Alexa helps you look your best—with Echo Look
simply say, “Alexa, take a photo” or “Alexa, take a video” to build
your own personal lookbook, no smartphone camera or mirror
required
Use the Style Check feature to get a second
opinion about which outfit looks best on you
Keep track of what you’ve worn in the Echo Look
app; edit and share photos; get suggestions of new pieces to pair
with what you already own; sort looks by color or into custom
Collections; and get inspired by fashion content from Amazon,
Vogue, and GQ
Echo Look includes everything you love about
Alexa—just ask to set alarms, timers and reminders; get the weather
forecast, your morning news, your schedule for the day, and much
more
(NASDAQ: AMZN)—Alexa helps you look your best with Echo Look, a
first-of-its-kind Echo device with a hands-free depth-sensing
camera, built-in LED lighting, and computer vision-based background
blur to make your outfits pop. Simply say, “Alexa, take a photo” or
“Alexa, take a video” to get a share-worthy shot of your look, no
smartphone camera or mirror required. Alexa on Echo Look is the
style assistant that gives you personalized recommendations, helps
keep your closet organized, and provides fashion inspiration.
Features like Style Check, Collections, and suggestions of new
pieces to complement your existing wardrobe all come with Echo Look
(#echolook), which is now available to all customers for $199.99 at
www.amazon.com/echolook.
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Amazon Echo Look, now available to all
U.S. customers at www.amazon.com/echolook. (Photo: Business
Wire)
“Like a trustworthy best friend, Alexa helps you nail your look
every time—with Echo Look, she can give advice on which of two
outfits looks best, offer personalized recommendations on items
that pair well with clothes you already own, create your personal
lookbook, keep your closet organized, and much more,” said Linda
Ranz, Director of Echo Product Management at Amazon. “Over the last
year we invited customers to use Echo Look and give us feedback,
which led to the launch of many new features—we’re now excited to
make the device available to all customers, with even more
fashionable features and functionality to come that will help
customers look their best every day.”
Alexa as your style assistant on Echo Look uses a combination of
machine learning algorithms and advice from fashion specialists to
provide personalized recommendations. Style Check, one of
the most popular features on Echo Look, gives you a second opinion
on which of two outfits looks best on you—simply submit two photos
and, in about a minute, Style Check will return a recommendation
based on fit, color, styling, and current trends, plus an
explanation of why one is better. One of the newest features on
Echo Look will suggest items that pair well with clothes you
already own to help you get more out of your closet.
Recommended items are all shoppable on Amazon.com.
Echo Look also makes it easier to keep your closet organized. To
keep track of your styles, use Daily Look—each photo or
short video you take of an outfit is automatically added to a
lookbook that you can browse for inspiration and tag with
descriptions. You can also filter looks by color to easily find a
specific piece or decide whether you need yet another black top.
The Collections feature helps organize your closet by
category for easy searching. The Echo Look app will automatically
organize Daily Looks into groups including Favorites, Seasons, and
Weather. You can then create your own personalized collections like
outfits for your vacation, business trip, items to donate, and
more. When you’re away from home, you can use the Echo Look
app to keep capturing outfit photos so you’ll never forget what you
wore, or where you wore it. The photos will appear in the Looks tab
in your app, where they’ll be available to browse, edit, share, and
submit to Style Check.
And since fashion is all about getting inspired by the next
trend, customers can get tips from Amazon, Vogue, and GQ
right in the Echo Look app. Or you can tap into Community
Voting to submit outfit polls to the Amazon Spark community for
additional input and feedback from other customers who love
fashion. Ask specific questions like, “Which is better for a summer
wedding?” or “Is this appropriate for a job interview?” and see the
votes in real time.
Plus, Echo Look includes everything you love about Alexa. Simply
ask for timers and alerts, the weather and news, and much more. You
can also “share” Echo Look with one other person while keeping your
lookbooks separate. Household Profiles allows you to
register up to two accounts to your Echo Look and switch just by
asking or, using Speaker ID, Alexa can recognize your voice
and switch accounts automatically when enabled—you don’t even need
to ask.
Lights, Camera, Fashion
Echo Look made its debut at New York Fashion Week: The Shows in
February, where Amazon partnered with Prabal Gurung. Amazon used
the device to photograph the backstage action to design a digital
lookbook inspired by the designer's Fall 2018 collection. In
another collaboration, customers have also seen content from Vogue
and GQ appear in the home screen of their apps offering links to
fashion tips and trends on Vogue.com and GQ.com. Additionally,
designer and stylist Rachel Zoe collaborated with Amazon to promote
Echo Look in a recent episode of Real Life with Rachel Zoe, using
Alexa as her style assistant in sessions with influencers Sheryl
Luke, Natalie Lim Suarez, and Brittany Xavier.
“Alexa is my new styling assistant. I wish I had Echo Look early
on in my career as a stylist,” said Rachel Zoe, CEO of Rachel Zoe,
Inc. "For anyone who needs a little help deciding what to wear,
Style Check is a total game changer.”
Here’s what reviewers have been saying about Echo Look:
- “If you've ever spent too much time in
the mirror agonizing over what to wear, this product is for
you.”—TODAY Show
- “I fell in love with the tiny piece of
tech.”—USA Today
- “As a person who won’t generally listen
to style tips—not even from my mom or my husband—I’m surprised by
how easily I’ve taken to my very own tabletop Tim Gunn.”—New York
Post
- “I'll admit to being generally quite
impressed by Echo Look, as I'm confident that it's the most
sophisticated, accurate, easy-to-use device of its kind on the
market. In other news, I may never have to ask my husband how my
outfit looks again (which he'll probably be okay
with).”—WhoWhatWear
- “The photos and video that the Echo
Look captures provide a good view of what you're wearing that
indeed trumps what you get from a mirror. They're well lit thanks
to the LED lights on the body of the Echo Look, and the voice
activation eliminates the need for selfie sticks, self-timers or a
patient partner who doesn't mind taking your picture.”—CNET
- “Perfect selfies and an intelligent
fashion guide.”—Gadget Flow
Pricing and Availability
Echo Look (#echolook) is available now for U.S. customers for
$199.99. For more information, visit www.amazon.com/echolook.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
www.amazon.com/about and follow @AmazonNews.
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