DUBLIN, Ohio, June 15, 2021 /PRNewswire/ -- Wubba Lubba Grub
Grub! Wendy's® and Adult Swim's Rick and
Morty are back at it again. Today they announced year
two of a wide-ranging partnership tied to the Emmy ® Award-winning
hit series' fifth season, premiering this Sunday, June 20. Signature elements of this
season's promotion include two new show themed mixes in more
than 5,000 Coca-Cola Freestyle machines in Wendy's locations
across the country, free Wendy's in-app delivery and a
restaurant pop-up in Los
Angeles with a custom fan drive-thru experience.
"Wendy's is such a great partner, we had to continue our cosmic
journey with them," said Tricia Melton, CMO of Warner Bros.
Global Kids, Young Adults and Classics. "Thanks to them and
Coca-Cola, fans can celebrate Rick and Morty Day with a
Portal Time Lemon Lime in one hand and a BerryJerryboree in the
other. And to quote the wise Rick
Sanchez from season 4, we looked right into the
bleeding jaws of capitalism and said, yes daddy please."
"We're big fans of Rick and Morty and continuing another
season with our partnership with entertainment powerhouse Adult
Swim," said Carl Loredo, Chief
Marketing Officer for the Wendy's Company. "We love finding
authentic ways to connect with this passionate fanbase and are
excited to extend the Rick and Morty experience into our
menu, incredible content and great delivery deals all season
long."
Thanks to the innovative team at Coca-Cola, fans will be
able to sip on two new flavor mixes created especially for the
series starting on Wednesday, June 16
at more than 5,000 Wendy's locations through August 22, the date of the Rick and Morty
season five finale.
- Mello Yello BerryJerryboree
- Mello Yello Portal Time Lemon Lime
- Both flavors will also be available in zero sugar options as
well.
To sweeten the deal, fans can score free delivery from
Wendy's in-app* from June 17
– July 1, no minimum purchase
necessary.
"Choice and customization are not fads – they're here to stay,"
said Eric Lewis, Coca-Cola
Freestyle Marketing Director. "We're tapping into that reality
and celebrating the passion of Rick and Morty fans by
creating these limited-time, custom drinks just for them."
Fans in the Los Angeles area
can visit Morty's, a weekend-long restaurant pop-up at
Wendy's Panorama
City location on June
18-20. Navigate your spaceship or car through a custom
LED drive-thru experience, receive a Rick and Morty
themed menu and be one of the lucky few to enjoy the
limited-edition Pickle Rick Pickle Frosty®, a pickle twist
on the iconic Vanilla Frosty®, only available at Morty's.
The continued partnership will bring Wendy's fans nationwide
"fresh" access to Rick and Morty across a variety of
touchpoints including the restaurant pop-up, in-store branding, and
new custom content on linear and digital to celebrate Global
Rick and Morty Day and the
premiere of season five.
"Wendy's and Adult Swim's partnership has brought content to
fans in the most authentic and creative ways beginning with our
Adult Swim Festival in 2019," says Katrina Cukaj, Lead of Ad Sales &
Partnerships, WarnerMedia. "We are thrilled to continue growing
our relationship with Wendy's for a second year to reach consumers
across multiple platforms in bigger and more exciting ways."
Global Rick and Morty
Day kicks off the worldwide premiere of season five
around the world starting on Sunday, June 20 at 11:00
p.m. ET/PT in the U.S.
About Wendy's
Wendy's was founded in 1969 by Dave
Thomas in Columbus, Ohio. Dave built his business on the premise,
"Quality is our Recipe®," which remains the guidepost of
the Wendy's system. Wendy's is best known for its made-to-order
square hamburgers, using fresh, never frozen beef**,
freshly-prepared salads, and other signature items like chili,
baked potatoes and the Frosty® dessert. The Wendy's
Company (Nasdaq: WEN) is committed to doing the right thing
and making a positive difference in the lives of others. This is
most visible through the Company's support of the Dave Thomas
Foundation for Adoption® and its signature Wendy's
Wonderful Kids® program, which seeks to find a
loving, forever home for every child in the North American foster
care system. Today, Wendy's and its franchisees employ hundreds of
thousands of people across more than 6,800 restaurants worldwide
with a vision of becoming the world's most thriving and beloved
restaurant brand. For details on franchising, connect with us
at www.wendys.com/franchising.
Visit www.wendys.com and www.squaredealblog.com for
more information and connect with us on Twitter and Instagram using
@wendys, and on Facebook at www.facebook.com/wendys.
About Adult Swim
Adult Swim (AdultSwim.com), launched
in 2001, is WarnerMedia's #1 brand for young adults offering
original and acquired animated and live-action series. Airing
nightly from 8 p.m. to 6 a.m. (ET/PT)
on its linear channel, and also available through HBO Max, Adult
Swim is basic cable's #1 network with persons 18-34 and 18-49, and
is seen in 94 million U.S. home, reaching over 40 million viewers
via HBO Max.
About Warner Bros. Global Kids, Young Adults and
Classics
Warner Bros. Global Kids, Young Adults and
Classics (GKYAC) brings together Cartoon Network,
Adult Swim, Boomerang and Turner Classic Movies (TCM), as well as
Cartoon Network Studios and Warner Bros. Animation. Among the
iconic franchises, series and characters under the GKYAC banner are
Looney Tunes, DC's animated Super Heroes, Rick and
Morty, Craig of the Creek, the classic
Hanna-Barbera library, Tom and Jerry, Scooby-Doo, Warner Bros.'
unrivalled film library, and many more.
GKYAC's mission is to be the premiere global provider of kids,
family, young adults, and classics content and brands. The group's
programming supplies unique and compelling content for HBO MAX,
WarnerMedia's direct-to-consumer platform. Uniting these
award-winning networks and innovative brands helps maximize
opportunities and growth potential, both as standalone businesses
and as content generators, to drive and support its
franchises, cross-studio initiatives as well as ratings.
Warner Bros. GKYAC's content is currently distributed in 192
countries around the world and the division's networks are in 500
million homes, delivered through more than 65 channels in 31
languages.
* Offer valid June 17, 2021 –
July 1, 2021 on delivery orders via
the Wendy's App only. Wendy's App download and registration
required. Offer available at participating U.S. Wendy's. Not
valid on third-party delivery platforms. Subject to
cancellation at any time. See
Wendy's App for further details.
** Fresh beef available in the contiguous U.S., Alaska, and Canada.
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SOURCE The Wendy's Company