UNION, N.J., Aug. 30, 2021 /PRNewswire/ -- Bed Bath &
Beyond Inc. (NASDAQ: BBBY) today announced that Cindy Davis has stepped down from her positions
as Executive Vice President, Chief Brand
Officer, and President of Decorist effective August 30, 2021. The Company also announced the
appointment of Rafeh Masood,
Executive Vice President and Chief Digital Officer, as Chief
Digital Officer & interim Chief Brand
Officer, to lead the combined brand, marketing and digital
teams effective immediately.
"Rafeh's demonstrated success and leadership in the realms of
digital transformation and customer engagement make him the right
person to take on these additional responsibilities," commented
Mark Tritton, Bed Bath &
Beyond's President and CEO. "As we support a customer base
that has moved towards digital, we look forward to Rafeh's
leadership, contribution, and a smooth transition."
"On behalf of the entire company, we want to thank Cindy for her
contributions to Bed Bath & Beyond. We appreciate her hard work
during her tenure of our early transformation, and we wish her
nothing but the best in her future endeavors," concluded Mr.
Tritton.
Since joining Bed Bath & Beyond in 2020, Mr. Masood has
worked to establish an omni-always shopping experience for
customers, including overseeing the end-to-end customer journey
from e-commerce merchandising and user experience optimization, to
customer contact management and support. Previously, he served as
Senior Vice President at BJ's Wholesale Club. Additionally, he is
an Adjunct Faculty member at Carnegie Mellon
University.
About Bed Bath & Beyond
Bed Bath & Beyond Inc. and subsidiaries (the "Company") is
an omnichannel retailer that makes it easy for our customers to
feel at home. The Company sells a wide assortment of merchandise in
the Home, Baby, Beauty and Wellness markets. Additionally,
the Company is a partner in a joint venture which operates retail
stores in Mexico under the name
Bed Bath & Beyond.
The Company operates websites at bedbathandbeyond.com,
bedbathandbeyond.ca, buybuybaby.com, buybuybaby.ca,
harmondiscount.com, facevalues.com, and decorist.com.
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SOURCE Bed Bath & Beyond Inc.