BALTIMORE, June 11, 2021 /PRNewswire/
-- Medifast (NYSE: MED), the global company behind one
the fastest-growing health and wellness communities,
OPTAVIA®, today released findings from a
nationally-representative study on consumer health priorities and
motivators.
In an earlier survey from December
2020*, the company found 63% of Americans had adopted new,
positive health routines amid the pandemic, 96% of whom planned to
continue embracing healthy habits in the new year. Six months into
2021, this new studyǂ, which surveyed 1,230 U.S. adults, found that
almost all U.S. adults (93%) have health and wellness goals and
84% are actively working toward achieving them.
Health Goals:
- Many of the goals respondents rated as being important to them
focus on improving physical health, including wanting to fuel their
body with a more healthy, balanced diet (87%) and exercising
regularly (85%).
- 86% of U.S. adults say focusing on mindfulness and their mental
health is an important goal for them.
Motivators:
- The #1 reason U.S. adults want to prioritize their health and
wellness is to feel better, both physically and mentally
(76%).
- The biggest motivator for staying consistent with health and
wellness goals is feeling good, mentally and physically (67%) –
defined by having more energy and reducing stress and anxiety.
- Additionally, 55% of Americans say that seeing physical results
motivates them to stay on top of their health and wellness
goals.
Other notable findings include:
- The sources people are most likely to turn to for support are
their doctors and/or healthcare providers (40%), family (32%) and
friends (25%).
- Despite wanting to prioritize mental wellness, 78% of Americans
are currently not practicing meditation, breathing or other
mindfulness exercises in order to achieve their health and wellness
goals.
- Just under half (46%) of U.S. adults are working toward
achieving their health and wellness goals by moving their bodies
through low-intensity workouts or new and/or adventurous
activities.
- Men are more likely than women to prioritize their health and
wellness in order to look better physically (46% of men vs. 39% of
women).
Supporting Quotes
Dan
Chard, Chairman and Chief Executive Officer,
Medifast
"Even throughout a challenging time, we saw
Americans adopting new, healthy habits. Now, the majority of U.S.
adults have health goals and are actively working toward them. This
is not only a result of the physical, mental and emotional
challenges of the past year but, more importantly, a clear
indicator of the shift in consumer mindsets and prioritization of
their health – both mind and body. Every day, our Community of
independent OPTAVIA Coaches help people make positive
changes, and we believe our offer will continue to resonate as more
and more American's look to get healthy."
To support those adopting health and wellness goals,
OPTAVIA offers a proprietary system built around healthy
habit creation, clinically proven plans and scientifically
developed products and reinforced with Coach and Community
support.
About Medifast®:
Medifast (NYSE: MED) is the
global company behind OPTAVIA®, one of the fastest-growing
global health and wellness communities, which offers scientifically
developed products, clinically proven plans and the support of
Coaches and a Community to help Clients achieve Lifelong
Transformation, One Healthy Habit at a Time®. Based on nearly 40
years of experience, Medifast has redefined direct selling by
combining the best aspects of the model. Its community of thousands
of independent OPTAVIA Coaches teach Clients how to develop
holistic healthy habits through the proprietary Habits of Health®
Transformational System. Medifast is traded on the New York Stock
Exchange and ranked second on FORTUNE's 100 Fastest-Growing
Companies list in 2020. The company was also named to
Forbes' 100 Most Trustworthy Companies in America list in
2017. For more information, visit MedifastInc.com or
OPTAVIA.com.
*Methodology:
All figures, unless otherwise stated, are from YouGov Plc. Total
sample size was 1,414 adults. Fieldwork was undertaken between 19th
- 20th October 2020. The survey was carried out online. The
figures have been weighted and are representative of all US adults
(aged 18+). The margin of error for this survey is +/- 3% at 95%
confidence.
ǂMethodology:
All percentages and survey findings, unless otherwise stated,
are from YouGov Plc. Total sample size was 1,230 adults. Fieldwork
was undertaken between May 17 and May 18,
2021. The survey was carried out online. The figures have
been weighted and are representative of all US adults (aged 18+).
The margin of error for this survey is +/- 3% at 95%
confidence.
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SOURCE Medifast, Inc.