Featuring a sleek and durable design, an advanced new
dual-camera system for improved photos and videos in low light, and
introducing Cinematic mode
Apple® today introduced iPhone® 13 and iPhone 13 mini, the next
generation of the world’s best smartphone, featuring a beautiful
design with sleek flat edges in five gorgeous new colors. Both
models feature major innovations, including the most advanced
dual-camera system ever on iPhone — with a new Wide camera with
bigger pixels and sensor-shift optical image stabilization (OIS)
offering improvements in low-light photos and videos, a new way to
personalize the camera with Photographic Styles, and Cinematic
mode, which brings a new dimension to video storytelling. iPhone 13
and iPhone 13 mini also boast super-fast performance and power
efficiency with A15 Bionic, longer battery life, a brighter Super
Retina XDR® display that brings content to life, incredible
durability with the Ceramic Shield™ front cover, double the
entry-level storage at 128GB, an industry-leading IP68 rating for
water resistance, and an advanced 5G experience.
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the full release here:
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iPhone 13 and iPhone 13 mini introduce
major innovations in technology, including the most advanced
dual-camera system ever on iPhone, a powerhouse chip, and an
impressive leap in battery life. (Photo: Business Wire)
iPhone 13 and iPhone 13 mini will be available in pink, blue,
midnight, starlight, and (PRODUCT)RED,1 with pre-orders beginning
Friday, September 17, and availability beginning Friday, September
24.
“Our customers rely on iPhone every day, which is why we’ve made
iPhone 13 and iPhone 13 mini more powerful, more capable, and more
fun to use,” said Greg Joswiak, Apple’s senior vice president of
Worldwide Marketing. “Both phones have beautiful designs,
industry-leading performance, and advanced camera systems with
impressive computational photography features, all with incredible
durability, water resistance, and a big jump in battery life to
ensure customers can depend on their iPhone when they need it. All
of this, tightly integrated with iOS 15 and with privacy built in,
make iPhone 13 and iPhone 13 mini an unbeatable choice.”
Beautiful and Durable Design with Amazing Battery
Life
iPhone 13 and iPhone 13 mini have been redesigned on the inside
and out, and come in five gorgeous colors featuring a durable
flat-edge design and an elegant aluminum frame. The 6.1-inch and
5.4-inch displays2 feature Ceramic Shield on the front, exclusive
to iPhone and tougher than any smartphone glass. Both models have
an industry-leading IP68 rating for water resistance,3 and are
designed to protect against spills from common liquids. A
redesigned rear camera layout with diagonally arranged lenses
enables the advanced dual-camera system, and a redesigned
TrueDepth® camera system is smaller while still packing in the same
breakthrough technologies, including Face ID®, the most secure
facial authentication in a smartphone, but offering more display
area.
The improved Super Retina XDR OLED displays deliver an
incredible contrast ratio for true blacks and a 28 percent increase
in max outdoor brightness at 800 nits, with higher peak brightness
for HDR content like photos and videos at 1200 nits, all while
being more power efficient.
Major battery life improvements come to both iPhone 13 and
iPhone 13 mini, made possible by A15 Bionic, more efficient
components, a larger battery, and power optimizations from a deep
integration of hardware and software. iPhone 13 delivers incredible
all-day battery life,4 offering up to two and a half more hours in
a day than iPhone 12, and iPhone 13 mini provides up to an hour and
a half more in a day than iPhone 12 mini.
The Most Advanced Dual-Camera System in iPhone
iPhone 13 and iPhone 13 mini represent a massive leap in camera
design with advancements in hardware and computational photography
that deliver stunning photos and videos. The new Wide camera, with
1.7 µm pixels, comes with the biggest sensor ever in an iPhone
dual-camera system and is capable of gathering 47 percent more
light for less noise and brighter results. Sensor-shift OIS — a
technology introduced in iPhone 12 Pro Max and not found in any
other smartphone — also comes to the Wide camera, even in the more
compact iPhone 13 mini. It stabilizes the sensor instead of the
lens so shots are more steady, while the custom-designed Ultra Wide
camera with a new sensor captures images with more detail in the
dark areas of photos and videos with less noise.
Following extensive study of cinematography and the powerful use
of rack focus, Cinematic mode on iPhone records videos of people,
pets, and objects with a beautiful depth effect with automatic
focus changes, so anyone can capture cinema-style moments, even if
they aren’t a professional filmmaker. For creative control, the
focus can be changed during and after capture, and users can also
adjust the level of bokeh in the Photos app and iMovie® for iOS,
and coming soon to iMovie for macOS® and Final Cut Pro®,5 making
the iPhone 13 lineup the only devices able to edit the
depth-of-field effect in video even after recording. Enabled by A15
Bionic and advanced machine learning algorithms, Cinematic mode
records in Dolby Vision HDR. Both models also offer HDR video
recording with Dolby Vision — from capture to editing and sharing —
now supported for 4K up to 60 fps on all cameras.
