Zachert Private Equity Acquires Brands Within Reach From Newage, Inc.
September 29 2020 - 10:50AM
Zachert Private Equity
GmbH , the Brandenburg Germany based private equity
company, has acquired
Brands Within Reach
(BWR) including its owned retail brands and
various licensing and distribution rights from
NewAge, Inc. (NASDAQ: NBEV), the
Denver Colorado based omni-channel sales and distribution company,
in a deal valued at US15 million dollars.
The divested operations include BWR’s owned
brands which are Xing,
búcha, Aspen Pure and
CoCo Libre and other assets and
licensed brands such as Nestea,
Volvic,
evian,
Illy, Kusmi
Tea, Saint Geron, Grand
Mere, Lucien and Found; and the
machinery, equipment and other assets necessary for the
distribution of these brands.
Olaf Zachert,
Managing Director of Zachert Private Equity, commented, “We see a
great potential in the portfolio of BWR. Our company focuses on the
further development of undervalued companies. We know that with the
necessary attention of restructuring, expansion, and further
development, we will see significant growth for all of the BWR
brands. We look forward to a successful collaboration with
Olivier Sonnois and thank him for his great
performance as CEO. The BWR acquisition will be followed by further
acquisitions in the United States in the non-alcoholic beverage
sector, where we know to expect continued growth, especially in
healthy low-sugar products. Our participations are managed by CEOs
with experience in the industry and rounded out by an advisory
board with members who are well known in the industry.
Olivier
Sonnois, CEO and founder of Brands Within
Reach, added “We look forward to collaborate with Olaf’s network,
continue to focus on productivity gains and expand rapidly the
scope and reach of the organization and the brands in a focused and
strategic manner with added investment.”
Hermann Gottwald, Advisor to
Zachert PE and former GM for PepsiCo and Coca-Cola in Germany,
commented, “Zachert PE is committed to a long-term investment into
the fascinating and growing beverage category. Together with its
employees it will leverage on the huge potential of this
investment.”
Details of the transaction can be found on Form
8-K filed with the Securities and Exchange Commission by NewAge
Inc.
ABOUT ZACHERT PRIVATE EQUITY
WWW.ZACHERT-PE.COM:
Zachert Private Equity takes over incorporated
companies deemed non strategic or with short term challenges from
corporate groups or owners, who do not want to invest or get
involved in remodeling efforts of their own. We apply a
cross-sectoral and cross-border approach, even for complex
international takeovers and initial situations. We focus on a swift
and professional approach to unlock value and performance.
The objective of each transaction is to expand
the company and maintain the teams involved. Our focus rests on a
successful remodeling and adjustment of the business model where
needed. At the same time, we do not rule out strategic acquisitions
as part of a buy & build strategy. As a specialized investment
company, we can implement updated processes quickly and
efficiently. This is the cornerstone for a successful and trusting
remodeling, and keep the process constructive and positive for all
involved.
ABOUT NEWAGE, INC.
WWW.NEWAGE.COM/EN-US:
NewAge is a Colorado-based organic and healthy
products company dedicated to inspiring and educating consumers to
“Live Healthy.” The Company is an omni-channel distributed company
with access to traditional retail, e-commerce, direct-to-consumer,
and medical channels across 60 countries worldwide. NewAge
markets a portfolio of better-for-you products including the brands
Tahitian Noni, TeMana, ‘Nhanced and others. The Company
operates the websites www.newage.com, www.noninewage.com,
and a number of other individual brand websites.
PRESS INQUIRIES CONTACT:JONATHAN
MARDER + COMPANYJonathan Marder jon.marder@gsmltd.net
+917.685.8596Ron
Boling ron.boling@gsmltd.net +347.984.9698
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