DENVER, June 1, 2021 /PRNewswire/ -- GrowGeneration
Corp. (NASDAQ: GRWG), ("GrowGen" or the "Company") the nation's
largest chain of specialty hydroponic and organic garden centers,
today announced the launch of GrowGeneration.com. The company's
newly redesigned e-commerce platform now includes the option to Buy
Online Pickup in Store (BOPIS). The BOPIS service will be available
at select GrowGen locations.
GrowGeneration.com is a one-stop e-commerce destination for
commercial and craft growers, with a robust inventory of over
10,000 products, ranging from organic nutrients and soils to
advanced lighting technology. The newly designed website includes
commercial account sign-ups with volume pricing; enhanced order
tracking; a virtual garden center with product departments;
and a GrowPro channel featuring educational and how-to content from
grow specialists.
"We've seen a number of retail trends emerge – or accelerate –
as a result of the global COVID-19 pandemic," said Tony Sullivan, GrowGen's COO. "More than ever,
consumers want the ease and convenience of online shopping, but
with the option to avoid shipping delays or charges by picking up
at their local store. With GrowGeneration.com, we've created a
streamlined online shopping experience and addressed consumer
demand for in-store pick-up. Our goal is to improve our
customer shopping experience nationwide, while increasing in-store
and online revenue. We are very excited to kick off our
omni-channel strategy with the launch of the new website."
Jeff Callison, Vice President of
Digital Commerce, added, "The addition of Buy Online Pick Up
in Store pushes us to the digital forefront of our industry. Our
stores can now service a much larger footprint, with many of our
rural online customers willing to travel up to 50-plus miles to
pick up supplies."
Added Callison" The new website includes integrations with our
ERP systems, personalized local store home pages, buy lists for
customer inventory planning, a sophisticated quoting engine,
question and answers tools for every product, video content channel
called the GrowPro Channel, RMA tools for submitting and tracking
returns, real-time online site customer service, and more.
US click-and-collect sales more than doubled in 2020 and will
sustain double-digit growth rates through 2024, according to
Insider Intelligence estimates. Click-and-collect was a key
offering that provided peace of mind to shoppers trying to stay
safe amid social distancing regulations and will likely remain
popular as digital buyers opt for speed and convenience. By 2024,
US click-and-collect sales are expected to reach $140.96 billion. Over that same time period,
click-and-collect buyers are expected to increase from 143.8
million people in 2020 to over 160 million in 2024."
About GrowGeneration Corp.:
GrowGen owns and operates
specialty retail hydroponic and organic gardening centers.
Currently, GrowGen has 55 stores, which include 20 locations in
California, 8 locations in
Colorado, 7 locations in
Michigan, 5 locations in
Maine, 5 locations in Oklahoma, 2 locations in Nevada, 2 locations in Washington, 2 locations in Oregon, 1 location in Arizona, 1 location in Rhode Island,1 location
in Florida, and 1 location in
Massachusetts.
GrowGen also operates an online superstore for cultivators at
growgeneration.com and B2B ERP platform, agron.io. GrowGen carries
and sells thousands of products, including organic nutrients and
soils, advanced lighting technology and state of the art hydroponic
equipment to be used indoors and outdoors by commercial and home
growers.
Forward Looking Statements:
This press release may include predictions, estimates or other
information that might be considered forward-looking within the
meaning of applicable securities laws. While these forward-looking
statements represent our current judgments, they are subject to
risks and uncertainties that could cause actual results to differ
materially. You are cautioned not to place undue reliance on these
forward-looking statements, which reflect our opinions only as of
the date of this release. Please keep in mind that we are not
obligating ourselves to revise or publicly release the results of
any revision to these forward-looking statements in light of new
information or future events. When used herein, words such as "look
forward," "believe," "continue," "building," or variations of such
words and similar expressions are intended to identify
forward-looking statements. Factors that could cause actual results
to differ materially from those contemplated in any forward-looking
statements made by us herein are often discussed in filings we make
with the United States Securities and Exchange Commission,
available at: www.sec.gov, and on our website, at:
www.growgeneration.com.
Company Inquiries:
GrowGeneration Corp.
610-216-0057
michael@growgeneration.com
Investor Contact:
John
Evans
GrowGeneration
john.evans@growgeneration.com
Press Contact:
Sara Geisner
Trailblaze
sara@trailblaze.co
Connect:
- Website: www.GrowGeneration.com
- Instagram: growgen
- Facebook: GrowGenerationCorp
- Twitter: @GrowGenCorp
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SOURCE GrowGeneration