Today at Amazon Accelerate: Amazon Launches New Tools to Empower American Small Businesses to Grow Their Export Sales
October 21 2021 - 12:00PM
Business Wire
New tools identify international sales
opportunities for third-party sellers, simplify listing products in
Amazon’s stores around the world, enable global inventory
management, and allow U.S. sellers who fulfill orders themselves to
use Customer Service by Amazon free of charge
More than 6 million products from U.S. sellers
have high potential for success in Amazon’s international
stores
Last year, 20,000 U.S. sellers launched
globally to accelerate international sales through Amazon
Today at the Accelerate 2021 conference, Amazon (NASDAQ: AMZN)
announced a set of new tools that make it easier for American
third-party sellers to offer their products in Amazon’s 21 stores
worldwide. Amazon estimates that more than 6 million products
currently offered by U.S. sellers have a high potential for success
in its international stores.
“Selling internationally has been terrific for us. International
sales account for 20-30% of our business depending on the season,
and we’re seeing sales in some geographies grow as much as 50% year
over year,” said Ben Clark, CEO of Vermont-based Ann Clark Cookie
Cutters. “Expanding to international locations without Amazon would
have been more difficult because we’d have had to get a distributor
in every country to manage our products. Amazon has made this
process much easier and taken a lot of the guesswork out of which
products will be successful.”
Amazon offers a range of tools and services to help U.S. sellers
offer their products to hundreds of millions of customers from 185
countries that are shopping in its 21 stores worldwide. Last month,
these 21 stores brought in more than 900 million customer visits,
and more than half of the visits came through Amazon’s
international stores. Small businesses and emerging brands are able
to easily gain traction across the globe by leveraging Amazon’s
internationally recognized brand and the company’s state-of-the-art
global logistics network.
“Global Selling helps small businesses leverage Amazon’s scale
and reach to easily expand into countries around the world, while
maintaining control of their brand and not having to worry about
global logistics,” said Eric Broussard, Vice President of
International Selling Partner Services at Amazon. “These
capabilities, such as the use of Amazon’s renowned worldwide
customer support for all of their products at low or no cost, will
help our U.S. sellers capture billions of dollars in international
opportunity.”
Amazon announced the following new tools at Accelerate 2021:
- Customer Service by Amazon gives sellers who fulfill
their own orders the option to have Amazon manage their customer
inquiries, refunds, and returns on self-fulfilled orders—and at
Accelerate, the company announced they will offer this service for
free or at a discounted rate depending on the seller’s customer
contact volume. Customer Service by Amazon reduces the burden of
providing quality customer service across geographies and in
multiple languages. Customers can contact the more than 130
customer support sites via phone, chat, or email, day or night, and
receive help in 15 languages. It is available now and open to all
U.S. sellers.
- Marketplace Product Guidance takes the guesswork out of
which products should and can be sold internationally. It helps
sellers determine which of their products they should offer
internationally and identify other high-potential products they can
add to their catalog in international stores. These recommendations
are personalized and ranked based on their opportunity score, and
calculated by machine learning models that take into account
hundreds of parameters at the seller, product, and store level. It
is available now and open to all U.S. sellers.
- Global Inventory Viewer provides a one-stop experience
for sellers to monitor inventory supply and demand across all
stores in a consolidated manner. Global Inventory Viewer seamlessly
integrates with Send to Amazon, making it simple and easy for
sellers to send more inventory to Amazon fulfillment centers before
running out of stock. It is available now and open to all U.S.
sellers.
- Global Listing enables sellers to list products on
Amazon once and sell globally. Instead of managing products
separately across Amazon’s stores, sellers can now replicate their
product listings in multiple international stores with just a few
clicks. Sellers will be able to view their listing from a set of
globalized pages and views. Amazon is currently testing the feature
in beta and will open it to all U.S. sellers in early 2022.
In 2020, Amazon invested more than $18 billion in logistics,
tools, services, programs, and teams to help sellers get started,
build their brands, and leverage Amazon’s scale to reach more
customers. Amazon sellers have created an estimated 1.8 million
U.S. jobs managing, operating, and supporting their Amazon-related
businesses.
Learn more about Accelerate at
https://www.amazonaccelerate.com/.
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