A faster Neural Engine in A15 Bionic, new image signal processor
(ISP), and advancements in computational photography power all-new
features on iPhone 13 and iPhone 13 mini. Photographic Styles
allows users to bring their personal photo preferences to every
image while still benefitting from Apple’s multiframe image
processing. Preset and customized preferences work across scenes
and subjects, and unlike a simple filter, intelligently apply the
right adjustments to different parts of the photo to ensure the
important elements, like skin tones, are preserved. The dual-camera
system and power of computational photography support Smart HDR 4,
now with improved color, contrast, and lighting for each subject in
a group photo, including in challenging conditions, making images
more true to life, as well as improved Night mode. And the
TrueDepth camera supports all the amazing new camera features,
including Cinematic mode, Photographic Styles, Smart HDR 4, and
more.
A15 Bionic: The Engine of iPhone 13
A15 Bionic is much faster than the competition, delivering more
performance and better power efficiency, making everything even
more fluid in the iPhone 13 lineup. It uses 5-nanometer technology
and has nearly 15 billion transistors to tackle the most demanding
tasks, including the latest computational photography features. A
new 6-core CPU with two high-performance cores and four
high-efficiency cores is up to 50 percent faster than the
competition, the fastest in any smartphone, and handles demanding
tasks smoothly and efficiently, while the new 4-core GPU is up to
30 percent faster than the competition and enables more lifelike
visuals and lighting effects in graphics-intensive games. The new
16-core Neural Engine is capable of 15.8 trillion operations per
second, enabling even faster machine learning computations for
third-party app experiences, as well as features like Live Text in
Camera with iOS 15. Major advancements to the next-generation ISP,
paired with computational photography and powerful camera hardware,
combine to create the new dual-camera system.
5G Experiences in More Places
The world is quickly moving to 5G, and iPhone offers an advanced
5G experience, transforming the way users connect, share, and enjoy
content. The customized hardware design in the iPhone 13 lineup
features more 5G bands, allowing it to work in more places on 5G
for greater coverage and performance.6 By the end of 2021, support
for 5G on iPhone will double around the globe, with over 200
carriers worldwide in 60 countries and regions. Users can
experience higher-quality video streaming on their favorite
platforms, more competitive gameplay in multiplayer games, faster
download and upload speeds, and so much more. With iOS 15,
SharePlay™7 on 5G will unlock powerful shared experiences such as
watching HDR movies or TV shows in sync with friends while on a
FaceTime® call. And Smart Data mode will intelligently conserve
battery life by automatically shifting iPhone to LTE when 5G speeds
aren’t needed.
Featuring iOS 15
iOS 15 enhances the iPhone experience with new ways to stay
connected, and powerful features that help users focus, explore,
and do more with on-device intelligence. FaceTime calls feel more
natural with spatial audio and a new Portrait mode, new Focus
features help users reduce distraction, notifications have been
redesigned, and Live Text uses on-device intelligence to recognize
text in a photo and allows users to take action. Apple Maps brings
beautiful new ways to navigate and explore the world with a new
three-dimensional city-driving experience and walking directions in
augmented reality. Weather is redesigned with full-screen maps and
more graphical displays of data, Wallet adds support for home keys,
and new privacy controls in Siri®, Mail, and more places across the
system further protect user information.8
iPhone and the Environment
iPhone 13 is designed to minimize its impact on the environment,
including antenna lines that use upcycled plastic water bottles
that have been chemically transformed into a stronger,
high-performance material — an industry first. iPhone also uses 100
percent recycled rare earth elements in magnets like those used in
MagSafe®, 100 percent recycled tin in the solder of the main logic
board and, for the first time, in the solder of the battery
management unit. Both models also use 100 percent recycled gold in
the plating of the main logic board and the wire in the front
camera and rear cameras. Redesigned packaging eliminates the outer
plastic wrap, avoiding 600 metric tons of plastic and bringing
Apple closer to its goal of completely removing plastic from all
packaging by 2025.
Today, Apple is carbon neutral for global corporate operations,
and by 2030, plans to have net zero climate impact across the
entire business, which includes manufacturing supply chains and all
product life cycles. This means that every Apple device sold, from
component manufacturing, assembly, transport, customer use,
charging, all the way through recycling and material recovery, will
be 100 percent carbon neutral.
Pricing and Availability
- iPhone 13 and iPhone 13 mini will be available in pink, blue,
midnight, starlight, and (PRODUCT)RED in a new entry-level capacity
of 128GB for double the storage, as well as 256GB and 512GB
capacities.
- Customers in Australia, Canada, China, Germany, India, Japan,
the UK, the US, and more than 30 other countries and regions will
be able to pre-order iPhone 13 and iPhone 13 mini beginning at 5
a.m. PDT on Friday, September 17, with availability beginning
Friday, September 24.
