Major supply and education partnership to help ensure
Province Ready for Regulated Recreational Cannabis
SMITHS FALLS, ON &
CHARLOTTETOWN, PEI, Jan. 16, 2018
/CNW/ - Canopy Growth Corporation (TSX: WEED) ("Canopy Growth" or
the "Company") and the Province of Prince
Edward Island ("PEI") today announced that the Company has
entered a supply Memorandum of Understanding ("MOU") to guarantee a
regulated supply of high-quality cannabis into PEI's retail and
online stores.
Under the terms of the MOU Canopy Growth will allocate a minimum
supply of 1,000 kg of high-quality cannabis for the first year of
the agreement to ensure that the Province has access to a wide
variety of cannabis products. The two-year supply agreement will
renew for a third-year upon mutual agreement of the Company and
Province.
Complementing the supply arrangement and in collaboration with a
number of its key partners, Canopy Growth has also designed
educational resources to assist the Province in developing
best-in-class education for its staff and stores.
Canopy will provide dedicated training modules on general
cannabis information and responsible use so that PEI customers can
enjoy informed, positive and safe experiences when cannabis becomes
legal for recreational purposes. These modules have been developed
by applying the expertise and collective experiences of Canopy's
100+ person Care Team, its "bricks and mortar" customer support
centres, and the team of early compassion club founders now working
at Canopy who have spent decades educating people from all
backgrounds about cannabis use.
In building the educational resources Canopy drew upon the
strength and expertise of its partners MADD Canada, the Canadian
AIDS Society, and leading e-learning partner D2L to develop
evidence-based materials in line with the public health and public
safety mandates of some of Canada's leading advocacy voices.
Based on the production capabilities across the Canopy-wide
platform, its nine CraftGrow partners, and streaming arrangements
flowing through Canopy Rivers, this MOU will not impact medical
sales or the Company's commitment to prioritizing the needs of its
medical customers.
"The province is very pleased to partner with Canopy
Growth in securing a safe supply of cannabis for the PEI
market," said the Honourable Heath MacDonald, Minister of Economic
Development and Tourism, Prince Edward
Island. "Islanders who choose to partake in recreational
cannabis in PEI can be confident that the products available to
them will be safe, of high-quality, and provided through a licensed
supplier committed to cannabis education and responsible
use."
"The Province of PEI and its management team have made
impressive progress in their preparations for the legalization of
cannabis. Along with Organigram and our existing PEI-based
CraftGrow partner, Canada's Island
Garden, we are proud to be among the first suppliers in the
province," said Mark Zekulin, President, Canopy Growth.
"We're looking forward to bringing popular brands like Tweed, Leafs
By Snoop, DNA Genetics, and a number of the best independent craft
cannabis producers across Canada to the people
of Prince Edward Island through this agreement."
As a new cannabis market emerges in Canada, education and informed understanding
of the forms and varieties of cannabis will help ensure adult
consumers have a safe and positive experience. All stakeholders,
including industry, have an active role to play in ensuring the
legal, regulated market for cannabis is successful for consumers as
well for business. Together, the province of PEI and Canopy are
working together to provide a safe, responsible market.
Fast Facts:
- Canopy Growth serves approximately 70,000 customers as of end
of 2017
- Over 100 Customer Care agents guide customers through the
ordering experience
- Canopy Growth's subsidiaries had over 380,000 customer
interactions in 2017
- The Canopy Care team won Contact Centre of the Year (ORCCA) and
Contact Centre Leadership Award (ORCCA) for Training and
Development in 2017
- Four Existing brick and mortar Tweed Main Street locations
offer in-person services and educational seminars
Here's to Future Growth (and Education, on the Island).
ABOUT D2L
D2L believes learning is the foundation upon
which all progress and achievement rests. Working closely with
organizations globally, D2L has transformed the way millions of
people learn online or in the classroom. Learn more about D2L
for schools, higher education, and businesses at
www.D2L.com.
About Canopy Growth Corporation
Canopy Growth is a
world-leading diversified cannabis and hemp company, offering
distinct brands and curated cannabis varieties in dried, oil and
Softgel capsule forms. From product and process innovation to
market execution, Canopy Growth is driven by a passion for
leadership and a commitment to building a world-class cannabis
company one product, site and country at a time.
Canopy Growth has established partnerships with leading sector
names including cannabis icon Snoop Dogg, breeding legends DNA
Genetics and Green House seeds, and Fortune 500 alcohol leader
Constellation Brands, to name but a few. Canopy Growth
operates seven cannabis production sites with over 665,000 square
feet of production capacity, including over 500,000 square feet of
GMP-certified production space. The Company has operations in seven
countries across four continents. The Company is proudly dedicated
to educating healthcare practitioners, conducting robust clinical
research, and furthering the public's understanding of cannabis,
and through its partly owned subsidiary, Canopy Health Innovations,
has devoted millions of dollars toward cutting edge,
commercializable research and IP development. Through partly owned
subsidiary Canopy Rivers Corporation, the Company is providing
resources and investment to new market entrants and building a
portfolio of stable investments in the sector. From our historic
public listing to our continued international expansion, pride in
advancing shareholder value through leadership is engrained in all
we do at Canopy Growth. For more information
visit www.canopygrowth.com
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SOURCE Canopy Growth Corporation