Filed pursuant to Rule 253(g)(2)
File No. 024-11067
FORM 1-A TIER II OFFERING
REGULATION A OFFERING CIRCULAR UNDER
THE SECURITIES ACT OF 1933
OFFERING CIRCULAR DATED DECEMBER
27, 2019
CloudCommerce, Inc.
321 Sixth Street, San Antonio, TX 78215
Phone: (805) 964-3313
www.cloudcommerce.com
Up to 800,000 shares of Series F
Preferred Stock
Minimum investment 20 shares of Series
F Preferred Stock ($500)
SEE “SECURITIES BEING OFFERED”
AT PAGE 42
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Price
to Public
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Broker-Dealer
discount and
commissions (1)
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Proceeds
to
issuer (2)
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Proceeds
to
other persons
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Per share
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$
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25.00
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$
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0.25
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$
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24.75
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$
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0
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Total Maximum
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$
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20,000,000
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$
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200,000
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$
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19,800,000
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$
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0
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(1)
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CloudCommerce,
Inc. (the “Company”) has engaged Dalmore Group, LLC, member FINRA/SIPC (“Dalmore”),
to perform administrative and technology related functions in connection with this offering,
but not for underwriting or placement agent services. This includes the 1% commission,
but it does not include the one-time set-up fees payable by the Company to Dalmore. See
“Plan of Distribution” for details.
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(2)
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The Company
expects that, not including state filing fees, the minimum amount of expenses of the
offering that we will pay will be approximately $250,000 regardless of the number of
shares that are sold in this offering. In the event that the maximum offering amount
is sold, the total offering expenses will be approximately $2,500,000.
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This offering (the “Offering”)
will terminate at the earlier of (1) the date at which the maximum offering amount has been sold, (2) December 27, 2020, or (3)
the date at which the offering is earlier terminated by the Company at its sole discretion. The Company may, but reserves the
right not to engage an agent to hold any funds that are tendered by investors. The Offering is being conducted on a best-efforts
basis without any minimum target. Provided that an investor purchases shares in the amount of the minimum investment, $500 (20
shares), there is no minimum number of shares that needs to be sold in order for funds to be released to the Company and for this
offering to close, which may mean that the Company does not receive sufficient funds to cover the cost of this Offering. The Company
may undertake one or more closings on a rolling basis. After each closing, funds tendered by investors will be made available
to the Company. After the initial closing of this offering, we expect to hold closings on at least a monthly basis.
THE UNITED STATES SECURITIES AND
EXCHANGE COMMISSION DOES NOT PASS UPON THE MERITS OR GIVE ITS APPROVAL OF ANY SECURITIES OFFERED OR THE TERMS OF THE OFFERING,
NOR DOES IT PASS UPON THE ACCURACY OR COMPLETENESS OF ANY OFFERING CIRCULAR OR OTHER SOLICITATION MATERIALS. THESE SECURITIES
ARE OFFERED PURSUANT TO AN EXEMPTION FROM REGISTRATION WITH THE COMMISSION; HOWEVER, THE COMMISSION HAS NOT MADE AN INDEPENDENT
DETERMINATION THAT THE SECURITIES OFFERED ARE EXEMPT FROM REGISTRATION
GENERALLY, NO SALE MAY BE MADE TO
YOU IN THIS OFFERING IF THE AGGREGATE PURCHASE PRICE YOU PAY IS MORE THAN 10% OF THE GREATER OF YOUR ANNUAL INCOME OR NET WORTH.
DIFFERENT RULES APPLY TO ACCREDITED INVESTORS AND NON-NATURAL PERSONS. BEFORE MAKING ANY REPRESENTATION THAT YOUR INVESTMENT DOES
NOT EXCEED APPLICABLE THRESHOLDS, WE ENCOURAGE YOU TO REVIEW RULE 251(d)(2)(i)(C) OF REGULATION A. FOR GENERAL INFORMATION ON
INVESTING, WE ENCOURAGE YOU TO REFER TO www.investor.gov.
This offering is inherently risky. See “Risk Factors”
on page 2.
Sales of these securities will commence on approximately
December 30, 2019.
The company is following the “Offering Circular”
format of disclosure under Regulation A.
The date of this Offering Circular is
December 27, 2019.
TABLE OF CONTENTS
SUMMARY
This summary
highlights information contained elsewhere in this Offering Circular. This summary is not complete and does not contain all of
the information that you should consider before investing in our Series F Preferred Stock. You should carefully read the entire
Offering Circular carefully, especially concerning the risks associated with the investment in the securities covered by this
Offering Circular discussed under the “Risk Factors” section beginning on page 2.
The Company
CloudCommerce is
a leading provider of audience-driven business intelligence and marketing solutions.
The Offering
Securities offered
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Up
to 800,000 shares of Series F Preferred Stock
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Common Stock outstanding before the Offering
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354,167,918 shares
(based on number of shares outstanding as of December 11, 2019)
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Preferred Stock outstanding before the Offering
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10,000 shares
of Series A Preferred Stock, 18,025 shares of Series B Preferred Stock, 14,425 shares of Series C Preferred Stock, 90,000
shares of Series D Preferred Stock, 10,000 shares of Series E Preferred Stock, and 0 shares of Series F Preferred Stock (see
“Securities Being Offered” for description of each series of preferred stock)
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Preferred Stock outstanding after the Offering
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10,000 shares
of Series A Preferred Stock, 18,025 shares of Series B Preferred Stock, 14,425 shares of Series C Preferred Stock, 90,000
shares of Series D Preferred Stock, 10,000 shares of Series E Preferred Stock, and 800,000 shares of Series F Preferred Stock
(assuming sale of maximum offering amount)
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Offering Price
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$25.00 per share
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Market for Common Stock and Preferred Stock
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Our common stock
is quoted on the OTCQB. We will seek to have a market maker file an application with FINRA on our behalf so as to be able
to quote the Series F Preferred Stock on the OTCQB.
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Minimum Investment
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$500.00
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Terms of the Series F Preferred Stock
Holders of the Series F Preferred Stock will
be entitled to the following:
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Investors
in this Offering will begin to accrue an annual 10% dividend after the issuance of their
Series F Preferred Stock, payable in preference and priority to any payment of any dividend
on the common stock. Such dividend rights will be on a pari passu basis with the Series
A Preferred Stock.
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Payments
will be made monthly provided legally available funds are available. The Company intends
to reserve 10% of the gross funds raised from this Offering for payments of such dividends.
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Voting:
The Series F Preferred Stock will not have voting rights, except as required by law and
with respect to certain protective provisions set forth in the Certificate of Designation
of Series F Preferred Stock.
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Liquidation
preference: The Series F Preferred Stock will be entitled to a liquidation preference
in an amount equal to $25 per share plus any declared but unpaid dividends, before any
payments to holders of common stock.
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No
conversion rights: Shares of Series F Preferred Stock will not be convertible into common
stock.
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Redemption:
To the extent it may lawfully do so, the Company may, in its sole discretion, after the
first anniversary of the original issuance date of the Series F Preferred Stock, redeem
any or all of the then outstanding shares of Series F Preferred Stock at a redemption
price of $25 per share plus any accrued but unpaid dividends.
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RISK FACTORS
Investing in our Series F Preferred
Stock involves a high degree of risk. In addition to the other information provided in this Offering Circular, you should carefully
consider the following risk factors in evaluating our business and before purchasing any of our capital stock. We are subject
to a number of risks, including risks that may prevent us from achieving our business objectives or that may adversely
affect our business, financial condition, results of operations, cash flows and prospects.
Risks Related to Our Business
We have a history of losses and
can provide no assurance of our future operating results.
We have experienced
net losses and negative cash flows from operating activities, and we expect such losses and negative cash flows to continue in
the foreseeable future. As of December 31, 2018, and 2017 and the nine months ended September 30, 2019, we had a working capital
deficit of $4,146,991, $1,835,714 and $5,337,640 respectively. For the year ended December 31, 2018, and the nine months ended
September 30, 2019, we incurred net losses of $2,870,013, and $1,944,335, respectively. The opinion of our independent registered
public accountants on our audited financial statements for the years ended December 31, 2018 and 2017 contains an explanatory
paragraph regarding substantial doubt about our ability to continue as a going concern. Our ability to continue as a going concern
is dependent upon raising capital from financing transactions and future sales.
We have a limited operating history,
which may make it difficult to evaluate our future prospects and may increase the risk that we will not be successful.
We have a relatively
short operating history and have been delivering SWARM solutions, our proprietary audience-driven business intelligence
solution, since January 2018, and are now in the process of building SWARM into a SaaS (software-as-a-service) solution. As a
result, it may be difficult to evaluate in an investment in our stock. Furthermore, we operate in an industry that is characterized
by rapid technological innovation, intense competition, changing customer needs and frequent introduction of new products, technologies
and services. We have encountered, and we will continue to encounter, risks and uncertainties frequently experienced by companies
in evolving industries. If our assumptions regarding these risks and uncertainties, which we use to plan our business, are incorrect
or change in reaction to changes in the market, or we do not address these risks successfully, our operating and financial results
could differ materially from our expectations, and our business could suffer.
Our future success
will depend in large part on our ability to, among other things:
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market
acceptance of our current and future products and services;
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improve
the performance and capabilities of our products;
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manage
the full automation of our SWARM solution;
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compete
with other companies, custom development efforts and open source initiatives that are
currently in, or may in the future enter, the market for our products;
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technology
and data center infrastructure, enhancements to cloud architecture, improved disaster
recovery protection, increasing data security, compliance and operations expenses;
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data
center costs as customers increase the amount of data that is available to our platform
and the number of users on our platform;
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the
amount and timing of operating expenses, particularly sales and marketing expenses, related
to the maintenance and expansion of our business, operations and infrastructure;
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write-downs,
impairment charges or unforeseen liabilities in connection with intangible assets or
acquisitions;
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our
ability to successfully manage any acquisitions; and
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general
economic and political conditions in our domestic and international markets
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If we fail to address
or manage these risks successfully, including those associated with the challenges listed above as well as those described elsewhere
in this section, our business will be adversely affected and our results of operations will suffer.
Our success depends on increasing the number and value
of enterprise sales transactions, which typically involve a longer sales cycle, greater deployment challenges and additional support
and services than sales to individual purchasers of our products.
Growth in our revenues
and profitability depends in part on our ability to complete more and larger enterprise sales transactions. These larger transactions
may involve significant customer negotiation. Enterprise customers may undertake a significant evaluation process, which can last
from several months to a year or longer. For example, in recent periods, excluding renewals, our transactions over $100,000 have
generally taken over three months to close. Any individual transaction may take substantially longer than three months to close.
If our sales cycle were to lengthen in this manner, events may occur during this period that affect the size or timing of a purchase
or even cause cancellations, which may lead to greater unpredictability in our business and results of operations. We will spend
substantial time, effort and money on enterprise sales efforts without any assurance that our efforts will produce any sales
The actual market for our products
and services could be significantly smaller than our estimates of our total potential market opportunity, and if customer demand
for our products and services does not meet expectations, our ability to generate revenue and meet our financial targets could
be adversely affected.
While we expect
strong growth in the markets for our products, it is possible that the growth in some or all of these markets may not meet our
expectations, or materialize at all. The methodology on which our estimate of our total potential market opportunity is based
includes several key assumptions based on our industry knowledge, market research, and customer experience. If any of these assumptions
proves to be inaccurate, then the actual market for our products could be significantly smaller than our estimates of our total
potential market opportunity. In addition, we have very limited experience with customer adoption of our products, having only
provided SWARM solutions since January 2018. If the customer demand for our products or the adoption rate in our target markets
does not meet our expectations, our ability to generate revenue from customers and meet our financial targets could be adversely
affected.
If our new products and product
enhancements do not achieve sufficient market acceptance, our results of operations and competitive position will suffer.
We spend substantial
amounts of time and money to research and develop new software and enhanced versions of our existing software to incorporate additional
features, improve functionality, function in concert with new technologies or changes to existing technologies and allow our customers
to analyze a wide range of data sources. When we develop a new product or an enhanced version of an existing product, we typically
incur expenses and expend resources upfront to market, promote and sell the new offering. Therefore, when we develop and introduce
new or enhanced products, they must achieve high levels of market acceptance in order to justify the amount of our investment
in developing and bringing them to market.
Further, we may
make changes to our software that our customers do not find useful. We may also discontinue certain features, begin to charge
for certain features that are currently free or increase fees for any of our features or usage of our software. We may also face
unexpected problems or challenges in connection with new product or feature introductions.
Our new products
or product enhancements, such as SWARM, and changes to our existing software could fail to attain sufficient market acceptance
for many reasons, including:
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failure
to predict market demand accurately in terms of software functionality and capability
or to supply software that meets this demand in a timely fashion;
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inability
to operate effectively with the technologies, systems or applications of our existing
or potential customers;
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defects,
errors or failures;
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negative
publicity about their performance or effectiveness;
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delays
in releasing our new software or enhancements to our existing software to the market;
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the
introduction or anticipated introduction of competing products by our competitors;
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an
ineffective sales force;
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poor
business conditions for our end-customers, causing them to delay purchases; and
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the
reluctance of customers to purchase software incorporating open source software.
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In addition, because
our products are designed to operate on and with a variety of systems, we will need to continuously modify and enhance our products
to keep pace with changes in technology. We may not be successful in either developing these modifications and enhancements or
in bringing them to market in a timely fashion.
If our new software
or enhancements and changes do not achieve adequate acceptance in the market, our competitive position will be impaired, and our
revenues could decline. The adverse effect on our results of operations may be particularly acute because of the significant research,
development, marketing, sales and other expenses we will have incurred in connection with the new software or enhancements.
Real or perceived errors, failures
or bugs in our software could adversely affect our results of operations and growth prospects.
Because our software
is complex, undetected errors, failures or bugs may occur, especially when new versions or updates are released. Our software
is often installed and used in large-scale computing environments with different operating systems, system management software,
and equipment and networking configurations, which may cause errors or failures of our software or other aspects of the computing
environment into which it is deployed. In addition, deployment of our software into computing environments may expose undetected
errors, compatibility issues, failures or bugs in our software. Despite testing by us, errors, failures or bugs may not be found
in our software until it is released to our customers. Moreover, our customers could incorrectly implement or inadvertently misuse
our software, which could result in customer dissatisfaction and adversely impact the perceived utility of our products as well
as our brand. Any of these real or perceived errors, compatibility issues, failures or bugs in our software could result in negative
publicity, reputational harm, loss of or delay in market acceptance of our software, loss of competitive position or claims by
customers for losses sustained by them. In such an event, we may be required, or may choose, for customer relations or other reasons,
to expend additional resources in order to help correct the problem. Alleviating any of these problems could require significant
expenditures of our capital and other resources and could cause interruptions, delays or cessation of our licensing, which could
cause us to lose existing or potential customers and could adversely affect our results of operations and growth prospects.
Interruptions or performance
problems associated with our technology and infrastructure may adversely affect our business and results of operations.
We have in the
past experienced, and may in the future experience, performance issues due to a variety of factors, including infrastructure changes,
human or software errors, website or third-party hosting disruptions or capacity constraints due to a number of potential causes
including technical failures, cyber-attacks, security vulnerabilities, natural disasters or fraud. If our security is compromised,
our website is unavailable or our users are unable to download our software within a reasonable amount of time or at all, our
business could be negatively affected. Moreover, if our security measures, products or services are subject to cyber-attacks that
degrade or deny the ability of users to access our website, products or services, our products or services may be perceived as
unsecure and we may incur significant legal and financial exposure. In some instances, we may not be able to identify the cause
or causes of these performance problems within an acceptable period of time. These cloud-based products are hosted at third-party
data centers that are not under our direct control. If these data centers were to be damaged or suffer disruption, our ability
to provide these products to our customers could be impaired and our reputation could be harmed.
In addition, it
may become increasingly difficult to maintain and improve our website performance, especially during peak usage times and as our
software becomes more complex and our user traffic increases. Adverse consequences could include unanticipated system disruptions,
slower response times, degradation in level of customer support and impaired quality of users’ experiences, and could result
in customer dissatisfaction and the loss of existing customers. We expect to continue to make significant investments to maintain
and improve website performance and security and to enable rapid and secure releases of new features and applications for our
software. To the extent that we do not effectively address capacity constraints, upgrade our systems as needed and continually
develop our technology and network architecture to accommodate actual and anticipated changes in technology, our business and
results of operations may be adversely affected.
Our products use third-party
software and services that may be difficult to replace or cause errors or failures of our products that could lead to a loss of
customers or harm to our reputation and our operating results.
We license third-party
software and depend on services from various third parties for use in our products. In the future, this software or these services
may not be available to us on commercially reasonable terms, or at all. Any loss of the right to use any of the software or services
could result in decreased functionality of our products until equivalent technology is either developed by us or, if available
from another provider, is identified, obtained and integrated, which could harm our business.
In addition, any
errors or defects in or failures of the third-party software or services could result in errors or defects in our products or
cause our products to fail, which could harm our business and be costly to correct. Many of these providers attempt to impose
limitations on their liability for such errors, defects or failures, and if enforceable, we may have additional liability to our
customers or third-party providers that could harm our reputation and increase our operating costs.
We will need to
maintain our relationships with third-party software and service providers, and to obtain software and services from such providers
that do not contain any errors or defects. Any failure to do so could adversely impact our ability to deliver effective products
to our customers and could harm our operating results.
If customers demand products
that provide business analytics via a SaaS business model, our business could be adversely affected.
In recent years,
we believe that companies have begun to expect that key software be provided through a SaaS model, and customers may eventually
require that we provide our product via a SaaS deployment. We have recently announced SWARM, our professional services solution
that provide our core capabilities as a commercial service offering. We anticipate using our current cash or future cash flows
to fund further development of a SaaS version of SWARM, and we may encounter difficulties that cause our costs to exceed our current
expectations. Moreover, to commercially provide this product at scale, we will need to make additional investments in related
infrastructure such as server farms, data centers, network bandwidth and technical operations personnel. All of these investments
will negatively affect our operating results. Even if we make these investments, we may be unsuccessful in achieving significant
market acceptance of this new product. Moreover, sales of a potential future SaaS offering by our competitors could adversely
affect sales of all of our existing products. In addition, increasing sales of our SaaS offering could cannibalize our professional
services offering to our existing and prospective customers, which could negatively impact our overall sales growth. The migration
of our customers to a SaaS model would also change the manner in which we recognize revenue, which could adversely affect our
operating results and business
Our use of open source software
could negatively affect our ability to sell our software and subject us to possible litigation.
We use open source
software in our software and expect to continue to use open source software in the future. We may face claims from others claiming
ownership of, or seeking to enforce the license terms applicable to such open source software, including by demanding release
of the open source software, derivative works or our proprietary source code that was developed using such software. These claims
could also result in litigation, require us to purchase a costly license or require us to devote additional research and development
resources to change our software, any of which would have a negative effect on our business and results of operations. In addition,
if the license terms for the open source code change, we may be forced to re-engineer our software or incur additional costs.
Finally, we cannot assure you that we have not incorporated open source software into our software in a manner that may subject
our proprietary software to an open source license that requires disclosure, to customers or the public, of the source code to
such proprietary software. Any such disclosure would have a negative effect on our business and the value of our software.
We may require additional capital
to fund our business and support our growth, and our inability to generate and obtain such capital on acceptable terms, or at
all, could harm our business, operating results, financial condition and prospects.
We intend to continue
to make substantial investments to fund our business and support our growth. In addition, we may require additional funds to respond
to business challenges, including the need to develop new features or enhance our software, improve our operating infrastructure
or acquire or develop complementary businesses and technologies. As a result, we may need to engage in equity or debt financings
to provide the funds required for these and other business endeavors. If we raise additional funds through future issuances of
equity or convertible debt securities, our existing stockholders could suffer significant dilution, and any new equity securities
we issue could have rights, preferences and privileges superior to those of holders of our common stock. Any debt financing that
we may secure in the future could involve restrictive covenants relating to our capital raising activities and other financial
and operational matters, which may make it more difficult for us to obtain additional capital and to pursue business opportunities,
including potential acquisitions. We may not be able to obtain such additional financing on terms favorable to us, if at all.
If we are unable to obtain adequate financing or financing on terms satisfactory to us when we require it, our ability to continue
to support our business growth and to respond to business challenges could be significantly impaired, and our business may be
adversely affected. In addition, our inability to generate or obtain the financial resources needed may require us to delay, scale
back, or eliminate some or all of our operations, which may have a material adverse effect on our business, operating results,
financial condition and prospects.
A significant portion of our
total assets consists of goodwill, which is subject to a periodic impairment analysis and a significant impairment determination
in any future period could have an adverse effect on our results of operations even without a significant loss of revenue or increase
in cash expenses attributable to such period.
We have goodwill
totaling $4,575,000 at December 31, 2018 resulting from the acquisitions of Parscale Creative, WebTegrity and Parscale Media.
We evaluate this goodwill for impairment based on the fair value of the operating business units to which this goodwill relates
at least once a year. This estimated fair value could change if we are unable to achieve operating results at the levels that
have been forecasted, the market valuation of those business units decreases based on transactions involving similar companies,
or there is a permanent, negative change in the market demand for the services offered by the business units. These changes could
result in an impairment of the existing goodwill balance that could require a material non-cash charge to our results of operations.
We operate with significant levels
of debt and rely on funding to operate.
As of September 30,
2019, our total outstanding debts were approximately $3,300,000. In addition, a large portion of the outstanding debt is owed
to an entity controlled by our Chief Financial Officer. Due to operational losses, we continue to require funding from our lenders
to cover operational expenses. Although we are not required to make quarterly or annual payments on the outstanding balance of
our debt, interest accrues on the principal amount of such debt and the balance is required to be repaid at some point in the
future. There is no guarantee that we will have sufficient funds to pay our obligations, nor is there a guarantee that our lenders
will re-finance the debts or extend the maturity dates.
There is no guarantee that our
lenders will continue to support us.
We
may require additional capital to fund operations, finance additional acquisitions, purchase computer equipment, expand into additional
markets, initiate advertising campaigns, or hire key personnel. Although we have positive working relationships with our lenders,
there is no guarantee that the lenders will continue to support us in all the ways we choose to spend our capital. If our lenders
choose not to fund the Company, then our operations may be halted, our growth may decrease, or we may need to scale back on our
expenditures.
We are operating at a loss and
may incur additional losses in the future.
Our
net loss for the year ended December 31, 2018 was $(2,870,013). To reach our business growth objectives, we currently expect to
increase our operating, sales, and marketing expenses, as well as capital expenditures. To offset these expenses, we will need
to generate additional profitable revenue. If our revenue declines or grows slower than either we anticipate or our clients’
projections indicate, or if our operating, sales and marketing expenses exceed our expectations or cannot be reduced to an appropriate
level, we may not generate sufficient revenue to be profitable or be able to sustain or increase profitability on a quarterly
or annual basis in the future.
We are dependent on key personnel
for our operations. If those key personnel were to leave the Company, operations may suffer.
Our
performance is highly dependent on the continued services of our executive officers and other key personnel, the loss of any of
whom could materially adversely affect our business. In addition, we need to attract and retain other highly-skilled, technical
and managerial personnel for whom there is intense competition. For example, if we are unable to hire or continually train our
employees to keep pace with the rapid and continuing changes in technology and the markets we serve or changes in the types of
services our clients are demanding, we may not be able to develop and deliver new services and solutions to fulfill client demand.
Our inability to attract and retain qualified technical and managerial personnel could materially adversely affect our ability
to maintain and grow our business significantly.
If labor rates for key personnel
increases, the increase may strain cash flows further.
Competition
for labor could substantially increase our labor costs. Although we seek to preserve the contractual ability to pass through increases
in labor costs to our clients, not all of our current contracts provide us with this protection, and we may enter into contracts
in the future which limit or prohibit our ability to pass through increases in labor costs to our clients. If we are unable to
pass costs through to our clients, our financial condition may be materially affected.
We need to continue to invest
in enhancements to our cloud infrastructure and if our required investments are greater than anticipated or fail to yield anticipated
cost savings and performance benefits, our financial results will be negatively impacted.
We have made and
will continue to make substantial investments in new equipment to support growth at our data centers, provide enhanced levels
of service to our customers and reduce future costs of subscription revenues. Ongoing improvements to our cloud infrastructure
may be more expensive than we anticipate and may not yield the expected savings in operating costs or the expected performance
benefits. In addition, we may be required to re-invest any cost savings achieved from prior cloud infrastructure improvements
in future infrastructure projects to maintain the levels of service required by our customers. We may not be able to maintain
or achieve cost savings from our investments, which could harm our financial results.
If there is a triggering event
that adversely affects the Company, then our intangible assets may be impaired, resulting in significant write offs.
Goodwill
and identifiable intangible assets represented approximately 85% of our total assets as of December 31, 2018. The carrying
value of goodwill represents the fair value of an acquired business in excess of identifiable assets and liabilities as of the
acquisition date. We are required to test goodwill and intangible assets for impairment annually, as well as on an interim basis
to the extent that factors or indicators become apparent that could reduce the fair value below its book value. Such factors requiring
an interim test for impairment include loss of key employees, pending bankruptcy, loss of a significant client, declining sales,
significant cost increases, change in management or declining spend in the industry. If it is determined that there has
been an event that may reduce the fair value of our intangible assets, then we would be required to write off all, or a portion,
of the balance recorded as intangible assets. Such a write off would reduce earnings during the period of the write off.
We may become a party to litigation
involving intellectual property rights, employment violations, breach of contract, or other lawsuit, which may place a burden
on management and cash flows.
Third
parties may, in the future, assert that our business, the technologies we use, or the business practices we use, infringe on their
intellectual property rights or employment rights or that we are in violation of other rights or laws. Defending the Company against
such actions may require significant time of management and substantial amounts of money. We cannot predict whether third parties
will assert claims in the future or whether any future claims will prevent us from offering our products or services. If we are
found to be in the wrong, we may be required to pay a significant amount of money which could include damages and attorneys’
fees.
A portion of our services are
provided by third parties which we do not control. Such third parties may provide poor service which may harm the relationships
we have with our clients.
We
currently, and may in the future, rely on third party providers to provide various portions of our service offering. If our business
relationship with a third-party provider is negatively affected, or is terminated, we might not be able to deliver the corresponding
service offering to our clients, which could cause us to lose clients and future business, reducing our revenues. Any such failure
on the part of the third party, may damage our reputation and otherwise result in a material adverse effect upon our business
and financial condition.
We face intense competition,
and may not be able to compete effectively, which would reduce demand for our products and adversely affect our business, growth,
revenues and market share.
The market for
our products is intensely and increasingly competitive and subject to rapidly changing technology and evolving standards. In addition,
many companies in our target market are offering, or may soon offer, products and services that may compete with our products.
Our current primary
competitors generally fall into the following categories:
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large
software companies, including suppliers of traditional business intelligence products
that provide one or more capabilities that are competitive with our products, such as
Microsoft Corporation, Oracle Corporation, SAP AG and IBM;
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business
analytics software companies, such as Tableau Software, Inc., Qlik Technologies, Looker
Data Services, Inc., Sisense, Inc., and Tibco Software, Inc.; and
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SaaS-based
products or cloud-based analytics providers such as salesforce.com, Inc. and Infor, Inc.
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We expect competition
to increase as other established and emerging companies enter the markets in which we compete, as customer requirements evolve
and as new products and technologies are introduced
Many competitors,
particularly the large software companies named above, have longer operating histories, significantly greater financial, technical,
research and development, marketing, distribution, professional services or other resources and greater name recognition than
we do. In addition, many competitors have strong relationships with current and potential customers, channel partners and development
partners and extensive knowledge of markets in which we compete. As a result, they may be able to respond more quickly to new
or emerging technologies and changes in customer requirements, for example by devoting greater resources to the development, promotion
and sale of their products than we do.
Moreover, many
of these competitors may bundle their data management and analytics products into larger deals or maintenance renewals, often
at significant discounts or at no charge. Increased competition may lead to price cuts, alternative pricing structures or the
introduction of products available for free or a nominal price, fewer customer orders, reduced gross margins, longer sales cycles
and loss of market share. We may not be able to compete successfully against current and future competitors, and our business,
operating results and financial condition will be harmed if we fail to meet these competitive pressures.
Moreover, current
and future competitors may also make strategic acquisitions or establish cooperative relationships among themselves or with others.
By doing so, these competitors may increase their ability to meet the needs of customers. These relationships may limit our ability
to sell or certify our products and services through specific distributors, technology providers, database companies and distribution
channels and allow competitors to rapidly gain significant market share. These developments could limit our ability to obtain
revenue from existing and new customers. If we are unable to compete successfully against competitors, our business, operating
results and financial condition would be harmed.
We face
intense competition in the business intelligence market which may lead to reduced revenue and loss of market share.
The
markets for business intelligence (“BI”) software, analytical applications and information management are highly competitive
and subject to rapidly changing technology and evolving standards. In addition, many companies in these markets are offering,
or may soon offer, products and services that may compete with our software products.
We
face competitors in several broad categories, including BI software, analytical processes, query, search and reporting tools.
We compete with large technology corporations that provide one or more capabilities that are competitive with our software products,
such as Amazon, IBM, Microsoft, Oracle and SAP AG, and with open source BI vendors, including Pentaho and JasperSoft. Open
source software is software that is made widely available by its authors and is licensed “as is” for a nominal fee
or, in some cases, at no charge. As the use of open source software becomes more widespread, certain open source technology could
become competitive with our proprietary technology, which could cause sales of our products to decline or force us to reduce the
fees we charge for our products. We also compete, or may increasingly in the future compete, with various independent competitors
that are primarily focused on BI products, such as Birst, MicroStrategy, the SAS Institute, Tableau and TIBCO. We expect additional
competition as other established and emerging companies or open source vendors enter the BI software market and new products and
technologies are introduced. We expect this to be particularly true with respect to our cloud-based initiatives as we and our
competitors seek to provide business analytics products based on a software-as-a-service, or SaaS, platform. This is an evolving
area of business analytics solutions, and we anticipate competition to increase based on customer demand for these types of products.
Many
of our competitors have longer operating histories, significantly greater financial, technical, marketing or other resources and
greater name recognition than we do. In addition, many of our competitors have strong relationships with current and potential
customers and extensive knowledge of the BI industry. As a result, they may be able to respond more quickly to new or emerging
technologies and changes in customer requirements or devote greater resources to the development, promotion and sale of their
products than us. Increased competition may lead to price cuts, fewer customer orders, reduced gross margins, longer sales cycles
and loss of market share. We may not be able to compete successfully against current and future competitors, and our business,
operating results and financial condition will be harmed if we fail to meet these competitive pressures.
Current and future
competitors may also make strategic acquisitions or establish cooperative relationships among themselves or with others. By doing
so, these competitors may increase their ability to meet the needs of our current or potential customers. Our current or prospective
indirect channel partners may establish cooperative relationships with our current or future competitors. These relationships
may limit our ability to sell our software products through specific distribution channels. Accordingly, new competitors or alliances
among current and future competitors may emerge and rapidly gain significant market share. These developments could limit our
ability to obtain revenues from new customers and to sustain maintenance revenues from our installed customer base. If we are
unable to compete successfully against current and future competitors, our business, operating results and financial condition
would be harmed.
We target
a global marketplace and compete in a rapidly evolving and highly competitive industry which makes our future operating results
difficult to predict. If we are unable to enhance products or acquire new products that respond to rapidly changing customer requirements,
technological developments or evolving industry standards, our long-term revenue growth will be harmed.
We
target the global business intelligence, or BI, marketplace, which is an industry characterized by rapid technological innovation,
changing customer needs, substantial competition, evolving industry standards and frequent introductions of new products, enhancements
and services. Any of these factors can render our existing software products and services obsolete or unmarketable. We believe
that our future success will depend in large part on our ability to successfully:
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support
current and future releases of popular hardware, operating systems, computer programming
languages, databases and software applications
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develop
new products and product enhancements that achieve market acceptance in a timely manner
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maintain
technological competiveness and meet an expanding range of customer requirements.
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As
we encounter increasing competitive pressures, we will likely be required to modify, enhance, reposition or introduce new products
and service offerings. We may not be successful in doing so in a timely, cost-effective and appropriately responsive manner, or
at all, which may have an adverse effect on our business, quarterly operating results and financial condition. All of these factors
make it difficult to predict our future operating results which may impair our ability to manage our business.
Our success is highly dependent
on our ability to penetrate the existing market for business analytics software as well as the growth and expansion of that market.
Although the overall
market for business analytics software is well-established, the market for business analytics software like ours is relatively
new, rapidly evolving and unproven. Our future success will depend in large part on our ability to penetrate the existing market
for business analytics software, as well as the continued growth and expansion of what we believe to be an emerging market for
analytics solutions that are faster, easier to adopt, easier to use and more focused on self-service capabilities. It is difficult
to predict customer adoption and renewal rates, customer demand for our products, the size, growth rate and expansion of these
markets, the entry of competitive products or the success of existing competitive products. Our ability to penetrate the existing
market and any expansion of the emerging market depends on a number of factors, including the cost, performance and perceived
value associated with our products, as well as customers’ willingness to adopt a different approach to data analysis. Furthermore,
many potential customers have made significant investments in legacy business analytics software systems and may be unwilling
to invest in new software. If we are unable to penetrate the existing market for business analytics software, the emerging market
for self-service analytics solutions fails to grow or expand, or either of these markets decreases in size, our business, results
of operations and financial condition would be adversely affected.
Our
financial results would suffer if the market for BI software does not continue to grow or if we are unable to further penetrate
this market.
Resistance
from consumer and privacy groups to increased commercial collection and use of data on spending patterns and other personal behavior
and governmental restrictions on the collection and use of personal data may impair the further growth of this market, as may
other developments. We cannot be sure that this market will continue to grow or, even if it does grow, that customers will purchase
our software products or services. We have spent, and intend to keep spending, considerable resources to educate potential customers
about BI software in general and our software products and services in particular. However, we cannot be sure that these expenditures
will help our software products achieve any additional market acceptance or enable us to attract new customers or
new users at existing customers. A reduction in the demand for our software products and services could be caused by, among other
things, lack of customer acceptance, weakening economic conditions, competing technologies and services or decreases in software
spending. If the market and our market share fail to grow or grow more slowly than we currently expect, our business, operating
results and financial condition would be harmed.
Our industry is dependent on
quickly evolving technologies and knowledge. If we do not maintain proper technology or knowledge, then our operations may be
adversely affected.
To
remain competitive, we must continue to enhance and improve the responsiveness, functionality and features of our products and
services and the underlying network infrastructure. If we are unable to adapt to changing market conditions, client requirements
or emerging industry standards, our business could be adversely affected. The internet and e-commerce environments are characterized
by rapid technological change, changes in user requirements and preferences, frequent new product and service introductions embodying
new technologies and the emergence of new industry standards and practices that could render our technology and systems obsolete.
We must continue to address the increasingly sophisticated and varied needs of our clients and respond to technological advances
and emerging industry standards and practices on a cost-effective and timely basis.
In addition, many
competitors expend a considerably greater amount of funds on their research and development programs, and those that do not may
be acquired by larger companies that would allocate greater resources to competitors’ research and development programs.
If we fail to maintain adequate research and development resources or compete effectively with the research and development programs
of competitors, our business could be harmed. Our ability to grow is also subject to the risk of future disruptive technologies.
If new technologies emerge that are able to deliver business intelligence solutions at lower prices, more efficiently, more conveniently
or more securely, such technologies could adversely affect our ability to compete.
Our acquisitions may not achieve
expected benefits, and may increase our liabilities, disrupt our existing business and harm our operating results.
As part of our
strategy, we seek to acquire other businesses and technologies to complement our current products, expand the breadth of our markets,
or enhance our technical capabilities. For example, in August 2017, we acquired Parscale Creative. The benefits we expect to receive
from these and other acquisitions depend on our ability to successfully conduct due diligence, negotiate the terms of the acquisition
and integrate the acquired business into our systems, procedures and organizational structure. Any inaccuracy in our acquisition
assumptions or any failure to uncover liabilities or risks associated with the acquisition, make the acquisition on favorable
terms, integrate the acquired business or assets as and when expected or retain key employees of the acquired company may reduce
or eliminate the expected benefits of the acquisition to us, increase our costs, disrupt our operations, result in additional
liabilities, investigations and litigation, and may also harm our strategy, business and operating results. The failure to achieve
expected acquisition benefits may also result in impairment charges for goodwill and purchased intangible assets.
Future acquisitions may include
an equity component that may dilute the positions of current stockholders.
We have traditionally
used our equity to finance our acquisitions. As we search for additional companies to acquire, the components of the purchase
price may include a combination of cash, debt and equity. The issuance of a substantial amount of equity may have a dilutive effect
on our current shareholders upon such equity being deemed free-trading. Although this dilution may result in higher trading volume,
it may result in lower market prices, which may limit an investor’s ability to obtain a return on their investment.
In addition, the incurrence
of debt could have a variety of negative effects, including:
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default
and foreclosure on our assets if our operating revenues are insufficient to repay our
debt obligations;
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acceleration
of our obligations to repay the indebtedness even if we make all principal and interest payments when due if we breach certain
covenants that require the maintenance of certain financial ratios or reserves without a waiver or renegotiation of that covenant;
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our immediate
payment of all principal and accrued interest, if any, if the debt security is payable on demand;
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our inability
to obtain necessary additional financing if the debt security contains covenants restricting our ability to obtain such financing
while the debt security is outstanding;
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increased vulnerability
to adverse changes in general economic, industry and competitive conditions and adverse changes in government regulation;
and
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limitations on
our ability to borrow additional amounts for expenses, capital expenditures, acquisitions, debt service requirements, execution
of our strategy and other purposes and other disadvantages compared to our competitors who have less debt.
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We are subject to governmental
laws, regulation and other legal obligations, particularly those related to privacy, data protection and information security,
and any actual or perceived failure to comply with such obligations could impair our efforts to maintain and expand our customer
base, causing our growth to be limited and harming our business.
We receive, store
and process personal information and other data from and about customers in addition to our employees and services providers.
Also, in connection with future feature offerings, we may receive, store and process additional types of data, including personally
identifiable information, related to end consumers. Our handling of data is subject to a variety of laws and regulations, including
regulation by various government agencies, such as the U.S. Federal Trade Commission, or FTC, and various state, local and foreign
agencies. Our data handling also is subject to contractual obligations and may be deemed to be subject to industry standards,
including certain industry standards that we undertake to comply with.
The U.S. federal
and various state and foreign governments have adopted or proposed limitations on the collection, distribution, use and storage
of data relating to individuals, including the use of contact information and other data for marketing, advertising and other
communications with individuals and businesses. In the United States, various laws and regulations apply to the collection, processing,
disclosure, and security of certain types of data. Additionally, the FTC and many state attorneys general are interpreting federal
and state consumer protection laws as imposing standards for the online collection, use, dissemination and security of data. The
laws and regulations relating to privacy and data security are evolving, can be subject to significant change and may result in
ever-increasing regulatory and public scrutiny and escalating levels of enforcement and sanctions.
Any failure or
perceived failure by us to comply with laws, regulations, policies, legal or contractual obligations, industry standards, or regulatory
guidance relating to privacy, data protection, information security, marketing or consumer communications may result in governmental
investigations and enforcement actions, litigation, fines and penalties or adverse publicity, and could cause our customers and
partners to lose trust in us, which could have an adverse effect on our reputation and business. We expect that there will continue
to be new proposed laws, regulations and industry standards relating to privacy, data protection, marketing, consumer communications
and information security in the United States, the European Union and other jurisdictions, and we cannot determine the impact
such future laws, regulations and standards may have on our business. Future laws, regulations, standards and other obligations
or any changed interpretation of existing laws or regulations could impair our ability to develop and market new features and
maintain and grow our customer base and increase revenue. Future restrictions on the collection, use, sharing or disclosure of
data or additional requirements for express or implied consent of our customers, partners or end consumers for the use and disclosure
of such information could require us to incur additional costs or modify our platform, possibly in a material manner, which we
may be unable to achieve in a commercially reasonable manner or at all, and which could limit our ability to develop new features.
If our policies, procedures, or measures relating to privacy, data protection, information security, marketing, or customer communications
fail, or are perceived as failing, to comply with laws, regulations, policies, legal obligations or industry standards, we may
be subject to governmental enforcement actions, litigation, regulatory investigations, fines, penalties and negative publicity
and could cause our application providers, customers and partners to lose trust in us, which could materially affect our business,
operating results and financial condition.
Our
executive officers and directors own a controlling interest in our voting stock and investors have a limited voice in our management.
Our executive officers
and directors, in the aggregate, beneficially own approximately 22% of our common stock, as of December 11, 2019 (see “Security
Ownership of Management and Certain Security Holders”). As a result, these stockholders acting together, have the ability
to control substantially all matters submitted to the Company’s stockholders for approval, including the election of directors
and approval of significant corporate transactions. In addition, sales of significant amounts of shares held by our principal
stockholders, directors and executive officers, or the prospect of these sales, could adversely affect the market price of our
common stock. Their stock ownership may discourage a potential acquirer from making a tender offer or otherwise attempting to
obtain control of the Company, which could deprive our stockholders of an opportunity to receive a premium for their capital stock
as part of a sale of our company and might ultimately affect the market price of our common stock.
There
is substantial doubt about our ability to continue as a going concern.
Our
independent public accounting firm in their report dated December 31, 2018 included
an explanatory paragraph expressing substantial doubt in our ability to continue as a going concern without additional capital
becoming available. Going concern contemplates the realization of assets and the satisfaction of liabilities in the normal course
of business over a reasonable length of time. Our ability to continue as a going concern ultimately is dependent on our ability
to generate a profit which is dependent upon our ability to obtain additional equity or debt financing, attain further operating
efficiencies and, ultimately, to achieve profitable operations. As a result, our financial statements do not reflect any adjustment
which would result from our failure to continue to operate as a going concern. Any such adjustment, if necessary, would materially
affect the value of our assets.
Risks
Related to the Investment in our Securities
There
currently is no public trading market for our Series F Preferred Stock and an active market may not develop or, if developed,
be sustained. If a public trading market does not develop, you may not be able to sell any of your securities.
There is currently
no public trading market for our Series F Preferred Stock. While we will seek to have a market maker file an application with
FINRA on our behalf so as to be able to quote the Series F Preferred Stock on the OTCQB, there can be no assurance that an active
market may develop or be sustained. If an active public trading market for our securities does not develop or is not sustained,
it may be difficult or impossible for you to resell your securities at any price. Even if a public market does develop, the
market price could decline below the amount you paid for your securities.
The Series F Preferred Stock
will be subordinate to our existing and future debt obligations, and your interests could be diluted by the issuance of additional
equity securities, including additional Series F Preferred Stock, and by other transactions.
The Series F Preferred
Stock will be subordinate to all of our existing and future indebtedness. Therefore, if we become bankrupt, liquidate our assets,
reorganize or enter into certain other transactions, our assets will be available to pay our obligations with respect to the Series
F Preferred Stock only after we have paid all of our existing and future indebtedness in full. There may be insufficient assets
remaining following such payments to make any payments to holders of the Series F Preferred Stock then outstanding.
The issuance of
additional equity on a parity with or senior to the Series F Preferred Stock would dilute the interests of the holders of shares
of Series F Preferred Stock, and any such additional issuances or additional indebtedness could affect our ability to pay distributions
on, redeem or pay the liquidation preference on the Series F Preferred Stock.
The Series F Preferred Stock
will not be convertible to common stock.
The Series F Preferred
Stock will not be convertible to common stock. This may reduce the value of the Series F Preferred Stock as the holders, by virtue
of being holders of the Series F Preferred Stock, will not have the opportunity to benefit from any increase in the market price
of the common stock.
The
Series F Preferred Stock will be subject to the Company’s right of redemption.
The
Company will have the right to redeem outstanding shares of Series F Preferred Stock, in the Company’s discretion, commencing
one year after the initial issuance date of such shares, and subject to the terms and conditions of the Series F Preferred Stock.
Such redemption, if it occurs, may reduce the return on Series F Preferred Stock for its holders, as redeemed shares will no longer
be entitled to further dividends.
We could be prevented from paying
cash dividends on the Series F Preferred Stock
Under Nevada law,
the Company may not pay cash dividends to holders of Series F Preferred Stock if the Company would not be able to pay its debts
as they become due in the usual course of business. In addition, the dividend rights of the Series F Preferred Stock will be on
a pari passu basis with the Series A Preferred Stock. This may limit our ability to pay dividends on the Series F Preferred Stock.
Investors should consult
their own tax advisers regarding tax consequences of this Offering and the Series F Preferred Stock.
The Company makes
no representations regarding the tax treatment that will apply to the Series F Preferred Stock or this Offering, including, without
limitation, with respect to any dividend or redemption payments under the Series F Preferred Stock. Subscribers should consult
their own tax advisers regarding such tax consequences.
You
will generally not have voting rights.
Our
common stock is the only class of our securities carrying full voting rights. Holders of the Series F Preferred Stock generally
have no voting rights except with respect to certain protective provisions set forth in the Certificate of Designation of Series
F Preferred Stock.
Future
issuances of preferred stock, including future issuances of shares of Series F Preferred Stock, may reduce the value of the Series
F Preferred Stock.
Upon
the completion of the Offering, we may sell additional shares of preferred stock on terms that may differ from the Series F Preferred
Stock. Such shares could rank on parity with or senior to the Series F Preferred Stock offered hereby as to dividend rights or
rights upon liquidation, winding up or dissolution. The subsequent creation and subsequent
issuance of additional classes of preferred stock on parity with the Series F Preferred Stock, could dilute the interests of the
holders of Series F Preferred Stock offered hereby. Any issuance of preferred stock that is senior to the Series F Preferred Stock
would not only dilute the interests of the holders of Series F Preferred Stock offered hereby, but also could affect our ability
to pay distributions on, redeem or pay the liquidation preference on the Series F Preferred Stock.
PLAN
OF DISTRIBUTION
Plan of Distribution
CloudCommerce,
Inc. is offering a maximum of 800,000 shares of Series F Preferred Stock on a “best efforts” basis.
The cash price
per share of Series F Preferred Stock is $25.00.
The Company intends
to market the shares in this Offering both through online and offline means. Online marketing may take the form of contacting
potential investors through electronic media and posting our Offering Circular on an online investment platform.
The Offering will
terminate at the earliest of: (1) the date at which the maximum offering amount has been sold, (2) December 27, 2020, and (3)
the date at which the Offering is earlier terminated by the Company in its sole discretion.
The Company may
undertake one or more closings on an ongoing basis. After each closing, funds tendered by investors will be available to the Company.
After the initial closing of this Offering, the Company expects to hold closings on at least a monthly basis.
The Company is
offering its securities in all states.
The Company has
engaged Dalmore Group, LLC (“Dalmore”) a broker-dealer registered with the SEC and a member of FINRA, to perform
the following administrative and technology related functions in connection with this offering, but not for underwriting or placement
agent services:
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Review
investor information, including KYC (“Know Your Customer”) data, AML (“Anti
Money Laundering”) and other compliance background checks, and provide a recommendation
to the company whether or not to accept investor as a customer.
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Review
each investor’s subscription agreement to confirm such investor’s participation
in the offering, and provide a determination to the Company whether or not to accept
the use of the subscription agreement for the investor’s participation.
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Contact
and/or notify the Company, if needed, to gather additional information or clarification on an investor;
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Not
provide any investment advice nor any investment recommendations to any investor.
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Keep
investor details and data confidential and not disclose to any third-party except as
required by regulators or pursuant to the terms of the agreement (e.g. as needed for
AML and background checks).
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Coordinate
with third party providers to ensure adequate review and compliance.
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As compensation
for the services listed above, the Company has agreed to pay Dalmore $13,500 in one-time set up fees, consisting of a $10,000
agreement fee and approximately $3,500 for fees to be paid to FINRA, plus a commission equal to 1% of the amount raised in the
offering to support the offering. Assuming that the maximum offering amount is sold, the Company estimates that the total fees
the Company will pay to Dalmore will be approximately $213,500.
The Online Platform
The Company has
agreed to pay FundAthena, Inc., d/b/a Manhattan Street Capital (“Manhattan Street Capital” or “MSC” as
applicable) for its services in hosting the Offering of the shares on its online platform.
Further, the Company
has entered into an Engagement Agreement with MSC effective August 14, 2019 (the “MSC Agreement”), which includes
consulting and technology services. The Company as applicable, will pay MSC the following:
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A
project management retainer fee of $10,000 per month for a 9-month period commencing on the effective date of the MSC Agreement,
plus a ten-year warrant, exercisable on a cashless basis, to purchase 10,000,000 shares of the Company’s common stock
at an exercise price of $0.0067 per share.
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A
technology and administration fee of $25 per investor, in cash, paid by the Company when
each investor deposits funds into the designated account.
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A
platform listing fee of $5,000 per month for each month the offering is live for investment
or reservations on the platform.
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AML
check fees of $5 per investor ($15 for a trust).
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All fees are due
to MSC regardless of whether investors are rejected after AML checks or the success of the Offering.
Notwithstanding
the foregoing, the Company reserves the right to use its own hosting services or the services of other online platform providers.
The Company will owe the fees set forth above to MSC irrespective of whether the Company uses the hosting services of MSC, its
own hosting services or the services of another online platform provider,
Manhattan Street
Capital does not directly solicit or communicate with investors with respect to offerings posted on its site, although it does
advertise the existence of its platform, which may include identifying issuers listed on the platform. Our Offering Circular will
be furnished to prospective investors in this offering via download 24 hours a day, 7 days a week on the Manhattan Street Capital
website, the Company’s website, or the website of another online platform.
Process of Subscribing
You will be required
to complete a subscription agreement in order to invest. The subscription agreement includes a representation by the investor
to the effect that, if you are not an “accredited investor” as defined under securities law, you are investing an
amount that does not exceed the greater of 10% of your annual income or 10% of your net worth (excluding your principal residence).
If you decide to
subscribe for the Series F Preferred Stock in this Offering, you should complete the following steps:
1.
