Online sports-betting brand to use Paysafe’s unified payments
solution and marketing services to optimize player acquisition and
retention in New Jersey and Colorado
Paysafe (NYSE: PSFE), a leading specialized payments platform,
today partnered with PlayUp, an online betting entertainment and
technology group. PlayUp has plugged into Paysafe’s unified
payments technology, providing players in New Jersey and Colorado
with all the ways they prefer to pay, while further strengthening
acquisition with a planned affiliate program powered by Income
Access, Paysafe’s marketing technology and services provider.
After launching in Colorado in March and recently entering the
Garden State on the back of a partnership with the NHL’s New Jersey
Devils, PlayUp has now connected to Paysafe through a single,
streamlined integration that provides a comprehensive suite of
depositing options for players to wager on its site or mobile apps.
Payment methods span traditional credit and debit card payments,
processed through Paysafe’s gateway, to alternative payment methods
such as the Skrill USA digital wallet and paysafecard and
Paysafecash eCash solutions.
Whether via digital wallet or ACH bank transfer, customers now
have access to a complete range of quick and convenient payout
options for their winnings. U.S. online sports bettors are
prioritizing fast and frictionless payments over promotional offers
and other competitive features when selecting a sportsbook,
according to Paysafe’s Q4 2020 research1. By responding to this
consumer demand, Paysafe will help to enhance the brand’s player
acquisition and retention.
PlayUp will also boost player acquisition on another front by
launching an affiliate program powered by the affiliate software of
Income Access. With the support of Income Access’ affiliate
marketing experts, the sportsbook will receive strategic guidance
and plug into an expansive affiliate network to further optimize
player acquisition as the sportsbook expands beyond the Garden
State and Colorado into other U.S. markets. The PlayUp affiliate
program is scheduled to launch later in Q4.
Zak Cutler, CEO of North America iGaming at Paysafe, said:
“We’re delighted to partner with PlayUp for their launch in New
Jersey and Colorado. This is an exciting opportunity to provide
elevated support for a brand that already has a global presence.
We’re confident that the combination of our unified payments
solution, with its focus on streamlining the payments experience
for operators and their customers, and affiliate marketing support
from Income Access will amplify PlayUp’s success in the U.S.
market.”
Dr. Laila Mintas, CEO of PlayUp USA, commented: “As a premium
brand entering into a very competitive marketplace, it is crucial
for us to partner with leading and world-class suppliers. Paysafe
is key for us in meeting our regulatory and compliance standards
but also providing our customers with a simple, safe, and secure
payment gateway.”
###
About Paysafe Limited
Paysafe Limited (“Paysafe”) (NYSE: PSFE) (PSFE.WS) is a leading
specialized payments platform. Its core purpose is to enable
businesses and consumers to connect and transact seamlessly through
industry-leading capabilities in payment processing, digital
wallet, and online cash solutions. With over 20 years of online
payment experience, an annualized transactional volume of U.S. $100
billion in 2020, and approximately 3,400 employees located in 12+
global locations, Paysafe connects businesses and consumers across
70 payment types in over 40 currencies around the world. Delivered
through an integrated platform, Paysafe solutions are geared toward
mobile-initiated transactions, real-time analytics and the
convergence between brick-and-mortar and online payments.
The assets, liabilities, and results of operations of Skrill USA
are consolidated in Paysafe Limited’s consolidated financial
statements; however, Paysafe Limited has no direct equity ownership
in Skrill USA.
Further information is available at www.paysafe.com.
About Paysafe iGaming
Paysafe brings over two decades of specialized payments
experience supporting the global iGaming and sports-betting sectors
and provides operators with a comprehensive suite of traditional
and alternative payment methods through a single, streamlined API
integration. Paysafe is also a leader in digital and affiliate
marketing technology and services for iGaming operators through its
Income Access business unit.
Since the opening-up of the U.S. iGaming market in May 2018,
Paysafe has consistently stated its ambitions to be the payments
leader in the fast-growing sector, building on its leadership in
Canada and Europe. The company now supports 75% of operators in the
country with payments or marketing solutions across 18
jurisdictions. In Canada, Paysafe also has a leading position and
partners with the majority of regulated iLottery and gaming
brands.
About Income Access
Founded in 2002, Income Access is a digital marketing and
technology company with an independent affiliate network. It
specializes in providing affiliate marketing and digital marketing
solutions to regulated iGaming, lottery, land-based casino and
financial trading companies. Through its award-winning marketing
software and a partnership-centric approach, Income Access delivers
comprehensive data and strategic insight on marketing campaigns
across all digital and offline channels.
In 2016, Income Access was acquired by Paysafe, the company
behind the digital wallet brands NETELLER and Skrill. Income Access
is partnered with over 300 brands worldwide. These include:
Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil
(Danish national lottery), GAIN Capital, IGT’s Lottomatica,
Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle,
TwinSpires and William Hill.
Follow Income Access on Twitter / LinkedIn / Facebook / Press
Room / Content Hub
About PlayUp
PlayUp is a premium betting entertainment and technology group
that enriches the lives of people through entertaining, rewarding
and responsible online betting. PlayUp develops innovative online
betting technologies in-house to power the brand and deliver
world-class user experiences. The company’s energies are focused on
fulfilling the needs of dedicated and passionate users who seek a
deeper connection to the games they play.
Today, PlayUp successfully operates a highly scalable and
robust, cloud-based online betting platform that unifies the
world's favorite betting products including Fixed Odds Sports
Betting, Fixed-Odds Racing (Horses and Greyhounds) and Esports.
Additionally, we offer Daily Fantasy Sports (DFS), a competitive
format of peer-to-peer online betting, where it hosts Australia's
largest and indeed some of the globe's biggest DFS prize pools.
We hold betting licenses in multiple jurisdictions and currently
operate in the U.S., Australia, New Zealand and India.
1 Three quarters (75%) of U.S. players say that being able to
receive payouts quickly is the most important factor to them when
deciding whether to open an account with an online sportsbook,
according to Paysafe’s ‘All the ways players pay: The game plan for
growth’ research report (Dec. 2020; published Jan. 2021).
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211026005767/en/
For further information about Paysafe, please contact: Nick Say,
Senior Manager, Corporate Communications for North America, Paysafe
T: +1-514 452-8747; E: Nick.Say@paysafe.com For further information
about PlayUp, please contact: Kevin Smith, Chief Marketing Officer,
PlayUp T: +1-312-625-9057; E: Kevin.Smith@playup.com
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