Target, with the Support of Always, is Donating
$1 Million to Girls on the Run, a National Non-profit Organization
Dedicated to Helping Girls Realize their Limitless Potential
Based on the insight from the Always #LikeAGirl campaign that
half of girls lose confidence at puberty1, Always is partnering
with retailers to encourage girls to pursue their goals and build
their confidence. As part of this work, Always and Target are
pleased to announce their support of Girls on the Run, a non-profit
organization that provides a physical activity-based positive youth
development program to girls in third to eighth grades.
According to Girls on the Run, starting at the age of nine,
girls’ confidence begins to drop2, and by the time they reach the
age of 10, their physical activity levels begin to follow suit3. In
the spirit of continuing to support girls throughout adolescence,
Target with the support of Always is donating $1 million to Girls
on the Run. As nearly half of participants require some level of
financial assistance, this donation will help remove financial
barriers and allow thousands more girls nationwide to enroll in
Girls on the Run.
“We’re committed to helping our communities thrive and
empowering families to take good care of themselves so they can
live their best lives,” said Jennifer Silberman, Vice President of
Corporate Responsibility at Target. “We look forward to inspiring
more girls to participate in Girls on the Run by partnering with
Always #LikeAGirl to extend access to the program.”
“The Always #LikeAGirl mission is to stop the drop in confidence
girls experience at puberty, which is why we are so excited to
partner with Target on this program,” said Amanda Hill, Always
Brand Director at Procter & Gamble. “We know that the funds
will allow more puberty-aged girls to benefit from Girls on the
Run, providing them with the necessary tools to help maintain their
self-confidence through puberty and beyond.”
Simone Biles, the most decorated American gymnast and a role
model for girls everywhere, has also been engaged to help encourage
girls nationwide. “I’m honored to support Girls on the Run, in
partnership with Always #LikeAGirl and Target,” said Simone. “It’s
so important for girls to know that they can accomplish whatever
they set their minds to, and Girls on the Run plays an important
role in helping girls build their confidence and pursue their
dreams.”
A recent study conducted by Girls on the Run shows that 97% of
participants learned critical life skills through their
participation in the 10-week curriculum4. Throughout the program,
girls are encouraged to take on new challenges in a non-competitive
environment to help build their confidence and inner strength. The
program culminates with a 5K run which provides girls with a sense
of accomplishment the minute they cross the finish line. To
showcase the impact of the program, Always and Target created a
video that demonstrates how Girls on the Run is working to inspire
young girls to realize their full potential:
https://www.youtube.com/watch?v=sq7mYFg7bkE&t=
“We are so grateful for the support from Target and Always
#LikeAGirl, two great entities that are helping empower girls and
encourage them to stay confident during adolescence and beyond,”
said Theresa Miller, Chief Engagement Officer at Girls on the Run.
“We are eager to give more girls across the country the opportunity
to participate in our life-changing programs and the donation will
allow us to expand our reach. The impact this will have on local
communities is amazing and will also bring us closer to our goal of
serving two million girls by 2021.”
For more information on Girls on the Run visit,
www.girlsontherun.org.
About Always
Always®, the world's leader in feminine protection, offers a
wide range of feminine pads, wipes and liners designed to fit
different body types, period flows and preferences. The Always line
of feminine products includes Always Infinity™, Always Ultra Thins,
Always Maxis, Always Radiant Pads, Always Liners and Always
Feminine Wipes. Please visit www.always.com for more
information.
For the past 30 years, Always has been empowering girls
globally, bringing puberty education to millions of adolescent
girls. Through the #LikeAGirl campaign, Always is on a mission to
help stop the drop in confidence girls experience at puberty.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and
information about P&G and its brands.
About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests
at 1,828 stores and at Target.com. Since 1946, Target has given 5
percent of its profit to communities, which today equals millions
of dollars a week. For more information, visit
Target.com/Pressroom. For a behind-the-scenes look at Target, visit
Target.com/abullseyeview or follow @TargetNews on Twitter.
About Girls on the Run
Based in Charlotte, N.C., Girls on the Run is a nonprofit
organization with local Councils in all 50 states. Founded in 1996
with 13 girls, Girls on the Run has now served more than 1.4
million girls. Over the course of the ten-week program, girls in
3rd-8th grade develop essential skills to help them navigate their
worlds and establish a lifetime appreciation for health and
fitness. The program culminates with girls positively impacting
their communities through a service project and being physically
and emotionally prepared to complete a celebratory 5K event. With
the largest 5K series by number of events in the world, Girls on
the Run hosts more than 330 5Ks per year.
Girls on the Run was recently included as a top research-based
program in a Social-Emotional Learning Guide developed by
researchers at Harvard University and has been recognized by the
National Afterschool Association (NAA) as one of the most
influential after-school programs.
______________________________
1 The Always Puberty & Confidence Study Wave I was
conducted using the Research Now Panel that surveyed 1,300 American
Females aged 16 to 24 years old. There was a nationally
representative sample group of 1,000 females as well as an
additional boost of 150 African American and 150 Hispanic American
females. The survey was implemented between the dates of May 22,
2014 through May 28, 2014.2 Self-Esteem: Robins, R.W.,
Trzesniewski, K.H., Tracy, J.L., Gosling, S.D., Potter, J. (2002).
Global Self-Esteem Across the Life Span. Psychology and Aging,
17(3), 423-4343 Physical Activity: Smith, A. L., & Biddle, S.
J. H. (2008). Youth physical activity and sedentary behavior:
Challenges and solutions. Champaign, IL: Human Kinetics.4 Weiss,
M.R. (2017). Girls on the Run: Promoting positive youth
development through physical activity. Minneapolis, MN:
University of Minnesota.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171025005666/en/
Procter & GambleJeannie Tharrington,
513-945-4422tharrington.jm@pg.comorMSLLisa Rifenburg,
646-500-7615Lisa.Rifenburg@mslgroup.com
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