Program to Expand as Scotia Rewards and SCENE to
Join Forces
SCENE and Recipe Unlimited Corporation Rewards
Partnership Extended for Three Years
TORONTO, Dec. 18, 2020 /CNW/ - Scotiabank (TSX: BNS) and
Cineplex (TSX: CGX) announced today that they have entered into an
agreement to enhance and expand the SCENE loyalty program by
bringing together the full benefits of SCENE with Scotia Rewards,
Scotiabank's flexible customer loyalty program. In addition to
providing SCENE's over 10 million members with the opportunity to
redeem points for a variety of entertainment and dining options,
beginning in the fall of 2021 members can look forward to
redemption opportunities for a wide selection of brand-name
merchandise from popular retailers. Members will also have the
opportunity to apply points as statement credits on certain
Scotiabank products, as well as book flexible travel.
Expanding our existing partnership
While further details on the expanded program will be shared in the
coming months, this agreement between Scotiabank and Cineplex
better positions one of Canada's
leading entertainment and lifestyle loyalty programs for future
expansion by growing its customer base, and providing opportunities
for additional reward options. It will also build off the existing
brand loyalty that SCENE has built over the last 13 years and the
strong membership engagement and satisfaction it continues to
generate today.
Under the agreement announced today, to reorganize the SCENE
loyalty program and reposition it for future growth, Scotiabank
will pay Cineplex $60 million,
anticipated on or before December 31,
2020. This repositioning contemplates, among other things
adding new rewards partners, driving value through the future
consolidation of SCENE and Scotia Rewards and all the growth and
member engagement opportunities that come with it. More
information on the future of SCENE and Scotia Rewards is available
here.
"Scotiabank is committed to expanding the successful SCENE
program and our long partnership with Cineplex by giving our
customers even more value, and more freedom to use their points how
and where they choose," said Dan
Rees, Group Head, Canadian Banking at Scotiabank. "We are
excited to take this important step in the meaningful expansion of
our customer loyalty program, by bringing SCENE, one of
Canada's leading entertainment and
lifestyle loyalty programs, together with the full breadth and
value of Scotia Rewards. It also builds on our strong portfolio of
partnerships, like the NHL and many NHL teams, the NBA and the
Toronto Raptors, and of course Canada's marquee entertainment venue,
Scotiabank Arena."
"Since launching SCENE, we have actively sought ways to evolve
the program to extend its benefits and deliver more value to
Canadians," said Ellis Jacob,
President and CEO, Cineplex. "In partnership with Scotiabank, our
team has built a world-class loyalty program that millions of
Canadians enjoy and benefit from and deepening our connection with
Scotia Rewards extends its winning brand. We've been entertaining
Canadians for over 100 years and this partnership is a natural
evolution of SCENE."
Renewing Recipe rewards partnership
In addition to Scotiabank and Cineplex announcing the future
consolidation of Scotia Rewards and the SCENE program, they are
also proud to announce that SCENE has also signed a strategic
three-year extension with its long-standing partners at Recipe
Unlimited Corporation (Recipe). This partnership will continue
providing SCENE members with earning and redemption opportunities
at over 800 restaurants across Canada, including Swiss Chalet, Harvey's, East
Side Marios, Montana's, Milestones
and more for delivery and take-out, and for dining in.
"We are excited to extend our partnership with SCENE and
continue to provide more value to our guests by allowing them to
earn and redeem SCENE points every time they dine with us," said
Frank Hennessey, CEO, Recipe
Unlimited.
Providing SCENE customers with more options today
"Our partnership maintains Recipe's ability to provide bonus offers
to members, adding additional value and engagement opportunities
with Canadians from coast-to-coast," said Matthew Seagrim, Managing Director, SCENE. "It
has really been a week of great momentum for SCENE, as in addition
to announcing this partnership extension with Recipe as well as
news about Scotia Rewards, we also rolled-out an exciting new
digital gift card offering for members just in time for the holiday
season."
Earlier in the week SCENE launched a broad selection of
redemption offers for online shopping in the form of digital gift
cards to purchase and redeem online at a host of popular retailers
and entertainment venues, including Cineplex, The Rec Room,
Playdium, all Recipe locations, Toys "R" Us, Gap, Old Navy, Foot
Locker, Indigo, and more. Members can visit
SCENE.ca/Rewards for a full list of participating retailers
and redemption options.
About SCENE
SCENE®, the entertainment rewards program
launched by Scotiabank and Cineplex in 2007, has more than 10
million members across Canada. SCENE enables members to earn
and redeem points for movies, movie downloads and rentals, as well
as concessions. Members can also earn and redeem points for a night
out at The Rec Room, Playdium and over 800 Recipe Unlimited
Corporation (formerly Cara Operations Limited) restaurants across
the country. Members can accelerate their earning power with the
SCENE® ScotiaCard® debit card and SCENE® VISA card.
About Scotiabank
Scotiabank is a leading bank in the
Americas. Guided by our purpose: "for every future", we help our
customers, their families and their communities achieve success
through a broad range of advice, products and services, including
personal and commercial banking, wealth management and private
banking, corporate and investment banking, and capital markets.
With a team of over 90,000 employees and assets of approximately
$1.1 trillion (as at October 31, 2020), Scotiabank trades on the
Toronto Stock Exchange (TSX: BNS) and New York Stock Exchange
(NYSE: BNS). For more information, please visit
http://www.scotiabank.com and follow us on Twitter
@ScotiabankViews.
About Cineplex
Cineplex (TSX: CGX) is a top-tier
Canadian brand that operates in the Film Entertainment and Content,
Amusement and Leisure, and Media sectors. A leading entertainment
and media company, Cineplex welcomes millions of guests annually
through its circuit of theatres and location based entertainment
venues across the country. In addition to being Canada's largest and most innovative film
exhibitor, Cineplex also operates successful businesses in digital
commerce (CineplexStore.com), food service, alternative programming
(Cineplex Events), cinema media (Cineplex Media), digital
place-based media (Cineplex Digital Media) and amusement solutions
(Player One Amusement Group). Additionally, Cineplex operates
Canada's favourite destination for
'Eats & Entertainment' (The Rec Room) and entertainment
complexes specially designed for teens and families (Playdium).
Cineplex is a joint venture partner in SCENE, Canada's largest entertainment loyalty
program.
Proudly recognized as having one of the country's Most Admired
Corporate Cultures, Cineplex employs approximately 13,000 people in
its offices across Canada and
the United States. To learn more
visit Cineplex.com or download the Cineplex App.
SOURCE Cineplex