USA TODAY NETWORK Visually Brings Local and National Brands Together
October 30 2017 - 8:00AM
Business Wire
More than 100 local properties and USA TODAY
unified with new, contemporary look
USA TODAY NETWORK today announced a network-wide brand refresh
to visually unify all of its local properties and USA TODAY, with a
fresh look. The new design is derived from the iconic USA TODAY
brand, with a unique look for each local brand which connects to
their community.
While aiming to become the daily destination for those seeking
meaningful connections within their communities, USA TODAY NETWORK
comprises more than 100 brands including USA TODAY, local news
brands, Reviewed.com, For The Win, and Grateful Ventures.
The revised designs reflect the organization’s passion for
visual storytelling and provide a seamless experience for its more
than 110 million readers across all platforms (online, mobile web,
apps and print) for all news brands within the USA TODAY
NETWORK.
“Since launching the USA TODAY NETWORK in 2015, we have brought
together our brands in innovative ways with a unique
local-to-national approach to news and storytelling and through our
unified operations. Today, we are furthering our commitment by
bringing the network together visually to showcase our reach to our
readers, advertisers, and partners,” said Andy Yost, Chief
Marketing Officer, USA TODAY NETWORK and Gannett.
USA TODAY NETWORK’s brand refresh changes include the
following:
- Two new custom typefaces, Unify
Sans and Unify Serif, for all print and digital properties for
enhanced readability.
- Print products have a new four-column
grid structure, creating a unified layout across all print products
from USA TODAY NETWORK. Print mastheads will remain unchanged.
- 30 local digital properties have new
master brand logos which incorporate USA TODAY NETWORK’s core blue
color and blue point to unify our local media brands within the USA
TODAY NETWORK. This rollout will continue for a majority of our
local brands into early 2018 and will also be reflected on social
properties.
- New local badges that include symbolic
elements of our local communities have been incorporated with the
network’s iconic blue. These new badges will be used as social
profile images, in apps, and in branded materials.
Changes to the print products begin today, October 30, hitting
all markets simultaneously. Digital product updates will be
continuously rolled out throughout October and November to
remaining local media brands. The overall refresh design, the new
master brand logos, and the art direction of the celebratory local
badges are a product of USA TODAY NETWORK’s creative marketing team
of 15 designers and illustrators. The custom typefaces were created
for the NETWORK exclusively by typeface designers, Dalton Maag.
USA TODAY NETWORK was launched in December 2015 to serve as a
trusted partner for readers and advertisers, with a unique
local-to-national approach to storytelling. The network has deep
roots that span the diverse country and more than 2,500 journalists
and storytellers committed to uncovering stories through
groundbreaking reporting and making an impact nationwide. Recent
examples of these stories include “The Wall”, “Lead in Your
Water”, and “Dishonor Roll”.
About USA TODAY NETWORK
USA TODAY NETWORK, part of Gannett Co, Inc. (NYSE: GCI), is the
largest local-to-national media organization in the country,
powered by our award-winning newsrooms and marketing solutions
business. With deep roots in local communities spanning the U.S.
with more than 100 brands, plus USA TODAY, we engage more than 110
million people every month through a diverse portfolio of
multi-platform content offerings and experiences. For more
information, visit www.gannett.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20171030005325/en/
USA TODAY NETWORKStephanie Tackach, 212-715-5490PR
Directorstackach@gannett.com
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