Go to www.CloudCommerce.com, and click on the “Invest Now” button;
2. Complete the
online investment form;
3. Deliver funds
directly by check, wire, or electronic funds transfer via ACH to the specified account;
4. Once funds or
documentation are received an automated AML check will be performed to verify the identity and status of the investor;
5. Once AML is
verified, investor will electronically receive, review, execute and deliver to us a subscription agreement.
Any potential investor
will have ample time to review the subscription agreement, along with their counsel, prior to making any final investment decision.
Dalmore will review all subscription agreements completed by the investor. After Dalmore has completed its review of a subscription
agreement for an investment in the company, the funds may be released by the escrow agent (if applicable).
If the subscription
agreement is not complete or there is other missing or incomplete information, the funds will not be released until the investor
provides all required information. Dalmore will generally review all subscription agreements on the same day, but not later than
the day after the submission of the subscription agreement.
All funds tendered
(by check, wire, or electronic funds transfer via ACH to the specified account by investors will be deposited into a segregated
account for the benefit of the company. All funds received by wire transfer will be made available immediately while funds transferred
by ACH will be restricted for a minimum of three days to clear the banking system prior to deposit into the designated account.
The Company maintains
the right to accept or reject subscriptions in whole or in part, for any reason or for no reason, including, but not limited to,
in the event that an investor fails to provide all necessary information, even after further requests from the Company, in the
event an investor fails to provide requested follow up information to complete background checks or fails background checks, and
in the event the company receives oversubscriptions in excess of the maximum offering amount.
In the interest
of allowing interested investors as much time as possible to complete the paperwork associated with a subscription, the Company
has not set a maximum period of time to decide whether to accept or reject a subscription. If a subscription is rejected, funds
will not be accepted by wire transfer or ACH, and payments made by check will be returned to subscribers within 30 days of such
rejection without deduction or interest. Upon acceptance of a subscription, the Company will send a confirmation of such acceptance
to the subscriber.
Dalmore has not
investigated the desirability or advisability of investment in the shares nor approved, endorsed or passed upon the merits of
purchasing the Series F Preferred Stock. Dalmore is not participating as an underwriter and under no circumstance will it solicit
any investment in the company, recommend the Company’s securities or provide investment advice to any prospective investor,
or make any securities recommendations to investors. Dalmore is not distributing any offering circulars or making any oral representations
concerning this Offering Circular or this offering. Based upon Dalmore’s anticipated limited role in this offering, it has
not and will not conduct extensive due diligence of this offering and no investor should rely on the involvement of Dalmore in
this offering as any basis for a belief that it has done extensive due diligence. Dalmore does not expressly or impliedly affirm
the completeness or accuracy of the Offering Statement and/or Offering Circular presented to investors by the company. All inquiries
regarding this offering should be made directly to the Company.
Upon confirmation
that an investor’s funds have cleared, the company will instruct the Transfer Agent to issue shares to the investor. The
Transfer Agent will notify an investor when shares are ready to be issued and the Transfer Agent has set up an account for the
investor.
Escrow Agent
The Company may,
but reserves the right not to engage an agent to hold any funds that are tendered by investors for this offering.
In the event that
we engage an escrow agent, we anticipate that we will pay the following fees to the escrow agent:
|
●
|
$350
escrow account set-up fee;
|
|
●
|
$600
technology platform set-up fee;
|
|
●
|
$30
per month escrow account fee for so long as the offering is being conducted;
|
|
●
|
a
cash management fee of 0.5% of funds processed (up to a maximum of $8,000);
|
|
●
|
technology
platform license fee of $300 per month;
|
|
●
|
transaction
fee of $15 per investor;
|
|
●
|
ACH
processing fee of $2 per transaction;
|
|
●
|
wire
processing fee of $15 per transaction (domestic);
|
|
●
|
check
processing of $5 per transaction; and
|
|
●
|
AML
check $5 per investor
|
Transfer
Agent
The
company has also engaged Colonial Stock Transfer, a registered transfer agent with the SEC (the “Transfer Agent”),
who will serve as transfer agent to maintain shareholder information on a book-entry basis; there are no set up costs for this
service, fees for this service will be limited to secondary market activity.
TAX CONSEQUENCES FOR RECIPIENT (INCLUDING
FEDERAL, STATE, LOCAL AND FOREIGN INCOME TAX CONSEQUENCES) WITH RESPECT TO THE OFFERING ARE THE SOLE RESPONSIBILITY OF THE INVESTOR.
INVESTORS MUST CONSULT WITH THEIR OWN PERSONAL ACCOUNTANT(S) AND/OR TAX ADVISOR(S) REGARDING THESE MATTERS.
No Minimum Offering Amount
The shares being
offered will be issued in one or more closings. No minimum number of shares must be sold before a closing can occur; however,
investors may only purchase shares in minimum increments of $500. Potential investors should be aware that there can be no assurance
that any other funds will be invested in this offering other than their own funds.
USE
OF PROCEEDS
Our estimated use
of proceeds from this offering are as follows:
|
|
Percentage of Offering
Sold (1)
|
|
|
|
25%
|
|
|
50%
|
|
|
75%
|
|
|
100%
|
|
Gross proceeds
|
|
$
|
5,000,000
|
|
|
$
|
10,000,000
|
|
|
$
|
15,000,000
|
|
|
$
|
20,000,000
|
|
Less expenses (see below)
|
|
|
(1,613,901
|
)
|
|
|
(1,947,233
|
)
|
|
|
(2,263,900
|
)
|
|
|
(2,563,901
|
)
|
Less dividends withheld
|
|
|
(500,000
|
)
|
|
|
(1,000,000
|
)
|
|
|
(1,500,000
|
)
|
|
|
(2,000,000
|
)
|
Net proceeds
|
|
$
|
2,886,099
|
|
|
$
|
7,052,767
|
|
|
$
|
11,236,100
|
|
|
$
|
15,436,099
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Expenses
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Marketing
|
|
$
|
1,000,000
|
|
|
$
|
1,000,000
|
|
|
$
|
1,000,000
|
|
|
$
|
1,000,000
|
|
Auditors’ fee
|
|
|
5,000
|
|
|
|
5,000
|
|
|
|
5,000
|
|
|
|
5,000
|
|
Online platform
|
|
|
301,667
|
|
|
|
468,333
|
|
|
|
635,000
|
|
|
|
801,667
|
|
Escrow agent *
|
|
|
66,667
|
|
|
|
133,333
|
|
|
|
200,000
|
|
|
|
266,667
|
|
Legal
|
|
|
100,000
|
|
|
|
100,000
|
|
|
|
100,000
|
|
|
|
100,000
|
|
Broker-dealer
|
|
|
63,500
|
|
|
|
113,500
|
|
|
|
163,500
|
|
|
|
213,500
|
|
Dividend distribution/transfer agent
|
|
|
77,067
|
|
|
|
127,067
|
|
|
|
160,400
|
|
|
|
177,067
|
|
Total
|
|
$
|
1,613,901
|
|
|
$
|
1,947,233
|
|
|
$
|
2,263,900
|
|
|
$
|
2,563,901
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Use of net proceeds
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Debt repayment (2)
|
|
$
|
1,031,259
|
|
|
$
|
1,031,259
|
|
|
$
|
1,031,259
|
|
|
$
|
1,031,259
|
|
Payment of accrued expenses (3)
|
|
|
1,324,095
|
|
|
|
1,324,095
|
|
|
|
1,324,095
|
|
|
|
1,324,095
|
|
Hiring of additional employees
|
|
|
100,000
|
|
|
|
200,000
|
|
|
|
400,000
|
|
|
|
600,000
|
|
Sales and marketing
|
|
|
50,000
|
|
|
|
100,000
|
|
|
|
200,000
|
|
|
|
300,000
|
|
SWARM development
|
|
|
100,000
|
|
|
|
500,000
|
|
|
|
1,500,000
|
|
|
|
3,000,000
|
|
Other working capital
|
|
|
280,745
|
|
|
|
1,500,000
|
|
|
|
2,250,000
|
|
|
|
3,000,000
|
|
Investment of funds
|
|
|
—
|
|
|
|
2,397,413
|
|
|
|
4,530,746
|
|
|
|
6,180,745
|
|
Total
|
|
$
|
2,886,099
|
|
|
$
|
7,052,767
|
|
|
$
|
11,236,100
|
|
|
$
|
15,436,099
|
|
|
(1)
|
Assumes
an average investment of $750
|
|
(2)
|
Debt
repayment is comprised of the following:
|
|
○
|
Notes payable
with a September 30, 2019 balance of $506,919, which accrues interest at a rate of 18% annually and matures April 15, 2020.
|
|
○
|
Convertible
notes with a September 30, 2019 balance of $514,830, which accrues interest at a rate of 10% annually, and convertible into
common stock 180 days after issuance.
|
|
(3)
|
This item is
comprised of various operating liabilities to vendors, totaling $1,471,826, as of September 30, 2019.
|
|
|
|
|
*
|
The
Company may, but reserves the right not to engage an escrow agent.
|
We do not plan
to use any of the proceeds to compensate or otherwise make payments to officers, directors or any subsidiary.
As indicated above,
we intend to reserve 10% of the proceeds raised in the Offering for the payment of dividends. Investors in this Offering will
be entitled to a monthly dividend payment of 10% per year after the issuance of their Series F Preferred Stock (see “Securities
Being Offered”). The Company intends to pay these dividends from this reserve. The dividend reserve (10% of the gross proceeds
from this Offering) will be held in a money market account located at Bank of America.
The use of the
proceeds represents management's estimates based upon current business and economic conditions. We reserve the right to use of
the net proceeds we receive in the offering in any manner we consider to be appropriate. Although we do not contemplate changes
in the proposed use of proceeds, to the extent we find that adjustment is required for other uses by reason of existing business
conditions, the use of proceeds may be adjusted.
OUR
BUSINESS
Overview
CloudCommerce is
a provider of audience-driven business intelligence and marketing solutions.
Our flagship solution,
SWARM, analyzes a robust mix of audience data to help businesses find who to talk to, what to say to them, and how to motivate
them to take meaningful action. We do this by applying advanced data science, behavioral science, artificial intelligence, and
market research techniques to discover, develop and create custom audiences for any business activity.
With applications,
such as marketing, brand perception, customer relationship management, human resources management and operational logistics, SWARM
is designed to deliver powerful audience-driven business intelligence to convert opportunities into business success.
SWARM- An Audience Intelligence
Solution
SWARM is an end-to-end
solution that helps businesses find who to talk to, what to say to them, and how to motivate them to take meaningful action. It
does this by applying advanced data science, behavioral science, artificial intelligence, and market research techniques to discover,
develop and create custom audiences for any business activity. With applications, such as marketing, brand perception, customer
relationship management, human resources management and operational logistics, SWARM delivers powerful audience-driven business
intelligence to convert opportunities into business success.
The Problem
Marketers have
largely taken a blanket approach to communication. The same message is often sent across an entire customer audience with little
regard for how different groups of people communicate, build communities, and develop their purchasing habits. When they do segment
audiences, they tend to use very objective selection criteria, such as income, geography, education or purchase history to deduce
attitudes or intentions.
However, research
has shown that attitudes and intentions are weak predictors of behavior, which is ultimately what marketers want to influence
and affect. Instead, we believe motivations and feelings are much better at predicting behavior. But they are also can be
the hardest to deduce from audience data.
The Solution – SWARM
SWARM is a behavioral
science approach to audience creation and communication. It helps marketers probe deep consumer motivations and triggers, in order
to effectively predict and influence their actions. We believe if marketers can influence action, they can get people to buy,
change the opinion of, or support a particular brand, business, or person.
There are 4 major products
in SWARM:
BUZZ - Behavior Based Market Research
We believe that
market research is evolving and that the techniques being developed today are more sophisticated and backed by strong data science.
Despite these changes, many traditional research firms have failed to innovate, including: small sample sizes, survey design bias,
improper weighting, and gut intuition sampling are just some of the issues that plague the industry. BUZZ is designed with the
ability to put a finger on the pulse of the marketplace in the moment. It does this by deducing attitudes, emotions, and opinions
from various internal and external data sources such as customer data, social media activity, or micro and macro trends. We have
automated the market research process that we believe provides a level of statistical depth beyond what traditional firms can
offer.
THE SWARM – Intelligent Audience
Building
The core of our
solution, and what we believe separates us from other audience data companies, is our unique approach to audience building. The
concept of ‘personas’ has been around for decades, but we aim take that general concept to the next level. THE SWARM
was developed to solve not only who to talk to, but also what to say to them, and how to motivate them to take meaningful action.
Using our proprietary clustering and behavioral analysis techniques, we believe we are able to create audiences that are more
efficient, targeted, and focused than traditional methods. Our clustering is designed to not only finds the right people to talk
to, but also the message that motivate them.
HIVE – Redefined Geographic
Targeting
Our approach is
that conventional geographic audience targeting is outdated. Arbitrary units of location like counties, cities, DMAs, and regions
were created hundreds of years ago based on land rights ownership. We believe their use in understanding people’s behavior,
purchase habits, and underlying values is minimal. We try to solve this by clustering people into granular geographic tribes,
called “Hives.” We define Hives by attributes such as common language (e.g., colloquialisms), shared experience and
narratives (e.g., climate, history), and concentrated demography and biology (e.g., ethnicity, age). Based on the needs of our
clients, we can redraw the geographic lines based on various Hive selection criteria, which can make marketing more efficient,
business decisions more intelligent, and growth more plausible.
HONEY – Advanced Reporting
and Visualization
We believe advanced
audience data analysis technologies are useless if it doesn’t produce simple, powerful and actionable business intelligence.
HONEY comes with user-friendly reporting and visualization tools intended to organize and explain all of the advance data science
into a simple to understand format for decision makers. HONEY is designed to combine the intelligence of client CRM data with
third-party consumer data and targeted market research to create a powerful foundation for any audience intelligence solution.
Comprehensive Product Ecosystem
We are constantly
striving to help our clients better understand both their current audience and the larger marketplace. Our team has developed
a series of products intended to challenge the status quo of how intelligence is done within the marketing industry. Each of our
products can stand alone, but grow more powerful as part of a larger ecosystem.
Services
The Company consists
of five subsidiaries, CLWD Operations, Inc. (formerly Indaba Group, Inc.), Parscale Digital, Inc., which merged with Parscale
Creative, Inc., as a result of an acquisition dated August 1, 2017, WebTegrity, LLC (“WebTegrity”), which was acquired
November 15, 2017, Data Propria, Inc., which the Company launched February 1, 2018, and Giles Design Bureau, Inc., which spun
out from Parscale Digital in May, 2018.
Together with its
wholly-owned subsidiaries, CloudCommerce can deliver end-to-end business intelligence and marketing solutions through a range
of services and capabilities. SWARM implementations can include some or all of these capabilities.
Data Propria, Inc. - Data Analytics
To deliver the
highest Return on Investment (“ROI”) for our customers’ digital marketing campaigns, we utilize sophisticated
data science to identify the correct universes to target relevant audiences. Our ability to understand and translate data drives
every decision we make. By listening to and analyzing our customers’ data we are able to make informed decisions that positively
impact our customers’ business. We leverage industry-best tools to aggregate and visualize data across multiple sources,
and then our data and behavioral scientists segment and model that data to be deployed in targeted marketing campaigns. We have
data analytics expertise in retail, wholesale, distribution, logistics, manufacturing, political, and several other industries.
Parscale Digital - Digital Marketing
We help our customers
get their message out, educate their market and tell their story. We do so creatively and effectively by deploying powerful call-to-action
digital campaigns with national reach and boosting exposure and validation with coordinated advertising in print media. Our fully-developed
marketing plans are founded on sound research methodologies, brand audits and exploration of the competitive landscape. Whether
our customer is a challenger brand, a political candidate, or a well-known household name, our strategists are skillful at leveraging
data and creating campaigns that move people to make decisions.
Giles Design Bureau, Inc. - Branding
and Creative Services
We approach branding
from a “big picture” perspective, establishing a strong identity and then building on that to develop a comprehensive
branding program that tells our customer’s story, articulates what sets our customer apart from their competitors and establishes
our customer in their market.
WebTegrity - Development and
Managed Infrastructure Support
Commerce-focused,
user-friendly digital websites and apps elevates our customer’s marketing position and draw consumers to their products
and services. Our platform-agnostic approach allows us to architect and build solutions that are the best fit for each customer.
Once the digital properties are built, our experts will help manage and protect the website or app and provide the expertise needed
to scale the infrastructure needed as our customer’s business grows.
Growth Strategy
Our goal is to
become the leading provider of audience-driven business intelligence and marketing solutions. Our strategies to meet this goal
include:
|
●
|
Automate
our SWARM solution through the development of software that will allow our customers
to self-serve on our platform.
|
|
●
|
Acquire
or partner with companies that can speed up the automation and delivery of the SWARM
platform.
|
|
●
|
Continue
to hire top talent in the fields of data science, machine learning, artificial intelligence,
and behavioral science.
|
|
●
|
Drive
profitable business growth.
|
Revenue Model
We currently charge
a fixed or variable implementation fees to design, build and execute on digital marketing campaigns, including SWARM solutions.
These campaigns or custom SWARM solutions consist of professional services fees as well as mark up on media spend. Our professional
services are billed at hourly or monthly rates, depending on the customer’s needs. We believe this flexibility allows us
to attract customers while maximizing profits based on time and materials.
If and when SWARM
is fully developed as a self-serviced SaaS platform, we intend to adopt a recurring subscription revenue model. We estimate that
the SWARM platform may be operational during mid-2020.
There are two ways
we invoice customers 1) payment in advance with a deposit/retainer or 2) payment in arrears after the work is completed. We do
not track the amounts we are paid under each method, but estimate the majority of such amounts are paid in advance. There are
also two ways we charge for services: 1) fixed fee arrangement, so the price remains constant regardless of the work effort, and
2) variable fee arrangements, in which we charge for time and materials. While we do not track such metrics, below are our estimates
for each:
|
|
Fiscal year
2018
|
|
|
9 months ended September 30,
2019
|
|
Fixed fees
|
|
$
|
2,738,892
|
|
|
$
|
1,779,787
|
|
Variable fees
|
|
|
9,017,936
|
|
|
|
5,096,142
|
|
Total revenue
|
|
$
|
11,756,828
|
|
|
$
|
6,875,929
|
|
(These estimates
assume that fixed fee engagements could be categorized as “Data Sciences”, “Other” and half of “Design”,
while Digital Advertising is all variable and Development is mostly variable. See pages F-10 and F-51 in the financial statements
included in this offering statement).
In addition, we
have several retainer arrangements for other services that vary in term length that provides reliable income.
Sales and Marketing
Our objective is
to be the leading global provider of audience-driven business intelligence and marketing solutions. To achieve
this objective, we have assembled a team of experts working collectively for the best interest of our customers.
During the client
sales process, our team delivers demonstrations, presentations, proposals and contracts. Many new customers have been
retained through email marketing, direct sales, and word-of-mouth referrals. Our direct sales efforts are aimed at senior marketing
and information technology (IT) executives within Consumer, B2B and political organizations who are looking to create or expand
their digital operations. Word-of-mouth referrals have been very valuable to us and we intend to continue nurturing our customer
and industry relationships to maximize these referrals.
In addition to
our direct sales efforts and referrals, we have established and continue to explore channel partnerships to expand our customer
base. Prospective channel partners include existing Technology companies, hosting providers, ERP vendors, and e-commerce marketing
professionals.
Industry Overview
Market
Research Future (MRFR), predicts that the global business intelligence (BI) market will grow from $16.3 billion in 2016 to $34.3
billion by 2022 at the compound annual growth rate of 11.03%.
Segmentation
According
to MRFR, the global business intelligence market is segmented based on technology, service, component, deployment, organization,
and industry. By technology, the market is segmented into mobile BI, cloud BI, social BI, and others. By service, the market is
segmented into managed service, hosted service and others. By deployment, the market is segmented into on-cloud and on-premises.
By organization, the market is segmented into telecom & information technology, education, manufacturing, retail, banking
and others.
Regional
Analysis
MRFR
reports that North America leads the market for business intelligence. Presence of major industry players in the region, intense
R&D activities in the field of technology, increasing competition, and evolving trend of data proliferation aids the growth
of the market in North America. Asia-Pacific holds potential growth opportunities and is estimated to manifest high growth due
to ongoing industrialization and advancements in the field of technology in the region.
Competition
Our current primary
competitors generally fall into the following categories:
|
●
|
large
technology companies, including suppliers of traditional business intelligence and data
preparation products, and/or cloud-based offerings that provide one or more capabilities
that are competitive with our products, such as Amazon.com, Inc., Google, IBM, Microsoft
Corporation, Oracle Corporation, salesforce.com, inc. and SAP SE;
|
|
●
|
business
analytics software companies, such as Tableau Software, Inc. and Domo, Qlik, and Looker;
and
|
|
●
|
providers
of SaaS-based or cloud-based analytics products.
|
In addition, we
may compete with open source initiatives and custom development efforts. We operate in a rapidly growing and rapidly changing
market. As a result, we expect competition to continue to increase as other established and emerging companies enter the business
analytics market, as customer requirements evolve and as new products and technologies are introduced. We expect this to be particularly
true with respect to our SaaS-based offering. This is a relatively new and evolving area of business analytics solutions, and
we anticipate competition to increase based on customer demand for these types of products.
Many of our competitors,
particularly the large software companies named above, have longer operating histories, significantly greater financial, technical,
marketing, distribution, professional services or other resources and greater name recognition than we do. In addition, many of
our competitors have strong relationships with current and potential customers and extensive knowledge of the business analytics
industry. As a result, they may be able to respond more quickly to new or emerging technologies and changes in customer requirements,
for example by offering a SaaS-based product that competes with our on-premises products or our SaaS product, SWARM, or devote
greater resources to the development, promotion and sale of their products than us. Moreover, many of these competitors are bundling
their analytics products into larger deals or maintenance renewals, often at significant discounts. Increased competition may
lead to price cuts, alternative pricing structures or the introduction of products available for free or a nominal price, fewer
customer orders, reduced gross margins, longer sales cycles and loss of market share. We may not be able to compete successfully
against current and future competitors, and our business, results of operations and financial condition will be harmed if we fail
to meet these competitive pressures.
Our ability to
compete successfully in our market depends on a number of factors, both within and outside of our control. Some of these factors
include ease and speed of product deployment and use, discovery and visualization capabilities, analytical and statistical capabilities,
performance and scalability, the quality and reliability of our customer service and support, total cost of ownership, return
on investment and brand recognition. Any failure by us to compete successfully in any one of these or other areas may reduce the
demand for our products, as well as adversely affect our business, results of operations and financial condition.
Moreover, current
and future competitors may also make strategic acquisitions or establish cooperative relationships among themselves or with others.
By doing so, these competitors may increase their ability to meet the needs of our customers or potential customers. In addition,
our current or prospective indirect sales channel partners may establish cooperative relationships with our current or future
competitors. These relationships may limit our ability to sell or certify our products through specific distributors, technology
providers, database companies and distribution channels and allow our competitors to rapidly gain significant market share. These
developments could limit our ability to obtain revenues from existing and new customers and to maintain maintenance services revenues
from our existing and new customers. If we are unable to compete successfully against current and future competitors, our business,
results of operations and financial condition would be harmed.
Government Regulation
We are subject
to various federal, state, and local laws affecting e-commerce and communication businesses. The Federal Trade Commission and
equivalent state agencies regulate advertising and representations made by businesses in the sale of their products, which apply
to us. We are also subject to government laws and regulations governing health, safety, working conditions, employee relations,
wrongful termination, wages, taxes and other matters applicable to businesses in general. Currently, when serving customers in
the European Union, we must take precautions to maintain the General Data Protection Regulation requirements. As the United States
continues to adopt similar regulations. Our software and services will comply with those requirements.
Employees
As
of November 14, 2019, we had 51 full time employees, 6 of whom are employed in administrative positions, 2 in sales and marketing
positions, and 43 in technical positions. Forty-five employees are in Texas, 3 in Utah, 1 in New Jersey, 1 in Washington, DC,
and 1 in New York.
All of our employees
have executed agreements that impose nondisclosure obligations on the employee and assign to us (to the extent permitted by state
and federal laws) all copyrights and other inventions created by the employee during his employment with us. Additionally, we
have a trade secret protection policy in place that management believes to be adequate to protect our intellectual property and
trade secrets.
Seasonality
We do not anticipate
that our business will be substantially affected by seasonality.
Legal Proceedings
We are not party
to any material legal proceedings, and our property is not the subject of any material legal proceedings.
Trademarks
We have registered
trademarks for CloudCommerce®.
Company History
The Company was
incorporated in Nevada on January 22, 2002 and was formerly known as Warp 9, Inc., Roaming Messenger, Inc., and Latinocare Management
Corporation (“LMC”). On July 9, 2015, we changed the name of the Company from Warp 9, Inc. to CloudCommerce, Inc.
On January 17, 2018, the board of directors of the Company elected to change its year end from June 30 to December 31. The Company,
based in San Antonio, Texas, began operations on October 1, 1999. Our principal executive offices are located at 321 Sixth
Street, San Antonio, TX 78215, and our telephone is (805) 964-3313. Our website address is www.cloudcommerce.com. The information
on, or that can be access through, our website is not part of this offering statement.
OUR
PROPERTY
On August 1, 2017,
the Company signed a lease for approximately 8,290 square feet at 321 Sixth Street, San Antonio, TX 78215, for $9,800 per month,
expiring July 31, 2022. This office space is primarily used by our subsidiaries, Parscale Digital and Giles Design Bureau.
As a result of
the Company’s acquisition of WebTegrity, we assumed a lease for office space used by the WebTegrity employees, at 14603
Huebner Road, Suite 3402, San Antonio, TX 78230. The lease was executed on March 20, 2017 for a period of 36 months, commencing
March 20, 2017, at a rate of $2,750 per month.
We believe these
facilities are suitable and adequate to meet our current business requirements.
MANAGEMENT’S
DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
The following
Management’s Discussion and Analysis should be read in conjunction with our consolidated financial statements and the related
notes included in this Offering Circular. The Management’s Discussion and Analysis contains forward-looking statements that
involve risks and uncertainties, such as statements of our plans, objectives, expectations and intentions. Any statements that
are not statements of historical fact are forward-looking statements. When used, the words “believe,” “plan,”
“intend,” “anticipate,” “target,” “estimate,” “expect,” and the like,
and/or future-tense or conditional constructions (“will,” “may,” “could,” “should,”
etc.), or similar expressions, identify certain of these forward-looking statements. These forward-looking statements are subject
to risks and uncertainties that could cause actual results or events to differ materially from those expressed or implied by the
forward-looking statements in this Offering Circular. Our actual results and the timing of events could differ materially from
those anticipated in these forward-looking statements as a result of several factors including, but not limited to, those noted
under “Risk Factors” of this Offering Circular.
Critical Accounting Policies
Our discussion
and analysis of our financial condition and results of operations, including the discussion on liquidity and capital resources,
are based upon our Condensed Consolidated Financial Statements, which have been prepared in accordance with accounting principles
generally accepted in the United States. The preparation of our Condensed Consolidated Financial Statements requires us to make
estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure
of contingent assets and liabilities. On an ongoing basis, management re-evaluates its estimates and judgments, particularly those
related to the determination of the estimated recoverable amounts of trade accounts receivable, impairment of long-lived assets,
revenue recognition, and deferred tax assets. We believe the following critical accounting policies require more significant judgment
and estimates used in the preparation of the Condensed Consolidated Financial Statements.
Among the significant
judgments made by management in the preparation of our Condensed Consolidated Financial Statements are the following:
Revenue recognition
On January 1, 2018,
the Company adopted ASU 2014-09 Revenue from Contracts with Customers and all subsequent amendments to the ASU (collectively,
“ASC 606”), using the modified retrospective method applied to those contracts which were not completed as of January 1,
2018. Results for reporting periods beginning after January 1, 2018 are presented under Topic 606, while prior
period amounts are not adjusted and continue to be reported in accordance with our historic accounting under Topic 605. Revenues
are recognized when control of the promised goods or services is transferred to our customers, in an amount that reflects the
consideration we expect to be entitled to in exchange for those goods or services. The adoption of ASC 606 did not have a material
impact on the Company’s Condensed Consolidated Financial Statements.
Included in revenue
are costs that are reimbursed by our clients, including third party services, such as photographers and stylists, furniture, supplies,
and the largest component, digital advertising. We have determined, based on our review of ASC 606-10-55-39, that the amounts
classified as reimbursable costs should be recorded as gross, due to the following factors:
|
●
|
The
Company is primarily in control of the inputs of the project and responsible for the completion of the client contract;
|
|
●
|
We have discretion
in establishing price; and
|
|
●
|
We have discretion
in supplier selection.
|
Accounts receivable
The Company extends
credit to its customers who are located nationwide. Accounts receivable are customer obligations due under normal trade terms.
The Company performs continuing credit evaluations of its customers’ financial condition. Management reviews accounts receivable
on a regular basis, based on contracted terms and how recently payments have been received to determine if any such amounts will
potentially be uncollected. The Company includes any balances that are determined to be uncollectible in its allowance for doubtful
accounts.
Impairment of Long-Lived Assets
The Company reviews
its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of the assets
may not be fully recoverable. To determine recoverability of a long-lived asset, management evaluates whether the estimated future
undiscounted net cash flows from the asset are less than its carrying amount. If impairment is indicated, the long-lived asset
would be written down to fair value. Fair value is determined by an evaluation of available price information at which assets
could be bought or sold, including quoted market prices, if available, or the present value of the estimated future cash flows
based on reasonable and supportable assumptions.
Indefinite Lived Intangibles and
Goodwill Assets
The Company accounts
for business combinations under the acquisition method of accounting in accordance with ASC 805, “Business Combinations,”
where the total purchase price is allocated to the tangible and identified intangible assets acquired and liabilities assumed
based on their estimated fair values. The purchase price is allocated using the information currently available, and may be adjusted,
up to one year from acquisition date, after obtaining more information regarding, among other things, asset valuations, liabilities
assumed and revisions to preliminary estimates. The purchase price in excess of the fair value of the tangible and identified
intangible assets acquired less liabilities assumed is recognized as goodwill.
The Company tests
for indefinite lived intangibles and goodwill impairment in the fourth quarter of each year and whenever events or circumstances
indicate that the carrying amount of the asset exceeds its fair value and may not be recoverable. In accordance with its policies,
the Company performed a qualitative assessment of indefinite lived intangibles and goodwill at December 31, 2018 and determined
there was no impairment of indefinite lived intangibles and goodwill.
The impairment
test conducted by the Company includes a three-step approach to determine whether it is more likely than not that impairment exists.
If it is determined, after step one, that it is not more likely than not, that impairment exists, then no further analysis is
conducted. The three steps are as follows:
|
1.
|
Based
on the totality of qualitative factors, determine whether the carrying amount of the intangible asset may not be recoverable.
Qualitative factors and key assumptions reviewed include the following:
|
|
●
|
Increases in
costs, such as labor, materials or other costs that could negatively affect future cash flows. The Company assumed that costs
associated with labor, materials, and other costs should be consistent with fair market levels. If the costs were materially
higher than fair market levels, then such costs may adversely affect the future cash flows of the Company or reporting units.
|
|
●
|
Financial performance,
such as negative or declining cash flows, or reductions in revenue may adversely affect recoverability of the recorded value
of the intangible assets. During our analysis, the Company assumes that revenues should remain relatively consistent or show
gradual growth month-to-month and quarter-to-quarter. If we report revenue declines, instead of increases or flat levels,
then such condition may adversely affect the future cash flows of the Company or reporting units.
|
|
●
|
Legal, regulatory,
contractual, political, business or other factors that could affect future cash flows. During our analysis, the Company assumes
that the legal, regulatory, political or business conditions should remain consistent, without placing material pressure on
the Company or any of its reporting units. If such conditions were to become materially different than what has been experienced
historically, then such conditions may adversely affect the future cash flows of the Company or reporting units.
|
|
●
|
Entity-specific
events such as losses of management, key personnel, or customers, may adversely affect future cash flows. During our analysis,
the Company assumes that members of management, key personnel, and customers will remain consistent period-over-period. If
not effectively replaced, the loss of members of management and key employees could adversely affect operations, culture,
morale and overall success of the Company. In addition, if material revenue from key customers is lost and not replaced, then
future cash flows will be adversely affected.
|
|
●
|
Industry or market
considerations, such as competition, changes in the market, changes in customer dependence on our service offering, or obsolescence
could adversely affect the Company or its reporting units. We understand that the market we serve are constantly changing,
requiring us to change with it. During our analysis, we assume that we will address new opportunities in service offering
and industries served. If we do not make such changes, then we may experience declines in revenue and cash flow, making it
difficult to re-capture market share.
|
|
●
|
Macroeconomic
conditions such as deterioration in general economic conditions or limitations on accessing capital could adversely affect
the Company. During our analysis, we acknowledge that macroeconomic factors, such as the economy, may affect our business
plan because our customers may reduce budgets for our services. If there are material declines in the economy, which lead
to reductions in revenue then such conditions may adversely affect the Company.
|
|
2.
|
Compare the carrying
amount of the intangible asset to the fair value.
|
|
3.
|
If the carrying
amount is greater than the fair value, then the carrying amount is reduced to reflect fair value.
|
Business Combinations
The Company allocates
the fair value of purchase consideration to the tangible assets acquired, liabilities assumed and intangible assets acquired based
on their estimated fair values. The excess of the fair value of purchase consideration over the fair values of these identifiable
assets and liabilities is recorded as goodwill. Such valuations require management to make significant estimates and assumptions,
especially with respect to intangible assets. Significant estimates in valuing certain intangible assets include, but are not
limited to, future expected cash flows from acquired customer lists, acquired technology, and trade names from a market participant
perspective, useful lives and discount rates. Management’s estimates of fair value are based upon assumptions believed to
be reasonable, but which are inherently uncertain and unpredictable and, as a result, actual results may differ from estimates.
During the measurement period, which is one year from the acquisition date, we may record adjustments to the assets acquired and
liabilities assumed, with the corresponding offset to goodwill. Upon the conclusion of the measurement period, any subsequent
adjustments are recorded to earnings.
Fair value of financial instruments
The Company’s
financial instruments, including cash and cash equivalents, accounts receivable, accounts payable, and accrued liabilities are
carried at cost, which approximates their fair value, due to the relatively short maturity of these instruments.
As of September
30, 2019 and December 31, 2018, the Company’s notes payable have stated borrowing rates that are consistent with those currently
available to the Company and, accordingly, the Company believes the carrying value of these debt instruments approximates their
fair value.
Fair value is defined
as the price to sell an asset or transfer a liability, between market participants at the measurement date. Fair
value measurements assume that the asset or liability is (1) exchanged in an orderly manner, (2) the exchange is in
the principal market for that asset or liability, and (3) the market participants are independent, knowledgeable, able and
willing to transact an exchange. Fair value accounting and reporting establishes a framework for measuring fair value by creating
a hierarchy for observable independent market inputs and unobservable market assumptions and expands disclosures about fair value
measurements. Considerable judgment is required to interpret the market data used to develop fair value estimates. As such, the
estimates presented herein are not necessarily indicative of the amounts that could be realized in a current exchange. The use
of different market assumptions and/or estimation methods could have a material effect on the estimated fair value.
Recent Accounting Pronouncements
Management reviewed
accounting pronouncements issued during the quarter ended September 30, 2019, and the following pronouncements were adopted during
the period.
In
February 2016, the FASB issued ASU No. 2016-02, Leases (“ASC
842”). Under ASC 842, lessees are recognized as a right-of-use asset and a lease liability
for all leases, other than those that meet the definition of a short-term lease.
For income statement purposes, leases are classified as either operating
or finance. Operating leases are expensed on a straight-line basis, similar
to current operating leases, while finance leases result
in a front-loaded pattern, similar to current capital leases. The Company
adopted ASC 842 effective January 1, 2019 and elected certain available transitional practical expedients.
Management reviewed
accounting pronouncements issued during the year ended December 31, 2018, and the following pronouncements were adopted during
the period.
In
May 2014, the FASB issued ASU No. 2014-09, Revenue from Contracts with Customers (“ASU 2014-09”). The core
principle of ASU 2014-09 is to recognize revenues when promised goods or services are transferred to customers in an amount that
reflects the consideration to which an entity expects to be entitled for those goods or services. The standard is effective for
annual periods beginning after December 15, 2017, and interim periods therein. The Company follows paragraph 606 of the FASB Accounting
Standards Codification for revenue recognition and ASU 2014-09, adopting the pronouncements on January 1, 2018. The company considers
revenue realized or realizable and earned when services are performed to such a degree that the performed service is delivered
or deliverable to the client, or when a tangible item, such as interior décor or signage, is delivered to the client.
Since
the Company was already recognizing revenue in a manner consistent with paragraph 606 of the FASB Accounting Standards Codification,
there was no material impact on prior year results.
ASU
2014-09 supersedes existing guidance on revenue recognition with a five-step model for recognizing and measuring revenue from
contracts with customers. The objective of the new standard is to provide a single, comprehensive revenue recognition model for
all contracts with customers to improve comparability within industries, across industries, and across capital markets. The underlying
principle is that an entity will recognize revenue to depict the transfer of goods or services to customers at an amount that
the entity expects to be entitled to in exchange for those goods or services. The guidance also requires a number of disclosures
regarding the nature, amount, timing, and uncertainty of revenue and the related cash flows. The guidance can be applied retrospectively
to each prior reporting period presented (full retrospective method) or retrospectively with a cumulative effect adjustment to
retained earnings for initial application of the guidance at the date of initial adoption (modified retrospective method). The
Company adopted the new standard effective January 1, 2018 using the modified retrospective method applied to those contracts
that were not completed or substantially completed as of January 1, 2018. The timing and measurement of revenue recognition under
the new standard is not materially different than under the old standard. The adoption of the new standard had an immaterial impact
on the Company’s Condensed Consolidated Financial Statements.
Recently Issued Accounting Pronouncements
Not Yet Adopted
In
June 2016, the FASB issued Accounting Standards Update No. 2016-13 (ASU 2016-13) “Financial Instruments-Credit Losses (Topic
326): Measurement of Credit Losses on Financial Instruments” which requires the measurement and recognition of expected
credit losses for financial assets held at amortized cost. ASU 2016-13 replaces the existing incurred loss impairment model with
an expected loss methodology, which will result in more timely recognition of credit losses. ASU 2016-13 is effective for annual
reporting periods, and interim periods within those years, beginning after December 15, 2019. We are currently in the process
of evaluating the impact of the adoption of ASU 2016-13 on our consolidated financial statements.
In January 2017,
the FASB issued 2017-04, Intangibles - Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment.
The amendments in this ASU simplify the subsequent measurement of goodwill by eliminating Step 2 from the goodwill impairment
test and eliminating the requirement for a reporting unit with a zero or negative carrying amount to perform a qualitative assessment.
Instead, under this pronouncement, an entity would perform its annual, or interim, goodwill impairment test by comparing the fair
value of a reporting unit with its carrying amount and would recognize an impairment change for the amount by which the carrying
amount exceeds the reporting unit’s fair value; however, the loss recognized is not to exceed the total amount of goodwill
allocated to that reporting unit. In addition, income tax effects will be considered, if applicable. This ASU is effective for
fiscal years, and interim periods within those fiscal years, beginning after December 15, 2019. Early adoption is permitted. The
Company is currently evaluating the impact of this ASU on its consolidated financial statements and related disclosures.
Basis of Presentation
for Results of Operations
On
January 17, 2018, we changed our fiscal year-end June 30 to December 31.
Results
of Operations for the Three Months Ended September 30, 2019, compared to the Three Months Ended September 30, 2018.
REVENUE
Total revenue for
the three months ended September 30, 2019 decreased by $1,208,412 to $2,068,440, compared to $3,276,852 for the three months ended
September 30, 2018. The decrease was primarily due to a reduction in revenue from a related party as well as third
parties. The Company expects to continue to see a reduction in revenue from this related party.
The Company did
not change pricing methodology or structure, so all decreases in revenue were due to decreases in volume.
SALARIES AND OUTSIDE SERVICES
Salaries and outside
services for the three months ended September 30, 2019 decreased by $637,747 to $1,041,800, compared to $1,679,547 for the three
months ended September 30, 2018. The decrease was primarily due to a reduction of outside services expenses as a result of a reduction
in revenue. Beginning January 1, 2019, the Company established a new paid time off policy, by which the Company eliminated all
accrued paid time off, reducing December 31, 2018 balances to zero.
SELLING, GENERAL, AND ADMINISTRATIVE
EXPENSES
Selling, general,
and administrative (“SG&A”) expenses for the three months ended September 30, 2019 decreased by $77,579 to $1,281,574
compared to $1,359,153 for the three months ended September 30, 2018. The decrease was primarily due to a decrease in operating
expenses, travel, and payroll taxes.
STOCK BASED COMPENSATION
Stock based compensation
expenses for the three months ended September 30, 2019 decreased by $26,849 to $83,178, compared to $110,027 for the three months
ended September 30, 2018. The decrease was due to several stock option issuances being fully expensed in the current period.
DEPRECIATION AND AMORTIZATION
Depreciation and
amortization expenses for the three months ended September 30, 2019 increased by $535 to $254,840 compared to $254,305 for the
three months ended September 30, 2018. The increase was primarily due to the purchase of additional fixed assets.
OTHER INCOME AND EXPENSE
Total net other
expense for the three months ended September 30, 2019 increased by $197,242 to net other expense of $281,750 compared to net other
expense of $84,508 for the three months ended September 30, 2018. The increase in net other expense was primarily due to the utilization
of a secured borrowing arrangement, and the implementation of derivative accounting, both resulting in higher interest expense.
The convertible notes issued during the period were not convertible into common stock until 180 days after funding. As these notes
became convertible, the Company adds derivative liabilities to the balance sheet, and mark-to-market and discount amortization
adjustments to the income statement. Those mark-to-market and amortization adjustments are included in other expense.
NET LOSS
The net loss for the three months ended
September 30, 2019 was $874,702, compared to the net loss of $104,893 for the three months ended September 30, 2018. The increase
in net loss for the period was primarily due to decreases in related party revenue, partially offset by decreases in salaries
and outside services.
Results
of Operations for the Nine Months Ended September 30, 2019, compared to the Nine Months Ended September 30, 2018.
REVENUE
Total
revenue for the nine months ended September 30, 2019 decreased by $1,874,681 to $6,875,929, compared to $8,750,610 for the nine
months ended September 30, 2018. The decrease was primarily due to a reduction in revenue from a related party, partially offset
by revenue increases from third parties. The Company expects to continue to see a reduction in revenue from this related party.
The Company did
not change pricing methodology or structure, so all decreases in revenue were due to decreases in volume.
SALARIES AND OUTSIDE SERVICES
Salaries and outside
services for the nine months ended September 30, 2019 decreased by $1,476,949 to $3,125,853, compared to $4,602,802 for the nine
months ended September 30, 2018. The decrease was primarily due to a reduction of salary and paid time off expenses. Beginning
January 1, 2019, the Company established a new paid time off policy, by which the company eliminated all accrued paid time off,
reducing prior year balances to zero.
SELLING, GENERAL, AND ADMINISTRATIVE
EXPENSES
SG&A expenses
for the nine months ended September 30, 2019 decreased by $276,498 to $4,108,680 compared to $4,385,178 for the nine months ended
September 30, 2018. The decrease was primarily due to a decrease in operating expenses, travel, and payroll taxes.
STOCK BASED COMPENSATION
Stock based compensation
expenses for the nine months ended September 30, 2019 decreased by $149,182 to $246,822 compared to $396,004 for the nine months
ended September 30, 2018. The decrease was due to several stock option issuances being fully expensed in the current period.
DEPRECIATION AND AMORTIZATION
Depreciation and
amortization expenses for the nine months ended September 30, 2019 increased by $2,194 to $764,684, compared to $762,490 for the
nine months ended September 30, 2018. The increase was primarily due to the purchase of additional fixed assets.
OTHER INCOME AND EXPENSE
Total net other
expense for the nine months ended September 30, 2019 increased by $365,007 to net other expense of $574,310 compared to net other
expense of $209,303 for the nine months ended September 30, 2018. The increase in net other expense was primarily due to the utilization
of a secured borrowing arrangement, and the implementation of derivative accounting, both resulting in higher interest expense.
As our convertible notes became convertible, the Company added derivative liabilities to the balance sheet, and mark-to-market
and discount amortization adjustments to the income statement. Those mark-to-market and amortization adjustments are included
in other expense.
NET LOSS
The
net loss for the nine months ended September 30, 2019 was $1,944,335, compared to the net loss of $1,263,586 for the nine months
ended September 30, 2018. The increase in net loss for the period was primarily due to decreases in related party revenue, partially
offset by decreases in salaries and outside services.
Results
of Operations for the Year Ended December 31, 2018, compared to the Six Months Ended December 31, 2017.
REVENUE
Total revenue for
the year ended December 31, 2018 increased by $7,207,001 to $11,756,828, compared to $4,549,827 for the six months ended December
31, 2017. The increase was primarily due to this comparison of twelve months of operations and six months of operations.
The Company did not change pricing methodology or structure, so all increases in revenue were due to increases in volume.
SALARIES AND OUTSIDE SERVICES
Salaries and outside
services for the year ended December 31, 2018 increased by $3,354,607 to $6,026,404, compared to $2,671,797 for the six months
ended December 31, 2017. The increase was primarily due to this comparison of twelve months of operations and six months
of operations.
SELLING, GENERAL, AND ADMINISTRATIVE
EXPENSES
Selling, general,
and administrative (“SG&A”) expenses for the year ended December 31, 2018 increased by $4,367,948 to $6,757,471
compared to $2,389,523 for the six months ended December 31, 2017. The increase was primarily due to this comparison
of twelve months of operations and six months of operations.
STOCK BASED COMPENSATION
Stock based compensation
expenses for the year ended December 31, 2018 increased by $203,863 to $479,182 compared to $275,319 for the six months ended
December 31, 2017. The increase was primarily due to this comparison of twelve months of operations and six months of operations.
DEPRECIATION AND AMORTIZATION
Depreciation and
amortization expenses for the year ended December 31, 2018 increased by $454,525 to $1,017,262, compared to $562,737 for the six
months ended December 31, 2017. The increase was primarily due to this comparison of twelve months of operations and six months
of operations.
OTHER INCOME AND EXPENSE
Total net other
expense for the year ended December 31, 2018 increased by $296,279 to net other expense of $346,522 compared to net other expense
of $50,243 for the six months ended December 31, 2017. The increase was primarily due to this comparison of twelve months of operations
and six months of operations.
NET LOSS
The net loss for
the year ended December 31, 2018 was $2,870,013, compared to the net loss of $2,486,114 for the six months ended December 31,
2017. The increase was primarily due to this comparison of twelve months of operations and six months of operations.
Results of operations for the year
ended December 31, 2018 as compared to the year ended December 31, 2017 (unaudited)
The
following table presents results of operations for the year ended December 31, 2018 and 2017 (unaudited).
|
|
Year
Ended
|
|
|
|
December 31,
2018
|
|
|
December 31,
2017
|
|
|
|
|
|
|
(unaudited)
|
|
REVENUE
|
|
|
9,551,405
|
|
|
|
3,988,223
|
|
REVENUE - related party
|
|
|
2,205,423
|
|
|
|
1,771,529
|
|
TOTAL REVENUE
|
|
|
11,756,828
|
|
|
|
5,759,752
|
|
|
|
|
|
|
|
|
|
|
OPERATING EXPENSES
|
|
|
|
|
|
|
|
|
Salaries and outside services
|
|
|
6,026,404
|
|
|
|
4,235,252
|
|
Selling, general and administrative expenses
|
|
|
6,757,471
|
|
|
|
2,849,984
|
|
Stock based compensation
|
|
|
479,182
|
|
|
|
524,256
|
|
Loss on impairment of goodwill and intangible assets
|
|
|
—
|
|
|
|
1,239,796
|
|
Depreciation and amortization
|
|
|
1,017,262
|
|
|
|
742,818
|
|
|
|
|
|
|
|
|
|
|
TOTAL
OPERATING EXPENSES
|
|
|
14,280,319
|
|
|
|
9,592,106
|
|
|
|
|
|
|
|
|
|
|
LOSS FROM OPERATIONS BEFORE
OTHER INCOME AND TAXES
|
|
|
(2,523,491
|
)
|
|
|
(3,832,354
|
)
|
|
|
|
|
|
|
|
OTHER INCOME (EXPENSE)
|
|
|
|
|
|
|
Other income (expense)
|
|
|
330
|
|
|
|
(13,072
|
)
|
Loss on sale of fixed assets
|
|
|
(24,442
|
)
|
|
|
(1,567
|
)
|
Interest expense
|
|
|
(322,410
|
)
|
|
|
(114,026
|
)
|
|
|
|
|
|
|
|
|
|
TOTAL
OTHER INCOME (EXPENSE)
|
|
|
(346,522
|
)
|
|
|
(128,665
|
)
|
|
|
|
|
|
|
|
|
|
LOSS FROM OPERATIONS BEFORE
PROVISION FOR TAXES
|
|
|
(2,870,013
|
)
|
|
|
(3,961,019
|
)
|
|
|
|
|
|
|
|
|
|
PROVISION
(BENEFIT) FOR INCOME TAXES
|
|
|
—
|
|
|
|
(153,874
|
)
|
|
|
|
|
|
|
|
|
|
NET LOSS
|
|
|
(2,870,013
|
)
|
|
|
(3,807,945
|
)
|
REVENUE
Total revenue for
the fiscal year ended December 31, 2018 increased by $5,997,076 to $11,756,828, compared to $5,759,752 in the prior year. The
increase is primarily due to the growth within our data sciences and digital marketing services. The Company did not change pricing
methodology or structure, so all increases in revenue were due to increases in volume.
SALARIES AND OUTSIDE SERVICES
Salaries and outside
services expenses for the fiscal year ended December 31, 2018 increased by $1,791,152 to $6,026,404, compared to $4,235,252 for
the fiscal year ended December 31, 2017. The increase is primarily due to the acquisition of Parscale Creative and WebTegrity,
and the additional cost of those companies.