- Both models will be available in Turkey beginning Friday,
October 1, and in Malaysia, Mexico, South Korea, Thailand, and
nearly 10 other countries and regions beginning Friday, October
8.
- Customers can get iPhone 13 for $33.29 (US) a month for
24 months or $799 (US) before trade-in, and iPhone 13 mini
for $29.12 (US) a month for 24 months or $699 (US)
before trade-in from apple.com/store, in the Apple Store® app, and
at Apple Store locations.9
- iPhone 13 and iPhone 13 mini are also available through Apple
Authorized Resellers and select carriers.
- Customers in the US can get ready for iPhone 13 and iPhone 13
mini pre-orders until 9 p.m. PDT on Thursday, September 16, by
visiting apple.com/store or using the Apple Store app. They can
choose to pay monthly or in full, add a trade-in credit toward
their new product, or upgrade through the iPhone Upgrade
Program.
- iOS 15 will be available as a free software update Monday,
September 20.
- The new iPhone Leather Wallet with MagSafe supports Find My™,
enabling users to be notified of its last known location if it
becomes detached from iPhone. iPhone Leather Wallet with MagSafe
joins new MagSafe cases in leather and silicone, as well as a clear
case with MagSafe, that are available to order today.
- Customers can save up to $700 (US) on iPhone 13 and
iPhone 13 mini after trade-in directly from the Apple Store online
or at an Apple Store when they activate it with AT&T,
T-Mobile/Sprint, or Verizon. Terms apply. For eligibility
requirements and more details see
apple.com/shop/buy-iphone/carrier-offers. Pricing for iPhone 13 and
iPhone 13 mini includes a $30 (US) carrier instant discount
that requires carrier activation.
- Apple provides customers with a number of services in store and
online that make its retail experience uniquely Apple. With
personalized support and advice from Apple Specialists, convenient
delivery and pickup options, free engraving, and special ways to
save with carrier offers and great trade-in values, Apple ensures
the best way to buy Apple products is from Apple Store locations
and apple.com/store.
1 Every iPhone 13 (PRODUCT)RED purchase now contributes directly
to the Global Fund to combat pandemics like COVID‑19 and AIDS. 2
The display has rounded corners that follow a beautiful curved
design, and these corners are within a standard rectangle. When
measured as a standard rectangle shape, the screen is 6.06 inches
(iPhone 13) or 5.42 inches (iPhone 13 mini) diagonally. Actual
viewable area is less. 3 iPhone 13 and iPhone 13 mini are splash-,
water-, and dust-resistant, and were tested under controlled
laboratory conditions and have a rating of IP68 under IEC standard
60529 (maximum depth of 6 meters up to 30 minutes). Splash, water,
and dust resistance are not permanent conditions. Resistance might
decrease as a result of normal wear. Do not attempt to charge a wet
iPhone; refer to the user guide for cleaning and drying
instructions. Liquid damage is not covered under warranty. 4
Battery life varies by use and many other factors; actual results
will vary. 5 The ability to edit the depth-of-field effect will be
available in future updates to iMovie for macOS, Final Cut Pro, and
require macOS Monterey. 6 Data plan is required. 5G, Gigabit LTE,
VoLTE, and Wi-Fi calling are available in select markets and
through select carriers. Speeds are based on theoretical throughput
and vary based on site conditions and carrier. For details on 5G
and LTE support, customers can contact their carrier or visit
apple.com/iphone/cellular. 7 SharePlay will be available in a
future iOS 15 update. 8 Some features may not be available for all
countries or all areas. View a complete list. 9 Available to
qualified customers and requires a 24‑month installment loan when
selecting Citizens One or Apple Card® Monthly Installments (ACMI)
as payment type at checkout at Apple. iPhone activation required
with AT&T, T‑Mobile/Sprint, or Verizon for purchases made with
ACMI at an Apple Store. Taxes and shipping are not included in ACMI
and are subject to the cardholder’s variable APR. Additional ACMI
terms are in the Customer Agreement. Additional iPhone Payments
terms are at
apple.com/legal/sales-support/iphoneinstallments_us.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV.
Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and
tvOS — provide seamless experiences across all Apple devices and
empower people with breakthrough services including the App Store,
Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000
employees are dedicated to making the best products on earth, and
to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2021 Apple Inc. All rights reserved. Apple, the Apple logo,
iPhone, Super Retina XDR, Ceramic Shield, TrueDepth, Face ID,
iMovie, macOS, Final Cut Pro, SharePlay, FaceTime, Siri, MagSafe,
Apple Store, Find My, and Apple Card are trademarks of Apple. Other
company and product names may be trademarks of their respective
owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210914005962/en/
Michele Wyman Apple michele_wyman@apple.com 669-276-1208
Alex Kirschner Apple alexkirschner@apple.com 408-974-2479
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