For Science! The Boomsday Project™ Blasts Off in Hearthstone®
August 07 2018 - 1:18PM
Business Wire
Study up on Azerothian science with 135
experimental new cards in the latest expansion for Blizzard
Entertainment’s internationally acclaimed digital card game
For a limited time, players can log in to
Hearthstone to claim three free packs and a class Legendary
card
Legions of lab coat-clad Hearthstone® players have filed into
Dr. Boom’s secret laboratory to begin work on The Boomsday
Project™, the newest expansion for Blizzard Entertainment’s
smash-hit digital card game. The Boomsday Project blasts off today
with 135 explosive new cards and a slew of electrifying new
gameplay mechanics.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180807005713/en/
Experiment with irresponsibly dangerous
inventions and 135 new cards in The Boomsday Project™, the newest
expansion for Blizzard Entertainment’s smash-hit digital card game,
Hearthstone®. (Graphic: Business Wire)
No project is deemed too difficult (or too dangerous) for Dr.
Boom and his colorful team of scientists, engineers, and
researchers. In The Boomsday Project, players will encounter raw,
unfiltered science in the form of irresponsibly powerful
Omega cards, which become incredibly potent when played at
10 mana crystals. They’ll also be inexplicably attracted to the new
Magnetic keyword, which allows Mech minions to merge,
combining their attack, health, and abilities to form mind-blowing
amalgamations of doom. In addition, unwilling participants will be
subjected to Projects, maniacal spells that appear to be
mutually beneficial to both parties. And players will surely handle
the immensely powerful new Legendary Spells, representing
the pinnacle of scientific achievement, in a proper and responsible
manner.
“Today, Hearthstone players everywhere can unleash their inner
evil genius in The Boomsday Project,” said Mike Morhaime, CEO and
cofounder of Blizzard Entertainment. “We packed this expansion with
all kinds of things that go boom, and we can’t wait to see the new
strategies that players concoct.”
Interns are encouraged to get acquainted with laboratory
protocol and emergency procedures, because in two weeks, they’ll
become responsible for running The Puzzle Lab—the
challenging new single-player Hearthstone experience coming to The
Boomsday Project. In The Puzzle Lab, players will face a series of
increasingly difficult puzzles as they attempt to impress Dr. Boom
with their quick wits and neglect of safety regulations. Further
details about this brain-bending new game mode will be announced
soon.
The Boomsday Project is available now for Windows® and Mac® PCs;
Windows, iOS, and Android™ tablets; and iOS and Android phones.
Card packs can be purchased individually or in discounted bundles
from the in-game Shop for gold or real-world currency at the same
pricing as all other Hearthstone card packs. Players now have the
chance to win The Boomsday Project card packs as quest rewards or
prizes in the Arena, and can also craft cards from the expansion by
using Arcane Dust collected from disenchanting unwanted cards.
For a limited time, players who log in to Hearthstone will
receive three The Boomsday Project card packs and a
free random Legendary class minion or Hero card in
celebration of the expansion’s launch.
Throw caution to the wind and visit TheBoomsdayProject.com to
further research the expansion.
Assets available at:
https://blizzard.gamespress.com/Hearthstone
About Hearthstone
With more than 70 million players worldwide, Hearthstone® is
Blizzard Entertainment’s internationally acclaimed, free-to-play
digital card game designed for novice and veteran card-slingers
alike. Players can choose from nine powerful hero classes and
customize their decks with minions, spells, and weapons based on
the unique fantasy of the Warcraft® universe. Featuring a variety
of game modes ranging from epic head-to-head duels to story-driven
solo adventures, Hearthstone offers a vibrant and rewarding
experience stacked with strategy, personality, and fun. Hearthstone
is available globally for Windows® and Mac® PCs; Windows, iOS, and
Android™ tablets; and mobile phones.
About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft®,
Hearthstone®, Overwatch®, the Warcraft®, StarCraft®, and Diablo®
franchises, and the multi-franchise Heroes of the Storm®, Blizzard
Entertainment, Inc. (www.blizzard.com), a division of Activision
Blizzard (NASDAQ: ATVI), is a premier developer and publisher of
entertainment software renowned for creating some of the industry’s
most critically acclaimed games. Blizzard Entertainment’s track
record includes twenty-one #1 games* and multiple Game of the Year
awards. The company's online gaming service, Blizzard Battle.net®,
is one of the largest online-gaming services in the world, with
millions of active players.
*Sales and/or downloads, based on internal company records and
reports from key distribution partners.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Blizzard
Entertainment's expectations, plans, intentions or strategies
regarding the future, including statements about the release dates,
features and functionality of The Puzzle Lab, are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. Factors that could cause Blizzard Entertainment's
actual future results to differ materially from those expressed in
the forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard’s most recent annual
report on Form 10-K and any subsequent quarterly reports on Form
10-Q. The forward-looking statements in this release are based upon
information available to Blizzard Entertainment and Activision
Blizzard as of the date of this release, and neither Blizzard
Entertainment nor Activision Blizzard assumes any obligation to
update any such forward-looking statements. Forward-looking
statements believed to be true when made may ultimately prove to be
incorrect. These statements are not guarantees of the future
performance of Blizzard Entertainment or Activision Blizzard and
are subject to risks, uncertainties and other factors, some of
which are beyond its control and may cause actual results to differ
materially from current expectations.
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version on businesswire.com: https://www.businesswire.com/news/home/20180807005713/en/
Blizzard EntertainmentLyndsi AchucarroGlobal PR
Manager949.955.1380 x12650lachucarro@blizzard.com
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