LONDON, November 8, 2017 /PRNewswire/ --
eBay reveals
Britain's
£17.5billion Christmas shopping
list
- 28% of Brits have Christmas shopping all wrapped up by the end
of September
- 45% shop first for person that's most important or is
guaranteed to give the best reaction
- 75% shop for kids first and Dads last
- Average household[1] set to spend up to £747.78 on
their loved ones this Christmas
Watch out, Christmas shopping is more competitive than ever this
year. New research[2] from eBay.co.uk shows that over
half of us started shopping before the Christmas ads had even
aired, with a third of us snapping up the all-important kids' toy
purchase first.
This year, Brits will buy more than 1.1bn presents with the
average household[3] purchasing 48 gifts and spending
£747.78 on their loved ones. Toys are the number one
priority, followed by clothes, tech, fragrance, DVDs, Jewellery and
food & drink items like whiskey and wine.
Yet with more than one in ten of us staggering under a Santa
sack of over fifty gifts, it's little wonder that 28% of us started
secretly stocking up before the end of September - a 7% uplift on
2014 stats[4] - more than half of us confess to
keeping our early start on Christmas shopping a secret.
When it comes to whom we prioritise and shop for first,
unsurprisingly, 75% of us start shopping for children first with
parents spending on average £112.45 on them. £89.28 is spent on
spouses and partners, £34.40 on mum, and just as Christmas shopping
can be an after-thought for some dads, they are also last on
everyone else's shopping lists with an average spend of £34.13.
Brits are swayed by their emotions when it comes to who makes it
to the top and bottom of the list with, 45% admitting that they buy
for those they deem most important, or who show the best emotional
reaction to gifts they've purchased, and just one in ten Brits
shopping for those who are hardest to buy for first.
eBay.co.uk's Christmas Shop is the perfect one stop destination
for all gifting needs this festive season - from toys and games,
fashion and tech, to entertainment and media. Visit:
https://www.ebay.co.uk/rpp/christmas
Regional insights:
Shoppers in the North East are the only ones to buck the 'toys
first' trend, instead opting for clothes as their primary purchase,
and shoppers in Leeds are most
swayed by emotions, with almost one in five shopping for those who
make the most fuss first.
16-24-year-old women in Brighton are the most secretive, with 60%
admitting to keeping their early Christmas shopping a secret,
whereas men aged 55+ in Norwich
are least likely to keep it a secret, and one in four shoppers in
Bristol are most likely to leave
those who are most difficult to shop for until last.
Women aged 25-34 in Belfast are
the most organised with 25% having started their shopping before
September, whereas men in Plymouth
leave it the latest with one in three not starting until
mid-December.
Notes to editors
ABOUT EBAY
eBay Inc. (NASDAQ: EBAY) is a global commerce leader including
the Marketplace, StubHub and Classifieds platforms. Collectively,
we connect millions of buyers and sellers around the world,
empowering people and creating opportunity through Connected
Commerce. Founded in 1995 in San Jose,
Calif., eBay is one of the world's largest and most vibrant
marketplaces for discovering great value and unique selection. In
2016, eBay enabled $84 billion of
gross merchandise volume.
For more information about the company and its global portfolio
of online brands, visit http://www.ebayinc.com.
References:
1. 2.3 people per household - ONS Census 2011
2. eBay & Censuswide Data - 31 October - 2 November 2017 of 2000 UK adults
3. 2.3 people per household - ONS Census 2011
4. eBay & TNS data October
2014 of 985 UK adults