Hasbro to Phase Out Plastic from New Toy and Game Packaging
August 20 2019 - 8:30AM
Business Wire
Beginning in 2020, Hasbro will begin phasing
out plastic from new toy and game packaging across its portfolio of
iconic brands like NERF, MY LITTLE PONY, MONOPOLY, MAGIC: THE
GATHERING and POWER RANGERS
Hasbro, Inc. (NASDAQ: HAS) announced today that, beginning in
2020, it plans to begin phasing out plastic from new product
packaging, including plastic elements like polybags, elastic bands,
shrink wrap, window sheets and blister packs. The company’s
ambition is to eliminate virtually all plastic in packaging for new
products by the end of 2022.
“Removing plastic from our packaging is the latest advancement
in our more than decade-long journey to create a more sustainable
future for our business and our world,” said Brian Goldner,
Chairman and CEO, Hasbro. “We have an experienced, cross-functional
team in place to manage the complexity of this undertaking and will
look to actively engage employees, customers, and partners as we
continue to innovate and drive progress as a leader in
sustainability.”
Hasbro has a long-standing commitment to environmental
sustainability, from eliminating wire ties in 2010 and adding
How2Recycle® labeling in 2016, to the use of plant-based bioPET in
2018, and most recently, launching an industry-leading toy
recycling program with TerraCycle®. Hasbro’s Sustainability Center
of Excellence is charged with driving the integration of
sustainability across the business, including driving sustainable
packaging design principles.
“Reimagining and redesigning packaging across our brand
portfolio is a complex undertaking, but we believe it’s important
and our teams are up for the challenge,” said John Frascotti,
President and Chief Operating Officer, Hasbro. “We know consumers
share our commitment to protecting the environment, and we want
families to feel good knowing that our packaging will be virtually
plastic-free, and our products can be easily recycled through our
Toy Recycling Program with TerraCycle*.”
Hasbro’s Toy Recycling Program enables consumers to send
well-loved Hasbro toys and games to TerraCycle, a global leader in
product recycling, who will recycle them into materials to be used
in the construction of play spaces, flowerpots, park benches, and
other innovative uses. Hasbro recently announced the expansion of
the program to France, Germany and Brazil, and plans to expand the
program to additional markets with the goal of ensuring all Hasbro
toys and games are recyclable in the major markets where it does
business.
To learn more about Hasbro's sustainability efforts, visit
www.hasbro.com/csr and read our CSR Report, Playing with
Purpose.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company
committed to Creating the World's Best Play Experiences. From toys
and games to television, movies, digital gaming and consumer
products, Hasbro offers a variety of ways for audiences to
experience its iconic brands, including NERF, MY LITTLE PONY,
TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, MAGIC: THE GATHERING
and POWER RANGERS, as well as premier partner brands. Through its
entertainment labels, Allspark Pictures and Allspark Animation, the
Company is building its brands globally through great storytelling
and content on all screens. Hasbro is committed to making the world
a better place for children and their families through corporate
social responsibility and philanthropy. Hasbro ranked No. 13 on the
2019 100 Best Corporate Citizens list by CR Magazine and has been
named one of the World’s Most Ethical Companies® by Ethisphere
Institute for the past eight years. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro) and Instagram (@Hasbro).
*In France, Germany, Brazil and the U.S, excluding HI and
AK.
HAS-C
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version on businesswire.com: https://www.businesswire.com/news/home/20190820005443/en/
Katy Hendrickson 401-727-5603 Katy.Hendrickson@Hasbro.com
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