Philips and Disney join forces to improve the healthcare experience
of children
March 3, 2021
- Philips partners with European Hospitals to conduct first of
its kind clinical research pilot program that aims to help reduce
fear and anxiety to improve children’s patient experience during
MRI exams
- Study will explore the effects and use of animated stories and
characters, including Disney favorites, as part of Philips Ambient
Experience solution
Amsterdam, the Netherlands – Royal Philips (NYSE: PHG,
AEX: PHIA), a global leader in health technology, and The Walt
Disney Company EMEA today announced they are teaming up to test the
effects of custom-made animation , including specially-made Disney
stories, within Philips Ambient Experience, a solution that
integrates architecture, design and enabling technologies, such as
dynamic lighting, video projections and sound, to allow patients
and staff to personalize their environment to create a relaxing
atmosphere. Philips’ clinical research project will commence
this summer in six hospitals across Europe and the results of the
pilot project will be completed later this year. It is the
first time Disney has collaborated as part of a clinical research
project of this kind.
Philips will investigate how Philips Ambient Experience – using
a series of animated stories, including some of Disney’s most
beloved characters, – can improve the patient and clinician
experience during pediatric MRI procedures. Philips Ambient
Experience will render six pieces of original, stylised
Disney animation – created specially by Disney animators for use in
hospitals with clinical guidance from Philips – intended to reduce
fear and anxiety often felt by a child in the MRI process. The
Disney animation features characters like Mickey Mouse, Ariel,
Marvel’s Avengers, Star Wars’ Yoda and others, coming together in a
diagnostic setting for the first time. The goal of the research
pilot is to help alleviate children's anxiety, create bonds and
improve the staff’s ability to carry out their tasks in MRI
scanning rooms across six leading European hospitals.
Philips clinical expertise meets Disney story-telling
Medical exams like MRI scans can be challenging for many patients,
especially children, who are anxious or claustrophobic. Philips
Ambient Experience – with 2,000 installations worldwide – helps
manage these challenges by creating an engaging, multi-sensorial
imaging environment that is welcoming and relaxing. Patients can
personalize the room’s lighting, video, and sound by selecting a
theme of their choice. This gives them a feeling of empowerment and
control over the procedure and provides a positive focus on the
ambient theme. Ambient Experience Patient In-bore Connect helps
them relax, follow directions, and minimize motion once they are in
the scanner using video content aligned with the MRI procedure to
provide information and guidance to the patient during scanning as
well as information about scan duration. This becomes increasingly
important for younger pediatric patients undergoing MR scans who
need to remain still to help reduce the need for repeat scans.
Philips Ambient Experience is proven to help improve efficiency
with higher patient throughput and predictability, significantly
reducing the need for retakes and rescans.
The collaboration brings together Philips’ vast clinical
knowledge and expertise combined with a deep understanding of
patient needs with Disney’s masterful storytelling. It will allow
children to select Disney content featuring their favourite
character to help provide them with a sense of familiarity,
control and comfort. From joining Aladdin and Jasmine on a magical
carpet ride to gently swinging through city skyscrapers with
Spiderman, each story is specially designed to calm and support the
child through their experience.
“A visit to the hospital can be quite intimidating for people,
and especially children, where a more patient-friendly,
patient-centric environment could help improve the patient
experience and help drive first-time-right imaging for improved
outcomes,” said Kees Wesdorp, Chief Business Leader of Precision
Diagnosis at Philips. “With this pilot study, we will investigate
the impact of Philips Ambient Experience including Disney’s
specially developed themes to empower children with a positive
experience to help them throughout the medical procedure. Philips
has always taken a human-centric approach to healthcare. Together,
we can make a real difference for thousands of young patients going
through medical procedures each day.”
“I have seen first-hand that MRI scans can be intimidating for
children, and I like how focused Philips is on the patient
experience,” said Jan Koeppen, President, the Walt Disney Company,
EMEA. “At Disney, we look forward to complementing Philips’ MRI
experience with our stories and characters. We are excited to see
the results of the clinical research and to quantify the impact our
characters can have in this environment.”
In a recent study carried out by the New Economics Foundation,
it was identified that in addition to creating a positive
experience, the well-known Disney characters help build trust for
children in anxious circumstances. The research, also
identifies that, through the power of Disney’s storytelling
and characters, it can inspire and create positive feelings,
experiences and memories helping children and young people to
cope where and when they need it most.
Disney has a long history of bringing magic and storytelling to
children’s hospitals and places of care across the world. In 2018,
Disney announced a further commitment of $100 million to help
reimagine the patient journey for children in hospitals around the
world as part of their global Social Purpose program.
Philips Ambient Experience solution at ECR 2021 For more
information, watch the video on Philips and Disney's collaboration
to improve the healthcare experience of children, or download it
here. Philips will be showcasing its Ambient Experience solution at
the European Congress of Radiology virtual event, March 3-7.
For more information on Philips’ new portfolio of diagnostic and
interventional solutions and AI-enabled applications to enhance
radiology workflows at ECR 2021, visit the Philips ECR site, and
follow @PhilipsLiveFrom for updates throughout the event.
For further information, please contact:
Kathy O’ReillyPhilips Global Press OfficeTel. : + 1
978-221-8919E-mail : kathy.oreilly@philips.comTwitter:
@kathyoreilly
Mark GrovesPhilips Global Press OfficeTel.: +31 631 639
916E-mail: mark.groves@philips.com
James MathesonWalt Disney Company, EMEATel: +44 7891
763002E-Mail: james.matheson@disney.com
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health
technology company focused on improving people's health and
well-being, and enabling better outcomes across the health
continuum – from healthy living and prevention, to diagnosis,
treatment and home care. Philips leverages advanced technology and
deep clinical and consumer insights to deliver integrated
solutions. Headquartered in the Netherlands, the company is a
leader in diagnostic imaging, image-guided therapy, patient
monitoring and health informatics, as well as in consumer health
and home care. Philips generated 2020 sales of EUR 19.5 billion and
employs approximately 82,000 employees with sales and services in
more than 100 countries. News about Philips can be found at
www.philips.com/newscenter.
About Disney’s Social PurposeAs well as being a
responsible business, Disney is dedicated to providing comfort and
inspiration to those in need and creating inspiration and
opportunity for those who want to improve their world. Disney’s
collaboration with Philips is an example of how, through working
with others, we help build emotional resilience. Together we bring
the power of our brand, stories and characters to inspire and
create Moments that Matter for children and those closest to them
when they need it the most. In 2019, we created over 26,000
life-changing moments for children across Europe. For more
information on our programmes and our long-standing charitable
partners please visit www.thewaltdisneycompany.eu.
- Philips Disney Ambient Experience Ariel and Nemo
- Philips Disney Ambient Experience Mickey Mouse
- Philips Disney Ambient Experience Yoda
- Philips MR Ambient Experience with child
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