Macy’s Beauty is a destination for the best
brands and products, offering customers an enhanced shopping
experience in store and online
A new online campaign “Deeper Beauty”
celebrates the confidence and empowerment in all expressions of
beauty
This season, beauty routines are centered in modern freshness
and revitalization, with looks that highlight everything from
natural and simple to bold and elaborate. Macy’s Beauty is helping
customers look and feel their best in their own skin and adopt the
hottest trends, whether it’s the ombre lip, strong eyebrows, or a
simple three-step routine. With its expansive assortment of the
best products and brands, knowledgeable beauty advisors, and the
freshest content on trends, Macy’s (NYSE:M) enhanced beauty
shopping experience in store and online offers customers their
favorite cosmetics, skincare and fragrances that fit their style
and routine. To encourage women everywhere to “find your beautiful,
inside and out,” Macy’s new online campaign, titled “Deeper
Beauty,” celebrates every woman, everywhere, and their varied
expressions of beauty through stories and videos that tell the
honest experiences of different women in today’s world.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180417006009/en/
Find Your Beautiful at Macy’s this
spring, where fresh initiatives enhance the shopping experience in
stores and online at macys.com/beauty. (Photo: Business Wire)
“Our customers want the best brands, services and experiences
when they’re shopping for beauty, whether it is online or in store,
and whether they are looking for the latest trends or their go-to
product,” said Nata Dvir, general business manager of Macy’s
Beauty. “We want them to know that Macy’s Beauty offers all of that
and more – a breadth of options to help all women find their
beautiful, from morning to evening and bedtime, too, no matter how
minimal or complex their beauty routine. Through our always
expanding product assortment, fun content, and unparalleled number
of signature services, we are giving shoppers a new level of
experience and an opportunity to engage, play and discover new
favorites.”
Macy’s Beauty is continuously expanding its already robust
selection of products, featuring the best brands for all types of
beauty. Carrying a consummate selection of brands, shades and
formulas, Macy’s is now offering hot skincare favorites like Sunday
Riley, Murad, and Mario Badescu, in addition to existing favorites.
The retailer also recently launched IT Cosmetics, carrying the
extensive line of award-winning skincare, makeup and beauty tools
online and in store. When it comes to fragrance, Macy’s Beauty is
the one-stop destination. Whether the mood is light and airy for
the workday or romantic and sophisticated for the evening, Macy’s
has the widest selection of the best scents to help customers
breeze through the day and get ready for a night out.
In addition to growing and curating the beauty selection to
include the most noteworthy brands, Macy’s is also changing the way
customers experience beauty in stores and online.
In stores, shoppers will begin to see new displays that allow
them to discover beauty products in a more open environment. This
format makes comparing and discovering new products easier and
allows customers to shop any way they prefer, whether they need
help from a Macy’s beauty advisor, just want to browse, or prefer
to test and shop on their own. These in store layouts highlight
tips and looks from the latest beauty trends featured in Macy’s
Presents The Edit. Shoppers can also discover “Beauty Advisor
Picks” displayed together from Macy’s expert beauty advisors and
other customers. Follow #macysbeauty to see all the excitement
happening in store.
Macy’s beauty advisors continue to deliver the best customer
experience through the ability to advise across all brands and
categories, on everything from their matching concealer shade in a
new must-have brand to the eye shadow palette that is all over
social media, and the classic serum that does not go out of style.
With Macy’s new training platform, Beauty Playground, which
launched in all stores this season, Macy’s beauty advisors are
always informed on the latest product and brand recommendations,
tips, and influencer insights.
In select stores, customers can try on products virtually with
YouCam Makeup magic mirror kiosks, where customers can discover,
access and try on hundreds of products in seconds without the need
for makeup trials. With just the snap of a selfie, beauty shoppers
can virtually try on more than 250 makeup products, including top
millennial brands such as Benefit, NYX, Tarte, Urban Decay, and Too
Faced.
To accompany the product experience, Macy’s invites customers to
take a break on us by offering a wide variety of services, most of
which are complimentary, including mini facials, trend tutorials,
and customized treatments from popular brands such as Bobbi Brown,
Clarins, Clinique, Dior, Estēe Lauder, MAC, Lancôme, Shiseido, and
Chanel. Request a list of “Macy’s Signature Services” at your local
beauty counter or by searching Beauty Services at macys.com to
learn more.
Another great way to try new brands and test products is through
a subscription to Macy’s Beauty Box. For $15 a month, customers
will receive five deluxe beauty samples selected by Macy’s beauty
experts, plus a bonus sample in a complimentary make-up bag and $5
coupon to use in-store or on macys.com on their next beauty
purchase.
Online, Macy’s expanded Beauty portal includes more resources
than ever before. On macys.com, Macy’s Beauty is a one-stop
destination to help customers shine from sunrise to sunset with
tips on skincare, morning and evening looks, and nighttime
treatments. For example, customers looking to wash the day away can
get tips on top products for makeup removers, masks, peels, and
skincare rituals.
Macy’s Beauty is also featured in a new online campaign,
produced by Macy’s agency BBDO New York, showcasing how inner and
outer beauty can align to create a feeling of empowerment and
confidence. The “Deeper Beauty” campaign is a celebration of every
woman, everywhere with its theme, “find your beautiful, inside and
out.” Driven by Macy’s belief in the embrace of all types of
beauty, the campaign reminds women that true beauty is more than
skin deep – it is about overcoming judgment, accepting oneself, and
being inclusive of all expressions and routines, no matter how
minimal or bold. Led with a 60-second video featuring an original
poem written by Pavana Reddy, the campaign includes a five-part
longer form interview series hosted by writer Heben Nigatu. The
video sequence follows the stories and deeper meaning of beauty
from the view of five different women; including an acclaimed chef,
designer, artist and entrepreneur, software developer, and film
director, who speak candidly on their routines and what role beauty
plays in their lives.
Available now, the series can be followed at
youtube.com/macys.
About Macy’s
Macy's, the largest retail brand of Macy's,
Inc. delivers fashion and affordable luxury to customers at
approximately 650 locations in 44 states, the District of
Columbia, Puerto Rico and Guam, as well as to
customers in the U.S. and more than 100 international destinations
through its leading online store at macys.com. Via its stores,
e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments
including the most desired family of exclusive and fashion brands
for him, her and home. Macy's is known for such epic
events as Macy's 4th of July Fireworks and the
Macy’s Thanksgiving Day Parade, as well as spectacular fashion
shows, culinary events, flower shows and celebrity
appearances. Macy's flagship stores – including Herald
Square in New York City, Union
Square in San Francisco, State
Street in Chicago, and Dadeland
in Miami and South Coast Plaza in
southern California – are known internationally and are
leading destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by
supporting local and national charities giving more than $52
million each year, plus 153,000 hours of volunteer service, to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180417006009/en/
Macy’s Media RelationsSilvia Osante,
646-429-5241silvia.osante@macys.comorErica White,
646-429-7470erica.white@macys.com
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