SELLING, GENERAL AND ADMINISTRATIVE
EXPENSES (“SG&A”)
SG&A expenses
for the fiscal year ended December 31, 2018 increased by $3,907,487 to $6,757,471, compared to $2,849,984 for the fiscal year
ended December 31, 2017. The increase is primarily due to the acquisition of Parscale Creative and WebTegrity, and the additional
cost of those companies.
RESEARCH AND DEVELOPMENT
Research and development
expenses for the fiscal year ended December 31, 2018 and December 31, 2017 were zero.
STOCK OPTION EXPENSE
Stock option expense
for the fiscal year ended December 31, 2018 decreased by $45,074, to $479,182, compared to $524,256 for the fiscal year ended
December 31, 2017. The decrease was due to older stock options being fully expensed in the currently year.
DEPRECIATION AND AMORTIZATION
Depreciation and
amortization expenses for the fiscal year ended December 31, 2018 increased by $274,444 to $1,017,262, compared to $742,818 for
the fiscal year ended December 31, 2017. The increase was due to the amortization of acquired intangible assets and additional
fixed assets acquired with Parscale Creative and WebTegrity.
OTHER INCOME AND EXPENSE
Total other expense
for the fiscal year ended December 31, 2018 increased by $217,857 to $346,522, compared to $128,665 for the fiscal year ended
December 31, 2017. The increase was primarily due the interest from additional borrowings and the implementation of three lines
of credit during the year ended December 31, 2018.
NET (LOSS)
For the fiscal
year ended December 31, 2018, our consolidated net loss decreased by $937,932 to $2,870,013, compared to a consolidated net loss
of $3,807,945 for the fiscal year ended December 31, 2017. This decrease in net loss is primarily due to increases in revenue,
and a focus on providing high margin services, including data sciences and digital marketing.
Results
of Operations for the Six Months Ended December 31, 2017, compared to the Year Ended June 30, 2017.
REVENUE
Total revenue for
the six months ended December 31, 2017 increased by $1,618,738 to $4,549,827, compared to $2,931,089 for the year ended June 30,
2017. The increase was primarily due to the effects of the acquisition of Parscale Creative. The Company did not change
pricing methodology or structure, so all increases in revenue were due to increases in volume.
SALARIES AND OUTSIDE SERVICES
Salaries and outside
services for the six months ended December 31, 2017 decreased by $508,878 to $2,671,797, compared to $3,180,675 for the year ended
June 30, 2017. The decrease was primarily due to a reduction of salary and paid time off expenses as the Indaba team
was terminated at the end of 2017.
SELLING, GENERAL, AND ADMINISTRATIVE EXPENSES
Selling, general,
and administrative (“SG&A”) expenses for the six months ended December 31, 2017 increased by $1,486,529 to $2,389,523
compared to $902,994 for the year ended June 30, 2017. The increase was primarily due to the effects of the acquisition
of Parscale Creative and additional operating costs associated with that team.
STOCK BASED COMPENSATION
Stock based compensation
expenses for the six months ended December 31, 2017 decreased by $226,681 to $275,319 compared to $502,000 for the year ended
June 30, 2017. The decrease was due to several stock option issuances being fully expensed in the latter part of 2017.
DEPRECIATION AND AMORTIZATION
Depreciation and
amortization expenses for the six months ended December 31, 2017 increased by $261,985 to $562,737, compared to $300,752 for the
year ended June 30, 2017. The increase was primarily due to the effects of the acquisition of Parscale Creative, including the
additional fixed assets depreciated and intangible assets amortized.
OTHER INCOME AND EXPENSE
Total net other
expense for the six months ended December 31, 2017 decreased by $36,529 to net other expense of $50,243 compared to net other
expense of $86,772 for the year ended June 30, 2017. The decrease in net other expense was primarily due to the exchange of debt
for equity, which reduced interest expense.
NET LOSS
The net loss for
the six months ended December 31, 2017 was $2,486,114, compared to the net loss of $2,042,504 for the year ended June 30, 2017. The
increase was primarily due to the effects of the acquisition of Parscale Creative.
Results of operations for the six
months ended December 31, 2017 as compared to the six months ended December 31, 2016 (unaudited)
The following table
presents results of operations for the six months ended December 31, 2017 and 2016 (unaudited).
|
|
Six
Months Ended
|
|
|
|
December 31,
2017
|
|
|
December 31,
2016
|
|
|
|
|
|
|
(unaudited)
|
|
REVENUE
|
|
|
2,778,298
|
|
|
|
1,721,164
|
|
REVENUE - related party
|
|
|
1,771,529
|
|
|
|
—
|
|
TOTAL REVENUE
|
|
|
4,549,827
|
|
|
|
1,721,164
|
|
|
|
|
|
|
|
|
|
|
OPERATING EXPENSES
|
|
|
|
|
|
|
|
|
Salaries and outside services
|
|
|
2,671,797
|
|
|
|
1,617,220
|
|
Selling, general and administrative expenses
|
|
|
2,389,523
|
|
|
|
442,533
|
|
Stock based compensation
|
|
|
275,319
|
|
|
|
253,063
|
|
Loss on impairment of goodwill and intangible assets
|
|
|
1,239,796
|
|
|
|
—
|
|
Depreciation and amortization
|
|
|
562,737
|
|
|
|
120,671
|
|
|
|
|
|
|
|
|
|
|
TOTAL
OPERATING EXPENSES
|
|
|
7,139,172
|
|
|
|
2,433,487
|
|
|
|
|
|
|
|
|
|
|
LOSS FROM OPERATIONS BEFORE
OTHER INCOME AND TAXES
|
|
|
(2,589,345
|
)
|
|
|
(712,323
|
)
|
|
|
|
|
|
|
|
|
|
OTHER INCOME (EXPENSE)
|
|
|
|
|
|
|
|
|
Other income
|
|
|
—
|
|
|
|
2,952
|
|
Gain on sale of fixed assets
|
|
|
—
|
|
|
|
23,252
|
|
Interest expense
|
|
|
(50,243
|
)
|
|
|
(34,554
|
)
|
|
|
|
|
|
|
|
|
|
TOTAL
OTHER INCOME (EXPENSE)
|
|
|
(50,243
|
)
|
|
|
(8,350
|
)
|
|
|
|
|
|
|
|
|
|
LOSS FROM OPERATIONS BEFORE
PROVISION FOR TAXES
|
|
|
(2,639,588
|
)
|
|
|
(720,673
|
)
|
|
|
|
|
|
|
|
|
|
PROVISION
(BENEFIT) FOR INCOME TAXES
|
|
|
(153,474
|
)
|
|
|
—
|
|
|
|
|
|
|
|
|
|
|
NET LOSS
|
|
|
(2,486,114
|
)
|
|
|
(720,673
|
)
|
REVENUE
Total revenue for
the six months ended December 31, 2017 increased by $2,828,663 to $4,549,827, compared to $1,721,164 in the prior year, an increase
of 164%. The increase is primarily due to the acquisition of Parscale Creative. The Company did not change pricing methodology
or structure, so all increases in revenue were due to increases in volume.
SALARIES AND OUTSIDE SERVICES
Salaries and outside
services expenses for the six months ended December 31, 2017 increased by $1,054,577, or approximately 65% to $2,671,797, compared
to $1,617,220 for the six months ended December 31, 2016. The increase is primarily due to the additional headcount added from
the Parscale Creative acquisition.
SELLING, GENERAL AND ADMINISTRATIVE
EXPENSES (“SG&A”)
SG&A expenses
for the six months ended December 31, 2017 increased by $1,946,990, or approximately 440% to $2,389,523, compared to $442,533
for six months ended December 31, 2016. The increase is primarily due to increases in rent, travel, transaction costs related
to the Parscale Creative and WebTegrity acquisitions, and the overall increase in the cost to produce our services as a larger
Company after those acquisitions.
STOCK OPTION EXPENSE
Stock option expense
for the six months ended December 31, 2017 increased by $22,256, or approximately 9% to $275,319, compared to $253,063 for the
six months ended December 31, 2016. The increase was due to additional stock options offered to employees.
DEPRECIATION AND AMORTIZATION
Depreciation and
amortization expenses for the six months ended December 31, 2017 increased by $442,066, or approximately 366% to $562,737, compared
to $120,671 for the six months ended December 31, 2016. The increase was due to the amortization of acquired intangible assets
and additional fixed assets acquired from Parscale Creative and WebTegrity.
OTHER INCOME AND EXPENSE
Total other expense
for the six months ended December 31, 2017 increased by $41,893, or approximately 502%, to net expense of $50,243, compared to
net expense of $8,350 for six months ended December 31, 2016. The increase in net expense is primarily due to increases in borrowing,
which resulted in interest expense.
NET (LOSS)
For the six months
ended December 31, 2017, our consolidated net loss increased by $1,765,441, to $2,486,114, compared to a consolidated net loss
of $720,673 for the six months ended December 31, 2016. This increase in net loss is primarily due to impairment of the Indaba
goodwill and intangible assets, and transaction costs related to the Parscale Creative and WebTegrity acquisitions.
LIQUIDITY AND CAPITAL RESOURCES
The Company had
a net working capital deficit (i.e. the difference between current assets and current liabilities) of ($5,337,726) at September
30, 2019 compared to a net working capital deficit of ($4,146,991) at fiscal year ended December 31, 2018.
As of December
31, 2018, the Company had a cash balance of $116,312, compared to $272,321 as of December 31, 2017. The Company had a net working
capital deficit (the difference between current assets and current liabilities) of ($4,146,991) as of December 31, 2018, compared
to a net working capital deficit of ($1,835,714) at December 31, 2017.
Cash flow used
in operating activities was $845,906 for the nine months ended September 30, 2019, compared to cash flow used in operating activities
of $650,849 for the nine months ended September 30, 2018. The increase in cash flow used in operating activities of $195,057 was
primarily due to increases in accounts payable and deferred revenue, partially offset by an increase of accounts receivable.
Cash used in operating
activities was $344,407 for the year ended December 31, 2018, compared to $990,053 used for the six months ended December 31,
2017, and cash used of $867,850 for the year ended June 30, 2017.
Cash flow used
in investing activities was $2,104 for the nine months ended September 30, 2019, compared to cash flow used in investing activities
of $13,853 for the nine months ended September 30, 2018. The decrease in cash flow used in investing activities of $11,749 was
primarily due to a reduction in the purchase of computers, partially offset by the reduction of fixed asset disposals.
Cash used in investing
activities was $52,072 for the year ended December 31, 2018, compared to cash flow provided of $247,587 in the six months ended
December 31, 2017 and cash provided of $13,728 for the year ended June 30, 2017.
Cash flow provided
by financing activities was $816,396 for the nine months ended September 30, 2019, compared to cash flow provided by financing
activities of $718,560 for the nine months ended September 30, 2018. The increase in cash flow provided by financing
activities of $97,836 was due to additional borrowings, partially offset by debt repayments.
Cash flow provided
by financing activities was $240,470 for the year ended December 31, 2018, compared to $983,918 provided for the six months ended
December 31, 2017 and cash provided of $835,328 for the year ended June 30, 2017.
Liquidity is the
ability of a company to generate funds to support its current and future operations, satisfy its obligations, and otherwise operate
on an ongoing basis. Significant factors in the management of liquidity are funds generated by operations, levels of accounts
receivable and accounts payable and capital expenditures.
As of September
30, 2019, the Company had short-term borrowing relationships with three lenders. Two lenders provide short-term funding for operations,
through the use of convertible notes, disclosed in Note 8 to the financial statements included in this offering statement. One
lender provides short-term financing under a secured borrowing arrangement, using our accounts receivable as collateral, disclosed
in Note 7. The Company does not have any long-term sources of liquidity. As of September 30, 2019, there were no unused sources
of liquidity, nor were there any commitments of material capital expenditures.
The Company has
negative monthly cash flows from operations of approximately $20,000. which does not include debt service of an additional $100,000
per month. The Company’s current cash is sufficient to sustain the Company’s operations for approximately 30 days
without additional borrowings. To satisfy cash needs, the Company relies on various borrowing mechanisms to fund operations and
service debt, as discussed above. We believe that, through our borrowing arrangements, we will have 12 months of cash available.
The financial statements
have been prepared on a going concern basis of accounting, which contemplates continuity of operations, realization of assets
and liabilities and commitments in the normal course of business. The accompanying financial statements do not reflect any adjustments
that might result if we are unable to continue as a going concern. Our independent auditors, in their report on our audited financial
statements for the year ended December 31, 2018 expressed substantial doubt about our ability to continue as a going concern.
Our ability to continue as a going concern is dependent upon, among other things, additional cash infusion. Management believes
that the additional cash needed to meet our obligations as they become due, and which will allow the development of our core business
operations, will be received through investments in the Company made by our existing shareholders, prospective new investors and
future revenue generated by our operations.
Accessing the credit
markets remains difficult for smaller companies.
Any additional
capital raised through the sale of equity or equity-backed securities may dilute current stockholders’ ownership percentages
and could also result in a decrease in the fair market value of our equity securities. The terms of the securities issued by us
in future capital transactions may be more favorable to new investors and may include preferences, superior voting rights and
the issuance of warrants or other derivative securities which may have a further dilutive effect.
Furthermore, any
additional debt or equity or other financing that we may need may not be available on terms favorable to us, or at all. If we
are unable to obtain required additional capital, we may have to curtail our growth plans or cut back on existing business. Further,
we may not be able to continue operations if we do not generate sufficient revenues from operations.
We may incur substantial
costs in pursuing future capital financing, including investment banking fees, legal fees, accounting fees, securities law compliance
fees, printing and distribution expenses and other costs. We may also be required to recognize non-cash expenses in connection
with certain securities we issue, such as convertible notes and warrants, which may adversely impact our reported financial results.
Off-Balance Sheet Arrangements
None.
EXECUTIVE OFFICERS
AND DIRECTORS
The company’s
executive officers, directors are listed below. The executive officers are full-time employees.
Name
|
|
Position
|
|
Age
|
Andrew
Van Noy
|
|
Chief
Executive Officer, President and Chairman
|
|
37
|
Gregory
Boden
|
|
Chief
Financial Officer, Corporate Secretary, and Director
|
|
49
|
Kevin
Myers
|
|
Director
|
|
56
|
Andrew Van Noy
has been a director of the Company since November 2012. Mr. Van Noy has been the President of the Company since April 2012 and
the Chief Executive Officer of the Company since August 2012. He was Executive Vice President of the Company from November 2011
to April 2012 and Vice President of Sales and Marketing of the Company from May 2011 to November 2011. From January 2009 to April
2011, Mr. Van Noy served as the Vice President of Sales and Marketing for PageTransformer, a company which provided web and software
development for iPad, iPhone, and Android devices. Mr. Van Noy came to the Company with experience in digital marketing, private
equity and investment banking. During his years at the Company, Mr. Van Noy led the efforts to rebrand and restructure the business
and presided over the acquisition of a number of companies. Mr. Van Noy graduated from BYU with a Bachelor of Science degree.
The Board of Directors
believes that Mr. Van Noy is qualified to serve as a director because of his experience in executive roles and his experience
with re-branding and re-structuring of the Company.
Gregory Boden has
been a director of the Company since November 2011 and the Corporate Secretary of the Company since February 2013. In April 2012,
Mr. Boden was appointed Chief Financial Officer of the Company. Mr. Boden is also the managing partner of a private equity company
since January 2011. Prior to joining the CloudCommerce, from October 2009 to December 2010, he managed the franchise accounting
and cash application departments of Select Staffing, a nationwide staffing company. From September 2006 to October 2009, Mr. Boden
worked in public accounting in the audit practice of KPMG, LLP. Mr. Boden received his Master of Accountancy degree from the University
of Denver.
The Board of Directors
believes that Mr. Boden is qualified to serve as a director because of his management and industry experience, in addition to
his understanding of accounting and financial reporting.
Kevin Myers has
been a director of the Company since December 2019. Mr. Myers currently serves as the Chief Marketing & Information Officer
of Donatos Pizza, a national pizza restaurant franchisor, a position that he has held since February 2018. From November 2015
to February 2018, he was Executive Vice President & General Manager of the Brand Division of Majority Strategies, a full-service
influence marketing firm. Mr. Myers was instrumental in helping Majority Strategies launch a proprietary data management platform
(DMP) that combined traditional data and mobile location data for more than 200 million Americans, to derive new behavioral insight
based on location and mobile app usage. He also architected a customer relationship management (CRM) system that used IBM Watson
to monitor online activities of important customer relationships to provide clients with business intelligence. From May 2013
to November 2015, Mr. Myers was Chief Marketing Officer of Swiftpage, a developer of CRM software including Act!, a contact management
software. He has held other positions during his career, including, as Vice President of Marketing for Cold Stone Creamery from
2004 to 2008. Mr. Myers holds a Bachelor of Science degree in industrial engineering from The Ohio State University.
The Board of Directors
believes that Mr. Myers is qualified to serve as a director because of his extensive senior management experience in the marketing
services and products industry.
No director is
required to make any specific amount or percentage of his business time available to us. Our officer intends to devote such amount
of his time to our affairs as is required or deemed appropriate by us.
Family Relationships
There are no family
relationships among our executive officers and directors.
Involvement in Certain Legal Proceedings
During the past
ten years, none of our directors, executive officers, promoters, control persons, or nominees has been:
|
●
|
the
subject of any bankruptcy petition filed by or against any business of which such person
was a general partner or executive officer either at the time of the bankruptcy or within
two years prior to that time;
|
|
●
|
convicted
in a criminal proceeding or is subject to a pending criminal proceeding (excluding traffic
violations and other minor offenses);
|
|
●
|
subject
to any order, judgment, or decree, not subsequently reversed, suspended or vacated, of
any court of competent jurisdiction or any Federal or State authority, permanently or
temporarily enjoining, barring, suspending or otherwise limiting his involvement
in any type of business, securities or banking activities;
|
|
●
|
found
by a court of competent jurisdiction (in a civil action), the Commission or the Commodity
Futures Trading Commission to have violated a federal or state securities or commodities
law;
|
|
●
|
the
subject of, or a party to, any Federal or State judicial or administrative order, judgment,
decree, or finding, not subsequently reversed, suspended or vacated, relating to an alleged
violation of (a) any Federal or State securities or commodities law or regulation; (b)
any law or regulation respecting financial institutions or insurance companies including,
but not limited to, a temporary or permanent injunction, order of disgorgement or restitution,
civil money penalty or temporary or permanent cease-and-desist order, or removal or prohibition
order; or (c) any law or regulation prohibiting mail or wire fraud or fraud in connection
with any business entity; or
|
|
●
|
the
subject of, or a party to, any sanction or order, not subsequently reversed, suspended
or vacated, of any self-regulatory organization (as defined in Section 3(a)(26) of the
Exchange Act (15 U.S.C. 78c(a)(26))), any registered entity (as defined in Section 1(a)(29)
of the Commodity Exchange Act (7 U.S.C. 1(a)(29))), or any equivalent exchange, association,
entity or organization that has disciplinary authority over its members or persons associated
with a member.
|
Board Committees
The Board of Directors
has not had an Audit Committee since February 2006. Until the Company re-establishes an audit committee, the Board of Directors
acts as the audit committee. Due to his experience in public accounting and his understanding of GAAP, we believe that Mr. Boden,
the Company’s Chief Financial Officer, fills the role of “audit committee financial expert” as defined in Item
407(d) of Regulation S-K promulgated by the SEC. Because Mr. Boden is the Chief Financial Officer of the Company, he is not independent.
COMPENSATION
OF DIRECTORS AND OFFICERS
Compensation Discussion and Analysis
The following Compensation
Discussion and Analysis describes the material elements of compensation for our executive officers identified in the Summary Compensation
Table (“Named Executive Officers”), and executive officers that we may hire in the future. As more fully described
below, our Board of Directors makes all decisions for the total direct compensation of our executive officers, including the Named
Executive Officers. We do not have a compensation committee, so all decisions with respect to management compensation are made
by the whole board.
Compensation Program Objectives
and Rewards
Our compensation
philosophy is based on the premise of attracting, retaining, and motivating exceptional leaders, setting high goals, working toward
the common objectives of meeting the expectations of customers and stockholders, and rewarding outstanding performance. Following
this philosophy, in determining executive compensation, we consider all relevant factors, such as the competition for talent,
our desire to link pay with performance in the future, the use of equity to align executive interests with those of our stockholders,
individual contributions, teamwork and performance, and each executive’s total compensation package. We strive to accomplish
these objectives by compensating all executives with total compensation packages consisting of a combination of competitive base
salary and incentive compensation.
To date, we have
not applied a formal compensation program to determine the compensation of the Named Executives Officers. In the future, as we
and our management team expand, our Board of Directors expects to add independent members, form a compensation committee comprised
of independent directors, and apply the compensation philosophy and policies described in this section of the 10-K.
The primary purpose
of the compensation and benefits described below is to attract, retain, and motivate highly talented individuals when we do hire,
who will engage in the behaviors necessary to enable us to succeed in our mission while upholding our values in a highly competitive
marketplace. Different elements are designed to engender different behaviors, and the actual incentive amounts which may be awarded
to each Named Executive Officer are subject to the annual review of the Board of Directors. The following is a brief description
of the key elements of our planned executive compensation structure.
|
●
|
Base
salary and benefits are designed to attract and retain employees over time.
|
|
●
|
Incentive
compensation awards are designed to focus employees on the business objectives for a
particular year.
|
|
●
|
Equity
incentive awards, such as stock options and non-vested stock, focus executives’
efforts on the behaviors within the recipients’ control that they believe are designed
to ensure our long-term success as reflected in increases to our stock prices over a
period of several years, growth in our profitability and other elements.
|
|
●
|
Severance
and change in control plans are designed to facilitate the Company’s ability to
attract and retain executives as we compete for talented employees in a marketplace where
such protections are commonly offered. We currently have not given separation benefits
to any of our Name Executive Officers.
|
Benchmarking
We have not yet
adopted benchmarking but may do so in the future. When making compensation decisions, our Board of Directors may compare each
element of compensation paid to our Named Executive Officers against a report showing comparable compensation metrics from a group
that includes both publicly-traded and privately-held companies. Our Board believes that while such peer group benchmarks are
a point of reference for measurement, they are not necessarily a determining factor in setting executive compensation as each
executive officer’s compensation relative to the benchmark varies based on scope of responsibility and time in the position.
We have not yet formally established our peer group for this purpose.
The Elements of CloudCommerce’s
Compensation Program
Base Salary
Executive officer
base salaries are based on job responsibilities and individual contribution. The Board reviews the base salaries of our executive
officers, including our Named Executive Officers, considering factors such as corporate progress toward achieving objectives (without
reference to any specific performance-related targets) and individual performance experience and expertise. None of our Named
Executive Officers have employment agreements with us. Additional factors reviewed by the Board of Directors in determining appropriate
base salary levels and raises include subjective factors related to corporate and individual performance. For the year ended December
31, 2018, all executive officer base salary decisions were approved by the Board of Directors.
Our Board of Directors
determines base salaries for the Named Executive Officers at the beginning of each fiscal year, or during the year if needed,
and the Board proposes new base salary amounts, if appropriate, based on its evaluation of individual performance and expected
future contributions.
Incentive Compensation Awards
During the fiscal
years ended December 31, 2018 and 2017, the Company did not have an incentive compensation plan.
Equity Incentive Awards
Our 2003 Stock
Option Plan for directors, officers, employees and key consultants (the “2003 Plan”) which authorized the issuance
of up to 5,000,000 shares of our common stock pursuant to the 2003 Plan terminated upon the expiration of the remaining options
granted under the 2003 Plan on May 24, 2014. In the future, we plan to establish a new management stock option plan pursuant to
which stock options may be authorized and granted to our executive officers, directors, employees and key consultants. We expect
to authorize up to 10% of our issued and outstanding common stock for future issuance under such plan. We believe that stock option
awards motivate our employees to work to improve our business and stock price performance, thereby further linking the interests
of our senior management and our stockholders. The Board considers several factors in determining whether awards are granted to
an executive officer, including those previously described, as well as the executive’s position, his or her performance
and responsibilities, and the amount of options, if any, currently held by the officer and their vesting schedule. Our policy
prohibits backdating options or granting them retroactively. As of June 30, 2014, no stock options granted under the 2003 Plan
remain outstanding and the 2003 Plan has been terminated. As of December 31, 2018, 151,475,799 stock options granted outside of
the 2003 Plan are outstanding.
Benefits and Prerequisites
At this stage of
our business we have limited benefits and no prerequisites for our employees other than paid time off that are generally comparable
to those offered by other small private and public companies or as may be required by applicable state employment laws. We may
adopt retirement plans and confer other fringe benefits for our executive officers in the future if our business grows sufficiently
to enable us to afford them.
Separation and Change in Control
Arrangements
We do not have
any employment agreements with our Named Executive Officers. No employee is eligible for specific benefits or payments if their
employment or engagement terminates in a separation or if there is a change of control.
Executive Officer Compensation
The following summary
compensation table sets forth certain information concerning compensation paid to the three highest paid persons who were executive
officers or directors during our last completed fiscal year.
Summary Compensation Table
Name
|
|
Capacities
in which compensation was received
|
|
Cash
compensation
($)
|
|
|
Other
compensation
($)
|
|
|
Total
compensation
($)
|
|
Andrew
Van Noy
|
|
Chief Executive Officer,
President, and Director
|
|
|
195,000
|
|
|
|
0
|
|
|
|
195,000
|
|
Gregory Boden
|
|
Chief Financial Officer, Corporate
Secretary, and Director
|
|
|
120,000
|
|
|
|
0
|
|
|
|
120,000
|
|
Zachary Bartlett
|
|
Vice President of Communications
|
|
|
138,000
|
|
|
|
0
|
|
|
|
138,000
|
|
Director Compensation
The Company’s
directors did not receive any compensation for their services rendered to the Company as directors during the fiscal year ended
December 31, 2018.
Employment Agreements
The Company has
not entered into any employment agreements with its executive officers to date. The Company may enter into employment agreements
with its executive officers in the future.
SECURITY OWNERSHIP
OF MANAGEMENT AND CERTAIN SECURITYHOLDERS
The
following table sets forth the names of our executive officers and directors and all persons known by us to beneficially own 10%
or more of the issued and outstanding common stock of the Company at December 11, 2019. Beneficial ownership is determined in
accordance with the rules of the Securities and Exchange Commission. In computing the number of shares beneficially owned by a
person and the percentage of ownership of that person, shares of common stock subject to options, warrants or convertible preferred
stock, held by that person that are currently exercisable or convertible or become exercisable or convertible within 60 days of
December 11, 2019 are deemed outstanding even if they have not actually been exercised or converted (shares acquirable within
60 days are included in the column under “Amount and nature of beneficial ownership acquirable” but not under the
column “Amount and nature of beneficial ownership”). Those shares, however, are not deemed outstanding for the purpose
of computing the percentage ownership of any other person; as a result, the sum of individual totals in the table below exceeds
100%. The percentage ownership of each beneficial owner is based on 307,309,094 outstanding shares of common stock as of December
11, 2019. Except as otherwise listed below, the address of each person is c/o CloudCommerce, Inc., 321 Sixth Street, San Antonio,
TX 78215. Except as indicated, each person listed below has sole voting and investment power with respect to the shares set forth
opposite such person’s name.
Name and address of beneficial owner
|
|
Amount
and nature of beneficial ownership (1)
|
|
|
Amount and nature of beneficial
ownership acquirable
|
|
|
Percent of class
|
|
Gregory Boden
|
|
|
52,082
|
|
|
|
18,000,000
|
(2)
|
|
|
4.9
|
%
|
Andrew Van Noy
|
|
|
8,604,651
|
|
|
|
70,000,000
|
(3)
|
|
|
18.2
|
%
|
Kevin
Myers
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
Zachary Bartlett
|
|
|
32,533,303
|
|
|
|
35,000,000
|
(4)
|
|
|
16.0
|
%
|
Bradley Parscale
|
|
|
0
|
|
|
|
225,000,000
|
(5)
|
|
|
42.3
|
%
|
All current executive officers and directors as a group
|
|
|
8,656,733
|
|
|
|
88,000,000
|
|
|
|
22.1
|
%
|
Ryan Shields
|
|
|
0
|
|
|
|
44,000,000
|
(5)
|
|
|
11.1
|
%
|
Blake Gindi
|
|
|
0
|
|
|
|
40,000,000
|
(6)
|
|
|
10.1
|
%
|
|
(1)
|
Except
as pursuant to applicable community property laws, the persons named in the table have
sole voting and investment power with respect to all shares of common stock beneficially
owned.
|
|
(2)
|
Includes
18,000,000 shares which may be purchased by Mr. Boden pursuant to stock options that
are exercisable within 60 days of December 11, 2019. Does not include shares of common
stock issuable upon conversion of outstanding convertible promissory notes and Series
C Preferred stock held Bountiful Capital LLC, of which Mr. Boden serves as President.
Such securities are subject to a 4.99% ownership blockers.
|
|
(3)
|
Includes
70,000,000 shares which may be purchased by Mr. Van Noy pursuant to stock options that
are exercisable within 60 days of December 11, 2019.
|
|
(4)
|
Includes
35,000,000 shares which may be purchased by Mr. Bartlett pursuant to stock options that
are exercisable within 60 days of December 11, 2019.
|
|
(5)
|
Represents
shares underlying 4,400 shares of Series A Preferred Stock. Each share of Series A Preferred Stock is convertible into 10,000
shares of the Company’s common stock.
|
|
(6)
|
Represents
shares underlying 4,000 shares of Series A Preferred Stock. Each share of Series A Preferred
Stock is convertible into 10,000 shares of the Company’s common stock.
|
INTEREST OF MANAGEMENT
AND OTHERS IN CERTAIN TRANSACTIONS
The
Chief Financial Officer of the Company, Gregory Boden, is also the President of Bountiful Capital, LLC (“Bountiful Capital”).
Bountiful Capital issued promissory notes to the Company on January 12, 2016, April 18, 2016, October 3, 2016, May 16, 2017, May
30, 2017, June 14, 2017 and June 29, 2017, July 10, 2017, July 14, 2017, and July 30, 2017, which have been exchanged for Series
C Preferred Stock, as of July 31, 2017. Bountiful Capital issued promissory notes to the Company on August 3, 2017, August 15,
2017 and August 28, 2017, September 28, 2017, October 11, 2017, October 27, 2017, November 15, 2017, November 27, 2017, November
30, 2017, December 19, 2017, January 3, 2018, January 30, 2018, February 2, 2018, July 23, 2019, and August 19, 2019. As of September
30, 2019, the total balance on these notes was $1,006,886, which includes $83,284 of accrued interest.
SECURITIES BEING
OFFERED
We are offering
800,000 shares of Series F Preferred Stock in this Offering.
The
Company’s authorized capital stock consists of 2,005,000,000 shares of capital stock, of which 2,000,000,000 shares are
common stock, at $0.001 par value, and 5,000,000 shares are preferred stock, at $0.001 par value. Of the Company’s preferred
stock, 10,000 shares are designated Series A Preferred Stock, 25,000 shares are designated Series B Preferred Stock, 25,000 shares
are designated Series C Preferred Stock, 90,000 shares are designated Series D Preferred Stock, 10,000 shares are designated Series
E Preferred Stock, and 800,000 shares will be designated Series F Preferred Stock.
The following is
a summary of the rights of the Company’s capital stock as provided in its articles of incorporation, and bylaws, each as
amended, which have been filed as exhibits to the Offering Statement of which this Offering Circular is a part.
For a complete description of the
Company’s capital stock, you should refer to its articles of incorporation and bylaws, and applicable provisions of the
Nevada Revised Statutes.
Common Stock
Holders of the
Company’s common stock are entitled to one vote for each share on all matters submitted to a stockholder vote. Holders
of common stock do not have cumulative voting rights. Therefore (subject to the rights of the holders of our preferred stock,
as discussed below), holders of a majority of the shares of common stock voting for the election of directors can elect all of
the directors to our Board of Directors. Holders of the Company’s common stock representing a majority of the voting
power of the Company’s common stock issued, outstanding and entitled to vote, represented in person or by proxy, are necessary
to constitute a quorum at any meeting of stockholders. A vote by the holders of a majority of the Company’s outstanding
shares is required to effectuate certain fundamental corporate changes such as a liquidation, merger or an amendment to the Company’s
certificate of incorporation.
Subject to the
rights of preferred stockholders, holders of the Company’s common stock are entitled to share in all dividends that the
Board of Directors, in its discretion, declares from legally available funds. In the event of a liquidation, dissolution
or winding up, each outstanding share entitles its holder to participate pro rata in all assets that remain after payment of liabilities
and after providing for each class of stock, if any, having preference over the common stock. The Company’s common stock
has no pre-emptive rights, no conversion rights, and there are no redemption provisions applicable to the Company’s common
stock.
Preferred Stock
We are authorized
to issue up to 5,000,000 shares of preferred stock, par value $0.001 per share, from time to time, in one or more series. Our
articles of incorporation authorize our Board of Directors to issue preferred stock from time to time with such designations,
preferences, conversion or other rights, voting powers, restrictions, dividends or limitations as to dividends or other distributions,
qualifications or terms or conditions of redemption as shall be determined by the Board of Directors for each class or series
of stock. Preferred stock is available for possible future financings or acquisitions and for general corporate purposes without
further authorization of stockholders unless such authorization is required by applicable law, or the rules of such securities
exchange or market on which our stock is then listed or admitted to trading.
Series F Preferred Stock being offered in this Offering
The Company will
designate 800,000 shares of its preferred stock as Series F Preferred Stock. Each share of Series F Preferred Stock will have
a stated value of $25. The Series F Preferred Stock will not be convertible into shares of common stock. The holders of outstanding
shares of Series F Preferred Stock will be entitled to receive dividends, at the annual rate of 10%, payable monthly, payable
in preference and priority to any payment of any dividend on the common stock. Such dividends will be on a pari passu basis with
the Series A Preferred Stock. The Company intends to reserve 10% of the gross funds raised from this Offering for payments of
such dividends (see “Use of Proceeds”). The Series F Preferred Stock will be entitled to a liquidation preference
in an amount equal to $25 per share plus any declared but unpaid dividends, before any payments to holders of common stock. The
Series F Preferred Stock will have no preemptive or subscription rights, and there will be no sinking fund provisions applicable
to the Series F Preferred Stock. The Series F Preferred Stock will not have voting rights, except as required by law and with
respect to certain protective provisions set forth in the Certificate of Designation of Series F Preferred Stock. To the extent
it may lawfully do so, the Company may, in its sole discretion, after the first anniversary of the original issuance date of the
Series F Preferred Stock, redeem any or all of the then outstanding shares of Series F Preferred Stock at a redemption price of
$25 per share plus any accrued but unpaid dividends.
Series A Preferred Stock
The Company has
designated 10,000 shares of its preferred stock as Series A Preferred Stock. Each share of Series A Preferred Stock is convertible
into 10,000 shares of the Company’s common stock. The holders of outstanding shares of Series A Preferred Stock are entitled
to receive dividends, payable quarterly, out of any assets of the Company legally available therefor, at the rate of $8.00 per
share annually, payable in preference and priority to any payment of any dividend on the common stock. The Series A Preferred
Stock is entitled to a liquidation preference in an amount equal to $200 per share plus any declared but unpaid dividends, before
any payments to holders of common stock. The Series A Preferred Stock have no preemptive or subscription rights, and there is
no redemption or sinking fund provisions applicable to the Series A Preferred Stock. The Series A Preferred Stock does not have
voting rights, except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation
of Series A Preferred Stock. As of the date hereof, there are 10,000 shares of Series A Preferred Stock issued and outstanding.
Series B Preferred Stock
The Company has
designated 25,000 shares of its preferred stock as Series B Preferred Stock. Each share of Series B Preferred Stock has a stated
value of $100. The Series B Preferred Stock is convertible into shares of common stock in an amount determined by dividing the
stated value by a conversion price of $0.004 per share. The Series B Preferred Stock may not be converted to common stock to the
extent such conversion would result in the holder beneficially owning more than 4.99% of our outstanding common stock. The holders
of outstanding shares of Series B Preferred Stock are entitled to receive dividends, on a pari passu as-converted basis with the
common stock. The Series B Preferred Stock is entitled to a liquidation preference in an amount equal to $100 per share plus any
declared but unpaid dividends, before any payments to holders of common stock. The Series B Preferred Stock have no preemptive
or subscription rights, and there is no redemption or sinking fund provisions applicable to the Series B Preferred Stock. The
Series B Preferred Stock does not have voting rights, except as required by law and with respect to certain protective provisions
set forth in the Certificate of Designation of Series B Preferred Stock. As of the date hereof, there are 18,025 shares of Series
B Preferred Stock issued and outstanding.
Series C Preferred Stock
The Company has
designated 25,000 shares of its preferred stock as Series C Preferred Stock. Each share of Series C Preferred Stock has a stated
value of $100. The Series C Preferred Stock is convertible into shares of common stock in an amount determined by dividing the
stated value by a conversion price of $0.01 per share. The Series C Preferred Stock may not be converted to common stock to the
extent such conversion would result in the holder beneficially owning more than 4.99% of our outstanding common stock. The holders
of outstanding shares of Series C Preferred Stock are entitled to receive dividends, on a pari passu as-converted basis with the
common stock. The Series C Preferred Stock is entitled to a liquidation preference in an amount equal to $100 per share plus any
declared but unpaid dividends, before any payments to holders of common stock. The Series C Preferred Stock have no preemptive
or subscription rights, and there is no redemption or sinking fund provisions applicable to the Series C Preferred Stock. The
Series C Preferred Stock does not have voting rights, except as required by law and with respect to certain protective provisions
set forth in the Certificate of Designation of Series C Preferred Stock. As of the date hereof, there are 14,425 shares of Series
C Preferred Stock issued and outstanding.
Series D Preferred Stock
The Company has
designated 90,000 shares of its preferred stock as Series D Preferred Stock. Each share of Series D Preferred Stock has a stated
value of $100. Each share of Series D Preferred Stock is convertible into 2,500 shares of common stock. The holders of outstanding
shares of Series D Preferred Stock are entitled to receive dividends paid quarterly, out of any assets of the Company legally
available therefore, at the amount equal to: (1/90,000) x (5% of the Adjusted Gross Revenue) of the Company’s subsidiary,
Parscale Digital, Inc. (the “Subject Subsidiary”). Adjusted Gross Revenue means the top line gross revenue of Subject
Subsidiary, as calculated generally accepted accounting principles less any reselling revenue attributed to third party advertising
products or service. Such dividends are junior to the Company’s outstanding shares of Series A, B, and C preferred stock
and no such dividends will be unless any required dividends are paid to the outstanding Series A, B, and/or C preferred stock.
The Series D Preferred Stock is entitled to a liquidation preference in an amount equal to $100 per share plus any declared but
unpaid dividends, before any payments to holders of common stock. The Series D Preferred Stock is junior in liquidation to the
Company’s outstanding Series A, B and C preferred stock and as such no amounts will be paid to the Series D Preferred Stock
upon liquidation unless any required amounts to be paid are paid to the outstanding Series A, B and C preferred stock. The Series
D Preferred Stock have no preemptive or subscription rights, and there is no sinking fund provisions applicable to the Series
D Preferred Stock. The Series D Preferred Stock does not have voting rights, except as required by law and with respect to certain
protective provisions set forth in the Certificate of Designation of Series D Preferred Stock. To the extent it may lawfully do
so, the Company may, in its sole discretion, commencing after the seventh anniversary of the original issuance date of the Series
D Preferred Stock, redeem any or all of the then outstanding shares of Series D Preferred Stock at a redemption price of $100
per share plus any accrued but unpaid dividends, provided that, holders may, upon receipt of a notice of redemption, elect to
convert shares of Series D Preferred Stock to common stock or accept such cash redemption price. As of the date hereof, there
are 90,000 shares of Series D Preferred Stock issued and outstanding.
Series E Preferred Stock
The Company has
designated 10,000 shares of its preferred stock as Series E Preferred Stock. Each share of Series E Preferred Stock has a stated
value of $100. The Series E Preferred Stock is convertible into shares of common stock in an amount determined by dividing the
stated value by a conversion price of $0.05 per share. The Series E Preferred Stock may not be converted to common stock to the
extent such conversion would result in the holder beneficially owning more than 4.99% of our outstanding common stock. The holders
of outstanding shares of Series E Preferred Stock are not entitled to receive dividends. The Series E Preferred Stock is entitled
to a liquidation preference in an amount equal to $100 per share plus any declared but unpaid dividends, before any payments to
holders of common stock. The Series E Preferred Stock have no preemptive or subscription rights, and there is no sinking fund
provisions applicable to the Series E Preferred Stock. The Series E Preferred Stock does not have voting rights, except as required
by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series E Preferred Stock.
To the extent it may lawfully do so, the Company may, in its sole discretion, after the fifth anniversary of the original issuance
date of the Series E Preferred Stock, redeem any or all of the then outstanding shares of Series E Preferred Stock at a redemption
price equal to 120% of the stated value per share plus any accrued but unpaid dividends, provided that, holders may, upon receipt
of a notice of redemption, elect to convert shares of Series E Preferred Stock to common stock or accept such cash redemption
price. As of the date hereof, there are 10,000 shares of Series E Preferred Stock issued and outstanding.
LEGAL MATTERS
Certain legal matters
regarding the securities being offered by this Offering Circular have been passed upon for us by Sichenzia Ross Ference LLP, New
York, New York.
EXPERTS
Our audited financial
statements as of and for the year ended December 31, 2018 have been audited by M&K CPAS, PLLC, independent auditor. Such financial
statements are included herein in reliance upon such report given on the authority of such firm as experts in accounting and auditing.
Our audited financial statements as of and for the six months ended December 31, 2017, and as of and for the year ended June 30,
2017, have been audited by Liggett & Webb, P.A., independent auditor. Such financial statements are included herein in reliance
upon such report given on the authority of such firm as experts in accounting and auditing.
WHERE YOU CAN FIND MORE INFORMATION
This Offering Circular
is part of the Offering Statement on Form 1-A that we filed with the SEC under Regulation A promulgated under the Securities Act
and does not contain all the information set forth in the Offering Statement. Whenever a reference is made in this Offering Circular
to any of our contracts, agreements or other documents, the reference may not be complete and you should refer to the exhibits
that are a part hereof or the exhibits to the reports or other documents incorporated by reference in this Offering Circular for
a copy of such contract, agreement or other document. Because we are subject to the information and reporting requirements of
the Exchange Act, we file annual, quarterly and current reports, proxy statements and other information with the SEC. Our SEC
filings are available to the public over the Internet at the SEC’s website at http://www.sec.gov.
FINANCIAL STATEMENTS
CLOUDCOMMERCE, INC.
CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2018
AND SIX MONTHS ENDED DECEMBER 31, 2017
AND YEAR ENDED JUNE 30, 2017
CONTENTS
Report
of Independent Registered Public Accounting Firm
To the Board of Directors and Stockholders of
CloudCommerce, Inc. and subsidiaries
Opinion on the Consolidated Financial
Statements
We have audited the accompanying consolidated
balance sheets of CloudCommerce, Inc. and subsidiaries (the Company) as of December 31, 2018 and the related consolidated statements
of operations, stockholders’ deficit, and cash flows for the year ended December 31, 2018, and the related notes and schedules
(collectively referred to as the “consolidated financial statements”). In our opinion, the consolidated financial
statements present fairly, in all material respects, the financial position of the Company as of December 31, 2018 and the results
of its operations and its cash flows for the year December 31, 2018, in conformity with accounting principles generally accepted
in the United States of America. The consolidated financial statements of CloudCommerce, Inc. and subsidiaries as of December
31, 2017, were audited by other auditors whose report dated April 13, 2018 expressed an unqualified opinion on those consolidated
statements.
Basis for Opinion
These consolidated financial statements
are the responsibility of the Company’s management. Our responsibility is to express an opinion on the Company’s consolidated
financial statements based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight
Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal
securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audits in accordance
with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about
whether the consolidated financial statements are free of material misstatement, whether due to error or fraud. The Company is
not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. As part of our
audits, we are required to obtain an understanding of internal control over financial reporting, but not for the purpose of expressing
an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such
opinion.
Our audits included performing procedures
to assess the risks of material misstatement of the consolidated financial statements, whether due to error or fraud, and performing
procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and
disclosures in the consolidated financial statements. Our audits also included evaluating the accounting principles used and significant
estimates made by management, as well as evaluating the overall presentation of the consolidated financial statements. We believe
that our audits provide a reasonable basis for our opinion.
The accompanying consolidated financial
statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 1 to the consolidated
financial statements, the Company suffered a net loss from operations and has a net capital deficiency, which raises substantial
doubt about its ability to continue as a going concern. Management’s plans regarding those matters are also described in
Note 1. The consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.
/s/ M&K CPAS, PLLC
|
|
|
|
We have served
as the Company’s auditor since 2018.
|
|
|
|
Houston, Texas
|
|
|
|
April 1, 2019
|
|
Report
of Independent Registered Public Accounting Firm
To the Board of Directors and stockholders of
CloudCommerce, Inc. and subsidiaries
Santa Barbara, California
Opinion on the Consolidated Financial Statements
We have audited the accompanying
consolidated balance sheets of CloudCommerce, Inc. (“Company”) as of December 31, 2017, and the related consolidated
statements of operations, shareholders’ equity (deficit), and cash flows for the six months ended December 31, 2017 and
the year ended June 30, 2017, and the related notes (collectively referred to as the “consolidated financial statements”).
In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position of the
Company as of December 31, 2017, and the results of its operations and its cash flows for the six months ended December 31, 2017
and the year ended June 30, 2017, in conformity with accounting principles generally accepted in the United States of America.
The Company’s Ability to Continue as
a Going Concern
The accompanying consolidated
financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note
1 to the consolidated financial statements, the Company has incurred losses from operations and has a working capital deficit
and negative cash flows from operations. These conditions raise substantial doubt about the Company’s ability to continue
as a going concern. Management’s plans in regard to these matters are described in Note 1 to the consolidated financial
statements. The consolidated financial statements do not include any adjustments that may result from the outcome of this uncertainty.
Basis for Opinion
These consolidated financial
statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these consolidated
financial statements based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight
Board (United States) (“PCAOB”) and are required to be independent with respect to the Company in accordance with
the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audits
in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the consolidated financial statements are free of material misstatement, whether due to error or fraud.
The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting.
As part of our audits we are required to obtain an understanding of internal control over financial reporting but not for the
purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly,
we express no such opinion.
Our audits included performing
procedures to assess the risks of material misstatement of the consolidated financial statements, whether due to error or fraud,
and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding
the amounts and disclosures in the consolidated financial statements. Our audits also included evaluating the accounting principles
used and significant estimates made by management, as well as evaluating the overall presentation of the consolidated financial
statements. We believe that our audits provide a reasonable basis for our opinion.
/s/ Liggett & Webb, P.A.
We have served as the Company’s auditor
since 2015.
New York, New York
April 13, 2018
CLOUDCOMMERCE, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE SHEETS
|
|
December
31,
2018
|
|
|
December
31,
2017
|
|
ASSETS
|
|
|
|
|
|
|
CURRENT ASSETS
|
|
|
|
|
|
|
Cash
|
|
$
|
116,312
|
|
|
$
|
272,321
|
|
Accounts
receivable, net
|
|
|
923,703
|
|
|
|
877,570
|
|
Accounts
receivable, net - related party
|
|
|
78,753
|
|
|
|
398,410
|
|
Costs in
excess of billings
|
|
|
99,017
|
|
|
|
—
|
|
Prepaid
and other current Assets
|
|
|
74,284
|
|
|
|
39,168
|
|
TOTAL CURRENT
ASSETS
|
|
|
1,292,069
|
|
|
|
1,587,469
|
|
|
|
|
|
|
|
|
|
|
PROPERTY &
EQUIPMENT, net
|
|
|
138,739
|
|
|
|
161,325
|
|
|
|
|
|
|
|
|
|
|
OTHER ASSETS
|
|
|
|
|
|
|
|
|
Lease deposit
|
|
|
13,800
|
|
|
|
13,300
|
|
Goodwill
and other intangible assets, net
|
|
|
8,396,151
|
|
|
|
9,546,757
|
|
TOTAL
OTHER ASSETS
|
|
|
8,409,951
|
|
|
|
9,560,057
|
|
|
|
|
|
|
|
|
|
|
TOTAL
ASSETS
|
|
$
|
9,840,759
|
|
|
$
|
11,308,851
|
|
|
|
|
|
|
|
|
|
|
LIABILITIES
AND SHAREHOLDERS’ EQUITY
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
CURRENT LIABILITIES
|
|
|
|
|
|
|
|
|
Accounts
payable
|
|
$
|
1,619,115
|
|
|
$
|
1,004,203
|
|
Accrued
expenses
|
|
|
766,160
|
|
|
|
522,794
|
|
Lines of credit
|
|
|
417,618
|
|
|
|
475,468
|
|
Deferred
revenue and customer deposit
|
|
|
1,081,570
|
|
|
|
620,504
|
|
Convertible
notes and interest payable, current, net
|
|
|
225,089
|
|
|
|
97,013
|
|
Capital
lease obligation, current
|
|
|
34,038
|
|
|
|
32,382
|
|
Notes payable
|
|
|
375,000
|
|
|
|
—
|
|
Notes
payable, related parties
|
|
|
920,470
|
|
|
|
670,819
|
|
TOTAL CURRENT
LIABILITIES
|
|
|
5,439,060
|
|
|
|
3,423,183
|
|
|
|
|
|
|
|
|
|
|
LONG TERM LIABILITIES
|
|
|
|
|
|
|
|
|
Capital
lease obligation, long term
|
|
|
20,654
|
|
|
|
54,693
|
|
Deferred
tax liability
|
|
|
—
|
|
|
|
1,021,566
|
|
Accrued
expenses, long term
|
|
|
203,603
|
|
|
|
207,803
|
|
TOTAL
LONG TERM LIABILITIES
|
|
|
224,257
|
|
|
|
1,284,062
|
|
|
|
|
|
|
|
|
|
|
TOTAL
LIABILITIES
|
|
|
5,663,317
|
|
|
|
4,707,245
|
|
COMMITMENTS AND
CONTINGENCIES (see Note 14)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
SHAREHOLDERS’
EQUITY
|
|
|
|
|
|
|
|
|
Preferred
stock, $0.001 par value;
|
|
|
|
|
|
|
|
|
5,000,000
Authorized shares:
|
|
|
|
|
|
|
|
|
Series
A Preferred stock; 10,000 authorized, 10,000 shares issued and outstanding;
|
|
|
10
|
|
|
|
10
|
|
Series
B Preferred stock; 25,000 authorized, 18,025 shares issued and outstanding;
|
|
|
18
|
|
|
|
18
|
|
Series
C Preferred Stock; 25,000 authorized, 14,425 shares issued and outstanding;
|
|
|
14
|
|
|
|
14
|
|
Series
D Preferred Stock; 90,000 authorized, 90,000 shares issued and outstanding;
|
|
|
90
|
|
|
|
90
|
|
Series
E Preferred stock; 10,000 authorized, 10,000 shares issued and outstanding;
|
|
|
10
|
|
|
|
10
|
|
Common
stock, $0.001 par value;
|
|
|
|
|
|
|
|
|
2,000,000,000
authorized shares; 137,512,588 and 130,252,778 shares issued and outstanding, respectively
|
|
|
137,513
|
|
|
|
130,252
|
|
Additional
paid in capital
|
|
|
29,532,735
|
|
|
|
29,094,147
|
|
Accumulated
deficit
|
|
|
(25,492,948
|
)
|
|
|
(22,622,935
|
)
|
TOTAL SHAREHOLDERS’
EQUITY
|
|
|
4,177,442
|
|
|
|
6,601,606
|
|
|
|
|
|
|
|
|
|
|
TOTAL LIABILITIES
AND SHAREHOLDERS EQUITY
|
|
$
|
9,840,759
|
|
|
$
|
11,308,851
|
|
The accompanying notes are an integral
part of these consolidated financial statements.
