WPP PLC Acquisition
September 04 2020 - 2:30AM
Dow Jones News
TIDMWPP
RNS Number : 0080Y
WPP PLC
04 September 2020
4 September 2020
WPP PLC ("WPP")
Acquisition
WPP acquires Velvet Consulting
Paris, 4 September 2020: WPP announces today that Wunderman
Thompson has acquired Velvet Consulting, a leading French customer
experience consultancy.
By combining marketing, data science and technology, Velvet
Consulting enables its clients to better understand and communicate
with consumers to deliver business growth.
The acquisition supports WPP's wider strategic transformation, a
key part of which is investment in technology services. In
particular, Velvet Consulting's expertise in omni-channel consumer
engagement further strengthens WPP's end-to-end marketing and
technology consulting services in France.
From strategy through to technology implementation, Velvet
Consulting provides a fully-integrated global consulting approach
to help businesses become more client-centric by combining
marketing, data, digital, technology and creativity. Velvet's
technology partners include Adobe and Salesforce.
Founded in 2004 by Fabienne Magot and Robert Picarel, Velvet
Consulting has offices in Paris and Toulouse, employing 200 people.
Its clients include L'Oréal, Sephora, Schneider Electric, Fnac
Darty, La Poste Group, Pierre Fabre and Sanofi.
Further information
Niken Wresniwiro, WPP
+44 (0)20 7282 4600 / +44 (0)7876 005 489
niken.wresniwiro@wpp.com
About WPP
WPP is a creative transformation company. We use the power of
creativity to build better futures for our people, clients and
communities. For more information, visit www.wpp.com .
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September 04, 2020 02:15 ET (06:15 GMT)
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