NEW YORK and LOS ANGELES, Dec. 2,
2019 /PRNewswire/ -- SiriusXM and UNINTERRUPTED
are teaming up to connect music and sports in an exclusive and
innovative new way, bringing fans closer to the athletes they love
through athlete-curated playlists available exclusively for Pandora
listeners. Playlists from LeBron
James, Rob Gronkowski,
Odell Beckham Jr., Angel McCoughtry, Dion
Waiters, Lexie Brown,
Lonzo Ball, Mo Bamba, Draymond
Green, Nate Burleson, Chiney
Ogwumike and Adam Rippon are
available now on Pandora, with more athlete playlists to
follow.
The playlists will allow fans to go behind the scenes with
access to featured players' warm-up playlists, playable in real
time as the players themselves listen to them and get ready for
game time. Pandora listeners can connect with their favorite
superstar athletes as they listen to custom playlists featuring
music from the athletes' favorite artists like DaBaby,
Beyoncé, Lizzo, Travis
Scott, Taylor Swift, Diplo
and Dua Lipa.
"There's a real and deep emotional connection between athletes
and music," said Maverick Carter, UNINTERRUPTED's CEO. "I was
honored and inspired to be an early part of Beats and to work with
Jimmy Iovine and Dr. Dre to develop
something unique that furthers that emotional connection. Together
with SiriusXM and Pandora, we're taking that to a new level, giving
fans a new way to connect with the athletes they love."
"We are very excited to collaborate with UNINTERRUPTED, a unique
and innovative content creator, to allow listeners to make a deeper
connection with their favorite athletes. Through this exclusive
offering, we are providing listeners with access to the music the
athletes are listening to, whether warming up or working out to
prepare for a game or just what they listen to in their free time,"
said Scott Greenstein, President and
Chief Content Officer, SiriusXM. "As Maverick said, music and
sports are strongly linked and this creative partnership will
create a unique listening experience that brings together both
worlds."
UNINTERRUPTED joins recently announced platinum recording artist
Drake and comic book giant Marvel Entertainment in coming to
SiriusXM and Pandora for exclusive content and access. The
exclusive athlete playlists deepen UNINTERRUPTED and SiriusXM's
collaborative work together following the launch of the 17
Weeks podcast in September. 17 Weeks is narrated by
Burleson and features three of pro football's most dynamic players
– Jets running back Le'Veon Bell, Rams cornerback Jalen Ramsey and Bills wide receiver
Cole Beasley – with new episodes
every week on the SiriusXM and Pandora apps.
About UNINTERRUPTED
UNINTERRUPTED is an athlete
empowerment brand founded by LeBron
James and Maverick Carter. The company is built upon the
radical idea that all athletes should have a platform to express
themselves without intermediaries. From this premise, a mission was
born: to empower athletes from all walks of life to communicate in
an unimpeded way and to be More Than an Athlete. UNINTERRUPTED is
upending the world of sports media by working with athletes to tell
unique, human stories from their point of view. Through content,
merchandise, events, partnerships and educational opportunities,
UNINTERRUPTED is changing the way athletes engage with the public
and empowering them to be known and valued for more than the sport
they play.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI)
is the world's largest audio entertainment company, and the premier
programmer and platform for subscription- and advertising-supported
audio products. With the recent addition of Pandora, the largest
streaming music provider in the U.S., SiriusXM reaches more than
100 million people with its audio products. For more about the new
SiriusXM, please go to: www.siriusxm.com.
This communication contains "forward-looking statements" within
the meaning of the Private Securities Litigation Reform Act of
1995. Such statements include, but are not limited to, statements
about future financial and operating results, our plans,
objectives, expectations and intentions with respect to future
operations, products and services; and other statements identified
by words such as "will likely result," "are expected to," "will
continue," "is anticipated," "estimated," "believe," "intend,"
"plan," "projection," "outlook" or words of similar meaning. Such
forward-looking statements are based upon the current beliefs and
expectations of our management and are inherently subject to
significant business, economic and competitive uncertainties and
contingencies, many of which are difficult to predict and generally
beyond our control. Actual results and the timing of events may
differ materially from the results anticipated in these
forward-looking statements.
The following factors, among others, could cause actual results
and the timing of events to differ materially from the anticipated
results or other expectations expressed in the forward-looking
statements: our substantial competition, which is likely to
increase over time; our ability to attract or increase the number
of subscribers, which is uncertain; our ability to profitably
attract and retain more price-sensitive consumers; failure to
protect the security of personal information about our customers;
interference to our service from wireless operations; a decline in
the effectiveness of our extensive marketing efforts; consumer
protection laws and their enforcement; our failure to realize
benefits of acquisitions or other strategic initiatives, including
the acquisition of Pandora Media, Inc.; unfavorable outcomes of
pending or future litigation; the market for music rights, which is
changing and subject to uncertainties; our dependence upon the auto
industry; general economic conditions; existing or future
government laws and regulations could harm our business; failure of
our satellites would significantly damage our business; the
interruption or failure of our information technology and
communications systems; rapid technological and industry changes;
failure of third parties to perform; our failure to comply with FCC
requirements; modifications to our business plan; our indebtedness;
damage to our studios, networks or other facilities as a result of
terrorism or natural catastrophes; our principal stockholder has
significant influence over our affairs and over actions requiring
stockholder approval and its interests may differ from interests of
other holders of our common stock; impairment of our business by
third-party intellectual property rights; and changes to our
dividend policies which could occur at any time. Additional factors
that could cause our results to differ materially from those
described in the forward-looking statements can be found in our
Annual Report on Form 10-K for the year ended December 31, 2018, which is filed with the
Securities and Exchange Commission (the "SEC") and available at the
SEC's Internet site ( http://www.sec.gov ). The information set
forth herein speaks only as of the date hereof, and we disclaim any
intention or obligation to update any forward looking statements as
a result of developments occurring after the date of this
communication.
Source: SiriusXM
Media contacts:
For SiriusXM
Patrick Reilly
212-901-6646
patrick.reilly@siriusxm.com
For UNINTERRUPTED
Tatiana Winograd
818-645-0312
tatiana@mileskennedy.com
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SOURCE Sirius XM Holdings Inc.