager of media and engagement
marketing, Toyota Motor North America. “As a returning sponsor, we
look forward to connecting with the growing number of passionate
esports fans via the custom media elements that will provide
behind-the-scenes access and unique content throughout the
season.”
T-Mobile returns as the official U.S. wireless provider
of the Overwatch League to give fans even more of what they love.
Once again, the Un-carrier will be the presenting sponsor of the
Overwatch League’s regular season and Grand Finals MVP Awards. New
to this season, Overwatch League experts will nominate five
finalists for the regular-season MVP Award, giving fans the
opportunity to cast their vote for candidates on Twitch, Twitter,
and Weibo. Together, T-Mobile and the Overwatch League will provide
the ultimate inside look at top MVP candidates in a player-profile
video series to air later this season. T-Mobile is also returning
as one of the presenting sponsors for Overwatch League
All-Stars.
HP will continue to power the Overwatch League with PCs
and displays from their OMEN line of gaming products. OMEN by HP
computers and displays will be used exclusively for Overwatch
League practice and competitive play. OMEN by HP will sponsor a
weekly video feature, Game/Set, focused on how pro Overwatch
players improve their performance. HP will also be the presenting
sponsor for the “Player of the Match” segment after every
regular-season match.
Intel was named the official computer processor of the
Overwatch League for the second year in a row. In addition to
equipping all competition PCs with Intel® Core™ i7 processors,
Intel will sponsor a series of educational videos to help fans
learn more about competitive Overwatch. Intel will also be
returning as the presenting sponsor of the Overwatch League
All-Star Game.
“Intel has supported the esports community for over 15 years
with some of our best technology for gamers who demand world-class
performance,” said John Bonini, VP and general manager of the VR,
gaming, and esports group at Intel. “As a returning sponsor for the
Overwatch League, we’ve equipped all competition PCs with powerful
Intel® Core™ i7 processors to maximize the viewing and playing
experience for fans and competitors. The Overwatch League is a
great showcase for esports, and we’re excited to be a part of it
with Blizzard.”
“We’re proud to work together this season with Toyota, T-Mobile,
HP, Intel, and Coca-Cola,” said Josh Cella, head of global
partnerships for Activision Blizzard Esports Leagues. “Teaming up
with world-class brands really elevates the Overwatch League and
provides a wide array of quality products that we can feature for
our fans. We’re also very excited to create original content for
several of these deals that will entertain and educate our
community.”
The 2019 Overwatch League season kicks off on Thursday, February
14, at 4 p.m. PST with a 2018 Grand Finals rematch between the
London Spitfire and the Philadelphia Fusion.
About the Overwatch League™
The Overwatch League™ is the first major global professional
esports league with city-based teams across Asia, Europe, and North
America. Overwatch® was created by globally acclaimed publisher
Blizzard Entertainment (a division of Activision Blizzard—NASDAQ:
ATVI), whose iconic franchises have helped lay the foundations and
push the boundaries of professional esports over the last 15 years.
The latest addition to Blizzard’s stable of twenty-two #1 games,[1]
Overwatch was built from the ground up for online competition, with
memorable characters and fast-paced action designed for the most
engaging gameplay and spectator experiences. To learn more about
the Overwatch League, visit www.overwatchleague.com.
About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft®,
Hearthstone®, Overwatch®, the Warcraft®, StarCraft®, and Diablo®
franchises, and the multi-franchise Heroes of the Storm®, Blizzard
Entertainment, Inc. (https://www.blizzard.com), a division of
Activision Blizzard (NASDAQ: ATVI), is a premier developer and
publisher of entertainment software renowned for creating some of
the industry’s most critically acclaimed games. Blizzard
Entertainment’s track record includes twenty-two #1 games* and
multiple Game of the Year awards. The company's online gaming
service, Blizzard Battle.net®, is one of the largest online-gaming
services in the world, with millions of active players.
*Sales and/or downloads, based on internal company records and
reports from key distribution partners.
About Activision Blizzard Esports Leagues
Activision Blizzard Esports Leagues (ABEL) is responsible for
the development and operation of premier Activision Blizzard
professional gaming properties including the Overwatch League™ and
the Call of Duty® World League, as well as the commercialization of
the entire Blizzard Esports portfolio. Launched in 2017, the
Overwatch League is the world’s first major global esports league
with city-based teams, with 20 teams across Asia, Europe, and North
America. In 2019, the Call of Duty World League Presented by
PlayStation®4 will deliver five vs. five team play featuring Call
of Duty®: Black Ops 4. It is ABEL’s vision to be the most
innovative, scalable, and valuable developer of global competitive
entertainment.
About HP
HP Inc. creates technology that makes life better for everyone,
everywhere. Through our product and service portfolio of personal
systems, printers, and 3D printing solutions, we engineer
experiences that amaze. More information about HP Inc. is available
at http://www.hp.com.
About Toyota
Toyota (NYSE: TM), creator of the Prius hybrid and the Mirai
fuel cell vehicle, is committed to building vehicles for the way
people live through our Toyota and Lexus brands. Over the past 60
years, we’ve built more than 38 million cars and trucks in North
America, where we operate 14 manufacturing plants (10 in the U.S.)
and directly employ more than 47,000 people (more than 37,000 in
the U.S.). Our 1,800 North American dealerships (nearly 1,500 in
the U.S.) sold nearly 2.8 million cars and trucks (2.4 million in
the U.S.) in 2018—and about 87 percent of all Toyota vehicles sold
over the past 16 years are still on the road today.
© 2019 Blizzard Entertainment, Inc. OVERWATCH, OVERWATCH LEAGUE,
BLIZZARD, and BLIZZARD ENTERTAINMENT are trademarks of Blizzard
Entertainment, Inc., in the United States and/or other
countries.
[1] Sales and/or downloads, based on internal company records
and reports from key distribution partners.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Blizzard Entertainment's expectations, plans, intentions or
strategies regarding the future, including statements about brand
deals, the dates of the 2019 Overwatch League season, are
forward-looking statements that are not facts and involve a number
of risks and uncertainties. Factors that could cause Blizzard
Entertainment's actual future results to differ materially from
those expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard’s
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this
release are based upon information available to Blizzard
Entertainment and Activision Blizzard as of the date of this
release, and neither Blizzard Entertainment nor Activision Blizzard
assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when
made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Blizzard Entertainment or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190208005105/en/
Mark Van LommelOverwatch League949-955-1380
x61147MVanLommel@overwatchleague.com
Activision Blizzard (NASDAQ:ATVI)
Historical Stock Chart
From Mar 2024 to Apr 2024
Activision Blizzard (NASDAQ:ATVI)
Historical Stock Chart
From Apr 2023 to Apr 2024