SAN FRANCISCO, Jan. 23, 2018 /PRNewswire/ -- StubHub, the
world's largest live events marketplace, today launched its new
immersive view product ahead of the NFL's biggest game. A first for
the ticketing industry, the offering leverages augmented reality to
help event-goers visualize the stadium and surrounding area in
downtown Minneapolis, providing an
immersive planning experience before users even purchase a
ticket.
With immersive view, event-goers can preview every aspect of
their game day experience in Minneapolis – from parking and picking up
their StubHub ticket, to attending StubHub's pre-game event and
finding their seating section in the stadium – right through their
phone. It's designed to be a practical tool that removes the
guesswork that comes along with making preparations for and
investment in a major event.
"StubHub's immersive view experience not only demonstrates a
practical use case for AR within ticketing and live events, but
also serves as an important milestone for the industry," said
Matt Swann, CTO of StubHub.
"When it comes to our users, we're passionate about providing
solutions in ticket buying and selling that offer a clear value. As
the first ticketing player to implement this technology, we hope to
further enhance the purchasing experience ahead of the biggest day
in football."
Beginning today, iOS users will see a prompt to access immersive
view on the landing page for Super Bowl ticket buyers on the
StubHub app. Once the user confirms camera access, the app will
launch into the camera screen, and by pointing the device at an
open surface, users can tap the screen and a 3D rendering of the
stadium will appear.
While using immersive view, users can toggle between the stadium
and surrounding area, including venue parking lots and the blue and
green Metro lines; StubHub's ticket pickup location; and the
brand's pre-Super Bowl party, StubHub Live: The Field House. When
users tap on a location within the experience, additional
information – such as street address and event start time – will
appear.
Immersive view is an evolution of StubHub's seat visualization
product features that launched in spring 2016 with Virtual View.
The experience provides users with a 360-degree view from their
selected seats and is currently available for more than 260 venues
across the US, Canada,
Germany, and the UK, and is
accessible within existing StubHub apps for iOS and Android.
Immersive view was built using ARKit for iOS. The app feature is
currently available on iOS devices, including iPhone 6s and above,
iPad (2017) and iPad Pro 9.7 and above. It can be downloaded from
the App Store.
About StubHub
At StubHub, our mission is simple: help
fans find fun. We connect fans with their favorite teams, shows and
artists and introduce them to the ones they'll love next. As the
largest ticket marketplace in the world, we enable fans to buy and
sell tickets to tens of thousands of events, whenever they want,
through our desktop and mobile experiences, including our StubHub
app for iPhone, iPad, Apple Watch and Android. Offering a superior
fan experience at its core, StubHub reinvented the ticket resale
market in 2000 and continues to lead it through innovation. Our
industry firsts include the introduction of the first ticketing
application, the first interactive seat mapping tool and the first
live entertainment rewards program. Our business partners include
more than 130 teams in MLB, NBA, NHL, MLS and NCAA, AEG, AXS and
Paciolan. With the acquisition of Ticketbis in August 2016, throughout the world, StubHub
provides the total end-to-end event going experience. StubHub
is an eBay company (NASDAQ: EBAY). For more information on
StubHub, visit StubHub.com or follow @StubHub on Twitter, Facebook
and Instagram or YouTube.com/StubHub.
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SOURCE StubHub