WPP Buys Velvet Consulting for Undisclosed Sum
September 04 2020 - 2:39AM
Dow Jones News
By Adria Calatayud
WPP PLC said Friday that its Wunderman Thompson unit has
acquired Velvet Consulting, a French customer-experience
consultancy, for an undisclosed sum.
The acquisition supports WPP's strategic transformation and
strengthens the group's end-to-end marketing and
technology-consulting services in France, the London-based
advertising company said.
Founded in 2004, Velvet Consulting combines marketing, data
science and technology to help clients to better understand and
communicate with consumers to deliver business growth, WPP
said.
Write to Adria Calatayud at adria.calatayud@dowjones.com
(END) Dow Jones Newswires
September 04, 2020 02:24 ET (06:24 GMT)
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