Accenture Completes Acquisition of MXM, Bolsters Capabilities in Creative Services, Data-Led Marketing Execution, Content Str...
May 07 2018 - 9:15AM
Business Wire
Accenture (NYSE: ACN) has completed the acquisition of New
York-based digital agency, Meredith Xcelerated Marketing (MXM), a
content-focused leader in integrated marketing, cross-channel
strategy development and creative execution.
The acquisition, first announced in March, will add superior
data and analytics skills, strong content creation and customer
engagement capabilities in direct-to-consumer marketing,
particularly in the automotive, consumer brands and financial
services industries. MXM has broad experience bringing together
high-performing content, customer data, marketing strategy and
creative development to drive business impact for highly
recognizable brands.
Formerly owned by Meredith Corporation – one of the leading
media companies in the United States – MXM employs more than 450
people across the U.S. and Canada. MXM has a strong team of
creatives, technologists, and performance marketing professionals
delivering digital excellence to clients.
“The award-winning digital marketing agency will bring together
a strong combination of data-led strategy, creative and technology
expertise to bolster Accenture Interactive’s existing
capabilities,” said Jeannine Falcone, marketing offering lead,
North America, Accenture Interactive. “MXM has a blend of creative
talent, marketing savvy and technology roots to solve today’s
complex creative and business challenges. We are looking forward to
seeing what this depth of expertise will mean for our clients.”
MXM is an award-wining agency with 27 Content Council Awards and
a Gold Effie Award for its work with the FDA. Additionally, it was
awarded Content Marketing Agency of the Year by the Content
Marketing Institute and has been recognized by Forrester and
Gartner for its superior digital and content capabilities.
About AccentureAccenture is a leading global professional
services company, providing a broad range of services and solutions
in strategy, consulting, digital, technology and operations.
Combining unmatched experience and specialized skills across more
than 40 industries and all business functions – underpinned by the
world’s largest delivery network – Accenture works at the
intersection of business and technology to help clients improve
their performance and create sustainable value for their
stakeholders. With approximately 442,000 people serving clients in
more than 120 countries, Accenture drives innovation to improve the
way the world works and lives. Visit us at www.accenture.com.
Accenture Interactive helps the world’s leading brands transform
their customer experiences across the entire customer journey.
Through our connected offerings in design, marketing, content and
commerce, we create new ways to win in today’s experience-led
economy. Accenture Interactive is ranked the world’s largest
digital agency in the latest Ad Age Agency Report. To learn more,
follow us @AccentureACTIVE and
visit www.accentureinteractive.com.
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uncertainties and other factors discussed under the “Risk Factors”
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and other documents filed with or furnished to the Securities and
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AccentureKelly Coffed, +1
404-219-3100kelly.coffed@accenture.com
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