CLOUDCOMMERCE,
INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS
OF OPERATIONS
|
|
Year Ended
|
|
|
Six Months Ended
|
|
|
Year Ended
|
|
|
|
December
31,
2018
|
|
|
December
31,
2017
|
|
|
June
30,
2017
|
|
|
|
|
|
|
|
|
|
|
|
REVENUE
|
|
$
|
9,551,405
|
|
|
$
|
2,778,298
|
|
|
$
|
2,931,089
|
|
REVENUE
- related party
|
|
|
2,205,423
|
|
|
|
1,771,529
|
|
|
|
—
|
|
TOTAL
REVENUE
|
|
|
11,756,828
|
|
|
|
4,549,827
|
|
|
|
2,931,089
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
OPERATING
EXPENSES
|
|
|
|
|
|
|
|
|
|
|
|
|
Salaries
and outside services
|
|
|
6,026,404
|
|
|
|
2,671,797
|
|
|
|
3,180,675
|
|
Selling,
general and administrative expenses
|
|
|
6,757,471
|
|
|
|
2,389,523
|
|
|
|
902,994
|
|
Stock
based compensation
|
|
|
479,182
|
|
|
|
275,319
|
|
|
|
502,000
|
|
Loss
on impairment of Goodwill and Intangible Assets
|
|
|
|
|
|
|
1,239,796
|
|
|
|
—
|
|
Depreciation
and amortization
|
|
|
1,017,262
|
|
|
|
562,737
|
|
|
|
300,752
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
TOTAL
OPERATING EXPENSES
|
|
|
14,280,319
|
|
|
|
7,139,172
|
|
|
|
4,886,421
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
LOSS
FROM OPERATIONS BEFORE OTHER INCOME AND TAXES
|
|
|
(2,523,491
|
)
|
|
|
(2,589,345
|
)
|
|
|
(1,955,332
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
OTHER
INCOME (EXPENSE)
|
|
|
|
|
|
|
|
|
|
|
|
|
Other
income/(expense)
|
|
|
330
|
|
|
|
—
|
|
|
|
(10,120
|
)
|
Loss
on sale of fixed assets
|
|
|
(24,442
|
)
|
|
|
—
|
|
|
|
21,685
|
|
Interest
expense
|
|
|
(322,410
|
)
|
|
|
(50,243
|
)
|
|
|
(98,337
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
TOTAL
OTHER INCOME (EXPENSE)
|
|
|
(346,522
|
)
|
|
|
(50,243
|
)
|
|
|
(86,772
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
LOSS
FROM OPERATIONS BEFORE PROVISION FOR TAXES
|
|
|
(2,870,013
|
)
|
|
|
(2,639,588
|
)
|
|
|
(2,042,104
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
PROVISION
(BENEFIT) FOR INCOME TAXES
|
|
|
—
|
|
|
|
(153,474
|
)
|
|
|
400
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
NET
LOSS
|
|
|
(2,870,013
|
)
|
|
|
(2,486,114
|
)
|
|
|
(2,042,504
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
PREFERRED
DIVIDENDS
|
|
|
257,440
|
|
|
|
146,260
|
|
|
|
80,000
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
NET
LOSS ATTRIBUTABLE TO COMMON SHAREHOLDERS
|
|
$
|
(3,127,453
|
)
|
|
$
|
(2,632,374
|
)
|
|
$
|
(2,122,504
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
NET LOSS PER SHARE
|
|
|
|
|
|
|
|
|
|
|
|
|
BASIC
|
|
$
|
(0.02
|
)
|
|
$
|
(0.02
|
)
|
|
$
|
(0.02
|
)
|
DILUTED
|
|
$
|
(0.02
|
)
|
|
$
|
(0.02
|
)
|
|
$
|
(0.02
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
WEIGHTED-AVERAGE
COMMON SHARES OUTSTANDING
|
|
|
|
|
|
|
|
|
|
|
|
|
BASIC
|
|
|
134,823,940
|
|
|
|
130,252,778
|
|
|
|
130,252,778
|
|
DILUTED
|
|
|
134,823,940
|
|
|
|
130,252,778
|
|
|
|
130,252,778
|
|
The accompanying notes are an integral
part of these consolidated financial statements.
CLOUDCOMMERCE,
INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENT OF STOCKHOLDERS’
EQUITY
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Additional
|
|
|
|
|
|
|
|
|
|
Preferred
Stock
|
|
|
Common
Stock
|
|
|
Paid-in
|
|
|
Accumulated
|
|
|
|
|
|
|
Shares
|
|
|
Amount
|
|
|
Shares
|
|
|
Amount
|
|
|
Capital
|
|
|
Deficit
|
|
|
Total
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance,
June 30, 2016
|
|
|
28,025
|
|
|
$
|
28
|
|
|
|
129,899,595
|
|
|
$
|
129,899
|
|
|
$
|
18,547,641
|
|
|
$
|
(18,094,317
|
)
|
|
$
|
583,251
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Share correction
|
|
|
—
|
|
|
|
—
|
|
|
|
353,183
|
|
|
|
353
|
|
|
|
(353
|
)
|
|
|
—
|
|
|
|
—
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Dividend
on Series A Preferred stock
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
(80,000
|
)
|
|
|
—
|
|
|
|
(80,000
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Stock
based compensation
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
502,000
|
|
|
|
—
|
|
|
|
502,000
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net
loss
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
(2,042,504
|
)
|
|
|
(2,042,504
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance, June 30, 2017
|
|
|
28,025
|
|
|
$
|
28
|
|
|
|
130,252,778
|
|
|
$
|
130,252
|
|
|
$
|
18,969,288
|
|
|
$
|
(20,136,821
|
)
|
|
$
|
(1,037,253
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Issuance
of Series C Preferred stock for the conversion of notes payable and accrued interest
|
|
|
14,425
|
|
|
|
14
|
|
|
|
—
|
|
|
|
—
|
|
|
|
1,485,900
|
|
|
|
—
|
|
|
|
1,485,914
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Issuance
of Series D Preferred stock for the acquisition of Parscale Creative, Inc.
|
|
|
90,000
|
|
|
|
90
|
|
|
|
—
|
|
|
|
—
|
|
|
|
7,609,910
|
|
|
|
—
|
|
|
|
7,610,000
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Dividend
on Series D Preferred stock
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
(106,260
|
)
|
|
|
|
|
|
|
(106,260
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Issuance
of Series E Preferred stock for the acquisition of WebTegrity, LLC
|
|
|
10,000
|
|
|
|
10
|
|
|
|
—
|
|
|
|
—
|
|
|
|
899,990
|
|
|
|
—
|
|
|
|
900,000
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Dividend
on Series A Preferred stock
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
(40,000
|
)
|
|
|
—
|
|
|
|
(40,000
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Stock
based compensation
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
275,319
|
|
|
|
—
|
|
|
|
275,319
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net
loss
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
(2,486,114
|
)
|
|
|
(2,486,114
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance, December 31,
2017
|
|
|
142,450
|
|
|
$
|
142
|
|
|
|
130,252,778
|
|
|
$
|
130,252
|
|
|
$
|
29,094,147
|
|
|
$
|
(22,622,935
|
)
|
|
$
|
6,601,606
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Conversion
of convertible note
|
|
|
—
|
|
|
|
—
|
|
|
|
6,026,301
|
|
|
|
6,027
|
|
|
|
18,080
|
|
|
|
—
|
|
|
|
24,107
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Dividend
on Series A Preferred stock
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
(80,000
|
)
|
|
|
—
|
|
|
|
(80,000
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Dividend
on Series D Preferred stock
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
(177,440
|
)
|
|
|
—
|
|
|
|
(177,440
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Beneficial
conversion feature
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
200,000
|
|
|
|
—
|
|
|
|
200,000
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Stock
based compensation
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
479,182
|
|
|
|
—
|
|
|
|
479,182
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Stock Option Exercise
|
|
|
—
|
|
|
|
—
|
|
|
|
1,233,509
|
|
|
|
1,234
|
|
|
|
(1,234
|
)
|
|
|
—
|
|
|
|
—
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net
loss
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
(2,870,013
|
)
|
|
|
(2,870,013
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance,
December 31, 2018
|
|
|
142,450
|
|
|
$
|
142
|
|
|
|
137,512,588
|
|
|
$
|
137,513
|
|
|
$
|
29,532,735
|
|
|
$
|
(25,492,948
|
)
|
|
$
|
4,177,442
|
|
The accompanying notes are an integral
part of these consolidated financial statements.
CLOUDCOMMERCE,
INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS
OF CASH FLOWS
|
|
Year
Ended
|
|
|
Six
Months Ended
|
|
|
Year
Ended
|
|
|
|
December
31,
2018
|
|
|
December
31,
2017
|
|
|
June
30,
2017
|
|
CASH FLOWS FROM OPERATING ACTIVITIES:
|
|
|
|
|
|
|
|
|
|
Net
loss
|
|
$
|
(2,870,013
|
)
|
|
$
|
(2,486,114
|
)
|
|
$
|
(2,042,504
|
)
|
Adjustment
to reconcile net loss to net cash (used in) operating activities
|
|
|
|
|
|
|
|
|
|
|
|
|
Bad
debt expense
|
|
|
262,571
|
|
|
|
(4,308
|
)
|
|
|
(35,091
|
)
|
Depreciation
and amortization
|
|
|
1,017,262
|
|
|
|
562,737
|
|
|
|
300,752
|
|
Loss
on sale of fixed assets
|
|
|
24,442
|
|
|
|
—
|
|
|
|
(21,685
|
)
|
Non-cash
compensation expense
|
|
|
479,182
|
|
|
|
275,319
|
|
|
|
502,000
|
|
Amortization
of Beneficial Conversion Feature
|
|
|
139,726
|
|
|
|
—
|
|
|
|
—
|
|
Loss
on impairment of goodwill and intangibles
|
|
|
—
|
|
|
|
1,239,796
|
|
|
|
—
|
|
Change
in assets and liabilities:
|
|
|
|
|
|
|
|
|
|
|
|
|
(Increase)
Decrease in:
|
|
|
|
|
|
|
|
|
|
|
|
|
Accounts
receivable
|
|
|
(651,581
|
)
|
|
|
(870,814
|
)
|
|
|
79,064
|
|
Prepaid
expenses and other assets
|
|
|
(35,116
|
)
|
|
|
(9,062
|
)
|
|
|
(8,861
|
)
|
Costs
in excess of billings
|
|
|
(99,017
|
)
|
|
|
—
|
|
|
|
—
|
|
Lease
deposit
|
|
|
(500
|
)
|
|
|
(9,800
|
)
|
|
|
—
|
|
Accounts
payable
|
|
|
614,912
|
|
|
|
840,068
|
|
|
|
(13,248
|
)
|
Accrued
expenses
|
|
|
308,460
|
|
|
|
318,361
|
|
|
|
76,831
|
|
Change
in lease obligation
|
|
|
4,199
|
|
|
|
—
|
|
|
|
—
|
|
Customer
Deposits
|
|
|
77,927
|
|
|
|
—
|
|
|
|
—
|
|
Deferred
income
|
|
|
383,139
|
|
|
|
(692,762
|
)
|
|
|
296,492
|
|
Deferred
taxes
|
|
|
—
|
|
|
|
(153,474
|
)
|
|
|
(1,600
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
NET
CASH (USED IN) OPERATING ACTIVITIES
|
|
|
(344,407
|
)
|
|
|
(990,053
|
)
|
|
|
(867,850
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
CASH
FLOWS FROM INVESTING ACTIVITIES:
|
|
|
|
|
|
|
|
|
|
|
|
|
Cash
paid for purchase of fixed assets
|
|
|
(54,650
|
)
|
|
|
(5,304
|
)
|
|
|
(9,913
|
)
|
Proceeds
from the sale of fixed assets
|
|
|
2,578
|
|
|
|
—
|
|
|
|
23,641
|
|
Net
cash on acquisitions
|
|
|
—
|
|
|
|
252,891
|
|
|
|
—
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
NET
CASH (USED IN) / PROVIDED BY INVESTING ACTIVITIES
|
|
|
(52,072
|
)
|
|
|
247,587
|
|
|
|
13,728
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
CASH
FLOWS FROM FINANCING ACTIVITIES:
|
|
|
|
|
|
|
|
|
|
|
|
|
Payments
on capital lease obligation
|
|
|
(36,582
|
)
|
|
|
(13,022
|
)
|
|
|
—
|
|
Payment of dividend
|
|
|
(109,478
|
)
|
|
|
(146,260
|
)
|
|
|
(60,000
|
)
|
Proceeds
on line of credit
|
|
|
(57,850
|
)
|
|
|
270,100
|
|
|
|
121,828
|
|
Proceeds
from issuance of notes, related party
|
|
|
206,000
|
|
|
|
|
|
|
|
|
|
Proceeds
from issuance of notes payable
|
|
|
950,000
|
|
|
|
873,100
|
|
|
|
773,500
|
|
Principal
payments on debt, third party
|
|
|
(375,000
|
)
|
|
|
|
|
|
|
|
|
Principal
payments on debt, related party
|
|
|
(336,620
|
)
|
|
|
—
|
|
|
|
—
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
NET
CASH PROVIDED BY FINANCING ACTIVITIES
|
|
|
240,470
|
|
|
|
983,918
|
|
|
|
835,328
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
NET
INCREASE / (DECREASE) IN CASH
|
|
|
(156,009
|
)
|
|
|
241,452
|
|
|
|
(18,794
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
CASH,
BEGINNING OF PERIOD
|
|
|
272,321
|
|
|
|
30,869
|
|
|
|
49,663
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
CASH,
END OF PERIOD
|
|
$
|
116,312
|
|
|
$
|
272,321
|
|
|
$
|
30,869
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
SUPPLEMENTAL
DISCLOSURES OF CASH FLOW INFORMATION
|
|
|
|
|
|
|
|
|
|
|
|
|
Interest
paid
|
|
$
|
64,764
|
|
|
$
|
36,529
|
|
|
$
|
47,223
|
|
Taxes
paid
|
|
$
|
17,545
|
|
|
$
|
—
|
|
|
$
|
3,629
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Non-cash
financing activities:
|
|
|
|
|
|
|
|
|
|
|
|
|
Conversion
of notes payable to common stock
|
|
$
|
24,106
|
|
|
$
|
—
|
|
|
$
|
—
|
|
Change
in deferred tax estimate
|
|
$
|
1,021,566
|
|
|
$
|
—
|
|
|
$
|
—
|
|
Beneficial
conversion feature
|
|
$
|
200,000
|
|
|
$
|
—
|
|
|
$
|
—
|
|
Exchange
of accounts receivable for notes payable
|
|
$
|
662,534
|
|
|
$
|
—
|
|
|
$
|
—
|
|
Cashless
exercise of stock options
|
|
$
|
1,234
|
|
|
$
|
—
|
|
|
$
|
—
|
|
Acquisition
of Parscale Media for $1,000,000 notes payable
|
|
$
|
1,000,000
|
|
|
$
|
—
|
|
|
$
|
—
|
|
Capital
lease obligation
|
|
$
|
—
|
|
|
$
|
100,097
|
|
|
$
|
—
|
|
Exchange
of notes payable for preferred stock
|
|
$
|
—
|
|
|
$
|
1,485,914
|
|
|
$
|
—
|
|
Issuance
of Series D preferred stock for acquisition
|
|
$
|
—
|
|
|
$
|
7,610,000
|
|
|
$
|
—
|
|
Issuance
of Series E preferred stock for acquisition
|
|
$
|
—
|
|
|
$
|
900,000
|
|
|
$
|
—
|
|
The accompanying notes are an integral
part of these consolidated financial statements.
|
1.
|
ORGANIZATION
AND LINE OF BUSINESS
|
Organization
CloudCommerce,
Inc. (“we”, “us”, “our” or the “Company”) is a Nevada corporation formerly known
as Warp 9, Inc., Roaming Messenger, Inc., and Latinocare Management Corporation (“LMC”). On July 9, 2015, we changed
the name of the Company from Warp 9, Inc. to CloudCommerce, Inc. to reflect a new plan of strategically
acquiring profitable data driven marketing solutions providers with strong management teams. The Company, based in San
Antonio, Texas, began operations on October 1, 1999. We develop solutions that help our clients acquire, engage, and retain their
customers by leveraging cutting edge digital strategies and technologies. We focus intently on using data analytics to drive the
creation of great user experiences and effective digital marketing campaigns. Whether it is creating omni-channel experiences,
engaging a specific audience, or energizing voters in political campaigns, we believe data is the key to digital success. Our
goal is to become the industry leader by always applying a “data first” strategy and acquiring other companies that
can help us achieve this vision. The Company consists of four subsidiaries, Parscale Digital, Inc., which merged with Parscale
Creative, Inc., as a result of an acquisition dated August 1, 2017, WebTegrity, LLC, which was acquired November 15, 2017, Data
Propria, Inc., which the Company launched February 1, 2018, and Giles Design Bureau, Inc., which spun out from Parscale Digital
in May, 2018. On January 17, 2018, the board of directors of the Company elected to change its year end from June 30 to December
31. The Company focuses on four main areas, data analytics, digital marketing, branding and creative services, and web development.
Data Analytics
To
deliver the highest Return on Investment (“ROI”) for our customer’s digital marketing campaign, we utilize sophisticated
data science to identify the correct universes to target relevant audiences. Our ability to understand and translate data drives
every decision we make. By listening to and analyzing our customers’ data we are able to make informed decisions that positively
impact our customers’ business. We leverage industry-best tools to aggregate and visualize data across multiple sources,
and then our data and behavioral scientists segment and model that data to be deployed in targeted marketing campaigns. We have
data analytics expertise in retail, wholesale, distribution, logistics, manufacturing, political, and several other industries.
Digital Marketing
We
help our customers get their message out, educate their market and tell their story. We do so creatively and effectively by deploying
powerful call-to-action digital campaigns with national reach and boosting exposure and validation with coordinated advertising
in print media. Our fully-developed marketing plans are founded on sound research methodologies, brand audits and exploration
of the competitive landscape. Whether our customer is a challenger brand, a political candidate, or a well-known household name,
our strategists are skillful at leveraging data and creating campaigns that move people to make decisions.
Branding and Creative
Services
We
approach branding from a “big picture” perspective, establishing a strong identity and then building on that to develop
a comprehensive branding program that tells our customer’s story, articulates what sets our customer apart from their competitors
and establishes our customer in their market.
Development and Managed
Infrastructure Support
Commerce-focused,
user-friendly digital websites and apps elevates our customer’s marketing position and draw consumers to their products
and services. Our platform-agnostic approach allows us to architect and build solutions that are the best fit for each customer.
Once the digital properties are built, our experts will help manage and protect the website or app and provide the expertise needed
to scale the infrastructure needed as our customer’s business grows.
Going Concern
The
accompanying consolidated financial statements have been prepared on a going concern basis of accounting, which contemplates continuity
of operations, realization of assets and liabilities and commitments in the normal course of business. The accompanying financial
statements do not reflect any adjustments that might result if the Company is unable to continue as a going concern. As of December
31, 2018, the Company had negative working capital of $4,146,991 and has historically reported net losses, and has negative cash
flows from operations, which raise substantial doubt about the Company’s ability to continue as a going concern. The ability
of the Company to continue as a going concern and appropriateness of using the going concern basis is dependent upon, among other
things, an additional cash infusion. The Company has obtained funds from its shareholders since its inception through December
31, 2018. It is management’s plan to generate additional working capital from increasing sales from the Company’s
service offerings, in addition to acquiring profitable service providers.
|
2.
|
SUMMARY
OF SIGNIFICANT ACCOUNTING POLICIES
|
This
summary of significant accounting policies of CloudCommerce is presented to assist in understanding the Company’s financial
statements. The financial statements and notes are representations of the Company’s management, which is responsible for
their integrity and objectivity. These accounting policies conform to accounting principles generally accepted in the United States
of America and have been consistently applied in the preparation of the financial statements.
The
Consolidated Financial Statements include the Company and its wholly owned subsidiaries Indaba Group, Inc (“Indaba”,
“CLWD Operations”), a Delaware corporation, Parscale Digital, Inc., a Nevada corporation (“Parscale Digital”),
WebTegrity, Inc., a Texas corporation, Data Propria, Inc., a Nevada corporation, and Giles Design Bureau, Inc., a Nevada corporation.
All significant inter-company transactions are eliminated in consolidation of the financial statements.
Accounts Receivable
The
Company extends credit to its customers, who are located nationwide. Accounts receivable are customer obligations due under normal
trade terms. The Company performs continuing credit evaluations of its customers’ financial condition. Management reviews
accounts receivable on a regular basis, based on contracted terms and how recently payments have been received to determine if
any such amounts will potentially be uncollected. The Company includes any balances that are determined to be uncollectible in
its allowance for doubtful accounts. After all attempts to collect a receivable have failed, the receivable is written off. The
balance of the allowance account at December 31, 2018 and 2017 are $45,613 and $6,184 respectively. During the year ended December
31, 2018, the six months ended December 31, 2017, and the year ended June 30, 2017, we included $262,571, ($4,308), and ($35,091),
respectively, in expense related to balances that were written off as bad debt. For the six months ended December 31, 2017 and
the year ended June 30, 2017, the company collected balances that were previously written off, resulting in negative expense during
those periods.
On
October 19, 2017, the Company entered into an agreement whereby accounts receivable amounts due from our customers to Parscale
Digital were pledged to a third party. Under the terms of the agreement, the Company may receive advances in amounts up to $500,000,
based on the amounts we invoice our customers, for a period of one year. Because the Company maintains the collectability risk
of all outstanding balances, we record the customer balances at fair value in accounts receivable, including an allowance for
any balances at risk of collectability, and the amount due to the third party as a liability. On April 12, 2018, the Company amended
the secured borrowing arrangement, which increased the maximum allowable balance by $250,000, to a total of $750,000. As of December
31, 2018, the balance due from this arrangement was $102,988.
On
August 2, 2018, the Company entered into agreements whereby accounts receivable amounts due from our customers to Giles Design
Bureau, WebTegrity and Data Propria were pledged to a third party. Under the terms of the agreements, the Company may receive
advances in amounts up to $150,000, $150,000 and $600,000, respectively, based on the amounts we invoice our customers, for a
period of one year. Because the Company maintains the collectability risk of all outstanding balances, we record the customer
balances at fair value in accounts receivable, including an allowance for any balances at risk of collectability, and the amount
due to the third party as a liability. As of December 31, 2018, the balance due from these arrangements was $321,106 and zero,
respectively.
Use of Estimates
The
preparation of financial statements in conformity with GAAP requires the use of estimates and assumptions by management in determining
the reported amounts of assets and liabilities, disclosures of contingent liabilities at the date of the financial statements
and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.
Estimates are primarily used in our revenue recognition, the allowance for doubtful account receivable, fair value assumptions
in accounting for business combinations and analyzing goodwill, intangible assets and long-lived asset impairments and adjustments,
the deferred tax valuation allowance, and the fair value of stock options and warrants.
Cash and Cash Equivalents
The
Company considers all highly liquid investments with an original maturity of three months or less to be cash equivalents.
Revenue Recognition
The
Company recognizes income when the service is provided or when product is delivered. We present revenue, net of customer incentives.
Most of the income is generated from professional services and site development fees. We provide online marketing services that
we purchase from third parties. The gross revenue presented in our statement of operations includes digital advertising revenue.
We also offer professional services such as development services. The fees for development services with multiple deliverables
constitute a separate unit of accounting in accordance with ASC 606, which are recognized as the work is performed. Upfront fees
for development services or other customer services are deferred until certain implementation or contractual milestones have been
achieved. If we have performed work for our clients, but have not invoiced clients for that work, then we record the value of
the work in an asset in costs in excess of billings. The terms of services contracts generally are for periods of less than one
year. The deferred revenue and customer deposits as of December 31, 2018 and 2017 was $1,081,570 and $620,504, respectively. See
footnote 3 for a disclosure of our use of estimates and judgement, as it relates to revenue recognition.
We
always strive to satisfy our customers by providing superior quality and service. Since we typically bill based on a Time and
Materials basis, there are no returns for work delivered. When discrepancies or disagreements arise, we do our best to reconcile
those by assessing the situation on a case-by-case basis and determining if any discounts can be given. Historically, no significant
discounts have been granted.
Included
in revenue are costs that are reimbursed by our clients, including third party services, such as photographers and stylists, furniture,
supplies, and the largest component, digital advertising. We have determined, based on our review of ASC 606-10-55-39, that the
amounts classified as reimbursable costs should be recorded as gross, due to the following factors:
|
●
|
The
Company is primarily in control of the inputs of the project and responsible for the completion of the client contract;
|
|
●
|
We
have discretion in establishing price; and
|
|
●
|
We
have discretion in supplier selection
|
During
the year ended December 31, 2018, the six months ended December 31, 2017, and the year ended June 30, 2017, we included $3,870,291,
$1,472,565, and zero, respectively, in revenue, related to reimbursable costs.
The Company
records revenue into the following five categories:
|
●
|
Data
Sciences – Includes polling, research, modeling, data fees, consulting and reporting.
|
|
●
|
Design
– Includes branding, photography, copyrighting, printing, signs and interior design.
|
|
●
|
Development
– Includes website coding.
|
|
●
|
Digital
Advertising – Includes ad spend, SEO management and digital ad support.
|
|
●
|
Other
– Includes domain name management, account management, email marketing, web hosting,
email hosting, client training, reimbursed expenses and partner commissions.
|
Revenue was disaggregated
into the five categories as follows:
|
|
Year ended December 31,
2018
|
|
|
|
Third Parties
|
|
|
Related Parties
|
|
|
Total
|
|
Data Sciences
|
|
$
|
886,600
|
|
|
$
|
51,100
|
|
|
$
|
937,700
|
|
Design
|
|
|
1,840,975
|
|
|
|
393,962
|
|
|
|
2,234,937
|
|
Development
|
|
|
1,519,337
|
|
|
|
154,048
|
|
|
|
1,673,385
|
|
Digital Advertising
|
|
|
4,938,067
|
|
|
|
1,289,016
|
|
|
|
6,227,083
|
|
Other
|
|
|
366,426
|
|
|
|
317,297
|
|
|
|
683,723
|
|
Total
|
|
$
|
9,551,405
|
|
|
$
|
2,205,423
|
|
|
$
|
11,756,828
|
|
|
|
Six months ended December
31, 2017
|
|
|
Year ended June 30, 2017
|
|
|
|
Third Parties
|
|
|
Related Parties
|
|
|
Total
|
|
|
Third Parties
|
|
|
Related Parties
|
|
|
Total
|
|
Data Sciences
|
|
$
|
—
|
|
|
$
|
—
|
|
|
$
|
—
|
|
|
$
|
—
|
|
|
$
|
—
|
|
|
$
|
—
|
|
Design
|
|
|
764,883
|
|
|
|
—
|
|
|
|
764,883
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
Development
|
|
|
1,543,609
|
|
|
|
—
|
|
|
|
1,543,609
|
|
|
|
2,931,089
|
|
|
|
—
|
|
|
|
2,931,089
|
|
Digital Advertising
|
|
|
469,564
|
|
|
|
1,771,529
|
|
|
|
2,241,093
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
Other
|
|
|
242
|
|
|
|
—
|
|
|
|
242
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
Total
|
|
$
|
2,778,298
|
|
|
$
|
1,771,529
|
|
|
$
|
4,549,827
|
|
|
$
|
2,931,089
|
|
|
$
|
—
|
|
|
$
|
2,931,089
|
|
Research and Development
Research
and development costs are expensed as incurred. Total research and development costs were zero for the year ended December 31,
2018, the six months ended December 31, 2017, and the year ended June 30, 2017.
Advertising Costs
The
Company expenses the cost of advertising and promotional materials when incurred. Total advertising costs were $35,758, $17,407,
and $5,854, for the year ended December 31, 2018, the six months ended December 31, 2017, and the year ended June 30, 2017, respectively.
Fair Value of Financial
Instruments
The
Company’s financial instruments, including cash and cash equivalents, accounts receivable, accounts payable, and accrued
liabilities are carried at cost, which approximates their fair value, due to the relatively short maturity of these instruments.
As of December 31, 2018, and 2017, the Company’s notes payable have stated borrowing rates that are consistent with those
currently available to the Company and, accordingly, the Company believes the carrying value of these debt instruments approximates
their fair value.
Fair
value is defined as the price to sell an asset or transfer a liability, between market participants at the measurement date. Fair
value measurements assume that the asset or liability is (1) exchanged in an orderly manner, (2) the exchange is in
the principal market for that asset or liability, and (3) the market participants are independent, knowledgeable, able and
willing to transact an exchange. Fair value accounting and reporting establishes a framework for measuring fair value by creating
a hierarchy for observable independent market inputs and unobservable market assumptions and expands disclosures about fair value
measurements. Considerable judgment is required to interpret the market data used to develop fair value estimates. As such, the
estimates presented herein are not necessarily indicative of the amounts that could be realized in a current exchange. The use
of different market assumptions and/or estimation methods could have a material effect on the estimated fair value.
As
of December 31, 2018, and 2017, the Company had no assets or liabilities that are required to be valued on a recurring basis.
Property and Equipment
Property
and equipment are stated at cost, and are depreciated or amortized using the straight-line method over the following estimated
useful lives:
|
|
|
|
As
of December 31,
|
|
|
|
Years
|
|
2018
|
|
|
2017
|
|
Equipment
|
|
5-7
|
|
$
|
169,667
|
|
|
$
|
202,204
|
|
Office furniture
|
|
7
|
|
|
27,964
|
|
|
|
33,615
|
|
Leasehold improvements
|
|
Length of lease
|
|
|
—
|
|
|
|
—
|
|
Less accumulated depreciation
and amortization
|
|
|
|
|
(58,893
|
)
|
|
|
(74,494
|
)
|
Net property and equipment
|
|
|
|
$
|
138,739
|
|
|
$
|
161,325
|
|
The following table
discloses fixed asset transactions and recordings during the year ended December 31, 2018, the six months ended December 31, 2017,
and the year ended June 30, 2017:
|
|
Year
ended
December 31,
2018
|
|
|
Six
months ended
December 31,
2017
|
|
|
Year
ended
June 30,
2017
|
|
Depreciation expense
|
|
$
|
41,656
|
|
|
$
|
29,844
|
|
|
$
|
25,371
|
|
Gain/(loss) on disposals
|
|
|
(24,442
|
)
|
|
|
—
|
|
|
|
21,685
|
|
Cash paid for fixed asset additions
|
|
$
|
54,650
|
|
|
$
|
5,304
|
|
|
$
|
9,913
|
|
Impairment of Long-Lived
Assets
The
Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount
of the assets may not be fully recoverable. To determine recoverability of a long-lived asset, management evaluates whether the
estimated future undiscounted net cash flows from the asset are less than its carrying amount. If impairment is indicated, the
long-lived asset would be written down to fair value. Fair value is determined by an evaluation of available price information
at which assets could be bought or sold, including quoted market prices, if available, or the present value of the estimated future
cash flows based on reasonable and supportable assumptions.
Business Combinations
The
acquisition of subsidiaries is accounted for using the purchase method. The cost of the acquisition is measured at the aggregate
of the fair value, at the acquisition date, of assets received, liabilities incurred or assumed, and equity instruments issued
by the Company in exchange for control of the acquiree. Any costs directly attributable to the business combination are expensed
in the period incurred. The acquiree’s identifiable assets and liabilities are recognized at their fair values at the acquisition
date.
Goodwill
arising on acquisition is recognized as an asset and initially measured at cost, being the excess of the cost of the business
combination over the Company’s interest in the net fair value of the identifiable assets, liabilities and contingent liabilities
recognized.
Indefinite Lived Intangibles
and Goodwill Assets
The
Company accounts for business combinations under the acquisition method of accounting in accordance with ASC 805, “Business
Combinations,” where the total purchase price is allocated to the tangible and identified intangible assets acquired and
liabilities assumed based on their estimated fair values. Significant estimates in valuing certain intangible assets include,
but are not limited to, future expected cash flows from acquired customer lists, acquired technology, and trade names from a market
participant perspective, useful lives and discount rates. Management’s estimates of fair value are based upon assumptions
believed to be reasonable, but which are inherently uncertain and unpredictable and, as a result, actual results may differ from
estimates. The purchase price is allocated using the information currently available, and may be adjusted, up to one year from
acquisition date, after obtaining more information regarding, among other things, asset valuations, liabilities assumed and revisions
to preliminary estimates. The purchase price in excess of the fair value of the tangible and identified intangible assets acquired
less liabilities assumed is recognized as goodwill.
Goodwill
and Intangible assets are comprised of the following, presented as net of amortization:
|
|
December 31, 2018
|
|
|
|
Parscale
Digital 1
|
|
|
WebTegrity
|
|
|
CloudCommerce
|
|
|
Total
|
|
Customer list
|
|
|
1,327,879
|
|
|
|
157,534
|
|
|
|
—
|
|
|
|
1,485,413
|
|
Non-compete agreement
|
|
|
147,778
|
|
|
|
—
|
|
|
|
—
|
|
|
|
147,778
|
|
Domain name and trademark
|
|
|
—
|
|
|
|
—
|
|
|
|
27,960
|
|
|
|
27,960
|
|
Brand name
|
|
|
2,030,000
|
|
|
|
130,000
|
|
|
|
—
|
|
|
|
2,160,000
|
|
Goodwill
|
|
|
4,145,000
|
|
|
|
430,000
|
|
|
|
—
|
|
|
|
4,575,000
|
|
Total
|
|
|
7,650,657
|
|
|
|
717,534
|
|
|
|
27,960
|
|
|
|
8,396,151
|
|
|
|
December 31, 2017
|
|
|
|
Parscale
Digital 1
|
|
|
WebTegrity
|
|
|
CloudCommerce
|
|
|
Total
|
|
Customer list
|
|
|
1,721,684
|
|
|
|
245,313
|
|
|
|
—
|
|
|
|
1,966,997
|
|
Non-compete agreement
|
|
|
241,111
|
|
|
|
—
|
|
|
|
—
|
|
|
|
241,111
|
|
Domain name and trademark
|
|
|
—
|
|
|
|
—
|
|
|
|
28,649
|
|
|
|
28,649
|
|
Brand name
|
|
|
1,930,000
|
|
|
|
130,000
|
|
|
|
—
|
|
|
|
2,060,000
|
|
Goodwill
|
|
|
4,720,000
|
|
|
|
530,000
|
|
|
|
—
|
|
|
|
5,250,000
|
|
Total
|
|
|
8,612,795
|
|
|
|
905,313
|
|
|
|
28,649
|
|
|
|
9,546,757
|
|
|
1
|
Includes
the goodwill and intangible assets of Parscale Media.
|
The
Company tests for indefinite lived intangibles and goodwill impairment in the fourth quarter of each year and whenever events
or circumstances indicate that the carrying amount of the asset exceeds its fair value and may not be recoverable. In accordance
with its policies, the Company performed a qualitative assessment of indefinite lived intangibles and goodwill at December 31,
2018 and determined the fair value of each intangible asset and goodwill exceeded the respective carrying values. Therefore no
impairment of indefinite lived intangibles and goodwill was recognized.
The
impairment test conducted by the Company includes a three-step approach to determine whether it is more likely than not that impairment
exists. If it is determined, after step one, that it is not more likely than not, that impairment exists, then no further analysis
is conducted. The three steps are as follows:
|
1.
|
Based
on the totality of qualitative factors, determine whether the carrying amount of the intangible asset may not be recoverable.
Qualitative factors and key assumptions reviewed include the following:
|
|
●
|
Increases
in costs, such as labor, materials or other costs that could negatively affect future cash flows. The Company assumed that
costs associated with labor, materials, and other costs should be consistent with fair market levels. If the costs were materially
higher than fair market levels, then such costs may adversely affect the future cash flows of the Company or reporting units.
|
|
●
|
Financial
performance, such as negative or declining cash flows, or reductions in revenue may adversely affect recoverability of the
recorded value of the intangible assets. During our analysis, the Company assumes that revenues should remain relatively consistent
or show gradual growth month-to-month and quarter-to-quarter. If we report revenue declines, instead of increases or flat
levels, then such condition may adversely affect the future cash flows of the Company or reporting units.
|
|
●
|
Legal,
regulatory, contractual, political, business or other factors that could affect future cash flows. During our analysis, the
Company assumes that the legal, regulatory, political or business conditions should remain consistent, without placing material
pressure on the Company or any of its reporting units. If such conditions were to become materially different than what has
been experienced historically, then such conditions may adversely affect the future cash flows of the Company or reporting
units.
|
|
●
|
Entity-specific
events such as losses of management, key personnel, or customers, may adversely affect future cash flows. During our analysis,
the Company assumes that members of management, key personnel, and customers will remain consistent period-over-period. If
not effectively replaced, the loss of members of management and key employees could adversely affect operations, culture,
morale and overall success of the company. In addition, if material revenue from key customers is lost and not replaced, then
future cash flows will be adversely affected.
|
|
●
|
Industry
or market considerations, such as competition, changes in the market, changes in customer dependence on our service offering,
or obsolescence could adversely affect the Company or its reporting units. We understand that the market we serve are constantly
changing, requiring us to change with it. During our analysis, we assume that we will address new opportunities in service
offering and industries served. If we do not make such changes, then we may experience declines in revenue and cash flow,
making it difficult to re-capture market share.
|
|
●
|
Macroeconomic
conditions such as deterioration in general economic conditions or limitations on accessing capital could adversely affect
the Company. During our analysis, we acknowledge that macroeconomic factors, such as the economy, may affect our business
plan because our customers may reduce budgets for our services. If there are material declines in the economy, which lead
to reductions in revenue then such conditions may adversely affect the Company.
|
|
2.
|
Compare
the carrying amount of the intangible asset to the fair value.
|
|
3.
|
If
the carrying amount is greater than the fair value, then the carrying amount is reduced to reflect fair value.
|
In
accordance with its policies, the Company performed a qualitative assessment of indefinite lived intangibles and goodwill at December
31, 2017 and determined there was impairment of indefinite lived intangibles and goodwill from our Indaba acquisition. Accordingly,
all intangible assets and goodwill related to the Indaba acquisition has been written off, amounting to $1,239,796. This amount
is included in Operating Expenses on the Income Statement, for the six months ended December 31, 2017. An impairment assessment
was conducted during the year ended December 31, 2018 and determined that no impairment of intangible assets or goodwill was necessary.
Concentrations of Business
and Credit Risk
The
Company operates in a single industry segment. The Company markets its services to companies and individuals in many industries
and geographic locations. The Company’s operations are subject to rapid technological advancement and intense competition.
Accounts receivable represent financial instruments with potential credit risk. The Company typically offers its customers credit
terms. The Company makes periodic evaluations of the credit worthiness of its enterprise customers and other than obtaining deposits
pursuant to its policies, it generally does not require collateral. In the event of nonpayment, the Company has the ability to
terminate services. As of December 31, 2018, the Company held cash and cash equivalents in the amount of $116,312, which was held
in the operating bank accounts. Of this amount, none was held in any one account, in amounts exceeding the FDIC insured limit
of $250,000. For further discussion on concentrations see footnote 13.
Stock-Based Compensation
The
Company addressed the accounting for share-based payment transactions in which an enterprise receives employee services in exchange
for either equity instruments of the enterprise or liabilities that are based on the fair value of the enterprise’s equity
instruments or that may be settled by the issuance of such equity instruments. The transactions are accounted for using a fair-value-based
method and recognized as expenses in our statement of operations.
Stock-based
compensation expense recognized during the period is based on the value of the portion of stock-based payment awards that is ultimately
expected to vest. Stock-based compensation expense recognized in the consolidated statement of operations during the year ended
December 31, 2018, included compensation expense for the stock-based payment awards granted prior to, but not yet vested, as of
December 31, 2018 based on the grant date fair value estimated. Stock-based compensation expense recognized in the statement of
operations for the years ended December 31, 2018 is based on awards ultimately expected to vest or has been reduced for estimated
forfeitures. Forfeitures are estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures
differ from those estimates. The stock-based compensation expense recognized in the consolidated statements of operations during
the year ended December 31, 2018, the six months ended December 31, 2017, and the year ended June 30, 2017 were $479,182, $275,319,
and $502,000, respectively.
Basic and Diluted Net Income (Loss) per Share
Calculations
Income
(Loss) per Share dictates the calculation of basic earnings per share and diluted earnings per share. Basic earnings per share
are computed by dividing income available to common shareholders by the weighted-average number of common shares available. Diluted
earnings per share is computed similar to basic earnings per share except that the denominator is increased to include the number
of additional common shares that would have been outstanding if the potential common shares had been issued and if the additional
common shares were dilutive. The shares for employee options, warrants and convertible notes were used in the calculation of the
income per share.
For
the year ended December 31, 2018, the Company has excluded 151,475,799 shares of common stock underlying options, 10,000 Series
A Preferred shares convertible into 100,000,000 shares of common stock, 18,025 Series B Preferred shares convertible into 450,625,000
shares of common stock, 14,425 Series C Preferred shares convertible into 144,250,000 shares of common stock, 90,000 Series D
Preferred shares convertible into 225,000,000 shares of common stock, 10,000 Series E Preferred shares convertible into 20,000,000
shares of common stock and 40,292,850 shares of common stock underlying $285,363 in convertible notes, because their impact on
the loss per share is anti-dilutive.
For
the six months ended December 31, 2017, the Company has excluded 134,800,000 shares of common stock underlying options, 10,000
Series A Preferred shares convertible into 100,000,000 shares of common stock, 18,025 Series B Preferred shares convertible into
450,625,000 shares of common stock, 14,425 Series C Preferred shares convertible into 144,250,000 shares of common stock, 90,000
Series D Preferred shares convertible into 225,000,000 shares of common stock, 10,000 Series E Preferred shares convertible into
20,000,000 shares of common stock and 24,253,220 shares of common stock underlying $97,013 in convertible notes, because their
impact on the loss per share is anti-dilutive.
For
the year ended June 30, 2017, the Company has excluded 123,000,000 shares of common stock underlying options, 10,000 Series A
Preferred shares convertible into 100,000,000 shares of common stock, 18,025 Series B Preferred shares convertible into 450,625,000
shares of common stock, and 23,421,500 shares of common stock underlying $93,686 in convertible notes, because their impact on
the loss per share is anti-dilutive.
Dilutive
per share amounts are computed using the weighted-average number of common shares outstanding and potentially dilutive securities,
using the treasury stock method if their effect would be dilutive.
Recently Adopted Accounting
Pronouncements
The
Company does not elect to delay complying with any new or revised accounting standards, but to apply all standards required of
public companies, according to those required application dates.
Management
reviewed accounting pronouncements issued during the year ended December 31, 2018, and the following pronouncements were adopted
during the period.
In
May 2014, the FASB issued ASU No. 2014-09, Revenue from Contracts with Customers (“ASU 2014-09”). The core
principle of ASU 2014-09 is to recognize revenues when promised goods or services are transferred to customers in an amount that
reflects the consideration to which an entity expects to be entitled for those goods or services. The standard is effective for
annual periods beginning after December 15, 2017, and interim periods therein. The Company follows paragraph 606 of the FASB Accounting
Standards Codification for revenue recognition and ASU 2014-09, adopting the pronouncements on January 1, 2018. The company considers
revenue realized or realizable and earned when services are performed to such a degree that the performed service is delivered
or deliverable to the client, or when a tangible item, such as interior décor or signage, is delivered to the client. Since
the Company was already recognizing revenue in a manner consistent with paragraph 606 of the FASB Accounting Standards Codification,
there was no material impact on prior year results.
ASU
2014-09 supersedes existing guidance on revenue recognition with a five-step model for recognizing and measuring revenue from
contracts with customers. The objective of the new standard is to provide a single, comprehensive revenue recognition model for
all contracts with customers to improve comparability within industries, across industries, and across capital markets. The underlying
principle is that an entity will recognize revenue to depict the transfer of goods or services to customers at an amount that
the entity expects to be entitled to in exchange for those goods or services. The guidance also requires a number of disclosures
regarding the nature, amount, timing, and uncertainty of revenue and the related cash flows. The guidance can be applied retrospectively
to each prior reporting period presented (full retrospective method) or retrospectively with a cumulative effect adjustment to
retained earnings for initial application of the guidance at the date of initial adoption (modified retrospective method). The
Company adopted the new standard effective January 1, 2018 using the modified retrospective method applied to those contracts
that were not completed or substantially completed as of January 1, 2018. The timing and measurement of revenue recognition under
the new standard is not materially different than under the old standard. The adoption of the new standard had an immaterial impact
on the Company’s Condensed Consolidated Financial Statements.
Recently Issued Accounting
Pronouncements Not Yet Adopted
In
February 2016, the FASB issued ASU No. 2016-02, Leases (“ASU 2016-02”). Under
ASU 2016-02, lessees will need to recognize a right-of-use asset and a lease liability
for all of their leases, other than those that meet the definition of a short-term lease.
For income statement purposes, leases must be classified as either operating
or finance. Operating leases will result in straight-line expense, similar
to current operating leases, while finance leases will
result in a front-loaded pattern, similar to current capital leases. We
are in the process of implementing changes to our systems and processes in conjunction with our review of existing lease agreements.
We will adopt Topic 842 effective January 1, 2019 and expect to elect certain available transitional practical expedients.
In
June 2016, the FASB issued Accounting Standards Update No. 2016-13 (ASU 2016-13) “Financial Instruments-Credit Losses (Topic
326): Measurement of Credit Losses on Financial Instruments” which requires the measurement and recognition of expected
credit losses for financial assets held at amortized cost. ASU 2016-13 replaces the existing incurred loss impairment model with
an expected loss methodology, which will result in more timely recognition of credit losses. ASU 2016-13 is effective for annual
reporting periods, and interim periods within those years, beginning after December 15, 2019. We are currently in the process
of evaluating the impact of the adoption of ASU 2016-13 on our consolidated financial statements.
In
January 2017, the FASB issued 2017-04, Intangibles - Goodwill and Other (Topic 350): Simplifying the Test for
Goodwill Impairment. The amendments in this ASU simplify the subsequent measurement of goodwill by eliminating Step 2 from the
goodwill impairment test and eliminating the requirement for a reporting unit with a zero or negative carrying amount to perform
a qualitative assessment. Instead, under this pronouncement, an entity would perform its annual, or interim, goodwill impairment
test by comparing the fair value of a reporting unit with its carrying amount and would recognize an impairment change for the
amount by which the carrying amount exceeds the reporting unit’s fair value; however, the loss recognized is not to exceed
the total amount of goodwill allocated to that reporting unit. In addition, income tax effects will be considered, if applicable.
This ASU is effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2019. Early
adoption is permitted. The Company is currently evaluating the impact of this ASU on its consolidated financial statements and
related disclosures.
Income Taxes
The
Company uses the asset and liability method of accounting for income taxes. Deferred tax assets and liabilities are recognized
for the future tax consequences attributable to financial statements carrying amounts of existing assets and liabilities and their
respective tax bases and operating loss and tax credit carry-forwards. The measurement of deferred tax assets and liabilities
is based on provisions of applicable tax law. The measurement of deferred tax assets is reduced, if necessary, by a valuation
allowance based on the amount of tax benefits that, based on available evidence, is not expected to be realized. For the year
ended December 31, 2018, we used the federal tax rate of 21% in our determination of the deferred tax assets and liabilities balances.
On
December 22, 2017, the Tax Cuts and Jobs Act (TCJA) was signed into law by the President of the United States. TCJA is a
tax reform act that among other things, reduced corporate tax rates from 35 percent to 21 percent effective January 1, 2018. FASB
ASC 740, Income Taxes, requires deferred tax assets and liabilities to be adjusted for the effect of a change in tax
laws or rates in the year of enactment, which is the year in which the change was signed into law. Accordingly, the Company adjusted
its deferred tax assets and liabilities at December 31, 2018, using the new corporate tax rate of 21 percent.
