HI-TEC® Partners with The Duke of Edinburgh's Award
November 05 2019 - 9:00AM
Apex Global Brands (NASDAQ: APEX), a global brand ownership and
marketing organization that manages, creates and elevates a growing
portfolio of high-equity lifestyle brands is proud to announce a
new partnership with HI-TEC® and The Duke of Edinburgh’s Award
(DofE) as The Recommended Kit supplier for both the low and
mid-tier expedition boots. The DofE Expedition Kit List will
endorse a specifically selected, tried and tested, and widely
available range of HI-TEC® walking boots for DofE Expeditions. The
partnership will commence on January 1, 2020 for 3 years.
The HI-TEC® expedition boots recommended by the
DofE are the Eurotrek Lite WP, Eurotrek III WP, Bandera II WP,
Bandera Lite WP, Aysgarth WP, Mount Lennox WP, Ravine WP and Summit
WP. All styles are available in men’s and women’s sizes, various
colors and material combinations including full leather and suede /
fabric variations. Suggested prices range from £45.00 - £100.00.
The HI-TEC® boots have been selected by the DofE to provide high
quality, reliable kit for those taking part in their Bronze, Silver
or Gold expeditions. All styles are widely available from all good
nationwide outdoor retailers including the DofE Recommended
Retailers of Expedition Kit – GO Outdoors, Blacks Outdoors,
Millets, Ultimate Outdoors, and Tiso.
Ian Cameron, Managing Director, Hi-Tec Europe
Ltd comments, “HI-TEC® is extremely proud and honoured to be named
as the Recommended Kit supplier for expedition boots. It is a true
badge of honour for HI-TEC® and the best commendation of our
footwear. We look forward to working in close partnership with the
DofE team to support their inspirational charity work which
transforms the lives of millions of young people from all walks of
life.”
Peter Schooling, Commercial Director, The Duke
of Edinburgh’s Award comments, “Here at the DofE, we remain true to
our founding principle of providing a program of personal
development which is open to all, regardless of their background or
financial situation. HI-TEC® expedition boots will be a great
addition to the DofE Recommended Kit List, helping to support
participants and parents with a range of expedition boots to fit
growing feet at affordable prices.”
About Apex Global BrandsApex Global Brands is a
global brand ownership and marketing organization that manages,
creates and elevates a growing portfolio of high-equity lifestyle
brands. The brand portfolio spans multiple consumer product
categories and retail tiers around the world and includes Hi-Tec®,
Magnum®, 50 Peaks®, Interceptor®, Cherokee®, Tony Hawk®, Liz
Lange®, Point Cove®, Carole Little®, Everyday California® and
Sideout®. The Company currently maintains license agreements with
leading retailers and manufacturers that span approximately 140
countries in over 20,000 retail locations and digital commerce. For
more information, please visit the Company’s website at
apexglobalbrands.com.
About HI-TEC®HI-TEC® is driven by a mission to
get the world outdoors and experience a new view. Leading outdoor
crossover culture, the brand enables those who find themselves both
in the city and on the trail, seeking new experiences. From
discovering the great outdoors to running through urban jungles,
HI-TEC® is versatile anywhere.
HI-TEC® was founded in 1974 in the appropriately
named village of Shoeburyness in Essex, England. The original
success grew from the breakthrough design and development of
HI-TEC®’s first ever shoe, the HI-TEC® Squash, specifically
designed for the fast-growing game of squash.
HI-TEC® specialised in Outdoor, Lifestyle and
Sport footwear, apparel and accessories for all the active family.
HI-TEC® created the first light-hiking boot, the Sierra Lite, and
continued to create innovative outdoor and sport products from
lightweight walking and hiking boots, to comfortable running and
court shoes and waterproof winter boots and summer sandals. HI-TEC®
products are developed with the needs of consumers in mind.
Innovation is driven by the restless desire to understand how
they’re used to ensure consumers are Comfortable Anywhere.
Hi-Tec® Sports is a subsidiary of Apex Global Brands, a publicly
traded company (NASDAQ: APEX). For more information, visit
www.Hi-Tec.com or follow Hi-Tec® on Instagram at @hitec.
For more information, please contact:Hi-Tec
Europe Ltd:Helen Durant, European Marketing Director
helend@hi-teceurope.com
Apex Global Brands:Nadine Iacocca, VP Global Marketing
nadinei@apex-gb.com
ADDO Investor Relations:Kimberly Esterkin, Patricia
Nirkesterkin@addoir.com; pnir@addoir.com
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