LOS ANGELES, April 4, 2018 /PRNewswire/ -- Reed's Inc.
(NYSE American: REED), owner of the nation's leading portfolio of
handcrafted, all-natural beverages, today announced a nationwide
search for a spokesperson to represent the genius of their new
Virgil's Zero Sugar beverage product line.
"The proprietary all-natural sweetener system and flavor profile
of our new Virgil's Zero Sugar line is pure genius," said Val
Stalowir, CEO of Reed's Inc. "And with a product this special and
brilliant, we feel only a genius can adequately describe it.
We are actively looking for a true genius spokesperson to tell our
story," added Stalowir.
Anyone 18 years of age or older may apply and make their case on
why they should be the new "Virgil's Genius Spokesperson".
Contestants can enter via video submission at
www.virgils.com. The submission deadline is May 31, 2018. Any and all forms of genius will be
considered.
Unveiled earlier this month at the Natural Foods Expo West in
Anaheim, CA, Reed's new line of
Virgil's Zero Sugar is set to hit grocery shelves nationally in
early Summer. Available in 12oz. cans, Virgil's Zero Sugar will be
featured in six flavors, including Root Beer, Black Cherry, Vanilla
Cream, Cola, Lemon Lime and Orange.
The chosen winner will be an integral part of the official
launch of Virgil's Zero Sugar, representing the brand at public
events and in the company's upcoming advertising campaign.
To learn more about the launch of the Virgil's Zero Sugar and
the company's search for a genius, contact John Rarrick at jrarrick@bhscglobal.com or
845.480.4262. To learn more about the Virgil's Genius Contest,
visit www.virgils.com.
About Reed's Inc.
Established in 1989, Reed's has sold over 500 million bottles of
its category leading natural, handcrafted beverages. Reed's is
America's #1 selling Ginger Beer brand and has been the leader and
innovator in the ginger beer category for decades. Virgil's is
America's #1 selling independent, full line of natural craft sodas.
The Reed's Inc. portfolio is sold in over 30,000 retail doors
across the natural, specialty, grocery, drug, club and mass
channels nationwide. Reed's Ginger
Beers are unique to the category because of the proprietary
process of hand brewing its award-winning products using fresh
organic ginger combined with natural spices and fruit juices.
Reed's Ginger Beers come in three
levels of increasing ginger intensity that deliver a delicious and
powerful ginger bite and burn that only comes from fresh ginger
root. The Company uses this same handcrafted approach and
dedication to the highest quality ingredients in its award-winning
Virgil's line of great tasting, bold flavored craft sodas.
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SOURCE Reed's, Inc.