On
January 1, 2018, the Company adopted ASU 2014-09 Revenue from Contracts with Customers and all subsequent amendments to
the ASU (collectively, “ASC 606”), using the modified retrospective method applied to those contracts which were not
completed as of January 1, 2018. Results for reporting periods beginning after January 1, 2018 are presented
under Topic 606, while prior period amounts are not adjusted and continue to be reported in accordance with our historic accounting
under Topic 605. Revenues are recognized when control of the promised goods or services is transferred to our customers, in an
amount that reflects the consideration we expect to be entitled to in exchange for those goods or services. The adoption of ASC
606 did not have a material impact on the Company’s Condensed Consolidated Financial Statements.
The
core principles of revenue recognition under ASC 606 includes the following five criteria:
|
1.
|
Identify
the contract with the customer
|
Contract with our customers
may be oral, written, or implied. A written and signed contract stating the terms and conditions is the preferred method and is
consistent with most customers. The terms of a written contract may be contained within the body of an email, during which proposals
are made and campaign plans are outlined, or it may be a stand-alone document signed by both parties. Contracts that are oral
in nature are consummated in status and pitch meetings and may be later followed up with email detail of the terms of the arrangement,
along with a proposal document. No work is commenced without an understanding between the Company and our customers, that a valid
contract exists.
|
2.
|
Identify
the performance obligations in the contract
|
Our sales and account management
teams define the scope of services to be offered, to ensure all parties are in agreement and obligations are being delivered to
the customer as promised. The performance obligation may not be fully identified in a mutually signed contract, but may be outlined
in email correspondence, face-to-face meetings, additional proposals or scopes of work, or phone conversations.
|
3.
|
Determine
the transaction price
|
Pricing is discussed and
identified by the operations team prior to submitting a proposal to the customer. Based on the obligation presented, third-party
service pricing is established, and time and labor is estimated, to determine the most accurate transaction pricing for our customer.
Price is subject to change upon agreed parties, and could be fixed or variable, milestone focused or T&M.
|
4.
|
Allocate
the transaction price to the performance obligations in the contract
|
If a contract involves multiple
obligations, the transaction pricing is allocated accordingly, during the performance obligation phase (criteria 2 above).
|
5.
|
Recognize
revenue when (or as) we satisfy a performance obligation
|
The Company uses several
means to satisfy the performance obligations:
|
a.
|
Billable
Hours – The company employs a time tracking system where employees record their
time by project. This method of satisfaction is used for time and material projects,
change orders, website edits, revisions to designs, and any other project that is hours-based.
The hours satisfy the performance obligation as the hours are incurred.
|
|
b.
|
Ad
Spend – To satisfy ad spend, the company generates analytical reports monthly
or as required to show how the ad dollars were spent and how the targeting resulted in
click-throughs. The ad spend satisfies the performance obligation, regardless of the
outcome or effectiveness of the campaign. In addition, the Company utilizes third party
invoices after the ad dollars are spent, in order to satisfy the obligation.
|
|
c.
|
Milestones
– If the contract requires milestones to be hit, then the Company satisfies
the performance obligation when that milestone is completed and presented to the customer
for review. As each phase of a project is complete, we consider it as a performance obligation
being satisfied and transferred to the customer. At this point, the customer is invoiced
the amount due based on the transaction pricing for that specific phase and/or we apply
the customer deposit to recognize revenue.
|
|
d.
|
Monthly
Retainer – If the contract is a retainer for work performed, then the customer
is paying the Company for its expertise and accessibility, not for a pre-defines amount
of output. In this case, the obligation is satisfied at the end of the period, regardless
of the amount of work effort required.
|
|
e.
|
Hosting
– Monthly recurring fees for hosting are recognized on a monthly basis, at
a fixed rate. Hosting contracts are typically one-year and reviewed annually for renewal.
Prices are subject to change at management discretion.
|
The
Company generates income from four main revenue streams: data science, creative design, web development, digital marketing, and
other. Each revenue stream is unique, and includes the following features:
Data Science
We
analyze big data (large volume of information) to reveal patterns and trends associated with human behavior and interactions that
can lead to better decisions and strategic business moves. As a result of our data science work, our clients are able to make
informed and valuable decisions to positively impact their bottom lines. We classify revenue as data science that includes polling,
research, modeling, data fees, consulting and reporting. Contracts are generated to assure both the Company and the client are
committed to partnership and both agree to the defined terms and conditions and are typically less than one year. Transaction
pricing is usually a lump sum, which is estimated by specific project requirements. The Company recognizes revenue when performance
obligations are met, including, when the data sciences service is performed, polling is conducted, or support hours are expended.
If the data sciences service is a fixed fee retainer, then the obligation is earned at the end of the period, regardless of how
much service is performed.
Creative Design
We
provide branding and creative design services which set apart our clients from their competitors and establish themselves in their
specific market. We believe in showcasing our client’s brand uniquely and creatively to infuse the public with curiosity
to learn more. We classify revenue as creative design that includes branding, photography, copyrighting, printing, signs and interior
design. Contracts are generated to assure both the company and the client are committed to partnership and both agree to the defined
terms and conditions and are typically less than one year. The Company recognizes revenue when performance obligations are met,
usually when creative design services obligations are complete, when the hours are recorded, designs are presented, website themes
are complete, or any other criteria as mutually agreed.
Web Development
We
develop websites that attract high levels of traffic for our clients. We offer our clients the expertise to manage and protect
their website, and the agility to adjust their online marketing strategy as their business expands. We classify revenue as web
development that includes website coding, website patch installs, ongoing development support and fixing inoperable sites. Contracts
are generated to assure both the company and the client are committed to the partnership and both agree to the defined terms and
conditions. Although most projects are long-term (6-8 months) in scope, we do welcome short-term projects which are invoiced as
the work is completed at a specified hourly rate. In addition, we offer monthly hosting support packages, which ensures websites
are functioning properly. The Company records web development revenue as earned, when the developer hours are recorded (if T&M
arrangements) or when the milestones are achieved (if a milestone arrangement).
Digital Marketing
We
have a reputation for providing digital marketing services that get results. Whether presenting a vibrant but simple message about
our clients that will enlighten their audience or deploying an influential digital marketing political campaign across one or
multiple social media platforms, our marketing strategist are poised to execute and deliver valuable marketing results to our
clients. We classify revenue as digital marketing that includes ad spend, SEO management and digital ad support. Billable hours
and advertising spending are estimated based on client specific needs and subject to change with client concurrence. Revenue is
recognized when ads are run on one of the third-party platforms or when the hours are recorded by the digital marketing specialist,
if the obligation relates to support or services.
Other
We
offer services that do not fit into the other four categories but rely heavily on the “other” services to provide
the entire support package for our clients. Included in this category are domain name management, account management, web hosting,
client training, and partner commissions. Revenue is recognized for these services as the service is performed (such as account
management or training) or during the month in which the service was provided (such as hosting, partner commissions and domain
name registration).
Included
in creative design and digital marketing revenues are costs that are reimbursed by our clients, including third party services,
such as photographers and stylists, furniture, supplies, and the largest component, digital advertising. We have determined, based
on our review, that the amounts classified as reimbursable costs should be recorded as gross (principal), due to the following
factors:
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-
|
The
Company is primarily in control of the inputs of the project and responsible for the
completion of the client contract;
|
|
-
|
We
have latitude in establishing price;
|
|
-
|
We
have discretion in supplier selection; and
|
|
-
|
The
Company has credit risk
|
During
the years ended December 31, 2018 and 2017, we included $3,870,291 and $1,606,905 respectively, in revenue, related to reimbursable
costs.
Revenue
was disaggregated into the five categories as follows:
|
|
Year ended December 31,
2018
|
|
|
|
Third Parties
|
|
|
Related Parties
|
|
|
Total
|
|
Data Sciences
|
|
$
|
886,600
|
|
|
$
|
51,100
|
|
|
$
|
937,700
|
|
Design
|
|
|
1,840,975
|
|
|
|
393,962
|
|
|
|
2,234,937
|
|
Development
|
|
|
1,519,337
|
|
|
|
154,048
|
|
|
|
1,673,385
|
|
Digital Advertising
|
|
|
4,938,067
|
|
|
|
1,289,016
|
|
|
|
6,227,083
|
|
Other
|
|
|
366,426
|
|
|
|
317,297
|
|
|
|
683,723
|
|
Total
|
|
$
|
9,551,405
|
|
|
$
|
2,205,423
|
|
|
$
|
11,756,828
|
|
|
|
Six months ended December
31, 2017
|
|
|
Year ended June 30, 2017
|
|
|
|
Third Parties
|
|
|
Related Parties
|
|
|
Total
|
|
|
Third Parties
|
|
|
Related Parties
|
|
|
Total
|
|
Data Sciences
|
|
$
|
—
|
|
|
$
|
—
|
|
|
$
|
—
|
|
|
$
|
—
|
|
|
$
|
—
|
|
|
$
|
—
|
|
Design
|
|
|
764,883
|
|
|
|
—
|
|
|
|
764,883
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
Development
|
|
|
1,543,609
|
|
|
|
—
|
|
|
|
1,543,609
|
|
|
|
2,931,089
|
|
|
|
—
|
|
|
|
2,931,089
|
|
Digital Advertising
|
|
|
469,564
|
|
|
|
1,771,529
|
|
|
|
2,241,093
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
Other
|
|
|
242
|
|
|
|
—
|
|
|
|
242
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
Total
|
|
$
|
2,778,298
|
|
|
$
|
1,771,529
|
|
|
$
|
4,549,827
|
|
|
$
|
2,931,089
|
|
|
$
|
—
|
|
|
$
|
2,931,089
|
|
|
4.
|
LIQUIDITY
AND OPERATIONS
|
The
Company had net loss of $2,870,013, $2,486,114, and $2,042,504, for the year ended December 31, 2018, the six months ended December
31, 2017, and the year ended June 30, 2017, respectively, and net cash used in operating activities of $344,407, $990,053, and
$867,850, for the same periods, respectively.
As
of December 31, 2018, the Company had a short-term borrowing relationship with one lender. The lender provided short-term financing
under a secured borrowing arrangement, using our accounts receivable as collateral, disclosed in Footnote 7. The Company did not
have any long-term sources of liquidity. As of December 31, 2018, there were no unused sources of liquidity, nor were there any
commitments of material capital expenditures.
While
the Company expects that its capital needs in the foreseeable future may be met by cash-on-hand and projected positive cash-flow,
there is no assurance that the Company will be able to generate enough positive cash flow or have sufficient capital to finance
its growth and business operations, or that such capital will be available on terms that are favorable to the Company or at all.
In the current financial environment, it could become difficult for the Company to obtain working capital and other business financing.
There is no assurance that the Company would be able to obtain additional working capital through the sale of its securities or
from any other source.
Indaba Group, LLC
On
October 1, 2015, the Company completed the acquisition of Indaba Group, LLC, a Colorado limited liability company. As of that
date, the Company’s operating subsidiary, Warp 9, Inc., a Delaware corporation, merged with Indaba Group, LLC and the name
of the combined subsidiary was changed to Indaba Group, Inc. (“Indaba”). The total purchase price of two million dollars
($2,000,000) was paid in the form of the issuance of ten thousand (10,000) shares of the Company’s Series A Convertible
Preferred Stock, at a liquidation preference of two hundred dollars ($200) per share and payment of working capital surplus in
the amount of $55,601. As of the date of closing, Ryan Shields and Blake Gindi, two of the owners of Indaba Group, LLC, were appointed
to the CloudCommerce Board of Directors. On June 23, 2017, Mr. Shields and Mr. Gindi resigned as members of the Board of Directors.
As of December 31, 2017, neither Mr. Shields nor Mr. Gindi was an employee of the Company.
Under
the purchase method of accounting, the transactions were valued for accounting purposes at $2,000,000, which was the fair value
of Indaba at the time of acquisition. The assets and liabilities of Indaba were recorded at their respective fair values as of
the date of acquisition. Since the Company determined there were no other separately identifiable intangible assets, any difference
between the cost of the acquired entity and the fair value of the assets acquired and liabilities assumed is recorded as goodwill.
The acquisition date estimated fair value of the consideration transferred consisted of the following:
Tangible assets acquired
|
|
$
|
417,700
|
|
Liabilities assumed
|
|
|
(193,889
|
)
|
Net tangible assets
|
|
|
223,811
|
|
Non-compete agreements
|
|
|
201,014
|
|
Customer list
|
|
|
447,171
|
|
Goodwill
|
|
|
1,128,004
|
|
Total purchase price
|
|
$
|
2,000,000
|
|
During
the six months ended December 31, 2017, we determined that the goodwill and intangibles related to the Indaba acquisition were
impaired. Therefore, all remaining indefinite and finite-lived intangibles, and goodwill were written off. The amount of the write
off, included in operating expenses was $1,239,796.
Parscale Creative, Inc.
On
August 1, 2017, the Company completed the acquisition of Parscale Creative, Inc., a Nevada corporation (“Parscale Creative”).
As of that date, the Company’s wholly owned operating subsidiary, Parscale Digital, Inc., a Nevada corporation (“Parscale
Digital”), merged with Parscale Creative, and the name of the combined subsidiary was changed to Parscale Digital. The total
purchase price of $7,945,000, was paid in the form of the issuance of ninety thousand (90,000) shares of the Company’s Series
D Convertible Preferred Stock, at a liquidation preference of one hundred dollars ($100) per share, plus dividend payments based
on 5% of adjusted revenue of Parscale Digital. Adjusted revenue is defined as total revenue, minus digital marketing media buys.
Based on the growth of the Parscale Digital, the actual amount of the dividend payments is estimated to be in the range of $850,000
and $1,300,000, over 36 months, if we achieve 0.5% to 3% monthly adjusted revenue growth. The dividend payments are recorded as
a reduction to additional paid in capital. For the years ended December 31, 2018 and 2017, we paid $102,610 and $106,259, respectively,
related to the Series D Convertible Preferred dividend. As of the date of closing, Brad Parscale, the 100% owner of Parscale Creative,
was appointed to the Company’s Board of Directors. The Company assumed net liabilities of $535,000, related to this acquisition.
Under
the purchase method of accounting, the transactions were valued for accounting purposes at $7,945,000, which was the fair value
of Parscale Creative at the time of acquisition. The assets and liabilities of Parscale Creative were recorded at their respective
fair values as of the date of acquisition. The acquisition date estimated fair value of the consideration transferred and purchase
price allocation consisted of the following:
Cash
|
|
$
|
200,000
|
|
Customer deposits and accrued
expenses
|
|
|
(535,000
|
)
|
Net tangible liabilities
|
|
$
|
(335,000
|
)
|
|
|
|
|
|
Non-compete agreements
|
|
$
|
280,000
|
|
Brand name
|
|
|
1,930,000
|
|
Customer list
|
|
|
2,090,000
|
|
Goodwill
|
|
|
3,645,000
|
|
Total purchase price
|
|
$
|
7,945,000
|
|
|
|
|
|
|
Issuance of series D convertible preferred
stock
|
|
$
|
7,610,000
|
|
Net tangible liabilities
|
|
|
335,000
|
|
Total purchase price
|
|
$
|
7,945,000
|
|
During
the year ended December 31, 2018, it was determined that, due to the Company never having paid federal income taxes and having
a large net operating loss (NOL), it is unlikely we will pay federal income taxes in the foreseeable future. This change in estimate
resulted in the Company removing the deferred tax liability from the purchase price of Parscale Creative, with a corresponding
adjustment to goodwill. During the year ended December 31, 2018, this change in estimate resulted in a reduction of deferred tax
liability to zero and goodwill to $3,645,000, or reductions of $1,075,000 to each.
WebTegrity, LLC
On
November 15, 2017, the Company completed the acquisition of WebTegrity. As of that date, the Company’s operating subsidiary,
Parscale Digital, Inc., a Nevada corporation, merged with WebTegrity and the name of the combined subsidiary remained unchanged
as Parscale Digital. On April 16, 2018, we organized WebTegrity as a Nevada corporation, and split WebTegrity from Parscale Digital.
The total purchase price of $900,000, was paid in the form of the issuance of ten thousand (10,000) shares of the Company’s
Series E Convertible Preferred Stock, at a liquidation preference of one hundred dollars ($100) per share.
Under
the purchase method of accounting, the transactions were valued for accounting purposes at $900,000, which was the fair value
of WebTegrity at the time of acquisition. The assets and liabilities of WebTegrity were recorded at their respective fair values
as of the date of acquisition. The acquisition date estimated fair value of the consideration transferred and purchase price allocation
consisted of the following:
Current assets
|
|
$
|
78,000
|
|
Fixed assets
|
|
|
30,000
|
|
Liabilities
|
|
|
(48,000
|
)
|
Net assets
|
|
|
60,000
|
|
Brand name
|
|
|
130,000
|
|
Customer list
|
|
|
280,000
|
|
Goodwill
|
|
|
430,000
|
|
Total purchase price
|
|
$
|
900,000
|
|
|
|
|
|
|
Issuance of Series
E Convertible Preferred Stock
|
|
$
|
900,000
|
|
During
the year ended December 31, 2018, it was determined that, due to the Company never having paid federal income taxes and having
a large net operating loss (NOL), it is unlikely we will pay federal income taxes in the foreseeable future. This change in estimate
resulted in the Company removing the deferred tax liability from the purchase price of WebTegrity, with a corresponding adjustment
to goodwill. During the year ended December 31, 2018, this change in estimate resulted in a reduction of deferred tax liability
to zero and goodwill to $430,000, or reductions of $100,000 to each.
Parscale Media, LLC
On
August 1, 2017, the Company entered into a purchase agreement with Brad Parscale, to purchase Parscale Media, LLC, a website hosting
business, formed under the laws of Texas. Under the terms of the agreement, the Company agreed to pay Mr. Parscale $1,000,000
in cash, upon closing the transaction, but in no event later than January 1, 2018.
On
February 1, 2018, the Company entered into an amended purchase agreement which provided for the issuance of a promissory note
to Mr. Parscale as consideration for the acquisition, under which the Company agreed to pay Mr. Parscale $1,000,000 in twelve
equal installments, and interest of 4% on the promissory note (the “Parscale Media Note”). For the year ended December
31, 2018, the Company made total payments of $350,600 on the promissory note, which includes $11,693 of interest expense. For
the year ended December 31, 2018, we included $12,859 in interest expense related to this liability. On November 20, 2018, the
Company exchanged the remaining balance of the Parscale Media Note for an equal amount owed by Mr. Parscale to the Company. As
of November 20, 2018, the balance on the Parscale Media Note was zero.
Current assets
|
|
$
|
—
|
|
Brand name
|
|
|
100,000
|
|
Customer list
|
|
|
400,000
|
|
Goodwill
|
|
|
500,000
|
|
Total purchase price
|
|
$
|
1,000,000
|
|
During
the year ended December 31, 2018, it was determined that, due to the Company never having paid federal income taxes and having
a large net operating loss (NOL), it is unlikely we will pay federal income taxes in the foreseeable future. This change in estimate
resulted in the Company removing the deferred tax liability from the purchase price of Parscale Media, with a corresponding adjustment
to goodwill. During the year ended December 31, 2018, this change in estimate resulted in a reduction of deferred tax liability
to zero and goodwill to $500,000, or reductions of $125,000 to each.
The
above Parscale Creative, WebTegrity, and Parscale Media acquisitions are based on a preliminary purchase price allocation,
and include identifiable intangible assets, which were based on their estimated fair values as of the acquisition date. The excess
of purchase price over the estimated fair value of the net tangible and identifiable intangible assets acquired was recorded as
goodwill. The allocation of the purchase price required management to make significant estimates in determining the fair values
of assets acquired and liabilities assumed, especially with respect to identifiable intangible assets. These estimated fair values
were based on information obtained from management of the acquired companies and historical experience and, with respect to the
long-lived tangible and intangible assets, were made with the assistance of an independent valuation firm.
Pro
forma results
The
following tables set forth the unaudited pro forma results of the Company as if the acquisitions of Parscale Creative and WebTegrity
had taken place on the first day of the period presented. These combined results are not necessarily indicative of the results
that may have been achieved had the companies been combined as of the first day of the period presented.
|
|
Years
ended December 31,
|
|
|
|
2018
|
|
|
2017
|
|
Total revenues
|
|
$
|
11,789,677
|
|
|
$
|
9,550,675
|
|
Net loss
|
|
|
(2,840,160
|
)
|
|
|
(3,255,656
|
)
|
Basic and diluted net earnings per common share
|
|
$
|
(0.02
|
)
|
|
$
|
(0.02
|
)
|
This
pro forma financial information is based on historical results of operations, adjusted for the allocation of the purchase price
and other acquisition accounting adjustments, and is not indicative of what our results would have been had we operated the businesses
since the beginning of the annual period presented.
The
Company conducted an impairment analysis for the year ended December 31, 2018 and determined that based on qualitative factors
that no impairment was necessary for any intangible asset or goodwill.
Domain
Name
On
June 26, 2015, the Company purchased the rights to the domain “CLOUDCOMMERCE.COM”, from a private party at a purchase
price of $20,000, plus transaction costs of $202, which will be used as the main landing page for the Company. The total recorded
cost of this domain of $20,202 has been included in other assets on the balance sheet. As of December 31, 2018, we have determined
that this domain has an indefinite useful life, and as such, is not included in depreciation and amortization expense. The Company
will assess this intangible asset annually for impairment, in addition to it being classified with indefinite useful life.
Trademark
On
September 22, 2015, the Company purchased the trademark rights of “CLOUDCOMMERCE”, from a private party at a purchase
price of $10,000. The total recorded cost of this trademark of $10,000 has been included in other assets on the balance sheet.
The trademark expires in 2020 and may be renewed for an additional 10 years. Therefore, as of September 30, 2015, we determined
that this intangible asset has a definite useful life of 174 months, and as such, will be included in depreciation and amortization
expense. For the year ended December 31, 2018, the six months ended December 31, 2017, and the year ended June 30, 2017, the Company
included $690, $345, and $690, respectively, in depreciation and amortization expense related to this trademark. As of December
31, 2018, the balance on this intangible asset was $7,759.
Non-Compete
Agreements
On
October 1, 2015, the Company acquired Indaba from three members of the limited liability company. At that time, we retained two
of the members, who currently serve as the Chief Executive Officer and Chief Technology Officer of Indaba. Both employees have
non-compete agreements in place to protect the Company against the risk of either employee leaving Indaba to compete directly
with us. We have calculated the value of those non-compete agreements at $201,014, with a useful life of two years, which coincides
with the term of the non-compete agreement. This amount was included in depreciation and amortization expense until September
30, 2017. For the six months ended December 31, 2017, the Company included $25,127 in depreciation and amortization expense related
to these non-compete agreements. This non-compete agreement was fully amortized as of December 31, 2017.
On
August 1, 2017, the Company signed a merger agreement with Brad Parscale, in which Parscale Creative merged with and into Parscale
Digital. The terms of the merger agreement include a non-compete agreement with Brad Parscale, for a period of three years. The
Company has placed a value of this non-compete agreement at $280,000, amortized over a period of 36 months. For the year ended
December 31, 2018, and the six months ended December 31, 2017, the Company included $93,333, and $38,889, respectively, in depreciation
and amortization expense related to this non-compete agreement. As of December 31, 2018, the balance on this intangible asset
was $147,778.
Customer List
On
October 1, 2015, the Company acquired Indaba, and have calculated the value of the customer list at $447,171, with a useful life
of 3 years. This amount was to be included in depreciation and amortization expense until September 30, 2018. During the six months
ended December 31, 2017, we determined that the Customer List intangible asset was impaired. Therefore, we have written off the
remaining balance during the period, totaling $111,793. As of December 31, 2017, the balance is zero. This non-compete agreement
was fully amortized as of December 31, 2017.
On
August 1, 2017, the Company acquired Parscale Creative, and have calculated the value of the customer list at $2,090,000, with
a useful life of 3 years. For the year ended December 31, 2018, and the six months ended December 31, 2017, the Company included
$671,583, and $387,447, respectively, in depreciation and amortization expense related to the customer list, and as of December
31, 2018, the remaining balance of this intangible asset was $1,050,101.
On
November 15, 2017, the Company acquired WebTegrity, and have calculated the value of the customer list at $280,000, with a useful
life of 3 years. For the year ended December 31, 2018, and the six months ended December 31, 2017, the Company included $87,779,
and $15,556, respectively, in depreciation and amortization expense related to the customer list, and as of December 31, 2018,
the remaining balance of this intangible asset was $157,533.
On
February 1, 2018, the Company acquired Parscale Media, and have calculated the value of the customer list acquired at $400,000,
with a useful life of 3 years. For the year ended December 31, 2018, the Company included $122,222, in depreciation and amortization
expense related to the customer list, and as of December 31, 2018, the remaining balance of this intangible asset was $277,778.
Brand Name
On
August 1, 2017, the Company acquired Parscale Creative, and have calculated the value of the brand name at $1,930,000, which is
included in other assets on the balance sheet. As of December 31, 2018, we have determined that this brand name has an indefinite
useful life, and as such, is not included in depreciation and amortization expense. The Company will assess this intangible asset
annually for impairment, in addition to it being classified with an indefinite useful life.
On
November 15, 2017, the Company acquired WebTegrity, and have calculated the value of the brand name at $130,000, which is included
in other assets on the balance sheet. As of December 31, 2018, we have determined that this brand name has an indefinite useful
life, and as such, is not included in depreciation and amortization expense. The Company will assess this intangible asset annually
for impairment, in addition to it being classified with an indefinite useful life.
On
February 1, 2018, the Company acquired Parscale Media, and have calculated the value of the brand name at $100,000, which is included
in other assets on the balance sheet. As of February 1, 2018, we have determined that this brand name has an indefinite useful
life, and as such, is not included in depreciation and amortization expense. The Company will assess this intangible asset annually
for impairment, in addition to it being classified with an indefinite useful life.
Goodwill
On
October 1, 2015, the Company acquired Indaba, and have calculated the value of the goodwill at $1,128,003, which was included
in other assets on the balance sheet at June 30, 2017. During the six months ended December 31, 2017, we determined that the goodwill
related to the Indaba acquisition was impaired. Therefore, all remaining goodwill was written off. The amount of the write off,
included in operating expenses was $1,128,003.
On
August 1, 2017, the Company acquired Parscale Creative, and have calculated the value of the goodwill at $3,645,000, which is
included in other assets on the balance sheet. The Company will assess this intangible asset for impairment, if an event occurs
that may effect the fair value, or at least annually.
On
November 15, 2017, the Company acquired WebTegrity, and have calculated the value of the goodwill at $430,000, which is included
in other assets on the balance sheet. The Company will assess this intangible asset for impairment, if an event occurs that may
effect the fair value, or at least annually.
On
February 1, 2018, the Company acquired Parscale Media, and have calculated the value of the goodwill at $500,000, which is included
in other assets on the balance sheet. The Company will assess this intangible asset for impairment, if an event occurs that may
effect the fair value, or at least annually.
The
Company’s intangible assets consist of the following:
|
|
December
31, 2018
|
|
|
December
31, 2017
|
|
|
|
Gross
|
|
|
Accumulated
Amortization
|
|
|
Net
|
|
|
Gross
|
|
|
Accumulated
Amortization
|
|
|
Net
|
|
Customer list
|
|
|
2,770,000
|
|
|
|
(1,284,587
|
)
|
|
|
1,485,413
|
|
|
|
2,370,000
|
|
|
|
(403,003
|
)
|
|
|
1,966,997
|
|
Non-compete agreement
|
|
|
280,000
|
|
|
|
(132,222
|
)
|
|
|
147,778
|
|
|
|
280,000
|
|
|
|
(38,889
|
)
|
|
|
241,111
|
|
Domain name and trademark
|
|
|
30,201
|
|
|
|
(2,241
|
)
|
|
|
27,960
|
|
|
|
30,201
|
|
|
|
(1,552
|
)
|
|
|
28,649
|
|
Brand name
|
|
|
2,160,000
|
|
|
|
—
|
|
|
|
2,160,000
|
|
|
|
2,060,000
|
|
|
|
—
|
|
|
|
2,060,000
|
|
Goodwill
|
|
|
4,575,000
|
|
|
|
—
|
|
|
|
4,575,000
|
|
|
|
5,250,000
|
|
|
|
—
|
|
|
|
5,250,000
|
|
Total
|
|
|
9,815,201
|
|
|
|
(1,419,050
|
)
|
|
|
8,396,151
|
|
|
|
9,990,201
|
|
|
|
(443,444
|
)
|
|
|
9,546,757
|
|
Total
amortization expense charged to operations for the year ended December 31, 2018, the six months ended December 31, 2017 and the
year ended June 30, 2017, were $975,606, $532,893, and $275,380, respectively. The following table of remaining amortization
of finite life intangible assets, for the years ended December 31, includes the intangible assets acquired, in addition to
the CloudCommerce trademark:
2019
|
|
$
|
976,506
|
|
2020
|
|
|
646,953
|
|
2021
|
|
|
11,801
|
|
2022
|
|
|
690
|
|
2023
|
|
|
690
|
|
Thereafter
|
|
|
4,310
|
|
Total
|
|
$
|
1,640,950
|
|
Lines of Credit
The
Company has assumed an outstanding liability related to a bank line of credit agreement from the acquisition of Indaba. As of
December 31, 2017, the balance was zero.
On
November 30, 2016, CLWD Operations entered into a 12-month agreement wherein amounts due from our customers were pledged to a
third party, in exchange for a borrowing facility in amounts up to a total of $400,000. The agreement was amended on March 23,
2017, which increased the allowable borrowing amount by $100,000, to a maximum of $500,000. On November 30, 2017, the agreement
auto renewed for another twelve months. The proceeds from the facility are determined by the amounts we invoice our customers.
We record the amounts due from customers in accounts receivable and the amount due to the third party as a liability, presented
as a “Lines of credit” on the Balance Sheet. During the term of this facility, the third-party lender has a first
priority security interest in CLWD Operations, and therefore, we will require such third-party lender’s written consent
to obligate CLWD Operations further or pledge our assets against additional borrowing facilities. Because of this position, it
may be difficult for CLWD Operations to secure additional secured borrowing facilities. The cost of this secured borrowing facility
is 0.05% of the daily balance. During the year ended December 31, 2018, the six months ended December 31, 2017, and the year ended
June 30, 2017, the Company included $16,012, $26,092, and $33,733, respectively, in interest expense, related to this secured
borrowing facility, and as of December 31, 2018 and 2017, the outstanding balances were zero and $205,368, respectively.
On
October 19, 2017, Parscale Digital entered into a 12-month agreement wherein amounts due from our customers were pledged to a
third party, in exchange for a borrowing facility in amounts up to a total of $500,000. The proceeds from the facility are determined
by the amounts we invoice our customers. The Company evaluated this facility in accordance with ASC 860, classifying it as a secured
borrowing arrangement. We record the amounts due from customers in accounts receivable and the amount due to the third party as
a liability, presented as a “Lines of credit” on the Balance Sheet. During the term of this facility, the third-party
lender has a first priority security interest in the Company, and will, therefore, we will require such third-party lender’s
written consent to obligate the Company further or pledge our assets against additional borrowing facilities. Because of this
position, it may be difficult for the Company to secure additional secured borrowing facilities. The cost of this secured borrowing
facility is 0.05% of the daily balance. During the year ended December 31, 2018, and the six months ended December 31, 2017, the
Company included $78,566, and $10,437 in interest expense, related to the secured borrowing facility, and as of December 31, 2018
and 2017, the outstanding balances were $102,988 and $178,837.
On
August 2, 2018, Giles Design Bureau, WebTegrity, and Data Propria entered into 12-month agreements wherein amounts due from our
customers were pledged to a third-party, in exchange for borrowing facilities in amounts up to a total of $150,000, $150,000 and
$600,000, respectively. The proceeds from the facility are determined by the amounts we invoice our customers. We evaluated these
facilities in accordance with ASC 860, classifying as secured borrowing arrangements. We record the amounts due from customers
in accounts receivable and the amount due to the third party as a liability, presented as a “Lines of credit” on the
Balance Sheet. During the term of these facilities, the third-party lender has a first priority security interest in the respective
entities, and will, therefore, we will require such third-party lender’s written consent to obligate the entities further
or pledge our assets against additional borrowing facilities. Because of this position, it may be difficult for the entities to
secure additional secured borrowing facilities. The cost of this secured borrowing facilities is 0.056%, 0.056% and 0.049%, respectively,
of the daily balance. During the year ended December 31, 2018, the Company included $21,276, in interest expense, related to these
secured borrowing facilities, and as of December 31, 2018, the combined outstanding balances were $321,106.
|
8.
|
CONVERTIBLE
NOTES PAYABLE
|
During
the quarter ended December 31, 2015, the Company signed an addenda to each of its outstanding convertible notes, fixing the conversion
price at $0.004. Before the addenda, the conversion price for each of the notes was tied to the trading price of the Company’s
common stock. Because of that fluctuation, the Company was required to report derivative gains and losses each quarter, which
was included in earnings, and an overall derivative liability balance on the balance sheet. Since the addenda, the Company has
eliminated the derivative liability balance on the balance sheet and discontinued the gain/loss reporting on the income statement.
On
March 25, 2013, the Company issued a convertible promissory note (the “March 2013 Note”) in the amount of up to $100,000,
at which time an initial advance of $50,000 was received to cover operational expenses. The lender, a related party, advanced
an additional $20,000 on April 16, 2013, $15,000 on May 1, 2013 and $15,000 on May 16, 2013, for a total draw of $100,000. The
terms of the March 2013 Note, as amended, allow the lender to convert all or part of the outstanding balance plus accrued interest,
at any time after the effective date, at a conversion price of $0.004 per share. The March 2013 Note bears interest at a rate
of 10% per year and matured on March 25, 2018. The Company is working with the lender to extend the maturity date. On May 23,
2014, the lender converted $17,000 of the outstanding balance and accrued interest of $1,975 into 4,743,699 shares of common stock.
On October 14, 2014, the lender converted $17,000 of the outstanding balance and accrued interest of $2,645 into 4,911,370 shares
of common stock. On April 17, 2018, the lender converted $16,000 of the outstanding balance and accrued interest of $8,106 into
6,026,301 shares of common stock. The balance of the March 2013 Note, as of December 31, 2018 was $78,377, which includes $28,377
of accrued interest.
On
April 20, 2018, the Company issued a convertible promissory note (the “April 2018 Note”) in the amount of up to $200,000,
at which time an initial advance of $200,000 was received to cover operational expenses. The terms of the April 2018 Note, as
amended, allow the lender, a related party, to convert all or part of the outstanding balance plus accrued interest, at any time
after the effective date, at a conversion price of $0.01 per share. The April 2018 Note bears interest at a rate of 5% per year
and matures on April 20, 2021. The balance of the April 2018 Note, as of December 31, 2018 was $206,986, which includes $6,986
of accrued interest. Due to the conversion price being lower than the market price on the effective date (“beneficial conversion
feature”) of the April 2018 Note, we recorded a discount of $200,000 to offset the book value. The discount is amortized
over 12 months, beginning on the effective date of the April 2018 Note. As of December 31, 2018, the balance remaining on the
beneficial conversion feature was $60,274, and for the year ended December 31, 2018, we included $139,726 in interest expense
related to amortization of the discount.
On
July 31, 2017, the Company signed an exchange agreement with the holder of our notes, which exchanged ten convertible notes, totaling
$1,485,914, for 14,425 shares of Series C Preferred stock. Each share of Series C Preferred stock has a face value of $100 and
is convertible into common stock at a price of $0.01 per share. At the time of the exchange, all accrued interest was forgiven.
The following notes were converted:
(a)
On January 12, 2016, the Company borrowed $100,000 from Bountiful Capital, LLC to cover operating costs. The loan was offered
interest free on a short-term basis, and was due February 12, 2016. On July 31, 2017, the principal balance of $100,000 was exchanged
for Series C Preferred stock, leaving a balance of zero as of July 31, 2017. The other notes exchanged with Bountiful Capital,
LLC, are noted below.
(b)
On April 18, 2016, the Company issued a promissory note (the “April 2016 Note”) in the amount of up to $500,000, at
which time an initial advance of $35,500 was received to cover operational expenses. The lender advanced an additional $41,000
on May 2, 2016, $35,000 on May 17, 2016, $160,000 on May 19, 2016, $34,000 on June 1, 2016, $21,000 on June 21, 2016, $33,500
on June 30, 2016, $10,000 on July 15, 2016, $33,000 on July 29, 2016, $35,500 on August 16, 2016, $28,000 on August 31, 2016,
$33,500 on September 14, 2016, for a total draw of $500,000. The April 2016 Note bears interest at a rate of 5% per year and is
payable upon demand, but in no event later than 60 months from the effective date of each tranche. On July 31, 2017, the principal
balance of $500,000 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero
as of July 31, 2017.
(c)
On October 3, 2016, the Company issued a promissory note (the “October 2016 Note”) in the amount of up to $500,000,
at which time an initial advance of $36,000 was received to cover operational expenses. The lender advanced an additional $48,000
on October 17, 2016, $34,000 on October 31, 2016, $27,000 on November 15, 2016, $34,000 on November 30, 2016, $28,500 on December
16, 2016, $21,000 on January 3, 2017, $50,000 on January 17, 2017, $29,000 on January 31, 2017, $15,000 on February 2, 2017, $30,000
on February 16, 2017, $29,000 on March 1, 2017, $28,000 on March 16, 2017, $46,500 on April 3, 2017, $23,500 on April 17, 2017,
and $20,500 on May 2, 2017, for a total draw of $500,000. The October 2016 Note bears interest at a rate of 5% per year and is
payable upon demand, but in no event later than 60 months from the effective date of each tranche. On July 31, 2017, the principal
balance of $500,000 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero
as of July 31, 2017.
(d)
On May 16, 2017, the Company issued a promissory note (the “May 16, 2017 Note”) in the amount of $38,000, at which
time the entire balance of $38,000 was received to cover operational expenses. The May 16, 2017 Note bears interest at a rate
of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the
principal balance of $38,000 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance
of zero as of July 31, 2017.
(e)
On May 30, 2017, the Company issued a promissory note (the “May 30, 2017 Note”) in the amount of $46,000, at which
time the entire balance of $46,000 was received to cover operational expenses. The May 30, 2017 Note bears interest at a rate
of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the
principal balance of $46,000 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance
of zero as of July 31, 2017.
(f)
On June 14, 2017, the Company issued a promissory note (the “June 14, 2017 Note”) in the amount of $26,000, at which
time the entire balance of $26,000 was received to cover operational expenses. The June 14, 2017 Note bears interest at a rate
of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the
principal balance of $26,000 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance
of zero as of July 31, 2017.
(g)
On June 29, 2017, the Company issued a promissory note (the “June 29, 2017 Note”) in the amount of $23,500, at which
time the entire balance of $23,500 was received to cover operational expenses. The June 29, 2017 Note bears interest at a rate
of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the
principal balance of $23,500 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance
of zero as of July 31, 2017.
(h)
On July 10, 2017, the Company issued a promissory note (the “July 10, 2017 Note”) in the amount of $105,000, at which
time the entire balance of $105,000 was received to cover operational expenses. The July 10, 2017 Note bears interest at a rate
of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the
principal balance of $105,000 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance
of zero as of July 31, 2017.
(i)
On July 14, 2017, the Company issued a promissory note (the “July 14, 2017 Note”) in the amount of $50,500, at which
time the entire balance of $50,500 was received to cover operational expenses. The July 14, 2017 Note bears interest at a rate
of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the
principal balance of $50,500 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance
of zero as of July 31, 2017.
(j)
On July 30, 2017, the Company issued a promissory note (the “July 30, 2017 Note”) in the amount of $53,500, at which
time the entire balance of $53,500 was received to cover operational expenses. The July 30, 2017 Note bears interest at a rate
of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the
principal balance of $53,500 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance
of zero as of July 31, 2017.
Subsequent
to July 31, 2017, the Company entered into the following new notes payable:
On
August 3, 2017, the Company issued a promissory note (the “August 3, 2017 Note”) in the amount of $25,000, at which
time the entire balance of $25,000 was received to cover operational expenses. The August 3, 2017 Note bears interest at a rate
of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date, or August 3, 2020. The
balance of the August 3, 2017 Note, as of December 31, 2018 is $26,962, which includes $1,962 of accrued interest. The company
is not in default on this note.
On
August 15, 2017, the Company issued a promissory note (the “August 15, 2017 Note”) in the amount of $34,000, at which
time the entire balance of $34,000 was received to cover operational expenses. The August 15, 2017 Note bears interest at a rate
of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date, or August 15, 2020. The
balance of the August 15, 2017 Note, as of December 31, 2018 is $36,552, which includes $2,552 of accrued interest. The company
is not in default on this note.
On
August 28, 2017, the Company issued a promissory note (the “August 28, 2017 Note”) in the amount of $92,000, at which
time the entire balance of $92,000 was received to cover operational expenses. The August 28, 2017 Note bears interest at a rate
of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date, or August 28, 2020. The
balance of the August 28, 2017 Note, as of December 31, 2018 is $98,591, which includes $6,591 of accrued interest. The company
is not in default on this note.
On
September 28, 2017, the Company issued a promissory note (the “September 28, 2017 Note”) in the amount of $63,600,
at which time the entire balance of $63,600 was received to cover operational expenses. The September 28, 2017 Note bears interest
at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date, or September
28, 2020. The balance of the September 28, 2017 Note, as of December 31, 2018 is $67,616, which includes $4,016 of accrued interest.
The company is not in default on this note.
On
October 11, 2017, the Company issued a promissory note (the “October 11, 2017 Note”) in the amount of $103,500, at
which time the entire balance of $103,500 was received to cover operational expenses. The October 11, 2017 Note bears interest
at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date, or October
11, 2020. The balance of the October 11, 2017 Note, as of December 31, 2018 is $109,823, which includes $6,323 of accrued interest.
The company is not in default on this note.
On
October 27, 2017, the Company issued a promissory note (the “October 27, 2017 Note”) in the amount of $106,000, at
which time the entire balance of $106,000 was received to cover operational expenses. The October 27, 2017 Note bears interest
at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date, or October
27, 2020. The balance of the October 27, 2017 Note, as of December 31, 2018 is $112,244, which includes $6,244 of accrued interest.
The company is not in default on this note.
On
November 15, 2017, the Company issued a promissory note (the “November 15, 2017 Note”) in the amount of $62,000, at
which time the entire balance of $62,000 was received to cover operational expenses. The November 15, 2017 Note bears interest
at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date, or November
15, 2020. The balance of the November 15, 2017 Note, as of December 31, 2018 is $65,491, which includes $3,491 of accrued interest.
The company is not in default on this note.
On
November 27, 2017, the Company issued a promissory note (the “November 27, 2017 Note”) in the amount of $106,000,
at which time the entire balance of $106,000 was received to cover operational expenses. The November 27, 2017 Note bears interest
at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date, or November
27, 2020. The balance of the November 27, 2017 Note, as of December 31, 2018 is $111,794, which includes $5,794 of accrued interest.
The company is not in default on this note.
On
November 30, 2017, the Company issued a promissory note (the “November 30, 2017 Note”) in the amount of $30,000, at
which time the entire balance of $30,000 was received to cover operational expenses. The November 30, 2017 Note bears interest
at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date, or November
30, 2020. The balance of the November 30, 2017 Note, as of December 31, 2018 is $31,627, which includes $1,627 of accrued interest.
The company is not in default on this note.
On
December 19, 2017, the Company issued a promissory note (the “December 19, 2017 Note”) in the amount of $42,000, at
which time the entire balance of $42,000 was received to cover operational expenses. The December 19, 2017 Note bears interest
at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date, or December
19, 2020. The balance of the December 19, 2017 Note, as of December 31, 2018 is $44,169, which includes $2,169 of accrued interest.
The company is not in default on this note.
On
January 3, 2018, the Company issued a promissory note (the “January 3, 2018 Note”) in the amount of $49,000, at which
time the entire balance of $49,000 was received to cover operational expenses. The January 3, 2018 Note bears interest at a rate
of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date, or January 3, 2021. The
balance of the January 3, 2018 Note, as of December 31, 2018 is $51,430, which includes $2,430 of accrued interest. The company
is not in default on this note.
On
January 30, 2018, the Company issued a promissory note (the “January 30, 2018 Note”) in the amount of $72,000, at
which time the entire balance of $72,000 was received to cover operational expenses. The January 30, 2018 Note bears interest
at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date, or January
30, 2021. The balance of the January 30, 2018 Note, as of December 31, 2018 is $75,304, which includes $3,304 of accrued interest.
The company is not in default on this note.
On
February 1, 2018, the Company entered into an amended purchase agreement and promissory note with Mr. Parscale, which facilitated
the closing of the Parscale Media transaction and established a revised payment arrangement, under which the Company agreed to
pay Mr. Parscale $1,000,000 in twelve equal installments, which includes 4% interest. For the year ended December 31, 2018, the
Company made total payments of $350,600 on the promissory note, which includes $11,693 of interest expense. For the year ended
December 31, 2018, we included $12,859 in interest expense related to this liability. On November 20, 2018, the Company exchanged
the remaining balance of the Parscale Media Note for an equal amount owed by Mr. Parscale to the Company. As of November 20, 2018,
the balance on the Parscale Media Note was zero.
On
February 2, 2018, the Company issued a promissory note (the “February 2, 2018 Note”) in the amount of $85,000, at
which time the entire balance of $85,000 was received to cover operational expenses. The February 2, 2018 Note bears interest
at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date, or February
2, 2021. The balance of the February 2, 2018 Note, as of December 31, 2018 is $88,866, which includes $3,866 of accrued interest.
The company is not in default on this note.
On
June 29, 2018, the Company issued a promissory note (the “June 2018 Note”), in the amount of $750,000, at which time
the Company received $735,000. The remaining $15,000 was retained by the lender as an origination fee. The June 2018 Note bears
interest at a rate of 18% per year and is amortized over 12 months. During the year ended December 31, 2018, the Company made
payments totaling $429,277, and included $54,277 in interest expense related to this note. As of December 31, 2018, the outstanding
balance on the June 2018 Note was $375,000. The company is not in default on this note.
As
of December 31, 2018, and 2017, the notes payable due to related parties totaled $920,470 and $670,819, respectively.
At
December 31, 2018, December 31, 2017, and June 30, 2017, the Company’s authorized stock consists of 2,000,000,000 shares
of common stock, par value $0.001 per share. The Company is also authorized to issue 5,000,000 shares of preferred stock, par
value of $0.001 per share. The rights, preferences and privileges of the holders of the preferred stock will be determined by
the Board of Directors prior to issuance of such shares. The conversion of certain outstanding preferred stock could have a significant
impact on our common stockholders.
Series
A Preferred
The
Company has designated 10,000 shares of its preferred stock as Series A Preferred Stock. Each share of Series A Preferred Stock
is convertible into 10,000 shares of the Company’s common stock. The holders of outstanding shares of Series A Preferred
Stock shall be entitled to receive dividends, payable quarterly, out of any assets of the Corporation legally available therefor,
at the rate of $8 per share per annum, payable in preference and priority to any payment of any dividend on the common stock.
As of December 31, 2018, the Company has 10,000 shares of Series A Preferred Stock outstanding. During the year ended December
31, 2018, the six months ended December 31, 2017, and the year ended June 30, 2017, we paid dividends of $60,000, $40,000, and
$60,000, respectively, to the holders of Series A Preferred stock.
Series
B Preferred
The
Company has designated 25,000 shares of its preferred stock as Series B Preferred Stock. Each share of Series B Preferred Stock
shall have a stated value of $100. The Series B Preferred Stock is convertible into shares of fully paid and non-assessable shares
of the Company’s common stock by dividing the stated value by a conversion price of $0.004 per share. Series B Preferred
Stock shall not be entitled to vote, as a separate class or otherwise, on any matter presented to the stockholders of the Company
for their action or consideration at any meeting of stockholders of the Company. As of December 31, 2018, the Company has 18,025
shares of Series B Preferred Stock outstanding.
Series
C Preferred
The
Company has designated 25,000 shares of its preferred stock as Series C Preferred Stock. Each share of Series C Preferred Stock
shall have a stated value of $100. The Series C Preferred Stock is convertible into shares of fully paid and non-assessable shares
of the Company’s common stock by dividing the stated value by a conversion price of $0.01 per share. Series C Preferred
Stock shall not be entitled to vote, as a separate class or otherwise, on any matter presented to the stockholders of the Company
for their action or consideration at any meeting of stockholders of the Company. As of December 31, 2018, the Company has 14,425
shares of Series C Preferred Stock outstanding.
Series
D Preferred
The
Company has designated 90,000 shares of its preferred stock as Series D Preferred Stock. Each share of Series D Preferred Stock
shall have a stated value of $100. The Series D Preferred Stock is convertible into common stock at a ratio of 2,500 shares of
common stock per share of preferred stock, and pays a quarterly dividend, calculated as (1/90,000) x (5% of the Adjusted Gross
Revenue) of the Company’s subsidiary Parscale Digital. Adjusted Gross Revenue shall mean the top line gross revenue of Parscale
Digital, as calculated under GAAP (generally accepted accounting principles) less any reselling revenue attributed to third party
advertising products or service, such as, but not limited to, search engine keyword campaign fees, social media campaign fees,
radio or television advertising fees, and the like. Series D Preferred Stock shall not be entitled to vote, as a separate class
or otherwise, on any matter presented to the stockholders of the Company for their action or consideration at any meeting of stockholders
of the Company. As of December 31, 2018, the Company has 90,000 shares of Series D Preferred Stock outstanding. During the year
ended December 31, 2018, and the six months ended December 31, 2017, we paid dividends of $49,478, and $101,260, respectively,
to the holders of Series D Preferred stock.
