Codemasters Group Enters Game-Publishing Partnership With China's Netease
November 07 2018 - 4:34AM
Dow Jones News
By Adria Calatayud
Codemasters Group Holdings PLC (CDM.LN) said Wednesday that
three upcoming PC videogames titles will be published in China by
Netease Inc. (NTES) as part of a strategic partnership between the
two businesses.
The U.K. videogame developer and publisher said NetEase--a
Beijing-based, Nasdaq-listed internet-technology company--will
invest in marketing and localizing the games and will also be
responsible for obtaining necessary regulatory approvals in China.
Revenue resulting from this agreement will be shared between the
parties, Codemasters said.
The partnership will start with Codemasters' DiRT Rally 2.0, the
company said.
China is the world's biggest gaming market and presents a major
growth opportunity for Codemasters, the company said.
Shares at 0859 GMT were up 6.8% at 164 pence.
Write to Adria Calatayud at
adria.calatayudvaello@dowjones.com
(END) Dow Jones Newswires
November 07, 2018 04:19 ET (09:19 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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