How kind is America? What are the kindest acts you can do for
others?
As part of its "A Call for Kindness" campaign, Verizon worked
with Kindness.org, a non-profit whose mission is to educate and
inspire people to choose kindness, to commission a
first-of-its-kind academic research study to find out the state of
kindness in America. The results? All 50 states have a surprisingly
high capacity to be kind - but only one state could be crowned the
kindest.
The top 10 kindest states are:
- Kentucky
- New Mexico
- Oklahoma
- Georgia
- North Dakota
- Alaska
- New Hampshire
- Missouri
- West Virginia
- Wyoming
“We surveyed thousands of people from all 50 states and from all
walks of life on what kind acts they would do,” said Dr. Oliver
Scott Curry, research director for Kindness.org. “Overall, our
research revealed a surprisingly high capacity for kindness across
America, and the results across all the states were remarkably
similar.”
Top takeaways from the research include:
- The top three kindest acts ranked by Americans overall were:
“Become an organ donor for a family member,” “Pull a stranger from
a burning car,” “Adopt and raise a family member.”
- The top three kind acts that you can plan ahead are: “Cover the
shift for a work colleague,” “Cheer up a family member,” “Call a
friend to encourage them.”
- The average American would give up $6.40 if that meant a
stranger got $10.
- 86 percent of people would donate a part of their liver to a
family member
- 72 percent would lend money to a friend in a financial
crisis
- 53 percent would donate their vacation time to a colleague
Join the movement
When Verizon introduced “A Call For Kindness” in
November, we encouraged people to not only be kind, but to choose
to do something kind for others. Here’s how you can
participate:
- Take the kindness pledge at verizon.com/kindness, where you’ll
find a number of options for kind acts. Click Count Me In and share
your act of kindness using the hashtag #ACallForKindness. Tag three
friends to spread the word.
- Download and share Kind Cards that feature an act of kindness
you can do today to make a difference. New Kind Cards are added
each month so you’ll always have fresh cards to share.
- Visit a Kindness mural in your neighborhood, scan the QR code
and post a selfie with it on social media using the
#ACallForKindness hashtag with the kind act you plan on
performing.
- Tell your employer to join the movement. We’re looking for more
partners to help make the world a kinder place.
“We want to do more than simply say kindness is important,” said
Krista Bourne, senior vice president and president of consumer
sales and operations at Verizon. “We want to show that every kind
act matters and help showcase the tangible impact our kind acts can
have. That’s why we’ve built a multifaceted approach to this
campaign that leverages research, inspires people through art,
educates people through kindness experts, and provides
opportunities for people to quickly and easily choose kindness, no
matter who they are or where they live.”
The art of kindness
Verizon is spreading kindness, one mural at a time,
as we’re working with local artists to share messages of kindness
through art in cities across the country.
So far, you can check out murals in Chicago,
Denver, Houston, Los Angeles, Miami, New York City, Raleigh, San
Diego, Seattle and Washington D.C.
We have more on the way! Keep an eye out this week
for murals popping up in Indianapolis, Lexington, Nashville, New
Orleans, Philadelphia, Phoenix, Sacramento, Salt Lake City, San
Francisco and more.
Partners in kind
We can’t spread kindness alone. In addition to
Kindness.org, Verizon is grateful to be joined by the following
partners who have joined the campaign to help make the country more
kind. These include:
Beekman 1802 (Schenectady, NY) -
Beekman 1802, a skincare company, believes There’s Beauty in
Kindness™. In fact, they were founded on it. Through their kindness
to skin, community, planet, and animals, they inspire kind acts
across the board, and are thrilled to be partnering with Verizon on
their initiative to make the world a kinder place.
Jerry (Palo Alto, CA) - Car insurance
compare-and-buy app Jerry joins the #ACallForKindness campaign to
extend kindness to its customers, employees and the communities
where they live and work.
LIXIL Americas (Piscataway, NJ)
- LIXIL, home to iconic kitchen and bath
brand American Standard, makes pioneering water products that solve
everyday, real-life challenges, making better homes a reality for
everyone, everywhere. The past year has proven how much of an
impact a simple act of kindness can make to drive positive change,
and we are delighted to join in this campaign with Verizon to help
spread a groundswell of goodness throughout our communities.
Riley’s Way Foundation (Brooklyn, NY) -
At Riley’s Way Foundation, we are building a youth-led
movement to create a kinder world by supporting young leaders with
the tools, resources, and community they need to envision change
and achieve it; we are thrilled to support acts of kindness across
the country as part of Verizon's #ACallForKindness campaign.
Routine (Crown Point, IN) - Routine was founded
by a wife and husband duo with one simple goal, use Trusted
Ingredients and make them Convenient. With a focus on Hydration and
Superfoods, we make your health; ROUTINE.
Russell Cellular (Battlefield, MO)
- Russell Cellular is happy to participate in
the new campaign efforts for A Call For Kindness.
Sambazon (San Clemente, CA) - Founded in 2000,
SAMBAZON, an acronym for Sustainable Management of the Brazilian
Amazon, was the first Certified Organic and Fair Trade Açaí company
in the world, supplying ethically sourced Açaí products from a
closed loop supply chain to ensure its products have complete
traceability and transparency from the palm of the tree to the palm
of your hand.
The Quarto Group (London, England) - The Quarto
Group publishes books that delight and inform readers, including Be
Kind: A Year of Kindness, One Week at a Time by the founders of
Kindness.org. We answered the Call for Kindness to join a positive
mission that encourages kindness nationwide.
Wireless Zone (Fishers, IN) - Wireless Zone is
proud to joining Verizon’s #ACallForKindness initiative. Our
franchise owners and employees realize that even small acts of
kindness can make a large impact on the world.
Uvii (New York, NY) - Much like Uvii, Verizon
is stimulating societal engagement through mobile using video and
text to create conversations and storytelling.
Victra (Raleigh, NC) - At Victra, a core
component of our work is our human connection to each other and our
guests, and the Call for Kindness campaign recommits our team’s
focus on kindness to encourage one another to participate in kind
acts that make a positive impact in our communities.
Partners also include The Antidote,
Capital One, Cellular Sales, TCC and Visible.
To join the movement and learn more about A Call for Kindness
campaign, visit verizon.com/kindness.
Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on
June 30, 2000 and is one of the world’s leading providers of
technology, communications, information and entertainment products
and services. Headquartered in New York City and with a presence
around the world, Verizon generated revenues of $128.3 billion in
2020. The company offers data, video and voice services and
solutions on its award-winning networks and platforms, delivering
on customers’ demand for mobility, reliable network connectivity,
security and control.
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Media contact:Andrew
Testaandrew.testa@verizon.com862-324-0275@andrewtesta
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