MINNEAPOLIS, Minn.,
Dec. 21, 2017 /PRNewswire/ -- Every
year around the holidays, Santa Claus is utilized in advertising in
a variety of ways.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/80872246-general-mills-santa-advertisements-over-the-years/
Jolly Old St. Nicholas has been featured in advertising for some
of General Mills' biggest brands — such as Gold Medal Flour,
Cheerios, Betty Crocker and
Pillsbury.
Santa first dashed into General Mills advertising for a Gold
Medal Flour ad in 1914. He also spread holiday cheer to Cheerioats
fans in a comic-style print ad in 1941, after the cereal made its
debut (the name was changed to Cheerios in 1945).
In the spirit of giving, Santa was used in Betty Crocker's 1951 "This Year Give Food"
campaign, which encouraged people to bake gifts for the
holidays.
Santa also rolled into Pillsbury print advertising with the
Doughboy in 1970 (they also are featured together in a TV spot this
year.
The latest episode of the "Inside the General Mills Archives" video series is decked out with
more details about four of the company's favorite eras of Santa
advertising.
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SOURCE General Mills