ErosSTX’s Greenland to Debut on HBO Following a 4th Quarter PVOD Release
October 01 2020 - 9:15AM
Business Wire
ErosSTX Global Corporation (NYSE:ESGC) (“ErosSTX”), a global
entertainment company, announced today that STXfilms’ Greenland
will debut on HBO and stream on HBO Max in the United States in
early 2021, following a domestic release on Premium Video On-Demand
(PVOD) services in the fourth quarter of 2020. The announcement was
made by Adam Fogelson, Chairman of STXfilms Motion Picture
Group.
Greenland opened #1 in 22 markets overseas, through STX's
network of international distribution partners that led an
international-first strategy. Greenland is outperforming the Gerard
Butler hit Angel Has Fallen in most key territories. The film has
already grossed over $45 million in revenue for STX, on a $35
million production budget, despite uniquely challenging market
conditions. STX will continue to roll-out the film theatrically in
many international markets.
In Canada, Greenland will be released on Amazon Prime. The film
will also be released by Amazon Prime in UK and Australia.
Said Fogelson, “We conceived Greenland as a theatrical
experience and audiences have responded strongly in every market
where moviegoing is robust. In some markets, however, we need a
different strategy to get the movie out in a timely and
economically advantageous fashion. We’re excited that HBO customers
will have the chance to enjoy Greenland next year following a PVOD
run in America during the fourth quarter of this year. And we’re
pleased to partner again with Amazon in UK, Canada and Australia.
We are actively producing and acquiring an exciting slate of
content for theaters going forward. They are, and will continue to
be, our critical partners.”
Shifting Greenland from a US theatrical release to PVOD and HBO
demonstrates the Company’s ability to remain nimble and adaptive
during this period of box office uncertainty caused by the
pandemic. Moreover, this deal indicates that the market demand for
high-quality, cinematic content remains high across all
distribution channels.
STXfilms uses a unique capital-efficient model for film
production that leverages an extensive network of financing and
distribution partnerships. The capital at risk on film projects is
minimized through a combination of production tax incentives,
output agreements and co-financing arrangements. Additionally, the
Company’s film marketing strategy uses first-party data for
audience targeting to maximize the effectiveness of dollars spent,
and ultimately results in box office performance that is similar to
peer films but with less marketing expense than peer films.
Starring Gerard Butler, Morena Baccarin, David Denman, Hope
Davis, Roger Dale Floyd, Andrew Bachelor, Merrin Dungey, with Holt
McCallany, and Scott Glenn, Greenland is written by Chris Sparling
and directed by Ric Roman Waugh. Producers are Basil Iwanyk,
Sèbastian Raybaud, Gerard Butler and Alan Siegel.
In Greenland, a family fights for survival as a planet-killing
comet races to Earth. John Garrity (Gerard Butler), his estranged
wife Allison (Morena Baccarin), and young son Nathan make a
perilous journey to their only hope for sanctuary. Amid terrifying
news accounts of cities around the world being leveled by the
comet’s fragments, the Garrity’s experience the best and worst in
humanity. As the countdown to global apocalypse approaches zero,
their incredible trek culminates in a desperate and last-minute
flight to a possible safe haven.
ErosSTX Global Corporation:
Eros STX Global Corporation, (“ErosSTX” or “The Company”) (NYSE:
ESGC) is a global entertainment company that acquires, co-produces
and distributes films, digital content & music across multiple
formats such as theatrical, television and OTT digital media
streaming to consumers around the world. Eros International Plc
changed its name to Eros STX Global Corporation pursuant to the
July 2020 merger with STX Entertainment, merging two international
media and entertainment groups. The combination of one of the
largest Indian OTT players and premier studio with one of
Hollywood’s fastest-growing independent media companies has created
an entertainment powerhouse with a presence in over 150 countries.
ErosSTX delivers star-driven premium feature film and episodic
content across a multitude of platforms at the intersection of the
world's most dynamic and fastest-growing global markets, including
US, India, Middle East, Asia and China. The Company also owns the
rapidly growing OTT platform Eros Now which has rights to over
12,000 films across Hindi and regional languages and had 205.8
million registered users and 33.8 million paying subscribers as of
June 30th, 2020. For further information, please visit
ErosSTX.com.
STXfilms:
STXfilms, a division of Eros STX Global Corporation, is a
next-generation film studio that produces, acquires, distributes,
and markets motion pictures at scale. From blockbusters like
Hustlers, Bad Moms, and The Upside to hits like The Gentlemen,
Molly’s Game, and The Gift, STXfilms produces star-driven films for
a global audience. In just 5 short years, its slate of films has
already grossed over $1.8b in global theatrical box office. With a
wide range of partners including Universal Pictures Home
Entertainment and Showtime (which handle the physical and premium
television releases of STXfilms content, respectively), the studio
is a fast-growing, industry powerhouse.
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version on businesswire.com: https://www.businesswire.com/news/home/20201001005454/en/
Investor Contact: Drew Borst EVP, Investor Relations
& Business Development ErosSTX Global Corporation
drew@erosstx.com
Press Contact: Steve Elzer Elzer & Associates +1
(213) 392-4660 steve@elzerassociates.com
Eros STX Global (NYSE:ESGC)
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