CBL Properties Announces First Phase Redevelopment Plans at Brookfield Square in Milwaukee, Wisconsin
April 03 2018 - 7:00AM
Business Wire
CBL Properties (NYSE:CBL) today announced the first phase of
redevelopment plans for the former Sears building at Brookfield
Square in Milwaukee, Wisconsin. The redevelopment will deliver new
dining and entertainment options, including new-to-market
entertainment concept, WhirlyBall, and BistroPlexSM from Marcus
Theatres®, which combines dining and moviegoing in every
auditorium. Construction on the project is set to begin in early
April. Planning is underway for additional phases of the
redevelopment, which will include new dining options and other
non-retail uses. More details will be announced over the coming
months.
“The addition of WhirlyBall and BistroPlex will further enhance
Brookfield Square’s position as the premier dining and
entertainment destination in the greater Milwaukee market. Since
acquiring the Sears building last year and announcing our plans for
future redevelopment, we have received significant demand from a
variety of users interested in being a part of this transformative
project,” said Stephen Lebovitz, president & CEO, CBL
Properties. “We are thrilled to confirm the addition of these two
world-class entertainment venues and commence construction.”
WhirlyBall offers a premium social experience featuring indoor
entertainment paired with a chef inspired menu, rotating craft beer
and seasonal cocktails. Open to all skill levels, the game
of WhirlyBall can be described as a combination of
lacrosse and bumper cars played by two teams of five. The
two-story Brookfield Square restaurant entertainment venue will
feature two famed WhirlyBall courts, 8 bowling lanes with lane-side
service, a 4 lane VIP Bowling Suite and a multi-level LaserTag
arena. In addition to activities, WhirlyBall will also offer a full
service restaurant and bar, private and semi-private event spaces
and an outdoor patio and terrace.
“We’re thrilled to join the Milwaukee community alongside
BistroPlex,” said Adam Elias, WhirlyBall’s Vice President of
Strategic Planning. “We’ve always been interested in expanding to
the Wisconsin market and the Brookfield Square redevelopment was
the perfect opportunity to do so. We look forward to bringing a new
experience to the community for locals and visitors to enjoy.”
Described as a restaurant that serves movies, the new BistroPlex
at Brookfield Square will feature in-theatre dining in every
auditorium, as well as a separate, full-service bar and lounge
area. Each auditorium will feature Marcus Theatres’ signature
DreamLounger℠ recliner seating that provides guests with all the
comforts of home in a social setting. It will also include an
outdoor dining option.
“We are excited to break ground on our next BistroPlex
location,” said Rolando Rodriguez, chairman, president and CEO of
Marcus Theatres. “Today’s guests want comfort, convenience and a
complete dining and entertainment destination under one roof. This
new option delivers that unique experience in a way that is
complementary to the development and the needs of this growing
market area.”
Project renderings are available for download on CBL’s website
or by clicking here. Please note that renderings are subject to
change.
About CBL Properties
Headquartered in Chattanooga, TN, CBL
Properties owns and manages a national portfolio of market-dominant
properties located in dynamic and growing communities. CBL’s
portfolio is comprised of 119 properties totaling 74.4 million
square feet across 27 states, including 76 high-quality enclosed,
outlet and open-air retail centers and 12 properties managed for
third parties. CBL continuously strengthens its company and
portfolio through active management, aggressive leasing and
profitable reinvestment in its properties. For more information
visit cblproperties.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20180403005294/en/
CBL PropertiesInvestor Contact:Katie Reinsmidt,
423-490-8301Executive Vice President & Chief Investment
OfficerKatie.Reinsmidt@cblproperties.comorMedia Contact:Stacey
Keating, 423-490-8361Director of Public Relations & Corporate
CommunicationsStacey.Keating@cblproperties.com
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