LONDON, November 14, 2017 /PRNewswire/ --
New film launches
the HAIG CLUB Scotch Whisky
#LeaveAsYouArrived campaign
Today Diageo releases Leave as You Arrived, a new film
from HAIG CLUB as part the brand's commitment to responsible
drinking. The film, featuring global icon and HAIG CLUB
business partner David Beckham,
marks the next progressive step in Diageo's determination to bring
responsible drinking to the forefront of consumer thinking in
innovative and authentic ways.
To view the Multimedia News Release, please click:
https://www.multivu.com/players/uk/8221051-haig-club-night-out-david-beckham/
Like HAIG CLUB, the 60-second
film is designed to be different: directed by Grammy Award winning
Swedish director, Jonas Akerlund the
film plays out in reverse - the end of the film is in fact the
beginning and shows David Beckham
and his friends as immaculately put together leaving the bar as
when they arrived.
Ronan Beirne, Global Brand
Director said: "Responsible drinking is an integral part of
the HAIG CLUB philosophy and we have a shared belief with our
business partner, David Beckham,
about quality over quantity and the importance of drinking in
moderation. #LeaveAsYouArrived was designed to showcase the
benefits of drinking in moderation on a night out. HAIG CLUB
believes that looking as good leaving the bar as when you arrived,
is the epitome of style."
David Beckham said: "There are
many reasons why I wanted to partner with Diageo on HAIG CLUB, and
one of them is their commitment to responsible drinking. Jonas did
a very nice job bringing our idea to life with this new film."
Carolyn Panzer, Global Alcohol in
Society Director, Diageo, said: "Being stylish and in control go
hand-in-hand. This campaign shows just how aspirational drinking in
moderation has become, and is all about encouraging adults who
choose to drink, to do so responsibly. Encouraging moderation is
not in conflict with our goals as an alcohol producer: in fact, it
lines up very clearly with our values and aims as a business. We
want to lead people towards drinking better, not more, and this
campaign is a powerful example of how our brands are helping us to
do that."
#LeaveAsYouArrived is part of HAIG CLUB's ongoing commitment to
responsible drinking and will continue to roll out globally across
social media with additional exclusive content designed to
celebrate drinking in moderation. This will include content from
cities across the world showcasing real people in
#LeaveAsYouArrived moments.
Notes to Editors:
ABOUT HAIG CLUB:
HAIG CLUB is the Single Grain Scotch Whisky from Diageo produced
in partnership with global icon David
Beckham and entrepreneur Simon
Fuller. Built on nearly 400 years of distilling heritage,
this is a Single Grain Scotch Whisky realised in a radical new way.
As part of his partnership with HAIG CLUB, David Beckham supports the HAIG CLUB philosophy
of drinking with style and the shared belief in quality over
quantity. More information about HAIG CLUB may be found at
http://www.HaigClub.com or facebook.com/HaigClub.
About Diageo:
Diageo is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits,
beer and wine. These brands include Johnnie
Walker, Crown Royal, JεB, Windsor, Buchanan's and Bushmills whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than
180 countries around the world. The company is listed on both the
New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people, brands, and
performance, visit us at Diageo.com. For our global resource that
promotes responsible drinking through the sharing of best practice
tools, information and initiatives, visit DRINKiQ.co.uk.
Celebrating life, every day, everywhere.
For more information please contact
FREUDS
Haig@freuds.com
DIAGEO
Haig Club: Gillian Cook, Gillian.cook@diageo.com
Diageo: Michelle Lavipour,
Michelle.Lavipour@diageo.com
(Photo:
http://mma.prnewswire.com/media/603378/HAIG_CLUB.jpg )
Video:
https://www.multivu.com/players/uk/8221051-haig-club-night-out-david-beckham/