CAMDEN, N.J., Dec. 2, 2020 /PRNewswire/ -- Today,
Campbell's Soup announced its commitment to preserve the most
magical winter rite of passage, the snow day. Through an online
pledge on SavetheSnowDay.com, Campbell's is calling on all who
believe in shutting screens off and putting snow boots on to pledge
their support to keep a cherished winter tradition alive.
With the sudden arrival of virtual classrooms and e-learning,
for the first time in history, the snow day is facing extinction. A
generation of Americans may never know the joy of waking up to a
winter wonderland and learning that school is in fact closed for
the day. Various school districts in snow-prone states have already
cancelled snow days for the year and in the face of the pandemic
and students' needing to adapt to learning from home, Campbell's is
encouraging schools across the country to preserve snow days,
giving students and teachers a much-needed and well-deserved moment
of joy.
"Following a difficult year for so many, it is so important to
find those moments of comfort and joy," says Linda Lee, Chief Marketing Officer, Meals &
Beverages, Campbell Soup Company. "The excitement of waking up to a
snow day delights kids and adults alike. These are special days
filled with sledding and snowman building, capped off with a warm
bowl of chicken noodle soup after playing in the cold. Even in the
virtual world we find ourselves in need of a good 'ol snow
day."
To offer a fun reprieve during this year's snow season,
Campbell's is releasing free limited-edition snow day activity kits
to the first 3,000 pledge signers on SavetheSnowDay.com, featuring
the following snow day-inspired items:
- A snowman making kit featuring a large wooden carrot, coal and
oversized buttons
- A signature red-and-white hat and scarf
- Goldenrod mittens
- Limited-edition Campbell's Chicken Noodle Soup stackable
snowman cans
- Save the Snow Day window cling
Kits will be mailed to pledge signers in January during the
height of snow season.
For all pledge signers, Campbell's has created a series of Save
the Snow Day coloring sheets that families can download and hang in
their front windows to show their snow day support, available to
download from SavetheSnowDay.com.
SavetheSnowDay.com also features a data-led "snow map" to
track signatures across the country. By entering your zip code when
you sign the pledge, the map will automatically update to show
which regions have the most Save the Snow Day supporters.
To accompany the Save the Snow Day efforts, Campbell's released
an exclusive film, titled, "Long Live Snow Days" to further
illustrate the importance of the snow day for families across the
country.
To participate in Campbell's Save the Snow Day initiative,
families and kids at heart can join the movement by signing the
pledge on SavetheSnowDay.com and sharing their support on social
media using the hashtag #SavetheSnowDay.
About Campbell Soup Company
Campbell (NYSE: CPB) is driven and inspired by our
Purpose, "Real food that matters for life's moments." For
generations, people have trusted Campbell to provide
authentic, flavorful and affordable snacks, soups and simple meals,
and beverages. Founded in 1869, Campbell has a heritage
of giving back and acting as a good steward of the planet's natural
resources. The company is a member of the Standard and Poor's 500
and the FTSE4Good Index.
For more information, visit www.campbellsoupcompany.com
or follow company news on Twitter via @CampbellSoupCo.
Media Contact:
Zoe Krey, MSL
Zoe.Krey@MSLGroup.com
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SOURCE Campbell’s