Series E Preferred
The
Company has designated 10,000 shares of its preferred stock as Series E Preferred Stock. Each share of Series E Preferred Stock
shall have a stated value of $100. The Series E Preferred Stock is convertible into shares of fully paid and non-assessable shares
of the Company’s common stock by dividing the stated value by a conversion price of $0.05 per share. Series E Preferred
Stock shall not be entitled to vote, as a separate class or otherwise, on any matter presented to the stockholders of the Company
for their action or consideration at any meeting of stockholders of the Company. As of December 31, 2018, the Company has 10,000
shares of Series E Preferred Stock outstanding.
|
11.
|
STOCK
OPTIONS AND WARRANTS
|
Stock Options
On
July 10, 2003, the Company adopted the Warp 9, Inc. Stock Option Plan for directors, executive officers, and employees of and
key consultants to the Company. Pursuant to the now terminated plan, the Company could issue 5,000,000 shares of common stock.
The plan was administered by the Company’s Board of Directors, and options granted under the plan could be either incentive
options or nonqualified options. Each option was exercisable in full or in installment and at such time as designated by the Board.
Notwithstanding any other provision of the plan or of any option agreement, each option expired on the date specified in the option
agreement, which date was to be no later than the tenth anniversary of the date on which the option was granted (fifth anniversary
in the case of an incentive option granted to a greater-than-10% stockholder). The purchase price per share of the common stock
under each incentive option was to be no less than the fair market value of the common stock on the date the option was granted
(110% of the fair market value in the case of a greater-than-10% stockholder). The purchase price per share of the common stock
under each nonqualified option was to be specified by the Board at the time the option is granted, and could be less than, equal
to or greater than the fair market value of the shares of common stock on the date such nonqualified option was granted, but was
to be no less than the par value of shares of common stock. The plan provided specific language as to the termination of options
granted thereunder.
The
following options were issued outside of the Warp 9, Inc. Stock Option Plan:
On
August 1, 2017, we granted non-qualified stock options to purchase up to 10,000,000 shares of our common stock to a key employee,
at a price of $0.01 per share. The stock options vest equally over a period of 36 months and expire August 1, 2022. These options
allow the optionee to exercise on a cashless basis, resulting in no cash payment to the company upon exercise. If the optionee
exercises on a cashless basis, then the above water value (difference between the option price and the fair market price at the
time of exercise) is used to purchase shares of common stock. Under this method, the number of shares of common stock issued will
be less than the number of options used to obtain those shares of common stock. On September 30, 2018, the employee exercised,
on a cashless basis, 3,324,201 options, resulting in 1,233,509 shares of common stock.
On
September 18, 2017, we granted non-qualified stock options to purchase up to 1,800,000 shares of our common stock to three key
employees, at a price of $0.05 per share. The stock options vest equally over a period of 36 months and expire September 18, 2022.
These options allow the optionee to exercise on a cashless basis, resulting in no cash payment to the company upon exercise.
On
January 3, 2018, we granted non-qualified stock options to purchase up to 20,000,000 shares of our common stock to three key employees,
at a price of $0.04 per share. The stock options vest equally over a period of 36 months and expire January 3, 2023. These options
allow the optionee to exercise on a cashless basis, resulting in no cash payment to the company upon exercise.
The
Company used the historical industry index to calculate volatility, since the Company’s stock history did not represent
the expected future volatility of the Company’s common stock. The fair value of options granted during the year ended December
31, 2018 and 2017, were determined using the Black Scholes method with the following assumptions:
|
|
Year Ended
|
|
|
Six Months Ended
|
|
|
|
December
31,
2018
|
|
|
December
31,
2017
|
|
Risk free interest rate
|
|
|
2.57
|
%
|
|
|
5.00
|
%
|
Stock volatility factor
|
|
|
250
|
|
|
|
376
|
|
Weighted average expected option life
|
|
|
3.5
years
|
|
|
|
5
years
|
|
Expected dividend yield
|
|
|
none
|
|
|
|
none
|
|
A summary of the Company’s stock
option activity and related information follows:
|
|
Year
ended
December 31, 2018
|
|
|
|
|
|
|
Weighted
|
|
|
|
|
|
|
average
|
|
|
|
|
|
|
exercise
|
|
|
|
Options
|
|
|
price
|
|
Outstanding -beginning of year
|
|
|
134,800,000
|
|
|
$
|
0.013
|
|
Granted
|
|
|
20,000,000
|
|
|
$
|
0.04
|
|
Exercised
|
|
|
(3,324,201
|
)
|
|
$
|
0.01
|
|
Forfeited
|
|
|
—
|
|
|
$
|
—
|
|
Outstanding - end of year
|
|
|
151,475,799
|
|
|
$
|
0.017
|
|
Exercisable at the end of period/year
|
|
|
131,780,091
|
|
|
$
|
0.014
|
|
Weighted
average fair value of options granted during the year
|
|
|
|
|
|
$
|
800,000
|
|
|
|
Six
Months ended
December 31, 2017
|
|
|
Year
ended
June 30, 2017
|
|
|
|
|
|
|
Weighted
|
|
|
|
|
|
Weighted
|
|
|
|
|
|
|
average
|
|
|
|
|
|
average
|
|
|
|
|
|
|
exercise
|
|
|
|
|
|
exercise
|
|
|
|
Options
|
|
|
price
|
|
|
Options
|
|
|
price
|
|
Outstanding -beginning of year
|
|
|
123,000,000
|
|
|
$
|
0.013
|
|
|
|
123,000,000
|
|
|
$
|
0.013
|
|
Granted
|
|
|
11,800,000
|
|
|
$
|
0.016
|
|
|
|
—
|
|
|
$
|
—
|
|
Exercised
|
|
|
—
|
|
|
$
|
—
|
|
|
|
—
|
|
|
$
|
—
|
|
Forfeited
|
|
|
—
|
|
|
$
|
—
|
|
|
|
—
|
|
|
$
|
—
|
|
Outstanding - end of period/year
|
|
|
134,800,000
|
|
|
$
|
0.013
|
|
|
|
123,000,000
|
|
|
$
|
0.013
|
|
Exercisable at the end of period/year
|
|
|
114,138,995
|
|
|
$
|
0.013
|
|
|
|
94,095,890
|
|
|
$
|
0.012
|
|
Weighted average fair value of options granted during
the year
|
|
|
|
|
|
$
|
—
|
|
|
|
|
|
|
$
|
190,000
|
|
As
of December 31, 2018, and 2017, the intrinsic value of the stock options was approximately $212,950 and $3,632,450, respectively.
Stock option expense for the year ended December 31, 2018, the six months ended December 31, 2017 and the year ended June 30,
2017 were $479,182, $275,319, and $502,000, respectively.
The
Black Scholes option valuation model was developed for use in estimating the fair value of traded options, which do not have vesting
restrictions and are fully transferable. In addition, option valuation models require the input of highly subjective assumptions,
including the expected stock price volatility. Because the Company’s employee stock options have characteristics significantly
different from those of traded options, and because changes in the subjective input assumptions can materially affect the fair
value estimate, in management’s opinion, the existing models do not necessarily provide a reliable single measure of the
fair value of its employee stock options.
The weighted
average remaining contractual life of options outstanding, as of December 31, 2018 was as follows:
|
|
|
|
|
|
Weighted
|
|
|
|
|
|
|
|
Average
|
|
|
|
|
Number of
|
|
|
remaining
|
|
Exercise
|
|
|
options
|
|
|
contractual
|
|
Prices
|
|
|
outstanding
|
|
|
life
(years)
|
|
$
|
0.050
|
|
|
|
1,800,000
|
|
|
|
3.72
|
|
$
|
0.040
|
|
|
|
20,000,000
|
|
|
|
4.01
|
|
$
|
0.015
|
|
|
|
35,000,000
|
|
|
|
3.65
|
|
$
|
0.013
|
|
|
|
60,000,000
|
|
|
|
3.10
|
|
$
|
0.013
|
|
|
|
15,000,000
|
|
|
|
3.22
|
|
$
|
0.010
|
|
|
|
6,675,799
|
|
|
|
3.59
|
|
$
|
0.005
|
|
|
|
12,500,000
|
|
|
|
0.62
|
|
$
|
0.004
|
|
|
|
500,000
|
|
|
|
2.78
|
|
|
|
|
|
|
151,475,799
|
|
|
|
|
|
Warrants
During
the years ended December 31, 2018 and 2017, the Company issued no warrants for services.
Bountiful
Capital, LLC, loaned the Company $100,000 on January 12, 2016, $500,000 through multiple fundings on the April 2016 Note, $500,000
through multiple fundings on the October 2016 Note, $38,000 on May 16, 2017, $46,000 on May 30, 2017, $26,000 on June 14, 2017,
$23,500 on June 29, 2017, $105,000 on July 10, 2017, $50,500 on July 14, 2017, $53,500 on July 30, 2017, $25,000 on August 3,
2017, $34,000 on August 16, 2017, $92,000 on August 28, 2017, $63,600 on September 28, 2017, $103,500 on October 11, 2017, $106,000
on October 27, 2017, $62,000 on November 15, 2017, $106,000 on November 27, 2017, $30,000 on November 30, 2017, $42,000 on December
19, 2017, $49,000 on January 3, 2018, $72,000 on January 30, 2018 and $85,000 on February 2, 2018, as unsecured promissory notes
(the “Bountiful Notes”). The terms of the Bountiful Notes include interest of 5% and are due and payable upon demand,
but in no case later than 36 months after the effective date. On July 31, 2017, notes payable amounting to $1,442,500 and accrued
interest of $43,414 were converted into 14,425 shares of Series C preferred stock. At December 31, 2018 and 2017, principal on
the Bountiful Notes and accrued interest totaled $920,470 and $670,819, respectively. The Company’s chief financial officer,
Greg Boden, also serves as the president of Bountiful Capital, LLC.
Brad
Parscale has served on the board of directors of the Company since the acquisition of Parscale Creative on August 1, 2017. Mr.
Parscale is also the owner of Parscale Strategy, LLC (“Parscale Strategy”), the largest customer of Parscale Digital.
During the years ended December 31, 2018 and 2017, the Company earned $2,205,423 and $1,771,529, respectively, in revenue from
providing services to Parscale Strategy, and as of December 31, 2018 and 2017, Parscale Strategy had an outstanding accounts receivable
of $78,753 and $390,410, respectively.
On
August 1, 2017, Parscale Digital signed a lease with Giles-Parscale, Inc., a related party, to provide a workplace for the employees
of Parscale Digital. Giles-Parscale, Inc., is wholly owned by Jill Giles, an employee of the Company. Details on this lease are
included in Note 14.
On
August 1, 2017, Parscale Digital signed a lease with Parscale Strategy for computer equipment and office furniture. Parscale Strategy
is wholly owned by Brad Parscale, who serves on the CloudCommerce board of directors. Details of this lease are included in Note
14.
On
February 1, 2018, the Company entered into an amended purchase agreement and promissory note with Mr. Parscale, which facilitated
the closing of the Parscale Media transaction and established a revised payment arrangement, under which the Company agreed to
pay Mr. Parscale $1,000,000 in twelve equal installments, which includes 4% interest. For the year ended December 31, 2018, the
Company made total payments of $336,620 on the promissory note, which includes $11,693 of interest expense. On November 20, 2018,
the Company exchanged the outstanding balance on the Parscale Media Note, for an equal amount Mr. Parscale owed to the Company.
On November 20, 2018, the balance in the Parscale Media Note was zero.
On
April 28, 2018, Data Propria entered into an agreement to lease approximately 2,073 square feet of office space located at 311
Sixth Street, San Antonio, TX 78215, for a period of twelve months, commencing May 1, 2018, at a cost of $4,000 per month, plus
a pro rata share of building maintenance expenses. This lease was signed with a related party, Jill Giles, an employee of the
Company.
As
of December 31, 2018, we had convertible notes in the amount of $225,089 with a relative of a shareholder that owns in excess
of 5%. We believe that the terms of those convertible notes are consistent with arm’s length transactions.
For
the year ended December 31, 2018, the Company had five major customers who represented approximately 38% of total revenue. For
the six months ended December 31, 2017, the Company had four major customers who represented approximately 49% of total revenue.
For the year ended June 30, 2017, the Company had three major customers who represented 58% of total revenue. At December 31,
2018 and 2017, accounts receivable from two and four customers, represented approximately 41% and 56% of total accounts receivable,
respectively. The customers comprising the concentrations within accounts receivable are not the same customers that comprise
the concentrations with the revenues discussed above.
|
14.
|
COMMITMENTS
AND CONTINGENCIES
|
Operating
Leases
On
December 10, 2012, Indaba signed a lease, which commenced January 16, 2013 for approximately 3,300 square feet at 2854 Larimer
Street, Denver, CO 80205, for approximately $3,500 per month. The original lease term expired February 28, 2016, but was extended
until February 28, 2017, at a rate of $5,800 per month. This lease was further extended until February 28, 2018, at a rate of
$5,850 per month. We did not renew this lease and moved out of the space by February 28, 2018. On February 12, 2018, we executed
a lease agreement for office space at 1415 Park Avenue West, Denver, CO 80205, on a month-to-month basis, at a cost of $800 per
month. This lease was terminated in June 30, 2018.
As
a result of the WebTegrity acquisition, we assumed a lease for office space used by the WebTegrity employees, at 14603 Huebner
Road, Suite 3402, San Antonio, TX 78230. The lease was executed on March 20, 2017 for a period of 36 months, commencing March
20, 2017, at a rate of $2,750 per month from April 1, 2017 through March 31, 2018, $2,950 per month from April 1, 2018 through
March 31, 2019, and $3,150 per month from April 1, 2019 through March 31, 2020.
On
August 1, 2017, Parscale Digital signed a lease agreement with Giles-Parscale, Inc., a related party, which commenced on August
1, 2017, for approximately 8,290 square feet, at 321 Sixth Street, San Antonio, TX 78215, for $9,800 per month, plus a pro rata
share of the common building expenses. The lease expires on July 31, 2022.
On
April 15, 2016, the CloudCommerce signed a lease for approximately 1,800 square feet of office space at 1933 Cliff Dr., Suite
1, Santa Barbara, California 93109 for approximately $3,000 per month, on a month-to-month basis which lease commenced on March
1, 2016 and concluded February 15, 2018. On October 24, 2017, we executed a lease agreement for the same space, commencing March
1, 2018 for a period of 36 months, at a rate of $2,795 per month, plus a pro rata share of the common area maintenance. On September
7, 2018, we assigned this lease to another tenant and moved out of the space.
The
following is a schedule, by years, of future minimum lease payments required under the operating leases.
Years
Ending December 31,
|
|
|
Amount
|
|
|
2019
|
|
|
$
|
170,800
|
|
|
2020
|
|
|
|
127,050
|
|
|
2021
|
|
|
|
117,600
|
|
|
2022
|
|
|
|
68,600
|
|
|
2023
|
|
|
|
0
|
|
|
Total
|
|
|
$
|
484,050
|
|
Total
operating lease expense for the year ended December 31, 2018, the six months ended December 31, 2017 and the year ended June 30,
2017 were $214,021, $101,664, and $105,391, respectively. The Company is also required to pay its pro rata share of taxes, building
maintenance costs, and insurance in according to the lease agreement.
On
May 21, 2014, the Company entered into a settlement agreement with the landlord of our previous location at 6500 Hollister Ave.,
Goleta, CA, to make monthly payments on past due rent totaling $227,052. Under the terms of the agreement, the Company will make
monthly payments of $350 on a reduced balance of $40,250. Upon payment of $40,250, the Company will record a gain on extinguishment
of debt of $186,802. As of December 31, 2018, the Company recorded the outstanding balance under this settlement agreement as
a long-term accrued expense, with the current portion of the debt recorded in accrued expenses. As of December 31, 2018, and 2017,
the Company owed $21,000 and $25,200 on the outstanding reduced payment terms, respectively.
Capital Lease
On
August 1, 2017, Parscale Digital signed a lease agreement with Parscale Strategy, a related party, for the use of office equipment
and furniture. The lease provides for a term of thirty-six (36) months, at a monthly payment of $3,000, and an option to purchase
all items at the end of the lease for one dollar. We have evaluated this lease in accordance with ASC 840-30 and determined that
it meets the definition of a capital lease.
The
following is a schedule of the net book value of the capital lease.
Assets
|
|
December
31,
2018
|
|
|
December
31,
2017
|
|
Leased equipment under capital lease,
|
|
$
|
100,097
|
|
|
$
|
100,097
|
|
less accumulated amortization
|
|
|
(35,176
|
)
|
|
|
(13,023
|
)
|
Net
|
|
$
|
64,921
|
|
|
$
|
87,074
|
|
Liabilities
|
|
December
31,
2018
|
|
|
December
31,
2017
|
|
Obligations under capital lease (current)
|
|
$
|
34,039
|
|
|
$
|
32,382
|
|
Obligations under capital
lease (noncurrent)
|
|
|
20,654
|
|
|
|
54,692
|
|
Total
|
|
$
|
54,693
|
|
|
$
|
87,074
|
|
The
following is a schedule, by years, of future minimum lease payments required under the capital lease.
Years
ended December 31,
|
|
|
Lease
Payments
|
|
|
Imputed
Interest
|
|
|
Present
Value of Payments
|
|
|
2019
|
|
|
$
|
36,000
|
|
|
$
|
(1,961
|
)
|
|
$
|
34,039
|
|
|
2020
|
|
|
|
21,000
|
|
|
|
(346
|
)
|
|
|
20,654
|
|
|
Total
|
|
|
$
|
57,000
|
|
|
$
|
(2,307
|
)
|
|
$
|
54,693
|
|
The
Company is required to pay its pro rata share of taxes, building maintenance costs, and insurance in accordance with the operating
lease agreements of Parscale Digital, WebTegrity, Giles Design Bureau and Data Propria.
Legal Matters
The
Company may be involved in legal actions and claims arising in the ordinary course of business, from time to time, none of which
at the time are considered to be material to the Company’s business or financial condition.
|
15.
|
SUPPLEMENTAL
STATEMENT OF CASH FLOWS INFORMATION
|
During
the year ended December 31, 2018, there were the following non-cash financing activities:
|
-
|
On
February 1, 2018, the Company acquired Parscale Media for $1,000,000 payable by a note
over twelve months.
|
|
-
|
On April
17, 2018, a lender converted a portion of the March 2013 Note into common stock. The
conversion included $16,000 of principal, plus $8,106 of interest, which was converted
into 6,026,301 common shares.
|
|
-
|
On September
30, 2018, an employee exercised, on a cashless basis, 3,324,201 options, resulting in
1,233,509 shares of common stock.
|
During
the six months ended December 31, 2017, we had the following non-cash financing activities:
|
-
|
Entered
into a capital lease obligation for the use of office equipment. The value of the lease
is $100,097.
|
|
-
|
Decreased
Notes Payable by $1,485,914 and issued 14,425 shares of Series C Convertible Preferred
stock, as a result of the exchange of debt.
|
|
-
|
Issuance
of Series D Convertible Preferred stock valued at $7,610,000 for the purchase of Parscale
Creative, Inc.
|
|
-
|
Issuance
of Series E Convertible Preferred stock valued at $900,000 for the purchase of WebTegrity,
LLC.
|
During
the year ended June 30, 2017, we had no non-cash financing activities.
The
provision (benefit) for income taxes for the years ended December 31, 2018 and 2017 were as follows, assuming a 21% and 35% effective
tax rate, respectively:
|
|
For
the years ended
December 31,
|
|
|
|
2018
|
|
|
2017
|
|
|
|
|
|
|
(unaudited)
|
|
Current tax provision:
|
|
|
|
|
|
|
Federal
|
|
|
|
|
|
|
Taxable income
|
|
$
|
—
|
|
|
$
|
—
|
|
Total current tax provision
|
|
$
|
—
|
|
|
$
|
—
|
|
|
|
|
|
|
|
|
|
|
Deferred tax provision:
|
|
|
|
|
|
|
|
|
Federal
|
|
|
|
|
|
|
|
|
Loss carryforwards
|
|
$
|
2,781,142
|
|
|
$
|
4,550,200
|
|
Change in valuation allowance
|
|
|
(2,781,142
|
)
|
|
|
(4,550,200
|
)
|
Total deferred tax provision
|
|
$
|
—
|
|
|
$
|
—
|
|
As
of December 31, 2018, the Company had approximately $13,247,668 in tax loss carryforwards that can be utilized in future periods
to reduce taxable income through 2038. The deferred tax liability balances as of December 31, 2018 and 2017 were zero and $1,021,566,
respectively. During the year ended December 31, 2018, it was determined that, due to the Company never having paid federal income
taxes and having a large net operating loss (NOL), it is unlikely we will pay federal income taxes in the foreseeable future.
The
Company provided a valuation allowance equal to the deferred income tax assets for the period from June 30, 2011 to December 31,
2018 because it is not presently known whether future taxable income will be sufficient to utilize the tax loss carryforwards.
The
Company has no uncertain tax positions.
Management
has evaluated subsequent events according to ASC TOPIC 855 as of the date of the financial statements and has determined that
the following subsequent events are reportable.
On
January 16, 2019, the Company issued a convertible promissory note (the “January 16 Note”) in the amount of up to
$103,000, at which time an advance of $100,000 was received to cover operational expenses. The terms of the January 16 Note allow
the lender to convert all or part of the outstanding balance plus accrued interest, at any time after 180 days from the effective
date, at a conversion price of 61% multiplied by the average of the two lowest trading prices during the preceding 20 days. The
January 16 Note bears interest at a rate of 10% per year and matures on January 16, 2020.
On
January 30, 2019, the Company entered into a secured promissory note (the “January 2019 Note”) in the amount of $1,000,000.
This January 2019 Note extinguished the February 2018 Note and added $250,000 to the note balance. The January 2019 Note carries
interest of 18% and is amortized over 12 months, with the first payment of $94,059 being due March 1, 2019. Upon execution of
the January 2019 Note, the Company received $349,557, and will receive $250,000 upon the filing of this 10-K.
On
January 31, 2019, the Company issued a convertible promissory note (the “January 31 Note”) in the amount of up to
$53,500, at which time an advance of $51,000 was received to cover operational expenses. The terms of the January 31 Note allow
the lender to convert all or part of the outstanding balance plus accrued interest, at any time after 180 days from the effective
date, at a conversion price of 61% multiplied by the lowest trading prices during the preceding 15 days. The January 31 Note bears
interest at a rate of 15% per year and matures on January 31, 2020.
On
February 21, 2019, the Company issued a convertible promissory note (the “February 21 Note”) in the amount of up to
$53,000, at which time an advance of $50,000 was received to cover operational expenses. The terms of the February 21 Note allow
the lender to convert all or part of the outstanding balance plus accrued interest, at any time after 180 days from the effective
date, at a conversion price of 61% multiplied by the average of the two lowest trading prices during the preceding 20 days. The
January 16 Note bears interest at a rate of 10% per year and matures on February 21, 2020.
CLOUDCOMMERCE,
INC. AND SUBSIDIARIES
CONDENSED
CONSOLIDATED BALANCE SHEETS
|
|
September
30,
2019
|
|
|
December
31,
2018
|
|
|
|
(unaudited)
|
|
|
|
|
ASSETS
|
|
|
|
|
|
|
CURRENT ASSETS
|
|
|
|
|
|
|
Cash
|
|
$
|
84,698
|
|
|
$
|
116,312
|
|
Accounts receivable,
net
|
|
|
1,211,250
|
|
|
|
923,703
|
|
Accounts receivable,
net - related party
|
|
|
32,046
|
|
|
|
78,753
|
|
Costs in excess
of billings
|
|
|
26,499
|
|
|
|
99,017
|
|
Prepaid
and other current Assets
|
|
|
52,537
|
|
|
|
74,284
|
|
TOTAL CURRENT ASSETS
|
|
|
1,407,030
|
|
|
|
1,292,069
|
|
|
|
|
|
|
|
|
|
|
PROPERTY &
EQUIPMENT, net
|
|
|
108,538
|
|
|
|
138,739
|
|
RIGHT-OF-USE ASSETS
|
|
|
306,210
|
|
|
|
—
|
|
|
|
|
|
|
|
|
|
|
OTHER ASSETS
|
|
|
|
|
|
|
|
|
Lease deposit
|
|
|
9,800
|
|
|
|
13,800
|
|
Goodwill
and other intangible assets, net
|
|
|
7,663,772
|
|
|
|
8,396,151
|
|
TOTAL
OTHER ASSETS
|
|
|
7,673,572
|
|
|
|
8,409,951
|
|
|
|
|
|
|
|
|
|
|
TOTAL
ASSETS
|
|
$
|
9,495,350
|
|
|
$
|
9,840,759
|
|
|
|
|
|
|
|
|
|
|
LIABILITIES
AND SHAREHOLDERS’ EQUITY
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
CURRENT LIABILITIES
|
|
|
|
|
|
|
|
|
Accounts payable
|
|
$
|
1,471,826
|
|
|
$
|
1,619,115
|
|
Accounts payable,
related party
|
|
|
63,944
|
|
|
|
—
|
|
Accrued expenses
|
|
|
569,029
|
|
|
|
766,160
|
|
Operating lease
liability
|
|
|
307,476
|
|
|
|
—
|
|
Lines of credit
|
|
|
740,428
|
|
|
|
417,618
|
|
Deferred
revenue and customer deposit
|
|
|
1,320,397
|
|
|
|
1,081,570
|
|
Convertible
notes and interest payable, current, net
|
|
|
514,830
|
|
|
|
225,089
|
|
Derivative
Liability
|
|
|
213,611
|
|
|
|
—
|
|
Finance lease obligation,
current
|
|
|
29,324
|
|
|
|
34,038
|
|
Notes
payable
|
|
|
506,919
|
|
|
|
375,000
|
|
Notes
payable, related parties
|
|
|
1,006,886
|
|
|
|
920,470
|
|
TOTAL CURRENT
LIABILITIES
|
|
|
6,744,670
|
|
|
|
5,439,060
|
|
|
|
|
|
|
|
|
|
|
LONG TERM LIABILITIES
|
|
|
|
|
|
|
|
|
Finance lease obligation,
long term
|
|
|
—
|
|
|
|
20,654
|
|
Accrued
expenses, long term
|
|
|
200,453
|
|
|
|
203,603
|
|
TOTAL
LONG TERM LIABILITIES
|
|
|
200,453
|
|
|
|
224,257
|
|
|
|
|
|
|
|
|
|
|
TOTAL
LIABILITIES
|
|
|
6,945,123
|
|
|
|
5,663,317
|
|
COMMITMENTS AND
CONTINGENCIES (see Note 14)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
SHAREHOLDERS’
EQUITY
|
|
|
|
|
|
|
|
|
Preferred stock,
$0.001 par value; 5,000,000 Authorized shares:
|
|
|
|
|
|
|
|
|
Series A Preferred
stock; 10,000 authorized, 10,000 shares issued and outstanding;
|
|
|
10
|
|
|
|
10
|
|
Series B Preferred
stock; 25,000 authorized, 18,025 shares issued and outstanding;
|
|
|
18
|
|
|
|
18
|
|
Series C Preferred
Stock; 25,000 authorized, 14,425 shares issued and outstanding;
|
|
|
14
|
|
|
|
14
|
|
Series D Preferred
Stock; 90,000 authorized, 90,000 shares issued and outstanding;
|
|
|
90
|
|
|
|
90
|
|
Series E Preferred
stock; 10,000 authorized, 10,000 shares issued and outstanding;
|
|
|
10
|
|
|
|
10
|
|
Common stock, $0.001
par value; 2,000,000,000 authorized shares; 173,041,338 and 137,512,588 shares issued and outstanding, respectively
|
|
|
173,050
|
|
|
|
137,513
|
|
Additional paid
in capital
|
|
|
29,814,318
|
|
|
|
29,532,735
|
|
Accumulated
deficit
|
|
|
(27,437,283
|
)
|
|
|
(25,492,948
|
)
|
TOTAL
SHAREHOLDERS’ EQUITY
|
|
|
2,550,227
|
|
|
|
4,177,442
|
|
|
|
|
|
|
|
|
|
|
TOTAL
LIABILITIES AND SHAREHOLDERS’ EQUITY
|
|
$
|
9,495,350
|
|
|
$
|
9,840,759
|
|
The accompanying
notes are an integral part of these unaudited condensed consolidated financial statements.
CLOUDCOMMERCE,
INC. AND SUBSIDIARIES
CONDENSED
CONSOLIDATED STATEMENTS OF OPERATIONS
(UNAUDITED)
|
|
Three Months
Ended
|
|
|
Nine Months
Ended
|
|
|
|
September
30,
2019
|
|
|
September
30,
2018
|
|
|
September
30,
2019
|
|
|
September
30,
2018
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
REVENUE
|
|
$
|
2,041,977
|
|
|
$
|
2,879,414
|
|
|
$
|
6,649,901
|
|
|
$
|
6,188,320
|
|
REVENUE
- related party
|
|
|
26,463
|
|
|
|
397,438
|
|
|
$
|
226,028
|
|
|
|
2,562,290
|
|
TOTAL REVENUE
|
|
|
2,068,440
|
|
|
|
3,276,852
|
|
|
|
6,875,929
|
|
|
|
8,750,610
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
OPERATING EXPENSES
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Salaries and outside
services
|
|
|
1,041,800
|
|
|
|
1,679,547
|
|
|
|
3,125,853
|
|
|
|
4,602,802
|
|
Selling, general
and administrative expenses
|
|
|
1,281,574
|
|
|
|
1,359,153
|
|
|
|
4,108,595
|
|
|
|
4,385,178
|
|
Stock based compensation
|
|
|
83,178
|
|
|
|
110,027
|
|
|
|
246,822
|
|
|
|
396,004
|
|
Depreciation
and amortization
|
|
|
254,840
|
|
|
|
254,305
|
|
|
|
764,684
|
|
|
|
762,490
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
TOTAL
OPERATING EXPENSES
|
|
|
2,661,392
|
|
|
|
3,403,032
|
|
|
|
8,245,954
|
|
|
|
10,146,474
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
LOSS
FROM OPERATIONS BEFORE OTHER INCOME AND TAXES
|
|
|
(592,952
|
)
|
|
|
(126,180
|
)
|
|
|
(1,370,025
|
)
|
|
|
(1,395,864
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
OTHER INCOME (EXPENSE)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Other income/(expense)
|
|
|
—
|
|
|
|
330
|
|
|
|
—
|
|
|
|
330
|
|
Loss on sale of
fixed assets
|
|
|
—
|
|
|
|
(2,084
|
)
|
|
|
—
|
|
|
|
(24,442
|
)
|
Gain (loss) on
extinguishment of debt
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
Gain
(loss) on changes in derivative liability
|
|
|
121,390
|
|
|
|
|
|
|
|
121,390
|
|
|
|
|
|
Interest
expense
|
|
|
(403,140
|
)
|
|
|
(82,754
|
)
|
|
|
(695,700
|
)
|
|
|
(185,191
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
TOTAL
OTHER INCOME (EXPENSE)
|
|
|
(281,750
|
)
|
|
|
(84,508
|
)
|
|
|
(574,310
|
)
|
|
|
(209,303
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
LOSS FROM OPERATIONS
BEFORE PROVISION FOR TAXES
|
|
|
(874,702
|
)
|
|
|
(210,688
|
)
|
|
|
(1,944,335
|
)
|
|
|
(1,605,167
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
PROVISION
(BENEFIT) FOR INCOME TAXES
|
|
|
—
|
|
|
|
(105,795
|
)
|
|
|
—
|
|
|
|
(341,581
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
NET LOSS
|
|
|
(874,702
|
)
|
|
|
(104,893
|
)
|
|
|
(1,944,335
|
)
|
|
|
(1,263,586
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
PREFERRED
DIVIDENDS
|
|
|
37,437
|
|
|
|
51,049
|
|
|
|
132,911
|
|
|
|
180,842
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
NET
LOSS ATTRIBUTABLE TO COMMON SHAREHOLDERS
|
|
$
|
(912,139
|
)
|
|
$
|
(155,942
|
)
|
|
$
|
(2,077,246
|
)
|
|
$
|
(1,444,428
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
NET LOSS PER SHARE
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
BASIC
|
|
$
|
(0.01
|
)
|
|
$
|
(0.00
|
)
|
|
$
|
(0.01
|
)
|
|
$
|
(0.01
|
)
|
DILUTED
|
|
$
|
(0.01
|
)
|
|
$
|
(0.00
|
)
|
|
$
|
(0.01
|
)
|
|
$
|
(0.01
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
WEIGHTED-AVERAGE
COMMON SHARES OUTSTANDING
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
BASIC
|
|
|
147,419,740
|
|
|
|
136,292,785
|
|
|
|
140,851,262
|
|
|
|
133,917,766
|
|
DILUTED
|
|
|
147,419,740
|
|
|
|
136,292,785
|
|
|
|
140,851,262
|
|
|
|
133,917,766
|
|
The accompanying
notes are an integral part of these unaudited condensed consolidated financial statements.
CLOUDCOMMERCE,
INC. AND SUBSIDIARIES
CONDENSED
CONSOLIDATED STATEMENT OF SHAREHOLDERS’ EQUITY
|
|
Nine Month
Period Ended September 30, 2018
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Additional
|
|
|
|
|
|
|
|
|
|
Preferred
Stock
|
|
|
Common Stock
|
|
|
Paid-in
|
|
|
Accumulated
|
|
|
|
|
|
|
Shares
|
|
|
Amount
|
|
|
Shares
|
|
|
Amount
|
|
|
Capital
|
|
|
Deficit
|
|
|
Total
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance, December 31,
2017
|
|
|
142,450
|
|
|
$
|
142
|
|
|
|
130,252,778
|
|
|
$
|
130,252
|
|
|
$
|
29,094,147
|
|
|
$
|
(22,622,935
|
)
|
|
$
|
6,601,606
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Dividend on Series
A Preferred stock ($2.00 per share)
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
(20,000
|
)
|
|
|
—
|
|
|
|
(20,000
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Dividend on Series
D Preferred stock ($0.38 per share)
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
(34,477
|
)
|
|
|
—
|
|
|
|
(34,477
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Stock based compensation
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
160,072
|
|
|
|
—
|
|
|
|
160,072
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net
loss
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
(791,369
|
)
|
|
|
(791,369
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance, March 31, 2018 (unaudited)
|
|
|
142,450
|
|
|
$
|
142
|
|
|
|
130,252,778
|
|
|
$
|
130,252
|
|
|
$
|
29,199,742
|
|
|
$
|
(23,414,304
|
)
|
|
$
|
5,915,832
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Conversion of
convertible note
|
|
|
—
|
|
|
|
—
|
|
|
|
6,026,301
|
|
|
|
6,027
|
|
|
|
18,079
|
|
|
|
—
|
|
|
|
24,106
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Dividend on Series
A Preferred stock ($2.00 per share)
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
(20,000
|
)
|
|
|
—
|
|
|
|
(20,000
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Dividend on Series
D Preferred stock ($0.61 per share)
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
(55,316
|
)
|
|
|
—
|
|
|
|
(55,316
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Stock based compensation
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
125,904
|
|
|
|
—
|
|
|
|
125,904
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net
loss
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
(360,974
|
)
|
|
|
(360,974
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance, June 30, 2018 (unaudited)
|
|
|
142,450
|
|
|
$
|
142
|
|
|
|
136,279,079
|
|
|
$
|
136,279
|
|
|
$
|
29,268,409
|
|
|
$
|
(23,775,278
|
)
|
|
$
|
5,629,552
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Conversion of
convertible note
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Dividend on Series
A Preferred stock ($2.00 per share)
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
(20,000
|
)
|
|
|
—
|
|
|
|
(20,000
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Dividend on Series
D Preferred stock ($0.34 per share)
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
(31,049
|
)
|
|
|
—
|
|
|
|
(31,049
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Stock based compensation
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
110,028
|
|
|
|
—
|
|
|
|
110,028
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Stock Option Exercise
|
|
|
—
|
|
|
|
—
|
|
|
|
1,233,509
|
|
|
|
1,234
|
|
|
|
(1,234
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net
loss
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
(111,243
|
)
|
|
|
(111,243
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance, September 30,
2018 (unaudited)
|
|
|
142,450
|
|
|
$
|
142
|
|
|
|
137,512,588
|
|
|
$
|
137,513
|
|
|
$
|
29,326,154
|
|
|
$
|
(23,886,521
|
)
|
|
$
|
5,577,288
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Nine Month
Period Ended September 30, 2019
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance, December 31, 2018
|
|
|
142,450
|
|
|
$
|
142
|
|
|
|
137,512,588
|
|
|
$
|
137,513
|
|
|
$
|
29,532,735
|
|
|
$
|
(25,492,948
|
)
|
|
$
|
4,177,442
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Series A preferred
stock dividend declared ($2.00 per share)
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
(20,000
|
)
|
|
|
—
|
|
|
|
(20,000
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Series D preferred
stock dividend declared ($0.46 per share)
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
(41,690
|
)
|
|
|
—
|
|
|
|
(41,690
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Stock based compensation
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
81,370
|
|
|
|
—
|
|
|
|
81,370
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net
loss
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
(343,919
|
)
|
|
|
(343,919
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance, March 31, 2019 (unaudited)
|
|
|
142,450
|
|
|
$
|
142
|
|
|
|
137,512,588
|
|
|
$
|
137,513
|
|
|
$
|
29,552,415
|
|
|
$
|
(25,836,867
|
)
|
|
$
|
3,853,203
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Series A preferred
stock dividend declared ($2.00 per share)
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
(20,000
|
)
|
|
|
—
|
|
|
|
(20,000
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Series D preferred
stock dividend declared ($0.15 per share)
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
(13,784
|
)
|
|
|
—
|
|
|
|
(13,784
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Stock based compensation
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
82,274
|
|
|
|
—
|
|
|
|
82,274
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net
loss
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
(725,714
|
)
|
|
|
(725,714
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance, June 30, 2019 (unaudited)
|
|
|
142,450
|
|
|
$
|
142
|
|
|
|
137,512,588
|
|
|
$
|
137,513
|
|
|
$
|
29,600,905
|
|
|
$
|
(26,562,581
|
)
|
|
$
|
3,175,979
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Conversion of
convertible note
|
|
|
|
|
|
|
|
|
|
|
35,537,150
|
|
|
|
35,537
|
|
|
|
65,379
|
|
|
|
|
|
|
|
100,916
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Series A preferred
stock dividend declared ($2.00 per share)
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
(20,000
|
)
|
|
|
—
|
|
|
|
(20,000
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Series D preferred
stock dividend declared ($0.19 per share)
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
(17,437
|
)
|
|
|
—
|
|
|
|
(17,437
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Stock based compensation
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
83,178
|
|
|
|
—
|
|
|
|
83,178
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Discount on note
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
102,293
|
|
|
|
|
|
|
|
102,293
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net loss
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
—
|
|
|
|
(874,702
|
)
|
|
|
(874,702
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance, September
30, 2019 (unaudited)
|
|
|
142,450
|
|
|
$
|
142
|
|
|
|
173,049,738
|
|
|
$
|
173,050
|
|
|
$
|
29,814,318
|
|
|
$
|
(27,437,283
|
)
|
|
$
|
2,550,227
|
|
The accompanying
notes are an integral part of these unaudited condensed consolidated financial statements.
CLOUDCOMMERCE,
INC. AND SUBSIDIARIES
CONDENSED
CONSOLIDATED STATEMENTS OF CASH FLOWS
(UNAUDITED)
|
|
Nine
Months Ended
|
|
|
|
September
30,
2019
|
|
|
September
30,
2018
|
|
CASH FLOWS FROM
OPERATING ACTIVITIES:
|
|
|
|
|
|
|
Net
loss
|
|
$
|
(1,944,335
|
)
|
|
$
|
(1,263,586
|
)
|
Adjustment to
reconcile net loss to net cash (used in) operating activities
|
|
|
|
|
|
|
|
|
Bad debt expense
|
|
|
4,668
|
|
|
|
213,960
|
|
Depreciation and
amortization
|
|
|
764,684
|
|
|
|
762,490
|
|
Loss on sale of
fixed assets
|
|
|
—
|
|
|
|
24,442
|
|
Gain on extinguishment
of debt
|
|
|
|
|
|
|
—
|
|
Non-cash compensation
expense
|
|
|
246,822
|
|
|
|
396,004
|
|
Amortization of
Beneficial Conversion Feature
|
|
|
79,366
|
|
|
|
—
|
|
(Gain)/loss on
derivative liability valuation
|
|
|
(121,390
|
)
|
|
|
|
|
Derivative expense
|
|
|
265,404
|
|
|
|
—
|
|
Change in assets
and liabilities:
|
|
|
|
|
|
|
|
|
(Increase) Decrease
in:
|
|
|
|
|
|
|
|
|
Accounts receivable
|
|
|
(245,508
|
)
|
|
|
(1,056,788
|
)
|
Prepaid expenses
and other assets
|
|
|
21,747
|
|
|
|
(1,220
|
)
|
Costs in excess
of billings
|
|
|
72,518
|
|
|
|
(211,383
|
)
|
Lease deposit
|
|
|
4,000
|
|
|
|
(4,500
|
)
|
Accounts payable
|
|
|
(83,345
|
)
|
|
|
584,230
|
|
Accrued expenses
|
|
|
(129,996
|
)
|
|
|
(68,896
|
)
|
Change in lease
obligation
|
|
|
(19,368
|
)
|
|
|
(24,135
|
)
|
Customer Deposits
|
|
|
566,539
|
|
|
|
176,974
|
|
Deferred income
|
|
|
(327,712
|
)
|
|
|
163,139
|
|
Deferred
taxes
|
|
|
—
|
|
|
|
(341,580
|
)
|
|
|
|
|
|
|
|
|
|
NET
CASH USED IN OPERATING ACTIVITIES
|
|
|
(845,906
|
)
|
|
|
(650,849
|
)
|
|
|
|
|
|
|
|
|
|
CASH FLOWS FROM
INVESTING ACTIVITIES:
|
|
|
|
|
|
|
|
|
Cash paid for
purchase of fixed assets
|
|
|
(2,104
|
)
|
|
|
(53,356
|
)
|
Proceeds
from the sale of fixed assets
|
|
|
—
|
|
|
|
39,503
|
|
|
|
|
|
|
|
|
|
|
NET
CASH USED IN INVESTING ACTIVITIES
|
|
|
(2,104
|
)
|
|
|
(13,853
|
)
|
|
|
|
|
|
|
|
|
|
CASH FLOWS FROM
FINANCING ACTIVITIES:
|
|
|
|
|
|
|
|
|
Payments
on capital lease obligation
|
|
|
(6,000
|
)
|
|
|
(27,000
|
)
|
Payment of dividend
|
|
|
(24,142
|
)
|
|
|
(157,610
|
)
|
Conversion of
Debt for Equity
|
|
|
—
|
|
|
|
|
|
Proceeds on
line of credit, net
|
|
|
211,119
|
|
|
|
102,770
|
|
Proceeds from
issuance of notes, related party
|
|
|
53,500
|
|
|
|
—
|
|
Proceeds from
issuance of notes payable
|
|
|
450,000
|
|
|
|
1,141,000
|
|
Principal payments
on term loan
|
|
|
(493,081
|
)
|
|
|
(340,600
|
)
|
Proceeds
from issuance of term loan
|
|
|
625,000
|
|
|
|
—
|
|
|
|
|
|
|
|
|
|
|
NET
CASH PROVIDED BY FINANCING ACTIVITIES
|
|
|
816,396
|
|
|
|
718,560
|
|
|
|
|
|
|
|
|
|
|
NET INCREASE /
(DECREASE) IN CASH
|
|
|
(31,614
|
)
|
|
|
53,858
|
|
|
|
|
|
|
|
|
|
|
CASH,
BEGINNING OF PERIOD
|
|
|
116,312
|
|
|
|
272,321
|
|
|
|
|
|
|
|
|
|
|
CASH,
END OF PERIOD
|
|
$
|
84,698
|
|
|
$
|
326,179
|
|
|
|
|
|
|
|
|
|
|
SUPPLEMENTAL DISCLOSURES
OF CASH FLOW INFORMATION
|
|
|
|
|
|
|
|
|
Interest
paid
|
|
$
|
123,223
|
|
|
$
|
121,545
|
|
Taxes
paid
|
|
$
|
—
|
|
|
$
|
17,545
|
|
|
|
|
|
|
|
|
|
|
Non-cash financing
activities:
|
|
|
|
|
|
|
|
|
Cashless
exercise of stock options
|
|
$
|
—
|
|
|
$
|
—
|
|
Acquisition
of Parscale Media for notes payable
|
|
$
|
—
|
|
|
$
|
1,000,000
|
|
Right
of use assets
|
|
$
|
306,210
|
|
|
$
|
—
|
|
Derivative
discount
|
|
$
|
371,831
|
|
|
$
|
—
|
|
Conversion
of notes payable to common stock
|
|
$
|
105,059
|
|
|
$
|
24,106
|
|
The accompanying
notes are an integral part of these unaudited condensed consolidated financial statements.
CLOUDCOMMERCE,
INC. AND SUBSIDIARIES
NOTES
TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS - UNAUDITED
SEPTEMBER
30, 2019
1. BASIS
OF PRESENTATION
The
accompanying unaudited Condensed Consolidated Financial Statements of CloudCommerce, Inc. (“CloudCommerce,” “we,”
“us,” or the “Company”) and its wholly-owned subsidiaries,
have been prepared in accordance with the instructions to interim financial reporting
as prescribed by the Securities and Exchange Commission (the “SEC”). The
results for the interim periods are not necessarily indicative of results for the entire year. These interim financial
statements do not include all disclosures required by generally accepted accounting principles (“GAAP”) and should
be read in conjunction with our consolidated financial statements and footnotes in the Company’s annual report on Form 10-K
filed with the SEC on April 1, 2019. In the opinion of management, the unaudited Condensed
Consolidated Financial Statements contained in this report include all known accruals and adjustments necessary for a fair presentation
of the financial position, results of operations, and cash flows for the periods reported herein. Any such adjustments are
of a normal recurring nature.
There
were various updates recently issued, most of which represented technical corrections to the accounting literature or application
to specific industries and are not expected to have a material impact on the Company’s condensed consolidated financial
position, results of operations or cash flows.
Going
Concern
The
accompanying Condensed Consolidated Financial Statements have been prepared on a going concern basis of accounting, which contemplates
continuity of operations, realization of assets and liabilities and commitments in the normal course of business. The
accompanying Condensed Consolidated Financial Statements do not reflect any adjustments that might result if the Company is unable
to continue as a going concern. The Company does not generate significant revenue, and has negative cash flows from
operations, which raise substantial doubt about the Company’s ability to continue as a going concern. The ability
of the Company to continue as a going concern and appropriateness of using the going concern basis is dependent upon, among other
things, an additional cash infusion. Historically, the Company has obtained funds from its shareholders since its inception through
sales of our securities. It is management’s plan to generate additional working capital from increasing sales from its data
sciences, creative, website development and digital advertising service offerings, and then continue to pursue its business plan
and purposes.
2. SUMMARY
OF SIGNIFICANT ACCOUNTING POLICIES
This
summary of significant accounting policies of CloudCommerce is presented to assist in understanding the Company’s Condensed
Consolidated Financial Statements.
The Condensed Consolidated Financial Statements and notes are
representations of the Company’s management, which is responsible for their integrity and objectivity. These accounting
policies conform to accounting principles generally accepted in the United States of America and have been consistently applied
in the preparation of the Condensed Consolidated Financial Statements.
The
Condensed Consolidated Financial Statements include the Company and its wholly owned subsidiaries, CLWD Operations, Inc., a Delaware
corporation (“CLWD Operations”, formerly Indaba Group, Inc.), Parscale Digital, Inc., a Nevada corporation (“Parscale
Digital”), WebTegrity, Inc., a Nevada corporation (“WebTegrity”), Data Propria, Inc., a Nevada corporation (“Data
Propria”), Parscale Media, LLC, a Texas limited liability company (“Parscale Media”), and Giles Design Bureau,
Inc., a Nevada corporation (“Giles Design Bureau”). All significant inter-company transactions are eliminated in consolidation.
Accounts
Receivable
The
Company extends credit to its customers, who are located nationwide. Accounts receivable are customer obligations due under normal
trade terms. The Company performs continuing credit evaluations of its customers’ financial condition. Management reviews
accounts receivable on a regular basis, based on contracted terms and how recently payments have been received to determine if
any such amounts will potentially be uncollected. The Company includes any balances that are determined to be uncollectible in
its allowance for doubtful accounts. After all attempts to collect a receivable have failed, the receivable is written off. The
balance of the allowance account at September 30, 2019 and December 31, 2018 are $6,668 and $45,613 respectively.
On
November 30, 2016, CLWD Operations entered into a 12-month agreement wherein amounts due from our customers were pledged to a
third party, in exchange for a borrowing facility in amounts up to a total of $400,000. The agreement was amended on March 23,
2017, which increased the allowable borrowing amount by $100,000, to a maximum of $500,000. On November 30, 2017, the agreement
auto renewed for another twelve months. The proceeds from the facility are determined by the amounts we invoice our customers.
We record the amounts due from customers in accounts receivable and the amount due to the third party as a liability, presented
under “Lines of credit” on the Balance Sheet. During the term of this facility, the third-party lender has a first
priority security interest in CLWD Operations’ assets, and therefore, we will require such third-party lender’s written
consent to obligate CLWD Operations’ further or pledge its assets against additional borrowing facilities. Because of this
position, it may be difficult for CLWD Operations to secure additional secured borrowing facilities. The cost of this secured
borrowing facility is 0.05% of the daily balance. As of September 30, 2019, the balance due from this arrangement was $10,950.
On
October 19, 2017, Parscale Digital entered into a 12-month agreement wherein amounts due from our customers were pledged to a
third party, in exchange for a borrowing facility in amounts up to a total of $500,000. The proceeds from the facility are determined
by the amounts we invoice our customers. The Company evaluated this facility in accordance with ASC 860, classifying it as a secured
borrowing arrangement. We record the amounts due from customers in accounts receivable and the amount due to the third party as
a liability, presented as a “Lines of credit” on the Balance Sheet. During the term of this facility, the third-party
lender has a first priority security interest in the Parscale Digital, and will, therefore, we will require such third-party lender’s
written consent to obligate Parscale Digital further or pledge its assets against additional borrowing facilities. Because of
this position, it may be difficult for the Company to secure additional secured borrowing facilities. The cost of this secured
borrowing facility is 0.05% of the daily balance. On April 12, 2018, the Company amended the secured borrowing arrangement, which
increased the maximum allowable balance by $250,000, to a total of $750,000.
