SANTA CLARA, Calif.,
Oct. 29, 2019 /PRNewswire/
-- Realtor.com®, the Home of Home Search℠, today
announced the release of its Photo First℠ feature, to help home
buyers find their must-have rooms and finishes without the headache
of scrolling through dozens of listing photos. The
first-of-its-kind feature is designed to deliver the best browsing
experience by making photos more personal and relevant than ever
before. Powered by deep learning, the Photo First feature can
automatically recognize characteristics of a room and organize
photos into categories with more than 97 percent accuracy.
For consumers, photos are an essential element of a home search.
Realtor.com® has reimagined the listing photo experience to make it
simpler and more useful than ever before. Now, with the Photo First
feature, buyers can quickly hone in on the photos that are most
important to them by simply selecting a feature category: exterior,
kitchen, bathroom, bedroom, living room or dining room. And thanks
to the feature's deep learning-based algorithm, there is no
additional work required for the seller or listing agent to
optimize photos.
"Imagine a home search that's completely customizable. One where
you can choose all the features that are important to you, and not
only find those homes quickly, but view those photos first," said
Chung Meng Cheong, chief product
officer, realtor.com®. "The Photo First feature uses deep learning
to optimize and categorize listing photos for each home to simplify
the home journey. So, if you're particular about features in your
kitchen or bathroom, you can view those photos right away."
Developed by realtor.com®'s mobile and data science teams, the
Photo First feature is powered by a proprietary deep learning model
for image classification, which enables it to recognize different
aspects and automatically associate each photo with the coinciding
room. The result is a simple and streamlined interface that users
love. In fact, 100 percent of test users preferred the Photo First
interface and more than 60 percent engaged with photo categories
during testing. The new functionality led to more consumers viewing
the home's details and taking the next step to connect with an
agent and learn more.
Realtor.com® continues to invest in developing the best-in-class
user experience for home shoppers. Today's announcement is the
first of several planned AI-powered photo feature updates designed
to help make buying and selling a home simpler and more enjoyable
than ever.
Photo First is now available on Android and iOS, and will be
coming soon to web and mobile web.
About realtor.com®
Realtor.com®, The Home of Home Search℠, offers the most
MLS-listed for-sale listings among national real estate portals,
and access to information, tools and professional expertise that
help people move confidently through every step of their home
journey. Through its Opcity platform, realtor.com® uses data
science and machine learning to connect consumers with a real
estate professional based on their specific buying and selling
needs. Realtor.com® pioneered the world of digital real estate 20
years ago, and today is a trusted resource for home buyers, sellers
and dreamers by making all things home simple, efficient and
enjoyable. Realtor.com® is operated by News Corp [Nasdaq: NWS,
NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual
license from the National Association of REALTORS®. For more
information, visit realtor.com®.
Media Contact
Nicole
Murphy
realtor.com
nicole.murphy@move.com
408-558-7189
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SOURCE realtor.com