Activision Blizzard Announces Sale of Special Call of Duty®: WWII Bravery Pack to Support Veteran Careers
December 01 2017 - 2:28PM
Business Wire
Beginning December 1st With All Activision
Proceeds Supporting the Call of Duty™ Endowment, a Non-Profit
Fighting Veteran Unemployment and Underemployment
Activision Blizzard (Nasdaq: ATVI) today announced the newest
iteration in its award-winning in-game program to support the Call
of Duty Endowment’s efforts to help unemployed veterans find
high-quality careers in the United States and United Kingdom. The
Call of Duty®: WWII - Call of Duty Endowment (C.O.D.E.) Bravery
Pack (PS4/XboxOne/PC), developed by Sledgehammer Games, includes a
special Call of Duty Endowment in-game helmet, calling card, and
emblem.
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the full release here:
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Activision Blizzard Call of Duty® WWII
Bravery Pack (Graphic: Business Wire)
The pack will be available for a suggested retail price of $4.99
in the in-game store and the Sony and Microsoft online stores. For
the first time, a personalization pack benefitting the Call of Duty
Endowment will also be available at all GameStop stores across the
U.S. as well as online through BestBuy.com and Amazon.com. One
hundred percent of the proceeds received by Activision through the
Bravery Pack will directly fund the Endowment’s mission to help
veterans secure quality careers when they leave military service.
More than 4,800 veterans have been placed in high quality jobs
through Call of Duty® personalization packs to-date, which is a
brigade-sized group of vets.
“Through Activision’s previous calling card and personalization
pack programs, we have raised more than $2.8 million towards
helping veterans beat unemployment and underemployment as they
transition back into civilian life,” said Dan Goldenberg, executive
director of the Call of Duty Endowment. “We want to thank the
studio team at Sledgehammer Games for their dedication in creating
the Bravery Pack, and their continued devotion to the Endowment’s
mission of supporting those who served in uniform. We’d also
like to thank our partners Activision, Sony, Microsoft, GameStop,
Amazon, and Best Buy for their invaluable support of our ongoing
mission.”
The Call of Duty Endowment is a non-profit foundation created in
2009 by Activision Blizzard CEO Bobby Kotick. With a mission to
identify and fund the most effective and efficient
employment-focused veteran-serving organizations, the Endowment was
initially established in the U.S. with a goal to place 25,000
veterans in jobs by the end of 2018. That goal was met two years
early, and has subsequently and ambitiously been revised to placing
50,000 veterans into high-quality jobs by 2019. To date, the
Endowment has funded the job placement of more than 40,000
veterans. The program has also recently announced the expansion of
its efforts to help veterans in the United Kingdom.
About Activision Blizzard
Activision Blizzard, Inc., a member of the Fortune 500 and
S&P 500, is the world's most successful standalone interactive
entertainment company. We delight hundreds of millions of monthly
active users around the world through franchises including
Activision's Call of Duty®, Destiny and Skylanders®, Blizzard
Entertainment's World of Warcraft®, Overwatch®, Hearthstone®,
Diablo®, StarCraft®, and Heroes of the Storm®, and King's Candy
Crush™, Pet Rescue™, Bubble Witch™ and Farm Heroes™. The company is
one of the Fortune "100 Best Companies To Work For®." Headquartered
in Santa Monica, California, Activision Blizzard has
operations throughout the world, and its games are played in 196
countries. More information about Activision Blizzard and
its products can be found on the company's
website, www.activisionblizzard.com.
About the Call of Duty Endowment
The Call of Duty Endowment is a non-profit foundation founded by
Bobby Kotick, CEO of Activision Blizzard. The organization seeks to
help veterans find high-quality careers by supporting groups that
prepare them for the job market and by raising awareness of the
value vets bring to the workplace. The Endowment is the recipient
of the 2015 and 2017 “Engage for Good Halo Award,” the 2017
Cynopsis Social Good Award and has achieved GuideStar’s Platinum
status for impact and transparency. For more information about the
Call of Duty Endowment, please visit
www.callofdutyendowment.org.
ACTIVISION and CALL OF DUTY are trademarks of Activision
Publishing, Inc. All other trademarks and trade names are the
properties of their respective owners.
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