KKR Launches China’s First One-Stop Digital Marketing Company Cue & Co.
March 20 2018 - 9:40PM
Business Wire
Brings Together Industry Leaders Qi-xin, AnG,
WIN and Wina Tech
Global investment firm KKR today announced the launch of Cue
& Co., the first one-stop digital marketing company for the
Chinese market.
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the full release here:
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KKR’s investment will bring together four highly complementary
industry leaders – Qi-xin, AnG, WIN, and Wina Tech – to create a
multi-brand company with wide-ranging capabilities.
- Qi-xin is a leading digital ad
agency, which focuses on providing full-stop media solutions
including search engine optimization, APP distribution, feed ad,
and other services. To learn more, click here.
- AnG is a leading digital
marketing company, focusing on precision targeting and marketing
efficiency improvement utilizing big data technology. To learn
more, click here.
- WIN is a leading brand
management company with deep experience serving leading life-style,
luxury, consumer goods, and beauty brands clients across China. To
learn more, click here.
- Wina Tech is a market leading
SSP and No.1 commercial WiFi traffic operator in China that
provides data collection and big data analytics to deliver a unique
marketing network. To learn more, click here.
Through this partnership, each company will be better positioned
to serve new and existing clients with increased benefits of scale,
greater technological resources, and new and integrated
capabilities that will be developed over time. While retaining
their unique brands, the four firms will immediately begin
collaborating to offer a full range of digital marketing solutions
to their clients, which includes leading consumer brands, financial
institutions, gaming companies and internet service providers.
Increasing online accessibility and consumption growth in China
is changing how businesses interact with consumers. These trends
have driven the marketing industry towards more interactive,
visual, data-driven content and performance-based advertising,
however, China’s fragmented digital marketing industry still lags
behind the country’s rapid digital growth and transformation in
consumer habits. By gathering data across its services, the Company
will measure the performance of campaigns and provide actionable
insights and solutions to clients.
Sky Shi, CEO of Cue & Co. and founder of AnG, said, “We’re
confident that by uniting these four leading companies while also
leveraging KKR’s expertise across industries, we will form an
unmatched partnership with exceptional resources, technology and
media expertise, which will enable us to better support clients in
China’s rapidly evolving digital marketing industry. At the same
time, we expect that bringing together these teams will achieve
efficiencies and new potential for collaborations with the combined
resources we will have to deploy.”
Paul Yang, KKR Member and Head of Greater China, commented, “We
are strong believers in the digital transformation taking place in
China. Internet and mobile consumption is rising steadily and ad
spending in China continues to shift toward digital formats at an
unprecedented speed. We are excited to partner with a group of
talented entrepreneurs and businesses with sound underlying
technology to create a fully integrated and leading player in
digital marketing that brings greater solutions to clients across
the country during this exciting time for the industry.”
Qi-xin founder Yang Yang, WIN founder Jia Ouyang, and Wina
founder Victor Shao added, “KKR’s strategic vision complements our
own. Their investment brings benefits not only in terms of fresh
capital but also operational expertise, as well as their global
network of partners in technology and consumer businesses. There is
a significant opportunity to create an industry leader in digital
marketing and our partnership will be uniquely positioned to
capitalize on favorable industry trends, deepen existing client
relationships, and serve new clients as we further develop
synergies across all four businesses.”
KKR has been investing in China through its pan-regional private
equity funds since 2007, deploying more than US$3.3 billion to
support leading companies and entrepreneurs in Greater China
through its private equity platform. As the Chinese economy
undergoes significant transformation, the country continues to play
an important role in KKR’s Asia Pacific strategy and this
investment to create a digital marketing player is a natural
extension of KKR’s long track record investing in technology and
consumer businesses.
KKR makes the investment from its US$9.3 billion Asian Fund III.
The terms of the investment were not disclosed.
About KKR
KKR is a leading global investment firm that manages multiple
alternative asset classes, including private equity, energy,
infrastructure, real estate and credit, with strategic manager
partnerships that manage hedge funds. KKR aims to generate
attractive investment returns for its fund investors by following a
patient and disciplined investment approach, employing world-class
people, and driving growth and value creation with KKR portfolio
companies. KKR invests its own capital alongside the capital it
manages for fund investors and provides financing solutions and
investment opportunities through its capital markets business.
References to KKR's investments may include the activities of its
sponsored funds. For additional information about KKR &
Co. L.P. (NYSE: KKR), please visit KKR's website
at www.kkr.com and on Twitter @KKR_Co.
About Cue & Co.
Cue & Co. is a leading one-stop digital marketing company in
China formed by a partnership of four complementary industry
leaders with global investment firm KKR. Cue’s founding members
include Qi-xin, a leading digital ad agency; AnG, a leading digital
marketing agency; WIN, a leading brand management company; and Wina
Tech, a leading SSP and commercial WiFi operator. Combined, these
four businesses give Cue a differentiated approach to digital
marketing in China with increased scale, greater technological
resources and new integrated capabilities to deliver for customers
a full suite of digital marketing solutions. Cue clients include
leading consumer brands, financial institutions, online game
companies and internet service providers.
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KKR Asia Pacific:Anita Davis, +852
3602-7335Anita.Davis@KKR.comorKKR Americas:Kristi
Huller / Cara Kleiman, +1 212-750-8300Media@KKR.comorFTI
Consulting (for KKR China)Pui Shan Lee,
+86-21-2315-1068KKRChina@FTIConsulting.comorWIN Integrated
Communications (Shanghai) Co., Ltd:Vickie Yu, +86
13761778554vyu@winpr.cn
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