As of September 30, 2019, the balance due from this arrangement
was $374,282.
On
August 2, 2018, Giles Design Bureau, WebTegrity, and Data Propria entered into 12-month agreements wherein amounts due from our
customers were pledged to a third-party, in exchange for borrowing facilities in amounts up to a total of $150,000, $150,000 and
$600,000, respectively. The proceeds from the facility are determined by the amounts we invoice our customers. We evaluated these
facilities in accordance with ASC 860, classifying as secured borrowing arrangements. We record the amounts due from customers
in accounts receivable and the amount due to the third party as a liability, presented under “Lines of credit” on
the Balance Sheet. During the term of these facilities, the third-party lender has a first priority security interest in the respective
entities, and will, therefore, we will require such third-party lender’s written consent to obligate the entities further
or pledge our assets against additional borrowing facilities. Because of this position, it may be difficult for the entities to
secure additional secured borrowing facilities. The cost of this secured borrowing facilities is 0.056%, 0.056% and 0.049%, respectively,
of the daily balance. As of September 30, 2019,
the combined balance due from these arrangement was $355,196
Use
of Estimates
The
preparation of financial statements in conformity with GAAP requires the use of estimates and assumptions by management in determining
the reported amounts of assets and liabilities, disclosures of contingent liabilities at the date of the financial statements
and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.
Estimates are primarily used in our revenue recognition, the allowance for doubtful
account receivable, fair value assumptions in accounting for business combinations and analyzing goodwill, intangible assets and
long-lived asset impairments and adjustments, the deferred tax valuation allowance, and the fair value of stock options and warrants.
Cash
and Cash Equivalents
The
Company considers all highly liquid investments with an original maturity of three months or less to be cash equivalents. As of
September 30, 2019, the Company held cash and cash equivalents in the amount of $84,698, which was held in the Company’s
operating bank accounts. Of this amount, none was held in any one account, in amounts exceeding the FDIC insured limit of $250,000.
Property and Equipment
Property
and equipment are stated at cost, and are depreciated or amortized using the straight-line method over the following estimated
useful lives:
Furniture, fixtures & equipment
|
|
7 Years
|
Computer equipment
|
|
5 Years
|
Commerce server
|
|
5 Years
|
Computer software
|
|
3 - 5 Years
|
Leasehold improvements
|
|
Length of the lease
|
Depreciation
expenses were $32,305 and $31,009 for the nine months ended September 30, 2019 and 2018, respectively.
Revenue
Recognition
The
Company recognizes income when the service is provided or when product is delivered. We present revenue, net of customer incentives.
Most of our income is generated from professional services and site development fees. We provide online marketing services that
we purchase from third parties. The gross revenue presented in our statement of operations includes digital advertising revenue.
We also offer professional services such as development services. The fees for development services with multiple deliverables
constitute a separate unit of accounting in accordance with ASC 606, which are recognized as the work is performed. Upfront fees
for development services or other customer services are deferred until certain implementation or contractual milestones have been
achieved. If we have performed work for our clients, but have not invoiced clients for that work, then we record the value of
the work on the balance sheet as costs in excess of billings. The terms of services contracts generally are for periods of less
than one year. The deferred revenue and customer deposits as of September 30, 2019, and December 31, 2018 were $1,320,397 and
$1,081,570, respectively. See footnote 3 for a disclosure of our use of estimates and judgement, as it relates to revenue recognition.
We
always strive to satisfy our customers by providing superior quality and service. Since we typically bill based on a Time and
Materials basis, there are no returns for work delivered. When discrepancies or disagreements arise, we do our best to reconcile
those by assessing the situation on a case-by-case basis and determining if any discounts can be given. Historically, no significant
discounts have been granted.
Included
in revenue are costs that are reimbursed by our clients, including third party services, such as photographers and stylists, furniture,
supplies, and the largest component, digital advertising. We have determined, based on our review of ASC 606-10-55-39, that the
amounts classified as reimbursable costs should be recorded as gross revenue, due to the following factors:
|
●
|
The Company is primarily in control of the inputs of the
project and responsible for the completion of the client contract;
|
|
●
|
We have discretion in establishing price; and
|
|
●
|
We have discretion in supplier selection.
|
Research and Development
Research
and development costs are expensed as incurred. Total research and development costs were zero for the nine months ended September
30, 2019 and 2018.
Advertising
Costs
The
Company expenses the cost of advertising and promotional materials when incurred. Total advertising costs were $4,797 and $32,800
for the nine months ended September 30, 2019 and 2018, respectively.
Fair
value of financial instruments
The
Company’s financial instruments, including cash and cash equivalents, accounts receivable, accounts payable, and accrued
liabilities are carried at cost, which approximates their fair value, due to the relatively short maturity of these instruments.
As of September 30, 2019 and December 31, 2018, the Company’s notes payable have stated borrowing rates that are consistent
with those currently available to the Company and, accordingly, the Company believes the carrying value of these debt instruments
approximates their fair value.
Fair
value is defined as the price to sell an asset or transfer a liability, between market participants at the measurement date. Fair
value measurements assume that the asset or liability is (1) exchanged in an orderly manner, (2) the exchange is in
the principal market for that asset or liability, and (3) the market participants are independent, knowledgeable, able and
willing to transact an exchange. Fair value accounting and reporting establishes a framework for measuring fair value by creating
a hierarchy for observable independent market inputs and unobservable market assumptions and expands disclosures about fair value
measurements. Considerable judgment is required to interpret the market data used to develop fair value estimates. As such, the
estimates presented herein are not necessarily indicative of the amounts that could be realized in a current exchange. The use
of different market assumptions and/or estimation methods could have a material effect on the estimated fair value.
ASC
Topic 820 established a three-tier fair value hierarchy which prioritizes the inputs used in measuring fair value. The hierarchy
gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1measurements)
and the lowest priority to unobservable inputs (level 3 measurements). These tiers include:
|
●
|
Level
1, defined as observable inputs such as quoted prices for identical instruments in active
markets;
|
|
|
|
|
●
|
Level
2, defined as inputs other than quoted prices in active markets that are either directly
or indirectly observable such as quoted prices for similar instruments in active markets
or quoted prices for identical or similar instruments in markets that are not active;
and
|
|
|
|
|
●
|
Level
3, defined as unobservable inputs in which little or no market data exists, therefore
requiring an entity to develop its own assumptions, such as valuations derived from valuation
techniques in which one or more significant inputs or significant value drivers are unobservable.
|
As
of September 30, 2019, and December 31, 2018, the Company had
no assets that are required to be valued on a recurring basis. As of September
30, 2019, and December 31, 2018, the Company had liabilities that are required to be values on a recurring basis, which
are disclosed in footnote 10 “Derivative Liabilities”.
Impairment
of Long-Lived Assets
The
Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount
of the assets may not be fully recoverable. To determine recoverability of a long-lived asset, management evaluates whether the
estimated future undiscounted net cash flows from the asset are less than its carrying amount. If impairment is indicated, the
long-lived asset would be written down to fair value. Fair value is determined by an evaluation of available price information
at which assets could be bought or sold, including quoted market prices, if available, or the present value of the estimated future
cash flows based on reasonable and supportable assumptions.
Indefinite
Lived Intangibles and Goodwill Assets
The
Company accounts for business combinations under the acquisition method of accounting in accordance with ASC 805, “Business
Combinations,” where the total purchase price is allocated to the tangible and identified intangible assets acquired and
liabilities assumed based on their estimated fair values. Significant estimates in valuing certain intangible assets include,
but are not limited to, future expected cash flows from acquired customer lists, acquired technology, and trade names from a market
participant perspective, useful lives and discount rates. Management’s estimates of fair value are based upon assumptions
believed to be reasonable, but which are inherently uncertain and unpredictable and, as a result, actual results may differ from
estimates. The purchase price is allocated using the information currently available, and may be adjusted, up to one year from
acquisition date, after obtaining more information regarding, among other things, asset valuations, liabilities assumed and revisions
to preliminary estimates. The purchase price in excess of the fair value of the tangible and identified intangible assets acquired
less liabilities assumed is recognized as goodwill.
The
Company tests for indefinite lived intangibles and goodwill impairment in the fourth quarter of each year and whenever events
or circumstances indicate that the carrying amount of the asset exceeds its fair value and may not be recoverable. In accordance
with its policies, the Company performed a qualitative assessment of indefinite lived intangibles and goodwill at December 31,
2018 and determined the fair value of each intangible asset and goodwill exceeded the respective carrying values. Therefore, no
impairment of indefinite lived intangibles and goodwill was recognized.
The
impairment test conducted by the Company includes a three-step approach to determine whether it is more likely than not that impairment
exists. If it is determined, after step one, that it is not more likely than not, that impairment exists, then no further analysis
is conducted. The three steps are as follows:
|
1.
|
Based on the totality of qualitative factors, determine whether
the carrying amount of the intangible asset may not be recoverable. Qualitative factors and key assumptions reviewed include
the following:
|
|
●
|
Increases in costs, such as labor, materials or other costs
that could negatively affect future cash flows. The Company assumed that costs associated with labor, materials, and other
costs should be consistent with fair market levels. If the costs were materially higher than fair market levels, then such
costs may adversely affect the future cash flows of the Company or reporting units.
|
|
●
|
Financial performance, such as negative or declining cash
flows, or reductions in revenue may adversely affect recoverability of the recorded value of the intangible assets. During
our analysis, the Company assumes that revenues should remain relatively consistent or show gradual growth month-to-month
and quarter-to-quarter. If we report revenue declines, instead of increases or flat levels, then such condition may adversely
affect the future cash flows of the Company or reporting units.
|
|
●
|
Legal, regulatory, contractual, political, business or other
factors that could affect future cash flows. During our analysis, the Company assumes that the legal, regulatory, political
or business conditions should remain consistent, without placing material pressure on the Company or any of its reporting
units. If such conditions were to become materially different than what has been experienced historically, then such conditions
may adversely affect the future cash flows of the Company or reporting units.
|
|
●
|
Entity-specific events such as losses of management, key
personnel, or customers, may adversely affect future cash flows. During our analysis, the Company assumes that members of
management, key personnel, and customers will remain consistent period-over-period. If not effectively replaced, the loss
of members of management and key employees could adversely affect operations, culture, morale and overall success of the company.
In addition, if material revenue from key customers is lost and not replaced, then future cash flows will be adversely affected.
|
|
●
|
Industry or market considerations, such as competition, changes
in the market, changes in customer dependence on our service offering, or obsolescence could adversely affect the Company
or its reporting units. We understand that the market we serve are constantly changing, requiring us to change with it. During
our analysis, we assume that we will address new opportunities in service offering and industries served. If we do not make
such changes, then we may experience declines in revenue and cash flow, making it difficult to re-capture market share.
|
|
●
|
Macroeconomic conditions such as deterioration in general
economic conditions or limitations on accessing capital could adversely affect the Company. During our analysis, we acknowledge
that macroeconomic factors, such as the economy, may affect our business plan because our customers may reduce budgets for
our services. If there are material declines in the economy, which lead to reductions in revenue then such conditions may
adversely affect the Company.
|
|
2.
|
Compare the carrying amount of the intangible asset to the
fair value.
|
|
3.
|
If the carrying amount is greater than the fair value, then
the carrying amount is reduced to reflect fair value.
|
In
accordance with its policies, the Company performed a qualitative assessment of indefinite lived intangibles and goodwill at December
31, 2017 and determined there was impairment of indefinite lived intangibles and goodwill from our Indaba acquisition. Accordingly,
all intangible assets and goodwill related to the Indaba acquisition has been written off, amounting to $1,239,796. This amount
is included in Operating Expenses on the Income Statement, for the six months ended December 31, 2017. An impairment assessment
was conducted during the year ended December 31, 2018 and determined that no impairment of intangible assets or goodwill was necessary.
Goodwill
and Intangible assets are comprised of the following, presented as net of amortization:
|
|
September
30, 2019
|
|
|
|
Parscale
Digital 1
|
|
|
WebTegrity
|
|
|
CloudCommerce
|
|
|
Total
|
|
Customer
list
|
|
|
730,463
|
|
|
|
93,088
|
|
|
|
—
|
|
|
|
823,551
|
|
Non-compete agreement
|
|
|
77,778
|
|
|
|
—
|
|
|
|
—
|
|
|
|
77,778
|
|
Domain name and trademark
|
|
|
—
|
|
|
|
—
|
|
|
|
27,443
|
|
|
|
27,443
|
|
Brand name
|
|
|
2,030,000
|
|
|
|
130,000
|
|
|
|
—
|
|
|
|
2,160,000
|
|
Goodwill
|
|
|
4,145,000
|
|
|
|
430,000
|
|
|
|
—
|
|
|
|
4,575,000
|
|
Total
|
|
|
6,983,241
|
|
|
|
653,088
|
|
|
|
27,443
|
|
|
|
7,663,772
|
|
|
|
December
31, 2018
|
|
|
|
Parscale
Digital 1
|
|
|
WebTegrity
|
|
|
CloudCommerce
|
|
|
Total
|
|
Customer list
|
|
|
1,327,879
|
|
|
|
157,534
|
|
|
|
—
|
|
|
|
1,485,413
|
|
Non-compete agreement
|
|
|
147,778
|
|
|
|
—
|
|
|
|
—
|
|
|
|
147,778
|
|
Domain name and trademark
|
|
|
—
|
|
|
|
—
|
|
|
|
27,960
|
|
|
|
27,960
|
|
Brand name
|
|
|
2,030,000
|
|
|
|
130,000
|
|
|
|
—
|
|
|
|
2,160,000
|
|
Goodwill
|
|
|
4,145,000
|
|
|
|
430,000
|
|
|
|
—
|
|
|
|
4,575,000
|
|
Total
|
|
|
7,650,657
|
|
|
|
717,534
|
|
|
|
27,960
|
|
|
|
8,396,151
|
|
1
|
Includes the goodwill and intangible assets of Parscale Media.
|
Business
Combinations
The
acquisition of subsidiaries is accounted for using the purchase method. The cost of the acquisition is measured at the aggregate
of the fair value, at the acquisition date, of assets received, liabilities incurred or assumed, and equity instruments issued
by the Company in exchange for control of the acquiree. Any costs directly attributable to the business combination are expensed
in the period incurred. The acquiree’s identifiable assets and liabilities are recognized at their fair values at the acquisition
date.
Goodwill
arising on acquisition is recognized as an asset and initially measured at cost, being the excess of the cost of the business
combination over the Company’s interest in the net fair value of the identifiable assets, liabilities and contingent liabilities
recognized.
Concentrations
of Business and Credit Risk
The
Company operates in a single industry segment. The Company markets its services to companies and individuals in many industries
and geographic locations. The Company’s operations are subject to rapid technological advancement and intense competition.
Accounts receivable represent financial instruments with potential credit risk. The Company typically offers its customers credit
terms. The Company makes periodic evaluations of the credit worthiness of its enterprise customers
and other than obtaining deposits pursuant to its policies, it generally does not require collateral. In the event of nonpayment,
the Company has the ability to terminate services. As of September 30, 2019, the Company held cash and cash equivalents
in the amount of $84,698, which was held in the operating bank accounts. Of this amount, none was held in any one account, in
amounts exceeding the FDIC insured limit of $250,000. For further discussion on concentrations see footnote 13.
Stock-Based
Compensation
The
Company addressed the accounting for share-based payment transactions in which an enterprise receives employee services in exchange
for either equity instruments of the enterprise or liabilities that are based on the fair value of the enterprise’s equity
instruments or that may be settled by the issuance of such equity instruments. The transactions are accounted for using a fair-value-based
method and recognized as expenses in our statement of operations.
Stock-based
compensation expense recognized during the period is based on the value of the portion of stock-based payment awards that is ultimately
expected to vest. Stock-based compensation expense recognized in the condensed consolidated statement of operations during the
nine months ended September 30, 2019, included compensation expense for the stock-based payment awards granted prior to, but not
yet vested, as of September 30, 2019 based on the grant date fair value estimated. Stock-based compensation expense recognized
in the condensed consolidated statement of operations for the nine months ended September 30, 2019 is based on awards ultimately
expected to vest or has been reduced for estimated forfeitures. Forfeitures are estimated at the time of grant and revised, if
necessary, in subsequent periods if actual forfeitures differ from those estimates. The stock-based compensation expense recognized
in the condensed consolidated statements of operations during the nine months ended September 30, 2019 and 2018 were $246,822
and $396,004, respectively.
Basic
and Diluted Net Income (Loss) per Share Calculations
Income
(Loss) per Share dictates the calculation of basic earnings per share and diluted earnings per share. Basic earnings per share
are computed by dividing income available to common shareholders by the weighted-average number of common shares available. Diluted
earnings per share is computed similar to basic earnings per share except that the denominator is increased to include the number
of additional common shares that would have been outstanding if the potential common shares had been issued and if the additional
common shares were dilutive. The shares for employee options, warrants and convertible notes were used in the calculation of the
income per share.
For
the nine months ended September 30, 2019, the Company has excluded
151,475,799 shares of common stock underlying options, 10,000 Series A Preferred shares convertible into 100,000,000 shares of
common stock, 18,025 Series B Preferred shares convertible into 450,625,000 shares of common stock, 14,425 Series C Preferred
shares convertible into 144,250,000 shares of common stock, 90,000 Series D Preferred shares convertible into 225,000,000 shares
of common stock, 10,000 Series E Preferred shares convertible into 20,000,000 shares of common stock and 87,138,607 shares of
common stock underlying $766,530 in convertible notes, because their impact on the loss per share is anti-dilutive.
For
the nine months ended September 30, 2018, the Company has excluded 151,475,799 shares of common stock underlying options, 10,000
Series A Preferred shares convertible into 100,000,000 shares of common stock, 18,025 Series B Preferred shares convertible into
450,625,000 shares of common stock, 14,425 Series C Preferred shares convertible into 144,250,000 shares of common stock, 90,000
Series D Preferred shares convertible into 225,000,000 shares of common stock, 10,000 Series E Preferred shares convertible into
20,000,000 shares of common stock and 39,725,600 shares of common stock underlying $281,582 in convertible notes, because their
impact on the loss per share is anti-dilutive.
Dilutive
per share amounts are computed using the weighted-average number of common shares outstanding and potentially dilutive securities,
using the treasury stock method if their effect would be dilutive.
Recently
Adopted Accounting Pronouncements
The
Company does not elect to delay complying with any new or revised accounting standards, but to apply all standards required of
public companies, according to those required application dates.
Management
reviewed accounting pronouncements issued during the quarter ended September 30, 2019, and the following pronouncements were adopted
during the period.
In
February 2016, the FASB issued ASU No. 2016-02, Leases (“ASC
842”). Under ASC 842, lessees are recognized as a right-of-use asset and a lease liability
for all leases, other than those that meet the definition of a short-term lease.
For income statement purposes, leases are classified as either operating
or finance. Operating leases are expensed on a straight-line basis, similar
to current operating leases, while finance leases result
in a front-loaded pattern, similar to current capital leases. The Company
adopted ASC 842 effective January 1, 2019 and elected certain available transitional practical expedients.
Management
reviewed accounting pronouncements issued during the year ended December 31, 2018, and the following pronouncements were adopted
during the period.
In
May 2014, the FASB issued ASU No. 2014-09, Revenue from Contracts with Customers (“ASU 2014-09”). The core
principle of ASU 2014-09 is to recognize revenues when promised goods or services are transferred to customers in an amount that
reflects the consideration to which an entity expects to be entitled for those goods or services. The standard is effective for
annual periods beginning after December 15, 2017, and interim periods therein. The Company follows paragraph 606 of the FASB Accounting
Standards Codification for revenue recognition and ASU 2014-09, adopting the pronouncements on January 1, 2018. The company considers
revenue realized or realizable and earned when services are performed to such a degree that the performed service is delivered
or deliverable to the client, or when a tangible item, such as interior décor or signage, is delivered to the client. Since
the Company was already recognizing revenue in a manner consistent with paragraph 606 of the FASB Accounting Standards Codification,
there was no material impact on prior year results.
ASU
2014-09 supersedes existing guidance on revenue recognition with a five-step model for recognizing and measuring revenue from
contracts with customers. The objective of the new standard is to provide a single, comprehensive revenue recognition model for
all contracts with customers to improve comparability within industries, across industries, and across capital markets. The underlying
principle is that an entity will recognize revenue to depict the transfer of goods or services to customers at an amount that
the entity expects to be entitled to in exchange for those goods or services. The guidance also requires a number of disclosures
regarding the nature, amount, timing, and uncertainty of revenue and the related cash flows. The guidance can be applied retrospectively
to each prior reporting period presented (full retrospective method) or retrospectively with a cumulative effect adjustment to
retained earnings for initial application of the guidance at the date of initial adoption (modified retrospective method). The
Company adopted the new standard effective January 1, 2018 using the modified retrospective method applied to those contracts
that were not completed or substantially completed as of January 1, 2018. The timing and measurement of revenue recognition under
the new standard is not materially different than under the old standard. The adoption of the new standard had an immaterial impact
on the Company’s Condensed Consolidated Financial Statements.
Recently
Issued Accounting Pronouncements Not Yet Adopted
In
June 2016, the FASB issued Accounting Standards Update No. 2016-13 (ASU 2016-13) “Financial Instruments-Credit Losses (Topic
326): Measurement of Credit Losses on Financial Instruments” which requires the measurement and recognition of expected
credit losses for financial assets held at amortized cost. ASU 2016-13 replaces the existing incurred loss impairment model with
an expected loss methodology, which will result in more timely recognition of credit losses. ASU 2016-13 is effective for annual
reporting periods, and interim periods within those years, beginning after December 15, 2019. We are currently in the process
of evaluating the impact of the adoption of ASU 2016-13 on our consolidated financial statements.
In
January 2017, the FASB issued 2017-04, Intangibles - Goodwill and Other (Topic 350): Simplifying the Test for
Goodwill Impairment. The amendments in this ASU simplify the subsequent measurement of goodwill by eliminating Step 2 from the
goodwill impairment test and eliminating the requirement for a reporting unit with a zero or negative carrying amount to perform
a qualitative assessment. Instead, under this pronouncement, an entity would perform its annual, or interim, goodwill impairment
test by comparing the fair value of a reporting unit with its carrying amount and would recognize an impairment change for the
amount by which the carrying amount exceeds the reporting unit’s fair value; however, the loss recognized is not to exceed
the total amount of goodwill allocated to that reporting unit. In addition, income tax effects will be considered, if applicable.
This ASU is effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2019. Early
adoption is permitted. The Company is currently evaluating the impact of this ASU on its consolidated financial statements and
related disclosures.
Income Taxes
The
Company uses the asset and liability method of accounting for income taxes. Deferred tax assets and liabilities are recognized
for the future tax consequences attributable to financial statements carrying amounts of existing assets and liabilities and their
respective tax bases and operating loss and tax credit carry-forwards. The measurement of deferred tax assets and liabilities
is based on provisions of applicable tax law. The measurement of deferred tax assets is reduced, if necessary, by a valuation
allowance based on the amount of tax benefits that, based on available evidence, is not expected to be realized. The nine months
ended September 30, 2019, we used the federal tax rate of 21% in our determination of the deferred tax assets and liabilities
balances.
|
|
For the
9 months
ended
|
|
|
|
September 30,
2019
|
|
|
|
|
|
Current tax provision:
|
|
|
|
Federal
|
|
|
|
Taxable income
|
|
$
|
—
|
|
Total current tax provision
|
|
$
|
—
|
|
|
|
|
|
|
Deferred tax provision:
|
|
|
|
|
Federal
|
|
|
|
|
Loss carryforwards
|
|
$
|
3,125,894
|
|
Change in valuation allowance
|
|
|
(3,125,894
|
)
|
Total deferred tax provision
|
|
$
|
—
|
|
3. REVENUE
RECOGNITION
On
January 1, 2018, the Company adopted ASU 2014-09 Revenue from Contracts with Customers and all subsequent amendments to
the ASU (collectively, “ASC 606”), using the modified retrospective method applied to those contracts which were not
completed as of January 1, 2018. Results for reporting periods beginning after January 1, 2018 are presented
under Topic 606, while prior period amounts are not adjusted and continue to be reported in accordance with our historic accounting
under Topic 605. Revenues are recognized when control of the promised goods or services is transferred to our customers, in an
amount that reflects the consideration we expect to be entitled to in exchange for those goods or services. The adoption of ASC
606 did not have a material impact on the Company’s Condensed Consolidated Financial Statements.
The
core principles of revenue recognition under ASC 606 includes the following five criteria:
|
1.
|
Identify
the contract with the customer
|
Contract
with our customers may be oral, written, or implied. A written and signed contract stating the terms and conditions is the preferred
method and is consistent with most customers. The terms of a written contract may be contained within the body of an email, during
which proposals are made and campaign plans are outlined, or it may be a stand-alone document signed by both parties. Contracts
that are oral in nature are consummated in status and pitch meetings and may be later followed up with an email detailing the
terms of the arrangement, along with a proposal document. No work is commenced without an understanding between the Company and
our customers, that a valid contract exists.
|
2.
|
Identify
the performance obligations in the contract
|
Our
sales and account management teams define the scope of services to be offered, to ensure all parties are in agreement and obligations
are being delivered to the customer as promised. The performance obligation may not be fully identified in a mutually signed contract,
but may be outlined in email correspondence, face-to-face meetings, additional proposals or scopes of work, or phone conversations.
|
3.
|
Determine
the transaction price
|
Pricing
is discussed and identified by the operations team prior to submitting a proposal to the customer. Based on the obligation presented,
third-party service pricing is established, and time and labor are estimated, to determine the most accurate transaction pricing
for our customer. Price is subject to change upon agreed parties, and could be fixed or variable, milestone focused or time and
materials.
|
4.
|
Allocate
the transaction price to the performance obligations in the contract
|
If
a contract involves multiple obligations, the transaction pricing is allocated accordingly, during the performance obligation
phase (criteria 2 above).
|
5.
|
Recognize
revenue when (or as) we satisfy a performance obligation
|
The
Company uses several means to satisfy the performance obligations:
|
a.
|
Billable
Hours – The Company employs a time tracking system where employees record their
time by project. This method of satisfaction is used for time and material projects,
change orders, website edits, revisions to designs, and any other project that is hours-based.
The hours satisfy the performance obligation as the hours are incurred.
|
|
b.
|
Ad
Spend – To satisfy ad spend, the Company generates analytical reports monthly
or as required to show how the ad dollars were spent and how the targeting resulted in
click-throughs. The ad spend satisfies the performance obligation, regardless of the
outcome or effectiveness of the campaign. In addition, the Company utilizes third party
invoices after the ad dollars are spent, in order to satisfy the obligation.
|
|
c.
|
Milestones
– If the contract requires milestones to be hit, then the Company satisfies
the performance obligation when that milestone is completed and presented to the customer
for review. As each phase of a project is complete, we consider it as a performance obligation
being satisfied and transferred to the customer. At this point, the customer is invoiced
the amount due based on the transaction pricing for that specific phase and/or we apply
the customer deposit to recognize revenue.
|
|
d.
|
Monthly
Retainer – If the contract is a retainer for work performed, then the customer
is paying the Company for its expertise and accessibility, not for a pre-defined amount
of output. In this case, the obligation is satisfied at the end of the period, regardless
of the amount of work effort required.
|
|
e.
|
Hosting
– Monthly recurring fees for hosting are recognized on a monthly basis, at
a fixed rate. Hosting contracts are typically one-year and reviewed annually for renewal.
Prices are subject to change at management discretion.
|
The
Company generates income from five main revenue streams: data science, creative design, web development, digital marketing, and
other. Each revenue stream is unique, and includes the following features:
Data
Science – Data Propria
We
analyze big data (large volume of information) to reveal patterns and trends associated with human behavior and interactions that
can lead to better decisions and strategic business moves. As a result of our data science work, our clients are able to make
informed and valuable decisions to positively impact their bottom lines. We classify revenue as data science that includes polling,
research, modeling, data fees, consulting and reporting. Contracts are generated to assure both the Company and the client are
committed to partnership and both agree to the defined terms and conditions and are typically less than one year. Transaction
pricing is usually a lump sum, which is estimated by specific project requirements. The Company recognizes revenue when performance
obligations are met, including, when the data sciences service is performed, polling is conducted, or support hours are expended.
If the data sciences service is a fixed fee retainer, then the obligation is earned at the end of the period, regardless of how
much service is performed.
Creative
Design – Giles Design Bureau
We
provide branding and creative design services, which we believe, set apart our clients from their competitors and establish themselves
in their specific market. We believe in showcasing our client’s brand uniquely and creatively to infuse the public with
curiosity to learn more. We classify revenue as creative design that includes branding, photography, copyrighting, printing, signs
and interior design. Contracts are generated to assure both the company and the client are committed to partnership and both agree
to the defined terms and conditions and are typically less than one year. The Company recognizes revenue when performance obligations
are met, usually when creative design services obligations are complete, when the hours are recorded, designs are presented, website
themes are complete, or any other criteria as mutually agreed.
Web
Development – WebTegrity
We
develop websites that attract high levels of traffic for our clients. We offer our clients the expertise to manage and protect
their website, and the agility to adjust their online marketing strategy as their business expands. We classify revenue as web
development that includes website coding, website patch installs, ongoing development support and fixing inoperable sites. Contracts
are generated to assure both the company and the client are committed to the partnership and both agree to the defined terms and
conditions. Although most projects are long-term (6-8 months) in scope, we do welcome short-term projects which are invoiced as
the work is completed at a specified hourly rate. In addition, we offer monthly hosting support packages, which ensures websites
are functioning properly. The Company records web development revenue as earned, when the developer hours are recorded (if T&M
arrangements) or when the milestones are achieved (if a milestone arrangement).
Digital
Marketing – Parscale Digital
We
have a reputation for providing digital marketing services that get results. We classify revenue as digital marketing that includes
ad spend, SEO management and digital ad support. Billable hours and advertising spending are estimated based on client specific
needs and subject to change with client concurrence. Revenue is recognized when ads are run on one of the third-party platforms
or when the hours are recorded by the digital marketing specialist, if the obligation relates to support or services.
Other
We
offer services that do not fit into the other four categories but rely heavily on the “other” services to provide
the entire support package for our clients. Included in this category are domain name management, account management, web hosting,
client training, and partner commissions. Revenue is recognized for these services as the service is performed (such as account
management or training) or during the month in which the service was provided (such as hosting, partner commissions and domain
name registration).
Included
in revenue are costs that are reimbursed by our clients, including third party services, such as photographers and stylists, furniture,
supplies, and the largest component, digital advertising. We have determined, based on our review of ASC 606-10-55-39, that the
amounts classified as reimbursable costs should be recorded as gross, due to the following factors:
|
●
|
The
Company is primarily in control of the inputs of the project and responsible for the completion of the client contract;
|
|
●
|
We
have discretion in establishing price; and
|
|
●
|
We
have discretion in supplier selection.
|
During
the nine months ended September 30, 2019 and 2018, we included $2,230,894 and $5,385,924 respectively, in revenue, related to
reimbursable costs.
The
deferred revenue and customer deposits as of September 30, 2019 and December 31, 2018 were $1,320,397 and $1,081,570, respectively.
For
the nine months ended September 30, 2019 and 2018 (unaudited), revenue was disaggregated into the five categories as follows:
|
|
Nine months
Ended September 30, 2019 (unaudited)
|
|
|
Nine months
Ended September 30, 2018 (unaudited)
|
|
|
|
Third Parties
|
|
|
Related Parties
|
|
|
Total
|
|
|
Third Parties
|
|
|
Related Parties
|
|
|
Total
|
|
Data Sciences
|
|
$
|
844,052
|
|
|
$
|
14,400
|
|
|
$
|
858,452
|
|
|
$
|
686,600
|
|
|
$
|
34,550
|
|
|
$
|
721,150
|
|
Design
|
|
|
1,503,778
|
|
|
|
624
|
|
|
|
1,504,402
|
|
|
|
1,057,669
|
|
|
|
196,033
|
|
|
|
1,253,702
|
|
Development
|
|
|
1,326,802
|
|
|
|
29,620
|
|
|
|
1,356,422
|
|
|
|
786,302
|
|
|
|
117,894
|
|
|
|
904,196
|
|
Digital Advertising
|
|
|
2,082,378
|
|
|
|
152,860
|
|
|
|
2,235,238
|
|
|
|
2,610,276
|
|
|
|
1,738,023
|
|
|
|
4,348,299
|
|
Other
|
|
|
892,891
|
|
|
|
28,524
|
|
|
|
921,415
|
|
|
|
1,047,473
|
|
|
|
475,790
|
|
|
|
1,523,263
|
|
Total
|
|
$
|
6,649,901
|
|
|
$
|
226,028
|
|
|
$
|
6,875,929
|
|
|
$
|
6,188,320
|
|
|
$
|
2,562,290
|
|
|
$
|
8,750,610
|
|
4. LIQUIDITY
AND OPERATIONS
The
Company had net loss of $1,944,335 for the nine months ended September
30, 2019, and $1,263,586 for the nine months ended September 30,
2018, and net cash used in operating activities of $906,026 and $650,849, in the same periods, respectively.
As
of September 30, 2019, the Company had a short-term borrowing relationship with three lenders. The lenders provided short-term
and long-term financing under a secured borrowing arrangement, using our accounts receivable as collateral, disclosed in footnote
7, as well as convertible notes disclosed in footnote 8. As of September 30, 2019, there were no unused sources of liquidity,
nor were there any commitments of material capital expenditures.
While
the Company expects that its capital needs in the foreseeable future may be met by cash-on-hand and projected positive cash-flow,
there is no assurance that the Company will be able to generate enough positive cash flow to finance its growth and business operations
in which event, the Company may need to seek outsider source of capital. There can be no assurance that such capital will be available
on terms that are favorable to the Company or at all. In the current financial environment, it could become difficult for the
Company to obtain working capital and other business financing. There can be no assurance that the Company would be able
to obtain additional working capital through the sale of its securities or from any other source.
5. BUSINESS ACQUISITIONS
Parscale
Creative, Inc.
On
August 1, 2017, the Company completed the acquisition of Parscale Creative, Inc., a Nevada corporation (“Parscale Creative”)
through a merger agreement with the surviving entity the Company’s wholly owned subsidiary, Parscale Digital, Inc., a Nevada
corporation (“Parscale Digital”), surviving the merger. The total purchase price of $7,945,000, was paid in the form
of the issuance of ninety thousand (90,000) shares of the Company’s Series D Convertible Preferred Stock, at a liquidation
preference of one hundred dollars ($100) per share, plus dividend payments based on 5% of adjusted revenue of Parscale Digital.
Adjusted revenue is defined as total revenue, minus digital marketing media buys. Based on the growth of Parscale Digital, the
actual amount of the dividend payments is estimated to be in the range of $850,000 and $1,300,000, over 36 months, if we achieve
0.5% to 3% monthly adjusted revenue growth. The dividend payments are recorded as a reduction to additional paid in capital. During
the nine months ended September 30, 2019, we did not pay any dividend related to the Series D Convertible Preferred stock, and
as of September 30, 2019, the accrued balance of the Series D Preferred dividend payable was $200,872. At the closing of the acquisition,
Brad Parscale, the 100% owner of Parscale Creative, was appointed to the Company’s Board of Directors. The Company assumed
net liabilities of $535,000, related to this acquisition.
Under
the purchase method of accounting, the transactions were valued for accounting purposes at $7,945,000, which was the fair value
of Parscale Creative at the time of acquisition. The assets and liabilities of Parscale Creative were recorded at their respective
fair values as of the date of acquisition. The acquisition date estimated fair value of the consideration transferred and purchase
price allocation consisted of the following:
Cash
|
|
$
|
200,000
|
|
Customer deposits and accrued expenses
|
|
|
(535,000
|
)
|
Net tangible liabilities
|
|
$
|
(335,000
|
)
|
|
|
|
|
|
Non-compete agreements
|
|
$
|
280,000
|
|
Brand name
|
|
|
1,930,000
|
|
Customer list
|
|
|
2,090,000
|
|
Goodwill
|
|
|
3,645,000
|
|
Total purchase price
|
|
$
|
7,945,000
|
|
|
|
|
|
|
Issuance of series D convertible preferred stock
|
|
$
|
7,610,000
|
|
Net tangible liabilities
|
|
|
335,000
|
|
Total purchase price
|
|
$
|
7,945,000
|
|
WebTegrity,
LLC
On
November 15, 2017, the Company completed the acquisition of WebTegrity. As of that date, the Company’s operating subsidiary,
Parscale Digital, Inc., a Nevada corporation, merged with WebTegrity and the name of the combined subsidiary remained unchanged
as Parscale Digital. The total purchase price of $900,000, was paid in the form of the issuance of ten thousand (10,000) shares
of the Company’s Series E Convertible Preferred Stock, at a liquidation preference of one hundred dollars ($100) per share.
On April 16, 2018, we organized WebTegrity as a Nevada corporation, and split WebTegrity from Parscale Digital.
Under
the purchase method of accounting, the transactions were valued for accounting purposes at $900,000, which was the fair value
of WebTegrity at the time of acquisition. The assets and liabilities of WebTegrity were recorded at their respective fair values
as of the date of acquisition. The acquisition date estimated fair value of the consideration transferred and purchase price allocation
consisted of the following:
Current assets
|
|
$
|
78,000
|
|
Fixed assets
|
|
|
30,000
|
|
Liabilities
|
|
|
(48,000
|
)
|
Net assets
|
|
|
60,000
|
|
Brand name
|
|
|
130,000
|
|
Customer list
|
|
|
280,000
|
|
Goodwill
|
|
|
430,000
|
|
Total purchase price
|
|
$
|
900,000
|
|
|
|
|
|
|
Issuance of Series E Convertible Preferred
Stock
|
|
$
|
900,000
|
|
The
Parscale Creative and WebTegrity acquisitions are based on a preliminary purchase price allocation, and include identifiable intangible
assets, which were based on their estimated fair values as of the acquisition date. The excess of purchase price over the estimated
fair value of the net tangible and identifiable intangible assets acquired was recorded as goodwill. The allocation of the purchase
price required management to make significant estimates in determining the fair values of assets acquired and liabilities assumed,
especially with respect to identifiable intangible assets. These estimated fair values were based on information obtained from
management of the acquired companies and historical experience and, with respect to the long-lived tangible and intangible assets,
were made with the assistance of an independent valuation firm.
Parscale Media,
LLC
On
August 1, 2017, the Company entered into a purchase agreement with Brad Parscale, to purchase Parscale Media, LLC, a website hosting
business, formed under the laws of Texas. Under the terms of the agreement, the Company agreed to pay Mr. Parscale $1,000,000
in cash, upon closing the transaction, but in no event later than January 1, 2018.
On
February 1, 2018, the Company entered into an amended purchase agreement which provided for the issuance of a promissory note
to Mr. Parscale as consideration for the acquisition, under which the Company agreed to pay Mr. Parscale $1,000,000 in twelve
equal installments, and interest of 4% on the promissory note (the “Parscale Media Note”). On November 20, 2018, the
Company exchanged the remaining balance of the Parscale Media Note for an equal amount owed by Mr. Parscale to the Company. As
of November 20, 2018, the balance on the Parscale Media Note was zero.
Current assets
|
|
$
|
—
|
|
Brand name
|
|
|
100,000
|
|
Customer list
|
|
|
400,000
|
|
Goodwill
|
|
|
500,000
|
|
Total purchase price
|
|
$
|
1,000,000
|
|
During
the year ended December 31, 2018, it was determined that, due to the Company never having paid federal income taxes and having
a large net operating loss (NOL), it is unlikely we will pay federal income taxes in the foreseeable future. This change in estimate
resulted in the Company removing the deferred tax liability from the purchase price of Parscale Media, with a corresponding adjustment
to goodwill. During the year ended December 31, 2018, this change in estimate resulted in a reduction of deferred tax liability
to zero and goodwill to $500,000, or reductions of $125,000 to each.
The
above Parscale Creative, WebTegrity, and Parscale Media acquisitions are based on a preliminary purchase price allocation,
and include identifiable intangible assets, which were based on their estimated fair values as of the acquisition date. The excess
of purchase price over the estimated fair value of the net tangible and identifiable intangible assets acquired was recorded as
goodwill. The allocation of the purchase price required management to make significant estimates in determining the fair values
of assets acquired and liabilities assumed, especially with respect to identifiable intangible assets. These estimated fair values
were based on information obtained from management of the acquired companies and historical experience and, with respect to the
long-lived tangible and intangible assets, were made with the assistance of an independent valuation firm.
Pro
forma results
The
following tables set forth the unaudited pro forma results of the Company as if the acquisitions of Parscale Creative and WebTegrity
had taken place on the first day of the period presented. These combined results are not necessarily indicative of the results
that may have been achieved had the companies been combined as of the first day of the period presented.
|
|
Nine
months
ended,
September 30,
2019
|
|
|
Nine
months
ended,
September 30,
2018
|
|
Total revenues
|
|
$
|
6,875,929
|
|
|
$
|
8,759,175
|
|
Net income (loss)
|
|
|
(1,944,335
|
)
|
|
|
(1,245,592
|
)
|
Basic and diluted net earnings per common share
|
|
$
|
(0.01
|
)
|
|
$
|
(0.01
|
)
|
6.
INTANGIBLE ASSETS
Domain
Name
On
June 26, 2015, the Company purchased the rights to the domain “CLOUDCOMMERCE.COM”, from a private party at a purchase
price of $20,000, plus transaction costs of $202. We use the domain as the main landing page for the Company. The total recorded
cost of this domain of $20,202 has been included in other assets on the balance sheet. As of June 30, 2015, we determined that
this domain has an indefinite useful life, and as such, is not included in depreciation and amortization expense. The Company
will assess this intangible asset annually for impairment, in addition to it being classified with indefinite useful life.
Trademark
On
September 22, 2015, the Company purchased the trademark rights to “CLOUDCOMMERCE”, from a private party at a purchase
price of $10,000. The total recorded cost of this trademark of $10,000 has been included in other assets on the balance sheet.
The trademark expires in 2020 and may be renewed for an additional 10 years. As of September 30, 2015, we determined that this
intangible asset has a definite useful life of 174 months, and as such, will be included in depreciation and amortization expense.
For the nine months ended September 30, 2019 and 2018, the Company included $517 and $517, respectively, in depreciation and amortization
expense related to this trademark. As of September 30, 2019, the balance on this intangible asset was $7,241.
Non-Compete
Agreements
In
connection with the Company’s August 1, 2017, acquisition of Parscale Creative Brad Parscale agreed to certain non-compete
provisions, for a period of three years. The Company has placed a value on this non-compete agreement at $280,000, amortized over
a period of 36 months. For the nine months ended September 30, 2019 and 2018 we have included $70,000 and $70,000 in amortization
expense related to this non-compete agreement. As of September 30, 2019, the balance on this intangible asset was $77,778.
Customer
List
On
August 1, 2017, the Company acquired Parscale Creative, and have calculated the value of the customer list acquired at $2,090,000,
with a useful life of 3 years. For the nine months ended September 30, 2019 and 2018 we included $497,416 and $505,778 in depreciation
and amortization expense related to the customer list, and as of September 30, 2019, the remaining balance of this intangible
asset was $552,685.
On
November 15, 2017, the Company acquired WebTegrity, and have calculated the value of the customer list acquired at $280,000, with
a useful life of 3 years. For the nine months ended September 30, 2019 and 2018, we included $64,446 and $66,297 in depreciation
and amortization expense related to the customer list, and as of September 30, 2019, the remaining balance of this intangible
asset was $93,088.
On
February 1, 2018, the Company acquired Parscale Media, and have calculated the value of the customer list acquired at $400,000,
with a useful life of 3 years. For the nine months ended September 30, 2019 and 2018, we included $100,000 and $88,889 in depreciation
and amortization expense related to the customer list, and as of September 30, 2019, the remaining balance of this intangible
asset was $177,778.
Brand
Name
On
August 1, 2017, the Company acquired Parscale Creative, and have calculated the value of the brand name at $1,930,000, which is
included in other assets on the balance sheet. As of September 30, 2019, we have determined that this brand name has an indefinite
useful life, and as such, is not included in depreciation and amortization expense. The Company will assess this intangible asset
annually for impairment, in addition to it being classified with an indefinite useful life. In evaluating whether this brand had
an indefinite useful life, the Company considered the following criteria:
|
●
|
Expected
use – We expected to retain the name and brand, leveraging the good reputation
and client following. The name Parscale was revered in the digital advertising space.
|
|
●
|
Expected
useful life of related group – The Parscale name does not relate to another intangible
asset or group of intangible assets. Therefore, this criterion was not considered.
|
|
●
|
Limits
to useful life – There was no legal, regulatory, or contractual limitation to this
intangible asset’s life.
|
|
●
|
Historical
experience – The Company has experience with intangible assets, both definite and
indefinite lived, in extending the life of the asset. However, this asset does not require
an extension or renewal, in order for it to remain on our balance sheet.
|
|
●
|
Effects
of other factors – The Company did consider this in evaluating the useful life.
Given the political and media climate in the country, there is always a chance that the
Parscale name could be harmed. The factor that we evaluated was whether that harm could
affect the reputation and quality clients came to rely upon. We came to the conclusion
that even if the political or media climate diminished the Parscale name, our client
base is dedicated to the name, and not swayed by politics or media coverage. In addition,
there is a large group of clients who find more appeal to the Parscale name, because
of political or media pressure.
|
|
●
|
Maintenance
required – There is no maintenance expenditure to obtain future cash flows. Therefore,
this criterion was not taken into consideration.
|
On
November 15, 2017, the Company acquired WebTegrity, and have calculated the value of the brand name at $130,000, which is included
in other assets on the balance sheet. As of September 30, 2019, we have determined that this brand name has an indefinite useful
life, and as such, is not included in depreciation and amortization expense. The Company will assess this intangible asset annually
for impairment, in addition to it being classified with an indefinite useful life. In evaluating whether this brand had an indefinite
useful life, the Company considered the following criteria:
|
●
|
Expected
use – We expected to retain the name and brand, leveraging the good reputation
and client following. Within the WordPress industry, the WebTegrity name was well known,
and the founder of the company has been asked to speak at various conferences.
|
|
●
|
Expected
useful life of related group – The WebTegrity name does not relate to another intangible
asset or group of intangible assets. Therefore, this criterion was not considered.
|
|
●
|
Limits
to useful life – There was no legal, regulatory, or contractual limitation to this
intangible asset’s life.
|
|
●
|
Historical
experience – This asset does not require an extension or renewal, in order for
it to remain on our balance sheet.
|
|
●
|
Effects
of other factors – We did consider this criterion in determining useful life, especially
since WebTegrity was in a highly competitive industry, mostly relying on the WordPress
platform. Was there a chance of obsolescence or decline due to competition. In addition,
we concluded that there was not a chance of obsolescence or decline due to competition.
Even though there is much competition, WebTegrity produced a quality product with a great
team, resulting in long term clients.
|
|
●
|
Maintenance
required – There is no maintenance expenditure to obtain future cash flows. Therefore,
this criterion was not taken into consideration.
|
On
February 1, 2018, the Company acquired Parscale Media, and have calculated the value of the brand name at $100,000, which is included
in other assets on the balance sheet. As of September 30, 2019, we have determined that this brand name has an indefinite useful
life, and as such, is not included in depreciation and amortization expense. The Company will assess this intangible asset annually
for impairment, in addition to it being classified with an indefinite useful life. In evaluating whether this brand had an indefinite
useful life, the Company considered the following criteria:
|
●
|
Expected
use – We expected to retain the name and brand, leveraging the good reputation
and client following. Many of the digital advertising clients also relied upon Parscale
Media to provide hosting services, so the Parscale name was very synonymous with dependability
and quality.
|
|
●
|
Expected
useful life of related group – Although the Parscale name is typically thought
of in connection with digital advertising, we determined that it did not belong in a
group of costs related to digital advertising. Therefore, this criterion was not considered.
|
|
●
|
Limits
to useful life – There was no legal, regulatory, or contractual limitation to this
intangible asset’s life.
|
|
●
|
Historical
experience – This asset does not require an extension or renewal, in order for
it to remain on our balance sheet.
|
|
●
|
Effects
of other factors – See explanation of the Parscale name above.
|
|
●
|
Maintenance
required – There is no maintenance expenditure to obtain future cash flows. Therefore,
this criterion was not taken into consideration.
|
Goodwill
On
August 1, 2017, the Company acquired Parscale Creative, and have calculated the value of the goodwill at $3,645,000, which is
included in other assets on the balance sheet. The Company will assess this intangible asset for impairment, if an event occurs
that may affect the fair value, or at least annually.
On
November 15, 2017, the Company acquired WebTegrity, and have calculated the value of the goodwill at $430,000, which is included
in other assets on the balance sheet. The Company will assess this intangible asset for impairment, if an event occurs that may
affect the fair value, or at least annually.
On
February 1, 2018, the Company acquired Parscale Media, and have calculated the value of the goodwill at $500,000, which is included
in other assets on the balance sheet. The Company will assess this intangible asset for impairment, if an event occurs that may
affect the fair value, or at least annually.
