MINNEAPOLIS, Jan. 3, 2018 /PRNewswire/ -- Today, Cheerios
announced it is teaming up with Walmart to create "Moments of Good"
for its shoppers in communities throughout the United States. From now through March,
Cheerios and Walmart will work together to create special moments
for shoppers, both in stores and within the surrounding
communities. The companies will give back to consumers in big and
small ways to spread good and inject positive energy into the
world.
"Good doesn't always have to involve elaborate gestures,
sometimes the smallest things can create a ripple effect of
kindness," said General Mills senior customer manager, Randy Seeley. "That's why Cheerios is on a
mission to create special moments of good for people, and this
collaboration will allow us to do incredible things with the hope
of spurring even more acts of good in the world."
The collaboration is part of Cheerios' ongoing "Good Goes Round"
campaign. The collaboration with Walmart enables Cheerios to spread
its mission of good even further and engage with communities at a
local level in a variety of locations across the United States.
As part the effort to spread good, Cheerios and Walmart are also
supporting several larger "Moments of Good" in addition to many
smaller, more localized moments. The companies kicked off the
efforts by helping a marching band from Louisburg, Kan. fund a trip to Pasadena, Calif. for the school's first-ever
appearance in the annual Rose Parade. In November, Cheerios and
Walmart presented the Louisburg High School marching band and
dedicated band director John Cisetti
(Mr. C) with a $25,000 check to go
toward expenses for the trip. On New Year's Day, Cisetti and the
Wildcat marching band appeared in the parade ahead of the 2018 Rose
Bowl, fulfilling a longtime dream to perform in the iconic
event.
"Helping the Louisburg marching
band to realize a longtime dream is just the first of many amazing
things our work with Cheerios will allow us to do," said
Amanda Madrid, senior buying
manager, Walmart U.S. "We're excited to show just how far a little
bit of good can go."
Cheerios and Walmart will perform more acts of good through the
end of March. To learn more about how Cheerios and Walmart are
spreading good and to see every "Moment of Good", visit
Walmart.com/CheeriosMoments.
About General Mills
General Mills is a leading global
food company that serves the world by making food people love. Its
brands include Pillsbury, Betty
Crocker, Progresso Soup, LÄRABAR, Cheerios, Annie's,
Yoplait, Nature Valley, Fiber One, Haagen-Dazs, Old El Paso,
Wanchai Ferry, Yoki and more.
General Mills is headquartered in Minneapolis, Minnesota, USA. For more
information visit www.generalmills.com
View original content with
multimedia:http://www.prnewswire.com/news-releases/cheerios-walmart-team-up-to-create-moments-of-good-for-shoppers-in-the-new-year-300576548.html
SOURCE Cheerios