Maxwell House Becomes Official Coffee Partner of the United Service Organizations (USO) to Support the Hard Work of Service M...
May 20 2019 - 9:00AM
Business Wire
The coffee brand announces official partnership
and $650,000 donation to USO in honor of Military Appreciation
Month
Today, Maxwell House joins forces with the USO to help keep
America’s service members connected to the things they work hard to
defend - family, home and country. As the Official Coffee Partner
of the USO, Maxwell House will support USO programs designed to
strengthen military families and spouses and will include in-store
promotions as well as coffee and monetary donations.
Of those the USO serves, military spouses are one of the most
overlooked groups, with an unemployment rate at least four times
higher than the national average. Maxwell House and the USO are
shining a light on the stories of hard-working military spouses by
underscoring the unique needs and challenges they face. Watch this
compelling video which captures the story of one military spouse
and how she has overcome her own employment challenges and now
helps others in the military spouse community find meaningful
employment. Through the generosity of Maxwell House, military
spouses will be supported through programs like USO Pathfinder® and
Coffee Connections.
“Military spouses are the backbone of our military and are
crucial to the future of our Armed Forces,” said USO Chief
Development and Marketing Officer Lisa Anastasi. “Our partnership
with Maxwell House is all about recognizing, supporting and fueling
the dedication and well-being of our military spouses so they have
the tools and networking opportunities they need to succeed.”
The Maxwell House and USO partnership will span throughout the
year and include in-store promotions surrounding Labor Day and
Veterans Day, as well as coffee donations to USO Coffee Connections
locations and in care packages sent to troops abroad.
“Maxwell House has always worked hard to deliver coffee that has
fueled millions of Americans’ hard work for over 125 years,” said
Ashley Tople, Director of Marketing, Coffee at Kraft Heinz. “The
USO has a long history of helping military families whose tireless
efforts often go overlooked, and we’re proud to partner with them
to amplify their efforts.”
You can show your support for service members, military spouses
and their families who work hard every day to protect our freedoms
by donating to USO.org/maxwellhouse. Your donations will support
critical programs that help military families thrive.
For more information about Maxwell House, visit
MaxwellHouseCoffee.com or on Twitter @Maxwell_House, Instagram
@OfficialMaxwellHouse, Facebook @MaxwellHouse
About the USO
The USO strengthens America's military service members by
keeping them connected to family, home and country, throughout
their service to the nation. At hundreds of locations worldwide, we
are united in our commitment to connect our service members and
their families through countless acts of caring, comfort and
support. The USO is a private, nonprofit organization, not a
government agency. Our programs, services and entertainment tours
are made possible by the American people, support of our corporate
partners and the dedication of our volunteers and staff. To join us
in this important mission, and to learn more about the USO, please
visit USO.org or follow us on Facebook,
Twitter and Instagram.
About Maxwell House
Maxwell House Coffee values hard work and has fueled America’s
workforce with dependable, good-tasting coffee for over 125 years.
Introduced in 1892 by wholesale grocer Joel Owsley, it was named in
honor of the Maxwell House Hotel in Nashville, Tennessee, which was
its first major customer. The company's slogan is "Good to the last
drop," which is incorporated into the logo.
About The Kraft Heinz Company
For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To
Be the Best Food Company, Growing a Better World. We are one of the
largest global food and beverage companies, with 2018 net sales of
approximately $26 billion. Our portfolio is a diverse mix of iconic
and emerging brands. As the guardians of these brands and the
creators of innovative new products, we are dedicated to the
sustainable health of our people and our planet. To learn more,
visit http://www.kraftheinzcompany.com/ or follow us on LinkedIn
and Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20190520005200/en/
Kraft HeinzLynne Galia847-646-4396Lynne.Galia@kraftheinz.com
ICF NextBritta Olson312-577-1764Britta.Olson@icfnext.com
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