The
Company’s intangible assets consist of the following:
|
|
September
30, 2019
|
|
|
December
31, 2018
|
|
|
|
Gross
|
|
|
Accumulated
Amortization
|
|
|
Net
|
|
|
Gross
|
|
|
Accumulated
Amortization
|
|
|
Net
|
|
Customer list
|
|
|
2,770,000
|
|
|
|
(1,946,449
|
)
|
|
|
823,551
|
|
|
|
2,770,000
|
|
|
|
(1,284,587
|
)
|
|
|
1,485,413
|
|
Non-compete agreement
|
|
|
280,000
|
|
|
|
(202,222
|
)
|
|
|
77,778
|
|
|
|
280,000
|
|
|
|
(132,222
|
)
|
|
|
147,778
|
|
Domain name and trademark
|
|
|
30,201
|
|
|
|
(2,758
|
)
|
|
|
27,443
|
|
|
|
30,201
|
|
|
|
(2,241
|
)
|
|
|
27,960
|
|
Brand name
|
|
|
2,160,000
|
|
|
|
—
|
|
|
|
2,160,000
|
|
|
|
2,160,000
|
|
|
|
—
|
|
|
|
2,160,000
|
|
Goodwill
|
|
|
4,575,000
|
|
|
|
—
|
|
|
|
4,575,000
|
|
|
|
4,575,000
|
|
|
|
—
|
|
|
|
4,575,000
|
|
Total
|
|
|
9,815,201
|
|
|
|
(2,151,429
|
)
|
|
|
7,663,772
|
|
|
|
9,815,201
|
|
|
|
(1,419,050
|
)
|
|
|
8,396,151
|
|
Total
amortization expense charged to operations for the nine months ended September 30, 2019, and 2018 were $732,379 and $487,354, respectively.
The following table of remaining amortization of finite life intangible assets, for the years ended December 31, includes
the intangible assets acquired, in addition to the CloudCommerce trademark:
2019 (excluding nine months ended September 30, 2019)
|
|
$
|
244,126
|
|
2020
|
|
|
646,953
|
|
2021
|
|
|
11,801
|
|
2022
|
|
|
690
|
|
2023
|
|
|
690
|
|
Thereafter
|
|
|
4,310
|
|
Total
|
|
$
|
908,570
|
|
7.
CREDIT FACILITIES
Lines of Credit
The
Company has assumed an outstanding liability related to a bank line of credit agreement from the acquisition of Indaba. As of
December 31, 2017, the balance was zero.
On
November 30, 2016, CLWD Operations entered into a 12-month agreement wherein amounts due from our customers were pledged to a
third party, in exchange for a borrowing facility in amounts up to a total of $400,000. The agreement was amended on March 23,
2017, which increased the allowable borrowing amount by $100,000, to a maximum of $500,000. On November 30, 2017, the agreement
auto renewed for another twelve months. The proceeds from the facility are determined by the amounts we invoice our customers.
We record the amounts due from customers in accounts receivable and the amount due to the third party as a liability, presented
under “Lines of credit” on the Balance Sheet. During the term of this facility, the third-party lender has a first
priority security interest in CLWD Operations, and therefore, we will require such third-party lender’s written consent
to obligate CLWD Operations further or pledge our assets against additional borrowing facilities. Because of this position, it
may be difficult for CLWD Operations to secure additional secured borrowing facilities. The cost of this secured borrowing facility
is 0.05% of the daily balance. During the nine months ended September
30, 2019 and 2018, the Company included $1,745 and $16,008, respectively, in interest expense, related to this secured
borrowing facility, and as of September 30, 2019 and December
31, 2018, the outstanding balances were $10,950 and zero, respectively.
On
October 19, 2017, Parscale Digital entered into a 12 month agreement with a third party to sell the rights to amounts due from
our customers, in exchange for a borrowing facility in amounts up to a total of $500,000. The agreement was amended on April 12,
2018, which increased the allowable borrowing amount by $250,000, to a maximum of $750,000. The proceeds from the facility are
determined by the amounts we invoice our customers. We evaluated this facility in accordance with ASC 860, classifying it as a
secured borrowing arrangement. As such, we record the amounts due from customers in accounts receivable and the amount due to
the third party as a liability, presented under “Lines of credit” on the Balance Sheet. During the term of this facility,
the third party lender has a first priority security interest in Parscale Digital, and will, therefore, we will require such third
party lender’s written consent to obligate it further or pledge our assets against additional borrowing facilities. Because
of this position, it may be difficult for Parscale Digital to secure additional secured borrowing facilities. The cost of this
secured borrowing facility is 0.05% of the daily balance. During the nine months ended September
30, 2019 and 2018, the Company included $59,557 and $53,491, respectively, in interest expense, related to this secured
borrowing facility, and as of September 30, 2019 and December
31, 2018, the outstanding balances were $374,282 and $102,988, respectively.
On
August 2, 2018, Giles Design Bureau, WebTegrity, and Data Propria entered into a 12 month agreements with a third party to sell
the rights to amounts due from our customers, in exchange for borrowing facilities in amounts up to a total of $150,000, $150,000
and $600,000, respectively. The proceeds from the facility are determined by the amounts we invoice our customers. We evaluated
these facilities in accordance with ASC 860, classifying as secured borrowing arrangements. As such, we record the amounts due
from customers in accounts receivable and the amount due to the third party as a liability, presented under “Lines of credit”
on the Balance Sheet. During the term of these facilities, the third party lender has a first priority security interest in the
respective entities, and will, therefore, we will require such third party lender’s written consent to obligate the entities
further or pledge their assets against additional borrowing facilities. Because of this position, it may be difficult for the
entities to secure additional secured borrowing facilities. The cost of this secured borrowing facilities is 0.056%, 0.056% and
0.049%, respectively, of the daily balance. During the nine months ended September
30, 2019 and 2018, the Company included $87,661 and $3,526, respectively, in interest expense, related to these secured
borrowing facilities, and as of September 30, 2019 and December
31, 2018, the combined outstanding balances were $355,196 and $321,106, respectively.
8. CONVERTIBLE
NOTES PAYABLE
During
fiscal year 2019, the Company issued convertible promissory notes with variable conversion prices, as outlined below. The conversion
prices for each of the notes is tied to the trading price of the Company’s common stock. Because of the fluctuation in stock
price, the Company is required to report derivative gains and losses each quarter, which was included in earnings, and an overall
derivative liability balance on the balance sheet, beginning during the quarter ended September 30, 2019. The Company also records
a discount related to the convertible notes, which reduces the outstanding balance of the total amount due, and presented as a
net outstanding balance on the balance sheet. As of September 30, 2019, the balance of the discount was $151,285. The discount
is amortized throughout the term of the notes and included in interest expense. For the quarter ended September 30, 2019, the
amount of amortization related to the discount, included in interest expense was $179,433.
On
March 25, 2013, the Company issued a convertible promissory note (the “March 2013 Note”) in the amount of up to $100,000,
at which time an initial advance of $50,000 was received to cover operational expenses. The lender, a related party, advanced
an additional $20,000 on April 16, 2013, $15,000 on May 1, 2013 and $15,000 on May 16, 2013, for a total draw of $100,000. The
terms of the March 2013 Note, as amended, allow the lender to convert all or part of the outstanding balance plus accrued interest,
at any time after the effective date, at a conversion price of $0.004 per share. The March 2013 Note bears interest at a rate
of 10% per year and matured on March 25, 2018. The Company is working with the lender to extend the maturity date, and remove
the March 2013 Note from default status. On May 23, 2014, the lender converted $17,000 of the outstanding balance and accrued
interest of $1,975 into 4,743,699 shares of common stock. On October 14, 2014, the lender converted $17,000 of the outstanding
balance and accrued interest of $2,645 into 4,911,370 shares of common stock. On April 17, 2018, the lender converted $16,000
of the outstanding balance and accrued interest of $8,106 into 6,026,301 shares of common stock. The balance of the March 2013
Note, as of September 30, 2019 was $82,116, which includes $32,116
of accrued interest.
On
April 20, 2018, the Company issued a convertible promissory note (the “April 2018 Note”) in the amount of up to $200,000,
at which time an initial advance of $200,000 was received to cover operational expenses. The terms of the April 2018 Note, as
amended, allow the lender, a related party, to convert all or part of the outstanding balance plus accrued interest, at any time
after the effective date, at a conversion price of $0.01 per share. The April 2018 Note bears interest at a rate of 5% per year
and matures on April 20, 2021. The balance of the April 2018 Note, as of September
30, 2019, was $214,466, which includes $14,466 of accrued interest.
On
January 16, 2019 the Company issued a promissory note (the “January 16, 2019 Note”) in the amount of $103,000 at which
time the Company received $100,000, the remaining $3,000 was retained by the lender to cover legal and administrative cost. The
proceeds were used to cover operational expenses. The January 16, 2019 Note bears interest at a rate of 10% per year, is payable
on January 16, 2020, and is convertible into common stock 180 days after issuance. The conversion price is calculated as a 39%
discount off of the average of the two lowest trading prices during the 20 trading days prior to conversion. The balance of the
January 16, 2019 Note, as of September 30, 2019 is $24,790, which includes $6,590 of accrued interest. To date, the lender has
converted the following from the January 16, 2019 Note:
Date
|
|
|
Principle
|
|
|
Interest
|
|
|
Total
|
|
|
Shares
|
|
7/17/19
|
|
|
$
|
12,000
|
|
|
|
—
|
|
|
$
|
12,000
|
|
|
|
1,967,213
|
|
8/27/19
|
|
|
|
12,000
|
|
|
|
—
|
|
|
|
12,000
|
|
|
|
3,870,968
|
|
9/4/19
|
|
|
|
15,000
|
|
|
|
—
|
|
|
|
15,000
|
|
|
|
5,172,414
|
|
9/5/19
|
|
|
|
15,000
|
|
|
|
—
|
|
|
|
15,000
|
|
|
|
5,172,414
|
|
9/13/19
|
|
|
|
16,000
|
|
|
|
—
|
|
|
|
16,000
|
|
|
|
6,956,522
|
|
9/25/19
|
|
|
|
14,800
|
|
|
|
—
|
|
|
|
14,800
|
|
|
|
7,047,619
|
|
|
|
|
$
|
84,800
|
|
|
$
|
—
|
|
|
$
|
84,800
|
|
|
|
30,187,150
|
|
On
January 31, 2019 the Company issued a promissory note (the “January 31, 2019 Note”) in the amount of $53,500 at which
time the Company received $50,000, the remaining $3,500 was retained by the lender to cover legal and administrative cost. The
proceeds were used to cover operational expenses. The January 31, 2019 Note bears interest at a rate of 10% per year, is payable
on January 31, 2020, and is convertible into common stock 180 days after issuance. The conversion price is calculated as a 39%
discount to the lowest trading prices during the 15 trading days prior to conversion. The balance of the January 31, 2019 Note,
as of September 30, 2019 is $41,255, which includes $3,371 of accrued interest. To date, the lender has converted the following
from the January 31, 2019 Note:
Date
|
|
|
Principle
|
|
|
Fees
|
|
|
Total
|
|
|
Shares
|
|
8/5/19
|
|
|
$
|
7,838.60
|
|
|
$
|
250
|
|
|
$
|
8,088.60
|
|
|
|
2,550,000
|
|
9/4/19
|
|
|
|
7,777.60
|
|
|
|
250
|
|
|
|
8,027.60
|
|
|
|
2,800,000
|
|
|
|
|
$
|
15,616.20
|
|
|
$
|
500
|
|
|
$
|
16,116.20
|
|
|
|
5,350,000
|
|
On
February 21, 2019 the Company issued a promissory note (the “February 21, 2019 Note”) in the amount of $53,000 at
which time the company received of $50,000, the remaining $3,000 was retained by the lender to cover legal and administrative
cost. The proceeds were used to cover operational expenses. The February 21, 2019 Note bears interest at a rate of 10% per year,
is payable on February 21, 2020, and is convertible into common stock 180 days after issuance. The conversion price is calculated
as a 39% discount to the average of the two lowest trading prices during the 20 trading days prior to conversion. The balance
of the February 21, 2019 Note, as of September 30, 2019 is $56,209, which includes $3,209 of accrued interest.
On
April 24, 2019 the Company issued a promissory note (the “April 24, 2019 Note”) in the amount of $43,000 at which
time the company received of $43,000, the remaining $3,000 was retained by the lender to cover legal and administrative cost.
The proceeds were used to cover operational expenses. The April 24, 2019 Note bears interest at a rate of 10% per year, is payable
on April 24, 2020, and is convertible into common stock 180 days after issuance. The conversion price is calculated as a 39% discount
off of the average of the two lowest trading prices during the 20 trading days prior to conversion. The balance of the April 24,
2019 Note, as of September 30, 2019 is $44,873, which includes $1,873 of accrued interest.
On
May 02, 2019 the Company issued a promissory note (the “May 02, 2019 Note”) in the amount of $48,500 at which time
the Company received $45,000, the remaining $3,500 was retained by the lender to cover legal and administrative cost. The proceeds
were used to cover operational expenses. The May 02, 2019 Note bears interest at a rate of 10% per year, is payable on May 02,
2020, and is convertible into common stock 180 days after issuance. The conversion price is calculated as a 39% discount to the
average of the two lowest trading prices during the 20 trading days prior to conversion. The balance of the May 02, 2019 Note,
as of September 30, 2019 is $50,506, which includes $2,006 of accrued interest.
On
June 10, 2019 the Company issued a promissory note (the “June 10, 2019 Note”) in the amount of $53,000 at which time
the company received of $50,000, the remaining $3,000 was retained by the lender to cover legal and administrative cost. The proceeds
were used to cover operational expenses. The June 10, 2019 Note bears interest at a rate of 10% per year, is payable on June 10,
2020, and is convertible into common stock 180 days after issuance. The conversion price is calculated as a 39% discount to the
average of the two lowest trading prices during the 20 trading days prior to conversion. The balance of the June 10, 2019 Note,
as of September 30, 2019 is $54,626, which includes $1,626 of accrued interest.
On
July 16, 2019 the Company issued a promissory note (the “July 16, 2019 Note”) in the amount of $43,000 at which time
the company received of $40,000 the remaining $3,000 was retained by the lender to cover legal and administrative cost. The proceeds
were used to cover operational expenses. The July 16, 2019 Note bears interest at a rate of 10% per year, is payable on July 10,
2020, and is convertible into common stock 180 days after issuance. The conversion price is calculated as a 39% discount to the
average of the two lowest trading prices during the 20 trading days prior to conversion. The balance of the July 16, 2019 Note,
as of September 30, 2019 is $43,895, which includes $895 of accrued interest.
On
September 4, 2019 the Company issued a promissory note (the “September 4, 2019 Note”) in the amount of $53,000 at
which time the Company received of $50,000, the remaining $3,000 was retained by the lender to cover legal and administrative
cost. The proceeds were used to cover operational expenses. The September 4, 2019 Note bears interest at a rate of 10% per year,
is payable on September 4, 2020, and is convertible into common stock 180 days after issuance. The conversion price is calculated
as a 39% discount to the average of the two lowest trading prices during the 20 trading days prior to conversion. The balance
of the September 4, 2019 Note, as of September 30, 2019 is $53,378, which includes $378 of accrued interest.
9. NOTES
PAYABLE
Related
Party Notes Payable
On
August 3, 2017, the Company issued a promissory note (the “August 3, 2017 Note”) in the amount of $25,000, at which
time the entire balance of $25,000 was received to cover operational expenses. The August 3, 2017 Note bears interest at a rate
of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the August
3, 2017 Note, as of September 30, 2019 is $27,897, which includes
$2,699 of accrued interest.
On
August 15, 2017, the Company issued a promissory note (the “August 15, 2017 Note”) in the amount of $34,000, at which
time the entire balance of $34,000 was received to cover operational expenses. The August 15, 2017 Note bears interest at a rate
of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the August
15, 2017 Note, as of September 30, 2019 is $37,824, which includes
$3,610 of accrued interest.
On
August 28, 2017, the Company issued a promissory note (the “August 28, 2017 Note”) in the amount of $92,000, at which
time the entire balance of $92,000 was received to cover operational expenses. The August 28, 2017 Note bears interest at a rate
of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the August
28, 2017 Note, as of September 30, 2019 is $102,032 which includes
$9,616 of accrued interest.
On
September 28, 2017, the Company issued a promissory note (the “September 28, 2017 Note”) in the amount of $63,600,
at which time the entire balance of $63,600 was received to cover operational expenses. The September 28, 2017 Note bears interest
at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance
of the September 28, 2017 Note, as of September 30, 2019 is $69,995,
which includes $6,377 of accrued interest.
On
October 11, 2017, the Company issued a promissory note (the “October 11, 2017 Note”) in the amount of $103,500, at
which time the entire balance of $103,500 was received to cover operational expenses. The October 11, 2017 Note bears interest
at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance
of the October 11, 2017 Note, as of September 30, 2019 is $113,694,
which includes $10,194 of accrued interest.
On
October 27, 2017, the Company issued a promissory note (the “October 27, 2017 Note”) in the amount of $106,000, at
which time the entire balance of $106,000 was received to cover operational expenses. The October 27, 2017 Note bears interest
at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance
of the October 27, 2017 Note, as of September 30, 2019 is $116,208,
which includes $10,207 of accrued interest.
On
November 15, 2017, the Company issued a promissory note (the “November 15, 2017 Note”) in the amount of $62,000, at
which time the entire balance of $62,000 was received to cover operational expenses. The November 15, 2017 Note bears interest
at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance
of the November 15, 2017 Note, as of September 30, 2019 is $67,809,
which includes $5,809 of accrued interest.
On
November 27, 2017, the Company issued a promissory note (the “November 27, 2017 Note”) in the amount of $106,000,
at which time the entire balance of $106,000 was received to cover operational expenses. The November 27, 2017 Note bears interest
at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance
of the November 27, 2017 Note, as of September 30, 2019 is $115,758,
which includes $9,758 of accrued interest.
On
November 30, 2017, the Company issued a promissory note (the “November 30, 2017 Note”) in the amount of $30,000, at
which time the entire balance of $30,000 was received to cover operational expenses. The November 30, 2017 Note bears interest
at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance
of the November 30, 2017 Note, as of September 30, 2019 is $32,749,
which includes $2,749 of accrued interest.
On
December 19, 2017, the Company issued a promissory note (the “December 19, 2017 Note”) in the amount of $42,000, at
which time the entire balance of $42,000 was received to cover operational expenses. The December 19, 2017 Note bears interest
at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance
of the December 19, 2017 Note, as of September 30, 2019 is $45,740, which includes $3,740 of accrued interest.
On
January 3, 2018, the Company issued a promissory note (the “January 3, 2018 Note”) in the amount of $49,000, at which
time the entire balance of $49,000 was received to cover operational expenses. The January 3, 2018 Note bears interest at a rate
of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the January
3, 2018 Note, as of September 30, 2019 is $53,262, which includes $4,262 of accrued interest.
On
January 30, 2018, the Company issued a promissory note (the “January 30, 2018 Note”) in the amount of $72,000, at
which time the entire balance of $72,000 was received to cover operational expenses. The January 30, 2018 Note bears interest
at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance
of the January 30, 2018 Note, as of September 30, 2019 is $77,997, which includes $5,997 of accrued interest.
On
February 1, 2018, the Company entered into an amended purchase agreement and promissory note with Mr. Parscale, which facilitated
the closing of the Parscale Media acquisition and established a revised payment arrangement, under which the Company agreed to
pay Mr. Parscale $1,000,000 in twelve equal installments, which includes 4% interest. On November 20, 2018, the Company exchanged
the remaining balance of the Parscale Media Note for an equal amount owed by Mr. Parscale to the Company. As of November 20, 2018,
the balance on the Parscale Media Note was zero.
On
February 2, 2018, the Company issued a promissory note (the “February 2, 2018 Note”) in the amount of $85,000, at
which time the entire balance of $85,000 was received to cover operational expenses. The February 2, 2018 Note bears interest
at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance
of the February 2, 2018 Note, as of September 30, 2019 is $92,045, which includes $7,045 of accrued interest.
On
July 23, 2019, the Company issued a promissory note (the “July 23, 2019 Note”) in the amount of $25,000, at which
time the entire balance of $25,000 was received to cover operational expenses. The July 23, 2019 Note bears interest at a rate
of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the July
23, 2019 Note, as of September 30, 2019 is $25,236, which includes $236 of accrued interest.
On
August 20, 2019, the Company issued a promissory note (the “August 20, 2019 Note”) in the amount of $10,000, at which
time the entire balance of $10,000 was received to cover operational expenses. The August 20, 2019 Note bears interest at a rate
of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the August
20, 2019 Note, as of September 30, 2019 is $10,056, which includes $56 of accrued interest.
On
August 28, 2019, the Company issued a promissory note (the “August 28, 2019 Note”) in the amount of $18,500, at which
time the entire balance of $18,500 was received to cover operational expenses. The August 28, 2019 Note bears interest at a rate
of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the August
28, 2019 Note, as of September 30, 2019 is $18,584, which includes $84 of accrued interest.
As
of September 30, 2019, and December 31, 2018, the notes payable due to related parties totaled $1,006,886 and $920,470, respectively.
Third
Party Notes Payable
On
June 29, 2018, the Company issued a promissory note (the “June 2018 Note”), in the amount of $750,000, at which time
the Company received $735,000. The remaining $15,000 was retained by the lender as an origination fee. On February 28, 2019 the
promissory note was refinanced and the balance increased to $1,000,000 (the “February 28, 2019 Note”). As of the date
of closing the lender withheld $25,443 from the $375,000 balance increase as an origination fee, netting $349,557 to the Company,
and on April 3, 2019 the Company received the remaining $250,000. The February 28, 2019 Note bears interest at a rate of 18% per
year and is amortized over 12 months. During the nine months ended September 30, 2019, the Company made payments totaling $559,794,
and included $92,157 in interest expense related to this note. As of September 30, 2019, the outstanding balance on the February
28, 2019 Note was $506,919. The company is not in default on this note.
10. DERIVATIVE
LIABILITIES
The
Company determined that the convertible notes outstanding as of September 30, 2019 contained an embedded derivative instrument
as the conversion price was based on a variable that was not an input to the fair value of a “fixed-for-fixed” option
as defined under FASB ASC Topic No. 815 – 40.
The
Company determined the fair values of the embedded convertible notes derivatives and tainted convertible notes using the lattice
valuation model. The balance of the fair value of the derivative liability as of September 30, 2019 and December 31, 2018 is as
follows:
Balance at December 31, 2018
|
|
$
|
—
|
|
Additions
|
|
|
437,294
|
|
Conversions
|
|
|
(102,293
|
)
|
Fair value gain
|
|
|
(121,390
|
)
|
Balance at September 30, 2019
|
|
$
|
213,611
|
|
During
the nine months ended September 30, 2019 and 2018, the Company incurred losses of $0 and $0, respectively, on the conversion of
convertible notes. In connection with the convertible notes, for the nine months ended September 30, 2019 and 2018, the Company
recorded $31,168 and $10,514, respectively, of interest expense and $113,970 and $0, respectively, of debt discount amortization
expense. As of September 30, 2019 and December 31, 2018, the Company had approximately $66,532 and $35,363, respectively, of accrued
interest related to the convertible notes.
11. CAPITAL
STOCK
At
September 30, 2019 and December 31, 2018, the Company’s authorized stock consists of 2,000,000,000 shares of common stock,
par value $0.001 per share. The Company is also authorized to issue 5,000,000 shares of preferred stock, par value of $0.001 per
share. The rights, preferences and privileges of the holders of the preferred stock will be determined by the Board
of Directors prior to issuance of such shares. The conversion of certain outstanding preferred stock could have a significant
impact on our common stockholders. As of the date of this report, the Board has designated Series A, Series B, Series C, Series
D and Series E Preferred Stock.
Series
A Preferred
The
Company has designated 10,000 shares of its preferred stock as Series A Preferred Stock. Each share of Series A Preferred Stock
is convertible into 10,000 shares of the Company’s common stock. The holders of outstanding shares of Series A Preferred
Stock are entitled to receive dividends, payable quarterly, out of any assets of the Corporation legally available therefor, at
the rate of $8 per share per annum, payable in preference and priority to any payment of any dividend on the common stock. As
of September 30, 2019, the Company has 10,000 shares of Series A Preferred Stock outstanding. During the nine months ended September
30, 2019 and 2018, we paid dividends of $20,000 and $40,000, respectively, to the holders of Series A Preferred stock. As of September
30, 2019, the balance owed on the Series A Preferred stock dividend was $40,000.
Series
B Preferred
The
Company has designated 25,000 shares of its preferred stock as Series B Preferred Stock. Each share of Series B Preferred Stock
has a stated value of $100. The Series B Preferred Stock is convertible into shares of fully paid and non-assessable shares of
the Company’s common stock by dividing the stated value by a conversion price of $0.004 per share. Series B Preferred Stock
shall not be entitled to vote, as a separate class or otherwise, on any matter presented to the stockholders of the Company for
their action or consideration at any meeting of stockholders of the Company. As of September 30, 2019, the Company has 18,025
shares of Series B Preferred Stock outstanding.
Series
C Preferred
The
Company has designated 25,000 shares of its preferred stock as Series C Preferred Stock. Each share of Series C Preferred Stock
has a stated value of $100. The Series C Preferred Stock is convertible into shares of fully paid and non-assessable shares of
the Company’s common stock by dividing the stated value by a conversion price of $0.01 per share. Series C Preferred Stock
shall not be entitled to vote, as a separate class or otherwise, on any matter presented to the stockholders of the Company for
their action or consideration at any meeting of stockholders of the Company. As of September 30, 2019, the Company has 14,425
shares of Series C Preferred Stock outstanding.
Series
D Preferred
The
Company has designated 90,000 shares of its preferred stock as Series D Preferred Stock. Each share of Series D Preferred Stock
has a stated value of $100. The Series D Preferred Stock is convertible into common stock at a ratio of 2,500 shares of common
stock per share of preferred stock, and pays a quarterly dividend, calculated as (1/90,000) x (5% of the Adjusted Gross Revenue)
of the Company’s subsidiary Parscale Digital. Adjusted Gross Revenue shall mean the top line gross revenue of Parscale Digital,
as calculated under GAAP (generally accepted accounting principles) less any reselling revenue attributed to third party advertising
products or service, such as, but not limited to, search engine keyword campaign fees, social media campaign fees, radio or television
advertising fees, and the like. Series D Preferred Stock shall not be entitled to vote, as a separate class or otherwise, on any
matter presented to the stockholders of the Company for their action or consideration at any meeting of stockholders of the Company.
As of September 30, 2019, the Company has 90,000 shares of Series D Preferred Stock outstanding. During the nine months ended
September 30, 2019, and 2018, we paid dividends of zero, and $97,610 respectively, to the holders of Series D Preferred stock.
As of September 30, 2019, the balance owed on the Series D Preferred stock dividend was $200,872
Series
E Preferred
The
Company has designated 10,000 shares of its preferred stock as Series E Preferred Stock. Each share of Series E Preferred Stock
has a stated value of $100. The Series E Preferred Stock is convertible into shares of fully paid and non-assessable shares of
the Company’s common stock by dividing the stated value by a conversion price of $0.05 per share. Series E Preferred Stock
shall not be entitled to vote, as a separate class or otherwise, on any matter presented to the stockholders of the Company for
their action or consideration at any meeting of stockholders of the Company. As of September 30, 2019, the Company has 10,000
shares of Series E Preferred Stock outstanding.
12. STOCK
OPTIONS AND WARRANTS
Stock
Options
On
July 10, 2003, the Company adopted the Warp 9, Inc. Stock Option Plan for directors, executive officers, and employees of and
key consultants to the Company. Pursuant to the now terminated plan, the Company could issue 5,000,000 shares of common stock.
The plan was administered by the Company’s Board of Directors, and options granted under the plan could be either incentive
options or nonqualified options. Each option was exercisable in full or in installment and at such time as designated by the Board.
Notwithstanding any other provision of the plan or of any option agreement, each option expired on the date specified in the option
agreement, which date was to be no later than the tenth anniversary of the date on which the option was granted (fifth anniversary
in the case of an incentive option granted to a greater-than-10% stockholder). The purchase price per share of the common stock
under each incentive option was to be no less than the fair market value of the common stock on the date the option was granted
(110% of the fair market value in the case of a greater-than-10% stockholder). The purchase price per share of the common stock
under each nonqualified option was to be specified by the Board at the time the option is granted, and could be less than, equal
to or greater than the fair market value of the shares of common stock on the date such nonqualified option was granted, but was
to be no less than the par value of shares of common stock. The plan provided specific language as to the termination of options
granted thereunder. Currently, there are no outstanding options issued under the plan.
The
following options were issued outside of the Warp 9, Inc. Stock Option Plan:
On
August 1, 2017, we granted non-qualified stock options to purchase up to 10,000,000 shares of our common stock to a key employee,
at a price of $0.01 per share. The stock options vest equally over a period of 36 months and expire August 1, 2022. These options
allow the optionee to exercise on a cashless basis, resulting in no cash payment to the company upon exercise. If the optionee
exercises on a cashless basis, then the above water value (difference between the option price and the fair market price at the
time of exercise) is used to purchase shares of common stock. Under this method, the number of shares of common stock issued will
be less than the number of options used to obtain those shares of common stock. On September 30, 2018, the employee exercised,
on a cashless basis, 3,324,201 options, resulting in 1,233,509 shares of common stock.
On
September 18, 2017, we granted non-qualified stock options to purchase up to 1,800,000 shares of our common stock to three key
employees, at a price of $0.05 per share. The stock options vest equally over a period of 36 months and expire September 18, 2022.
These options allow the optionee to exercise on a cashless basis, resulting in no cash payment to the company upon exercise.
On
January 3, 2018, we granted non-qualified stock options to purchase up to 20,000,000 shares of our common stock to three key employees,
at a price of $0.04 per share. The stock options vest equally over a period of 36 months and expire January 3, 2023. These options
allow the optionee to exercise on a cashless basis, resulting in no cash payment to the Company upon exercise.
The
Company used the historical industry index to calculate volatility, since the Company’s stock history did not represent
the expected future volatility of the Company’s common stock. The fair value of options granted during the nine months ending
September 30, 2019 and 2018, were determined using the Black Scholes method with the following assumptions:
|
|
Nine months
Ended
|
|
|
Nine months
Ended
|
|
|
|
September 30,
2019
|
|
|
September 30,
2018
|
|
Risk free interest rate
|
|
|
—
|
|
|
|
5.00
|
%
|
Stock volatility factor
|
|
|
—
|
|
|
|
397
|
%
|
Weighted average expected option life
|
|
|
—
|
|
|
|
5
years
|
|
Expected dividend yield
|
|
|
—
|
|
|
|
none
|
|
A
summary of the Company’s stock option activity and related information follows:
|
|
Nine months
Ended
September 30, 2019
|
|
|
Nine months
Ended
September 30, 2018
|
|
|
|
|
|
|
Weighted
|
|
|
|
|
|
Weighted
|
|
|
|
|
|
|
average
|
|
|
|
|
|
average
|
|
|
|
|
|
|
exercise
|
|
|
|
|
|
exercise
|
|
|
|
Options
|
|
|
price
|
|
|
Options
|
|
|
price
|
|
Outstanding - beginning of period
|
|
|
151,475,799
|
|
|
$
|
0.017
|
|
|
|
154,800,000
|
|
|
$
|
0.017
|
|
Granted
|
|
|
—
|
|
|
$
|
—
|
|
|
|
—
|
|
|
$
|
—
|
|
Exercised
|
|
|
—
|
|
|
$
|
—
|
|
|
|
(3,324,201
|
)
|
|
$
|
0.010
|
|
Forfeited
|
|
|
—
|
|
|
$
|
—
|
|
|
|
—
|
|
|
$
|
—
|
|
Outstanding - end of period
|
|
|
151,475,799
|
|
|
$
|
0.017
|
|
|
|
151,475,799
|
|
|
$
|
0.017
|
|
Exercisable at the end of period
|
|
|
139,708,310
|
|
|
$
|
0.015
|
|
|
|
129,108,310
|
|
|
$
|
0.014
|
|
Weighted average fair value of options granted during the period
|
|
|
|
|
|
$
|
—
|
|
|
|
|
|
|
$
|
800,000
|
|
As
of September 30, 2019, and December 31, 2018, the intrinsic value of the stock options was approximately zero and $212,950, respectively.
Stock option expense for the nine months ended September 30, 2019, and 2018 were $246,822 and $396,004, respectively.
The
Black Scholes option valuation model was developed for use in estimating the fair value of traded options, which do not have vesting
restrictions and are fully transferable. In addition, option valuation models require the input of highly subjective assumptions,
including the expected stock price volatility. Because the Company’s employee stock options have characteristics significantly
different from those of traded options, and because changes in the subjective input assumptions can materially affect the fair
value estimate, in management’s opinion, the existing models do not necessarily provide a reliable single measure of the
fair value of its employee stock options.
The
weighted average remaining contractual life of options outstanding, as of September 30, 2019 was as follows:
|
|
|
|
|
|
Weighted
|
|
|
|
|
|
|
|
Average
|
|
|
|
|
Number
of
|
|
|
remaining
|
|
Exercise
|
|
|
options
|
|
|
contractual
|
|
Prices
|
|
|
outstanding
|
|
|
life
(years)
|
|
$
|
0.050
|
|
|
|
1,800,000
|
|
|
|
2.97
|
|
$
|
0.040
|
|
|
|
20,000,000
|
|
|
|
3.26
|
|
$
|
0.015
|
|
|
|
35,000,000
|
|
|
|
2.90
|
|
$
|
0.013
|
|
|
|
60,000,000
|
|
|
|
2.35
|
|
$
|
0.013
|
|
|
|
15,000,000
|
|
|
|
2.47
|
|
$
|
0.010
|
|
|
|
6,675,799
|
|
|
|
2.84
|
|
$
|
0.005
|
|
|
|
12,500,000
|
|
|
|
2.87
|
|
$
|
0.004
|
|
|
|
500,000
|
|
|
|
2.04
|
|
|
|
|
|
|
151,475,799
|
|
|
|
|
|
Warrants
During
the nine months ended September 30, 2019 and 2018, the Company issued no warrants for services.
13. RELATED
PARTIES
Bountiful
Capital, LLC, loaned the Company $100,000 on January 12, 2016, $500,000 through multiple fundings on the April 2016 Note, $500,000
through multiple fundings on the October 2016 Note, $38,000 on May 16, 2017, $46,000 on May 30, 2017, $26,000 on June 14, 2017,
$23,500 on June 29, 2017, $105,000 on July 10, 2017, $50,500 on July 14, 2017, $53,500 on July 30, 2017, $25,000 on August 3,
2017, $34,000 on August 16, 2017, $92,000 on August 28, 2017, $63,600 on September 28, 2017, $103,500 on October 11, 2017, $106,000
on October 27, 2017, $62,000 on November 15, 2017, $106,000 on November 27, 2017, $30,000 on November 30, 2017, $42,000 on December
19, 2017, $49,000 on January 3, 2018, $72,000 on January 30, 2018, $85,000 on February 2, 2018, $25,000 on July 23, 2019, $10,000
on August 20, 2019 and $18,500 on August 28, 2019, as unsecured promissory notes (the “Bountiful Notes”). The terms
of the Bountiful Notes include interest of 5% and are due and payable upon demand, but in no case later than 36 months after the
effective date. On July 31, 2017, notes payable amounting to $1,442,500 and accrued interest of $43,414 were converted into 14,425
shares of Series C preferred stock. At September 30, 2019 and December 31, 2018, principal on the Bountiful Notes and accrued
interest totaled $1,006,886 and $920,470. The Company’s
chief financial officer, Greg Boden, also serves as the president of Bountiful Capital, LLC.
Brad
Parscale has served on the board of directors of the Company since the acquisition of Parscale Creative on August 1, 2017. Mr.
Parscale is also the owner of Parscale Strategy, LLC (“Parscale Strategy”), the largest customer of Parscale Digital.
During the nine months ended September 30, 2019 and 2018, the Company earned $194,492 and $2,562,290, respectively, in revenue
from providing services to Parscale Strategy, and as of September 30, 2019 and December 31, 2018, Parscale Strategy had an outstanding
accounts receivable of $32,046 and $78,753, respectively.
On
August 1, 2017, Parscale Digital signed a lease with Giles-Parscale, Inc., a related party, to provide a workplace for the employees
of Parscale Digital. Giles-Parscale, Inc., is wholly owned by Jill Giles, an employee of the Company. Details on this lease are
included in Note 14.
On
August 1, 2017, Parscale Digital signed a lease with Parscale Strategy for computer equipment and office furniture. Parscale Strategy
is wholly owned by Brad Parscale, who serves on the CloudCommerce board of directors. Details of this lease are included in Note
14.
On
April 28, 2018, Data Propria entered into an agreement to lease approximately 2,073 square feet of office space located at 311
Sixth Street, San Antonio, TX 78215, for a period of twelve months, commencing May 1, 2018, at a cost of $4,000 per month, plus
a pro rata share of building maintenance expenses. This lease was signed with a related party, Jill Giles, an employee of the
Company. Upon expiration the company did not renew this lease.
As
of September 30, 2019, we had convertible notes in the amount of $296,852 with a relative of a shareholder that owns in excess
of 5%. We believe that the terms of those convertible notes are consistent with arm’s length transactions.
14.
CONCENTRATIONS
For
the nine months ended September 30, 2019 and 2018, the Company had one and one major customers who represented approximately 13%
and 37% of total revenue, respectively. At September 30, 2019 and December 31, 2018, accounts receivable from two and two customers,
represented approximately 46% and 19% of total accounts receivable, respectively. The customers comprising the concentrations
within the accounts receivable are not the same customers that comprise the concentrations with the revenues discussed above.
15. COMMITMENTS
AND CONTINGENCIES
Leases
In
February 2016, the FASB issued ASU 2016-02, “Leases” Topic 842, which amends the guidance in former ASC Topic
840, Leases. The new standard increases transparency and comparability most significantly by requiring the recognition
by lessees of right-of-use (“ROU”) assets and lease liabilities on the balance sheet for all leases longer than 12
months. Under the standard, disclosures are required to meet the objective of enabling users of financial statements to assess
the amount, timing, and uncertainty of cash flows arising from leases. For lessees, leases will be classified as finance
or operating, with classification affecting the pattern and classification of expense recognition in the income statement, over
the expected term on a straight-line basis. Operating leases are recognized on the balance sheet as right-of-use assets, current
operating lease liabilities and non-current operating lease liabilities. We determine if an arrangement is a lease at inception.
Operating leases are included in operating lease right-of-use (“ROU”) assets and operating lease liabilities on our
condensed consolidated balance sheets. Finance leases are included in property and equipment, current liabilities, and long-term
liabilities on our condensed consolidated balance sheets.
The
Company adopted the new lease guidance effective January 1, 2019 using the modified retrospective transition approach, applying
the new standard to all of its leases existing at the date of initial application which is the effective date of adoption. Consequently,
financial information will not be updated and the disclosures required under the new standard will not be provided for dates and
periods before January 1, 2019. The Company has elected the practical expedient to combine lease and non-lease
components as a single component. We did not elect the hindsight practical expedient which permits entities to use hindsight in
determining the lease term and assessing impairment. The adoption of the lease standard did not change our previously reported
condensed consolidated statements of operations and did not result in a cumulative catch-up adjustment to opening equity. As
of September 30, 2019, the company recognized ROU assets of $306,210 and lease liabilities of $307,476.
The
interest rate implicit in lease contracts is typically not readily determinable. As such, the Company utilizes its incremental
borrowing rate of 10%, which is the rate incurred to borrow on a collateralized basis over a similar term an amount equal to the
lease payments in a similar economic environment. In calculating the present value of the lease payments, the Company elected
to utilize its incremental borrowing rate based on the remaining lease terms as of the January 1, 2019 adoption date.
Operating
lease ROU assets and operating lease liabilities are recognized based on the present value of the future minimum lease payments
over the lease term at the commencement date. The operating lease ROU asset also includes any lease payments made and excludes
lease incentives and initial direct costs incurred, if any. Our lease terms may include options to extend or terminate the lease
when it is reasonably certain that we will exercise that option. Our leases have remaining lease terms of 1 year to 3 years, some
of which include options to extend the lease term for up to an undetermined number of years.
Operating
Leases
As
a result of the WebTegrity acquisition, we assumed a lease for office space used by the WebTegrity employees, at 14603 Huebner
Road, Suite 3402, San Antonio, TX 78230. The lease was executed on March 20, 2017 for a period of 36 months, commencing March
20, 2017, at a rate of $2,750 per month from April 1, 2017 through March 31, 2018, $2,950 per month from April 1, 2018 through
March 31, 2019, and $3,150 per month from April 1, 2019 through March 31, 2020. As of September 30, 2019, it has been determined
that the Company will not attempt to extend this lease past the March 31, 2020 expiration date. This lease does not include a
residual value guarantee, nor do we expect any material exit costs. As of January 1, 2019, we determined that this lease meets
the criterion to be classified as a ROU Asset and is included on the balance sheet as Right-Of-Use Assets. As of September 30,
2019, the ROU asset and liability balances of this lease were $17,094 and $18,361, respectively.
On
August 1, 2017, Parscale Digital signed a lease agreement with Giles-Parscale, Inc., a related party, which commenced on August
1, 2017, for approximately 8,290 square feet, at 321 Sixth Street, San Antonio, TX 78215, for $9,800 per month, plus a pro rata
share of the common building expenses. The lease expires on July 31, 2022. As of September 30, 2019, it is unclear whether we
will attempt to extend this lease beyond the July 31, 2022 expiration date. However, because the lease expiration is greater than
twelve months, the lease liability is included on the Balance Sheet as Right-of-use lease. This lease does not include a residual
value guarantee, nor do we expect any material exit costs. As of January 1, 2019, we determined that this lease meets the criterion
to be classified as a ROU Asset and is included on the balance sheet as Right-Of-Use Assets. As of September 30, 2019, the ROU
asset and liability balances of this lease were $289,115 and $289,115, respectively.
On
October 24, 2017, we executed a lease agreement for office space located at 1933 Cliff Drive, Santa Barbara, CA, commencing March
1, 2018 for a period of 36 months, at a rate of $2,795 per month, plus a pro rata share of the common area maintenance. As of
September 31, 2018, the Company vacated this office space and the landlord relieved the Company of any further liability by leasing
the space to another party. As of September 30, 2018, the Company moved its headquarters to 321 Sixth Street in San Antonio, Texas.
On
February 12, 2018, we executed a lease agreement for office space at 1415 Park Avenue West, Denver, CO 80205, expiring August
14, 2018, at a cost of $800 per month. This lease was cancelled on September 30, 2018, at no cost to the Company.
On
April 28, 2018, Data Propria entered into an agreement to lease approximately 2,073 square feet of office space located at 311
Sixth Street, San Antonio, TX 78215, for a period of twelve months, commencing May 1, 2018, at a cost of $4,000 per month, plus
a pro rata share of building maintenance expenses. This lease was signed with a related party, Jill Giles, an employee of the
Company. The Company did not extend this lease upon expiration on April 30, 2019.
Total
operating lease expense for the nine months ended September 30, 2019 and 2018 was $134,093 and $118,957, respectively. The Company
is also required to pay its pro rata share of taxes, building maintenance costs, and insurance in according to the lease agreement.
On
May 21, 2014, the Company entered into a settlement agreement with the landlord of our previous location at 6500 Hollister Ave.,
Goleta, CA, to make monthly payments on past due rent totaling $227,052. Under the terms of the agreement, the Company will make
monthly payments of $350 on a reduced balance of $40,250. Upon payment of $40,250, the Company will record a gain on extinguishment
of debt of $186,802. As of September 30, 2019, the Company recorded the outstanding balance under this settlement agreement as
a long-term accrued expense, with the current portion of the debt recorded in accrued expenses. As of September 30, 2019, and
December 31, 2018, the Company owed $17,500 and $21,000 on the outstanding reduced payment terms, respectively.
The
Company is required to pay its pro rata share of taxes, building maintenance costs, and insurance in accordance with the operating
lease agreements of Parscale Digital, WebTegrity, and Data Propria.
Finance Leases
On
August 1, 2017, Parscale Digital signed a lease agreement with Parscale Strategy, a related party, for the use of office equipment
and furniture. The lease provides for a term of thirty-six (36) months, at a monthly payment of $3,000, and an option to purchase
all items at the end of the lease for one dollar. It is certain that the Company will exercise this purchase option. We have evaluated
this lease in accordance with ASC 840-30 and determined that it meets the definition of a finance lease.
The
following is a schedule of the net book value of the finance lease.
Assets
|
|
September
30,
2019
|
|
|
December
31,
2018
|
|
Leased
equipment under finance lease,
|
|
$
|
100,097
|
|
|
$
|
100,097
|
|
less
accumulated amortization
|
|
|
(53,799
|
)
|
|
|
(35,176
|
)
|
Net
|
|
$
|
46,298
|
|
|
$
|
64,921
|
|
Liabilities
|
|
September
30,
2019
|
|
|
December
31,
2018
|
|
Obligations under finance lease (current)
|
|
$
|
29,324
|
|
|
$
|
34,039
|
|
Obligations under finance lease (noncurrent)
|
|
|
—
|
|
|
|
20,654
|
|
Total
|
|
$
|
29,324
|
|
|
$
|
54,693
|
|
Below
is a reconciliation of leases to the financial statements.
|
|
ROU
Operating Leases
|
|
|
Finance
Leases
|
|
Leased asset balance
|
|
$
|
306,210
|
|
|
$
|
46,298
|
|
Liability balance
|
|
|
307,476
|
|
|
|
29,234
|
|
Cash flow (operating)
|
|
|
134,093
|
|
|
|
—
|
|
Cash flow (financing)
|
|
|
—
|
|
|
|
6,000
|
|
Interest expense
|
|
$
|
26,624
|
|
|
$
|
1,631
|
|
The
following is a schedule, by years, of future minimum lease payments required under the operating and finance leases.
Years Ending
December 31,
|
|
|
ROU Operating
Leases
|
|
|
Finance Leases
|
|
|
2019*
|
|
|
$
|
38,850
|
|
|
$
|
9,000
|
|
|
2020
|
|
|
|
127,050
|
|
|
|
21,000
|
|
|
2021
|
|
|
|
117,600
|
|
|
|
—
|
|
|
2022
|
|
|
|
68,600
|
|
|
|
—
|
|
|
2023
|
|
|
|
—
|
|
|
|
—
|
|
|
Thereafter
|
|
|
|
—
|
|
|
|
—
|
|
|
Total
|
|
|
$
|
352,100
|
|
|
$
|
30,000
|
|
|
Less
imputed interest
|
|
|
|
(44,624
|
)
|
|
|
(676
|
)
|
|
Total
liability
|
|
|
$
|
307,476
|
|
|
$
|
29,324
|
|
|
*
|
Excludes
nine months ended September 30, 2019
|
Other
information related to leases is as follows:
Lease Type
|
|
Weighted
Average Remaining Term
|
|
|
Weighted
Average Discount Rate (1)
|
|
Operating Leases
|
|
|
2.8
years
|
|
|
|
10
|
%
|
Finance Leases
|
|
|
0.8
years
|
|
|
|
10
|
%
|
|
(1)
|
This
discount rate is consistent with our borrowing rates from various lenders.
|
Legal
Matters
The
Company may be involved in legal actions and claims arising in the ordinary course of business, from time to time, none of which
at the time are considered to be material to the Company’s business or financial condition.
16.
SUPPLEMENTAL STATEMENT OF CASH FLOWS INFORMATION
During
the nine months ended September 30, 2019, there were the following non-cash activities.
|
-
|
On
August 5, 2019, a lender converted a portion of the January 31, 2019 Note into common
stock. The conversion included $8,089 of principal, plus $250 of interest, which was
converted into 2,550,000 common shares
|
|
-
|
On
September 4, 2019, a lender converted a portion of the January 31, 2019 Note into common
stock. The conversion included $8,028 of principal, plus $250 of interest, which was
converted into 2,800,000 common shares
|
|
-
|
On
July 17, 2019, a lender converted a portion of the January 16, 2019 Note into common
stock. The conversion included $12,000 of principal, plus zero of interest, which was
converted into 1,967,213 common shares
|
|
-
|
On
August 27, 2019, a lender converted a portion of the January 16, 2019 Note into common
stock. The conversion included $12,000 of principal, plus zero of interest, which was
converted into 3,870,968 common shares
|
|
-
|
On
September 4, 2019, a lender converted a portion of the January 16, 2019 Note into common
stock. The conversion included $15,000 of principal, plus zero of interest, which was
converted into 5,172,414 common stock
|
|
-
|
On
September 5, 2019, a lender converted a portion of the January 16, 2019 Note into common
stock. The conversion included $15,000 of principal, plus zero of interest, which was
converted into 5,172,414 common shares
|
|
-
|
On
September 13, 2019, a lender converted a portion of the January 16, 2019 Note into common
stock. The conversion included $16,000 of principal, plus zero of interest, which was
converted into 6,956,522 common shares
|
|
-
|
On
September 25, 2019, a lender converted a portion of the January 16, 2019 Note into common
stock. The conversion included $14,800 of principal, plus zero of interest, which was
converted into 7,047,619 common shares
|
|
-
|
Recorded
the initial values of ROU operating leases, which increased ROU assets by $365,460 and
operating lease liability by $365,460, netting to zero on the statement of cash flows.
|
During
the nine months ended September 30, 2018, there were the following non-cash financing activities:
|
-
|
On
February 1, 2018, the Company acquired Parscale Media for $1,000,000 payable by a note
over twelve months.
|
|
-
|
On
April 17, 2018, a lender converted a portion of the March 2013 Note into common stock.
The conversion included $16,000 of principal, plus $8,106 of interest, which was converted
into 6,026,301 common shares.
|
|
-
|
On
September 30, 2018, an employee exercised, on a cashless basis, 3,324,201 options, resulting
in 1,233,509 shares of common stock.
|
17. SUBSEQUENT
EVENTS
Management
has evaluated subsequent events according to ASC TOPIC 855 as of the date of the financial statements and has determined that
the following subsequent events are reportable.
On
October 28, 2019 a lender presented a conversion notice to the Company, which converted $11,300 principle into 7,062,500 shares
of common stock. This conversion was in accordance with the terms of the convertible note.
On
November 4, 2019 a lender presented a conversion notice to the Company, which converted $6,900 principle plus $5,150 interest
into 7,531,250 shares of common stock. This conversion was in accordance with the terms of the convertible note.
F-68