Athleta Earns B Corp Certification
March 20 2018 - 8:30AM
Business Wire
Joins growing community of for-profit
companies committed to using business as a “force for
good”
Celebrating its 20th anniversary, Athleta announced today it has
earned B Corp Certification from the nonprofit B Lab, becoming one
of the largest apparel companies in the world to certify as B Corp.
B Corp Certification requires a holistic review of a business’
social and environmental performance, accountability and
transparency, and is based on a vision of creating a community of
for-profit companies committed to redefining success in
business.
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Athleta Earns B Corp Certification
(Photo: Business Wire)
“We believe with Athleta’s growth comes even greater
responsibility to lead as a force for good,” said Athleta CEO and
President Nancy Green. “Athleta has been at the forefront of
empowering and celebrating women for two decades; this B Corp
Certification accelerates our course forward as a purpose-driven
brand, honoring our mission to ignite a community of healthy,
confident, active women and girls; and cementing our commitment to
environmental sustainability.”
Athleta’s Power of She campaign and brand experience celebrate
inclusivity and the power of women and girls uplifting one another.
Through the Gap Inc. P.A.C.E. program and Fair Trade U.S.A., the
brand supports programs directly impacting the lives of the
majority-female workers creating its apparel. Additionally, 40% of
Athleta apparel is made of recycled and sustainable materials,
tracking to its goal of 80% by 2020. Athleta also offers thousands
of free fitness and wellness events each year and in 2017 supported
nearly 10,000 hours of employee volunteering in the community.
Click here to learn more about Athleta’s values.
“We are thrilled to welcome Athleta into the global family of
Certified B Corporations not just for its commitments to positive
impact at the company, but also its dedication to empowering people
around the world to use business as a force for good. They’re
paving the way for the rest of the apparel industry to follow,”
said Andy Fyfe, Senior Growth at B Lab.
As part of its B Corp Certification, Athleta’s corporate charter
has been amended to update its purpose to include ‘creating
positive social and environmental impact, taken as a whole, through
the products we offer, the treatment of our employees, customers,
suppliers, and partners, the marketing of our products and brand,
and our engagement with the broader community.’
“By Athleta becoming a benefit corporation, it has created a
legal commitment to people and the planet. There is a growing
impatience with old ways of doing business, and by joining the
thousands of benefit corporations formed to date, Athleta is
changing the game,” added Fyfe.
About Athleta
Athleta creates versatile premium performance apparel designed
by women athletes to inspire a community of active, confident women
and girls to reach their limitless potential. Founded in 1998,
Athleta integrates performance and technical features across its
collection to carry a woman through her life in motion – from yoga
and training to commute and travel. In 2016 the company launched
Athleta Girl mirroring its signature performance in styles for the
next generation. Based in San Francisco, CA and a Gap Inc. brand
(NYSE: GPS), Athleta apparel is available at its 140+ retail stores
across the country, through its catalog, and at
www.athleta.com.
About B Lab
B Lab is a nonprofit organization that serves a global movement
of people using business as a force for good. Its vision is that
one day all companies compete not only to be the best in the world,
but the Best for the World® and as a result society will enjoy a
more shared and durable prosperity. B Lab drives this systemic
change by:
- Building a global community of
Certified B Corporations who meet the highest standards of
verified, overall social and environmental performance, public
transparency, and legal accountability;
- Promoting Mission Alignment using
innovative corporate structures like the benefit corporation to
align the interests of business with those of society and to help
high impact businesses be built to last;
- Helping tens of thousands of
businesses, investors, and institutions Measure What Matters, by
using the B Impact Assessment and B Analytics to manage their
impact -- and the impact of the businesses with whom they work --
with as much rigor as their profits;
- Inspiring millions to join the movement
through compelling story-telling through the digital platform B the
Change. Bthechange.com
For more information,
visit www.bcorporation.net, www.bimpactassessment.net, www.b-analytics.net and www.benefitcorp.net.
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AthletaLaura HogyaAthleta CommunicationsLaura_Hogya@gap.com
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